Exhibit 23

                         Consent of Independent Auditors

We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 333-19491) pertaining to the Prime Retail, Inc. Stock Incentive Plans of
our report dated March 13,  2002,  with  respect to the  consolidated  financial
statements  and schedule of Prime  Retail,  Inc.  included in this Annual Report
(Form 10-K) for the year ended December 31, 2001.

Our audits also included the financial  statement schedule of Prime Retail, Inc.
listed in item 14(a).  This  schedule  is the  responsibility  of the  Company's
management.  Our responsibility is to express an opinion based on our audits. In
our opinion, the financial statement schedule referred to above, when considered
in relation to the basic financial statements taken as a whole,  presents fairly
in all material respects the information set forth therein.



                                    /s/ Ernst & Young LLP

Baltimore, Maryland
March 29, 2002