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REPORTABLE OPERATING SEGMENTS (Tables)
6 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
Schedule of Operating Segment Information
Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income, was as follows:
Three Months Ended September 30, 2025
HOKA
UGG
Other Brands
Total
Net sales$634,086$759,587$37,167$1,430,840
Less: Cost of sales (1)
269,332338,04819,638627,018
Segment gross profit364,754421,53917,529803,822
Segment gross margin57.5 %55.5 %47.2 %56.2 %
Less: (1)
Payroll and related costs32,43638,8864,45375,775
Advertising, marketing, and promotion expenses71,58155,7044,910132,195
Rent and occupancy10,43318,4491828,900
Depreciation and other related costs (2)
1,6103,11764,733
Other segment items (3)
27,39733,1105,43965,946
Segment SG&A expenses143,457149,26614,826307,549
Segment income from operations$221,297$272,273$2,703$496,273
Segment operating margin (4)
34.9 %35.8 %7.3 %34.7 %
Three Months Ended September 30, 2024
HOKA
UGG
Other Brands
Total
Net sales$570,896$689,865$50,559$1,311,320
Less: Cost of sales (1)
237,135311,30529,608578,048
Segment gross profit333,761378,56020,951733,272
Segment gross margin58.5 %54.9 %41.4 %55.9 %
Less: (1)
Payroll and related costs25,35635,1034,74065,199
Advertising, marketing, and promotion expenses66,57647,5926,893121,061
Rent and occupancy6,75016,4748323,307
Depreciation and other related costs (2)
1,3522,4843,9017,737
Other segment items (3)
19,16624,5604,50048,226
Segment SG&A expenses119,200126,21320,117265,530
Segment income from operations$214,561$252,347$834$467,742
Segment operating margin (4)
37.6 %36.6 %1.6 %35.7 %
Six Months Ended September 30, 2025HOKAUGG
Other Brands
Total
Net sales$1,287,205$1,024,679$83,494$2,395,378
Less: Cost of sales (1)
545,504463,81644,3301,053,650
Segment gross profit741,701560,86339,1641,341,728
Segment gross margin57.6 %54.7 %46.9 %56.0 %
Less: (1)
Payroll and related costs60,94471,7518,985141,680
Advertising, marketing, and promotion expenses127,56975,27211,118213,959
Rent and occupancy19,47935,6665655,201
Six Months Ended September 30, 2025HOKAUGG
Other Brands
Total
Depreciation and other related costs (2)
3,0836,074459,202
Other segment items (3)
55,80145,8448,504110,149
Segment SG&A expenses
266,876234,60728,708530,191
Segment income from operations$474,825$326,256$10,456$811,537
Segment operating margin (4)
36.9 %31.8 %12.5 %33.9 %
Six Months Ended September 30, 2024HOKAUGG
Other Brands
Total
Net sales$1,116,074$912,816$107,777$2,136,667
Less: Cost of sales (1)
458,648414,99759,750933,395
Segment gross profit657,426497,81948,0271,203,272
Segment gross margin58.9 %54.5 %44.6 %56.3 %
Less: (1)
Payroll and related costs46,08563,5238,934118,542
Advertising, marketing, and promotion expenses111,87963,45214,216189,547
Rent and occupancy12,51731,66027244,449
Depreciation and other related costs (2)
2,4074,8884,20911,504
Other segment items (3)
39,05936,0636,87681,998
Segment SG&A expenses
211,947199,58634,507446,040
Segment income from operations$445,479$298,233$13,520$757,232
Segment operating margin (4)
39.9 %32.7 %12.5 %35.4 %
(1) The significant expense categories and amounts align with the segment-level information that is regularly provided to the CODM.
(2) Depreciation and other related costs generally include depreciation of property and equipment, amortization and impairment of intangible assets or other long-lived assets, accretion, and loss on disposal of assets.
(3) Other segment items are comprised of other SG&A expenses, which generally include credit card fees, commissions, materials and supplies, travel, certain 3PL service fees, and other miscellaneous expenses.
(4) Operating margin is defined as income from operations divided by net sales.
Schedule of Reconciliation of Reportable Segment Income from Segments to Consolidated
A reconciliation of reportable segment income from operations to condensed consolidated statements of comprehensive income was as follows:
Three Months Ended September 30,Six Months Ended September 30,
2025202420252024
Segment income from operations
$496,273 $467,742 $811,537 $757,232 
Unallocated enterprise and shared brand expenses (1)
(169,752)(162,656)(319,729)(319,339)
Total other income, net15,835 13,826 33,614 30,172 
Consolidated income before income taxes
$342,356 $318,912 $525,422 $468,065 
(1) The change in reportable operating segments had an impact on segment income from operations, a measure of segment profitability, and a clarification was made that certain prior unallocated overhead costs are defined as unallocated enterprise and shared brand expenses and are excluded from the measure of segment profitability.