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Goodwill and Intangible Assets
6 Months Ended
Sep. 30, 2011
Goodwill and Intangible Assets [Abstract] 
Goodwill and Intangible Assets
Note 9 — Goodwill and Intangible Assets
Goodwill
The Company performs an impairment test of goodwill annually, or when events or a change in circumstances indicate that the carrying value might exceed the current fair value. Certain factors may result in the need to perform an impairment test other than annually, including significant underperformance of the Company’s business relative to expected operating results, significant adverse economic and industry trends, and a decision to divest an individual business within a reporting unit.
The Company’s reporting units are composed of either a discrete business or an aggregation of businesses with similar economic characteristics. For the purpose of performing the required goodwill impairment tests, the Company applies a present value (discounted cash flow) method to determine the fair value of the goodwill of the publishing business. The publishing business had a goodwill balance of $5.7 million at both September 30, 2011 and March 31, 2011. There is no goodwill associated with the distribution business.
Goodwill impairment is determined using a two-step process.
   
The first step is to identify if a potential impairment exists by comparing the fair value of the business with its carrying amount, including goodwill. If the fair value of a reporting unit exceeds its carrying amount, goodwill of the reporting unit is not considered to have a potential impairment and the second step of the process is not necessary. However, if the carrying amount of a reporting unit exceeds its fair value, the second step is performed to determine if goodwill is impaired and to measure the amount of impairment loss to recognize, if any.
 
   
The second step, if necessary, compares the implied fair value of goodwill with the carrying amount of goodwill. If the implied fair value of goodwill exceeds the carrying amount, then goodwill is not considered impaired. However, if the carrying amount of goodwill exceeds the implied fair value, an impairment loss is recognized in an amount equal to that excess.
The Company estimates the fair value of the publishing business (its only reporting unit at this time with goodwill), using various valuation techniques, with the primary technique being a discounted cash flow analysis. A discounted cash flow analysis requires the Company to make various assumptions about sales, operating margins, growth rates and discount rates. Assumptions about discount rates are based on a weighted-average cost of capital derived from observable market inputs and comparable company data. Assumptions about sales, operating margins, and growth rates are based on management’s forecasts, business plans, economic projections, anticipated future cash flows and marketplace data. Assumptions are also made for varying perpetual growth rates for periods beyond the long-term business plan period.
There were no impairment charges recorded during the three and six month periods ended September 30, 2011 or 2010.
Indefinite Lived Intangible Assets
Indefinite lived intangible assets include the Punch! trademark, which is not amortized. The Company makes annual assessments, or as events or circumstances indicate that the asset might be impaired, to evaluate realizability of carrying values.
The fair value of the indefinite lived intangible assets is determined for the annual impairment test using the relief from royalty valuation technique, which is a variation of the income approach. There were no impairment charges recorded during the three and six month periods ended September 30, 2011 or 2010.
Definite Lived Intangible Assets
The Company evaluates its definite lived intangible amortizing assets for impairment when changes in events and circumstances indicate that the carrying value might exceed the current fair value. The Company determines fair value utilizing current market values and future market trends. There were no impairment charges recorded during the three and six month periods ended September 30, 2011 or 2010.
Intangible assets
Other identifiable intangible assets, with zero residual value, are being amortized (except for the trademarks which have an indefinite life) over useful lives of five years for developed technology, eight years for customer relationships, three years for customer list and seven years for the domain name and were valued as follows (in thousands):
                         
    As of September 30, 2011  
    Gross carrying     Accumulated        
    amount     amortization     Net  
Developed technology
  $ 1,940     $ 595     $ 1,345  
Customer relationships
    80       16       64  
Customer list
    167       81       86  
Domain name
    70       53       17  
Trademarks (not amortized)
    600             600  
 
                 
Total intangible assets
  $ 2,857     $ 745     $ 2,112  
 
                 
                         
    As of March 31, 2011  
    Gross carrying     Accumulated        
    amount     amortization     Net  
Developed technology
  $ 1,940     $ 373     $ 1,567  
Customer relationships
    80       10       70  
Customer list
    167       51       116  
Domain name
    70       48       22  
Trademarks (not amortized)
    600             600  
 
                 
Total intangible assets
  $ 2,857     $ 482     $ 2,375  
 
                 
Aggregate amortization expense for the three and six months ended September 30, 2011 was $132,000 and $263,000, respectively. Aggregate amortization expense for the three and six months ended September 30, 2010 was $132,000 and $178,000, respectively.
The following is a schedule of estimated future amortization expense (in thousands):
         
Remainder of fiscal 2012
  $ 263  
2013
    484  
2014
    386  
2015
    353  
Thereafter
    26  
 
     
Total
  $ 1,512  
 
     
Debt issuance costs
Debt issuance costs are included in “Other Assets” and are amortized over the life of the related debt. Debt issuance costs consisted of the following (in thousands):
                 
    September 30,     March 31,  
    2011     2011  
Debt issuance costs
  $ 1,790     $ 1,790  
Less: accumulated amortization
    1,144       845  
 
           
Net debt issuance costs
  $ 646     $ 945  
 
           
Amortization expense of $149,000 and $298,000 for the three and six months ended September 30, 2011, respectively and $149,000 and $298,000 for the three and six months ended September 30, 2010, respectively, was included in interest expense in the accompanying Consolidated Statements of Operations.