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Reportable Operating Segments (Tables)
12 Months Ended
Mar. 31, 2026
Segment Reporting [Abstract]  
Schedule of Operating Segment Information Reportable operating segment information, with a reconciliation to the consolidated statements of comprehensive
income, was as follows:
Year Ended March 31, 2026
HOKA
UGG
Other Brands (3)
Total
Net sales
$2,587,330
$2,738,758
$146,208
$5,472,296
Less: Cost of sales
1,116,395
1,115,588
82,587
2,314,570
Segment gross profit
1,470,935
1,623,170
63,621
3,157,726
Segment gross margin
56.9%
59.3%
43.5%
57.7%
Less:
Payroll and related costs
130,466
158,290
18,317
307,073
Advertising, marketing, and promotion
expenses
263,063
215,403
17,372
495,838
Rent and occupancy
46,173
84,287
111
130,571
Depreciation and other related costs (1)
7,831
12,245
108
20,184
Other segment items (2)
112,422
107,614
11,348
231,384
Segment SG&A expenses
559,955
577,839
47,256
1,185,050
Segment income from operations
$910,980
$1,045,331
$16,365
$1,972,676
Segment operating margin
35.2%
38.2%
11.2%
36.0%
Year Ended March 31, 2025
HOKA
UGG
Other Brands (3)
Total
Net sales
$2,233,090
$2,531,351
$221,171
$4,985,612
Less: Cost of sales
949,824
1,023,495
126,630
2,099,949
Segment gross profit
1,283,266
1,507,856
94,541
2,885,663
Segment gross margin
57.5%
59.6%
42.7%
57.9%
Year Ended March 31, 2025
HOKA
UGG
Other Brands (3)
Total
Less:
Payroll and related costs
101,056
146,093
18,179
265,328
Advertising, marketing, and promotion
expenses
226,238
180,889
25,071
432,198
Rent and occupancy
26,467
75,724
424
102,615
Depreciation and other related costs (1)
5,007
10,026
4,412
19,445
Other segment items (2)
75,993
92,251
11,877
180,121
Segment SG&A expenses
434,761
504,983
59,963
999,707
Segment income from operations
$848,505
$1,002,873
$34,578
$1,885,956
Segment operating margin
38.0%
39.6%
15.6%
37.8%
Year Ended March 31, 2024
HOKA
UGG
Other Brands (3)
Total
Net sales
$1,806,740
$2,239,132
$241,891
$4,287,763
Less: Cost of sales
763,673
983,636
154,966
1,902,275
Segment gross profit
1,043,067
1,255,496
86,925
2,385,488
Segment gross margin
57.7%
56.1%
35.9%
55.6%
Less:
Payroll and related costs
74,991
134,307
17,628
226,926
Advertising, marketing, and promotion
expenses
175,756
148,809
24,287
348,852
Rent and occupancy
16,589
75,724
348
92,661
Depreciation and other related costs (1)
3,389
9,295
10,034
22,718
Other segment items (2)
53,295
82,534
10,907
146,736
Segment SG&A expenses
324,020
450,669
63,204
837,893
Segment income from operations
$719,047
$804,827
$23,721
$1,547,595
Segment operating margin
39.8%
35.9%
9.8%
36.1%
(1) Depreciation and other related costs generally include depreciation of property and equipment, amortization and impairment of
intangible assets or other-long lived assets, accretion, loss on disposal of assets, and other miscellaneous costs. During the
year ended March 31, 2024, the Company recorded an impairment to intangible assets of $8,164 for the Sanuk brand definite-
lived trademark. Refer to the section titled “Recoverability of Definite-Lived Intangible and Other Long-Lived Assets,” in Note 1,
“General,” for further information on the impairment loss.
(2) Other segment items are comprised of other SG&A expenses, which primarily include credit card fees, sales commissions,
materials and supplies, travel, and certain 3PL service fees, and other miscellaneous expenses.
(3) The Other brands reportable operating segment for fiscal year 2026, includes financial results for the phase out of the
Koolaburra brand and AHNU brand. The Other brands reportable operating segment for the prior period includes financial
results for the former Sanuk brand through the Sanuk Brand Sale Date. Refer to the section titled “Reportable Operating
Segments,” in Note 1, “General,” for further information.
Schedule of Reconciliation of Reportable Segment Income from Segments to Consolidated A reconciliation of reportable segment income from operations to consolidated statements of comprehensive income
was as follows:
Years Ended March 31,
2026
2025
2024
Segment income from operations
$1,972,676
$1,885,956
$1,547,595
Unallocated enterprise and shared brand expenses (1)
(709,773)
(706,864)
(620,081)
Total other income, net
63,453
64,207
51,427
Consolidated income before income taxes
$1,326,356
$1,243,299
$978,941
(1) To the extent that consolidated SG&A expenses exceed reportable operating segment SG&A expenses, they are recorded in
unallocated enterprise and shared brand expenses, which are costs that are managed centrally and not specific to any one
brand.