XML 56 R13.htm IDEA: XBRL DOCUMENT v3.2.0.727
Promotional Allowances
6 Months Ended
Jun. 30, 2015
Promotional Allowances [Abstract]  
Promotional Allowances

6.PROMOTIONAL ALLOWANCES

 

Hotel accommodations, bowling, food and beverage furnished without charge to customers are included in gross revenue at retail value and are deducted as promotional allowances to arrive at net operating revenue. The Company issues coupons and downloadable promotional credits to customers for the purpose of generating future revenue. The value of coupons and downloadable promotional credits redeemed is applied against the revenue generated on the day of the redemption. The estimated cost of provided promotional allowances is included in casino expenses. For the three and six months ended June 30, 2015 and 2014, the cost of providing promotional allowances were as follows:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For the three months

 

For the six months

 

 

ended June 30,

 

ended June 30,

 

 

2015

 

2014

 

2015

 

2014

Amounts in thousands

 

 

 

 

 

 

 

 

 

 

 

 

Hotel

 

$

19 

 

$

21 

 

$

35 

 

$

42 

Food and beverage

 

 

260 

 

 

258 

 

 

497 

 

 

515 

 

 

$

279 

 

$

279 

 

$

532 

 

$

557 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Members of the Company’s casinos’ player clubs earn points based on, among other things, their volume of play at the Company’s casinos. Players can accumulate points over time that they may redeem at their discretion under the terms of the program. The Company records a liability based on the redemption value of the points earned, and records a corresponding reduction in casino revenue. Points can be redeemed for cash, downloadable promotional credits and/or various amenities at the casino, such as meals, hotel stays and gift shop items. The value of the points is offset against the revenue in the period in which the points were earned. The value of unused or unredeemed points is included in accrued liabilities on the Company’s condensed consolidated balance sheets. The expiration of unused points results in a reduction of the liability. As of June 30, 2015 and December 31, 2014, the outstanding balance of this liability was $0.7 and $0.9 million, respectively.