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REPORTABLE OPERATING SEGMENTS
 12 Months Ended
Mar. 31, 2025
Segment Reporting [Abstract]  
REPORTABLE OPERATING SEGMENTS REPORTABLE OPERATING SEGMENTS
Information reported to the CODM is organized into the Company’s three reportable operating segments, which include the brand operations for the UGG brand, HOKA brand, and Other brands. The operations of each brand within these reportable operating segments are managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies.
The Company does not regularly provide total assets or capital expenditures information by reportable operating segment to the CODM because that information is not used to evaluate performance or allocate resources to each reportable operating segment.
Segment Net Sales, Gross Margin, and Income from Operations. The CODM regularly evaluates the performance of each reportable operating segment based on net sales, gross profit as a percentage of net sales (gross margin), and income from operations when making decisions about resource allocations to each reportable operating segment. Income from operations of each reportable operating segment includes certain costs which are specifically related to each reportable operating segment and that are regularly provided to the CODM. These costs consist of cost of sales; payroll and related expenses, including stock-based compensation; advertising, marketing, and promotion expenses; rent and occupancy; depreciation and other related costs; and other segment items.
There are no inter-segment sales for any period presented. The accounting policies of the Company's reportable operating segments are consistent with those described in Note 1, “General.”

Income from operations of each reportable operating segment exclude enterprise and shared brand expenses as well as total other income, net, which are not used to assess reportable operating segment performance. Unallocated enterprise and shared brand expenses are costs that are managed centrally and not specific to any one brand. These costs are primarily comprised of certain payroll and related expenses, including stock-based compensation; global IT expenses; 3PL service fees; depreciation, rent, and occupancy for owned warehouses and offices; and other SG&A expenses, such as costs for contract services, materials, supplies, and travel. These costs span multiple functions including owned warehouses and 3PL service fees, along with enterprise costs which include centralized commercial operations, IT, finance, human resources, legal, supply chain, and corporate executives.

Reportable operating segment information, with a reconciliation to the consolidated statements of comprehensive income, was as follows:
Year Ended March 31, 2025UGGHOKA
Other Brands
Total
Net sales$2,531,351$2,233,090$221,171$4,985,612
Less: Cost of sales (1)
1,023,495949,824126,6302,099,949
Segment gross profit1,507,8561,283,26694,5412,885,663
Segment gross margin59.6 %57.5 %42.7 %57.9 %
Less: (1)
Payroll and related costs146,093 101,056 18,179 265,328 
Advertising, marketing, and promotion expenses180,889 226,238 25,071 432,198 
Rent and occupancy75,724 26,467 424 102,615 
Depreciation and other related costs (2)
10,026 5,007 4,412 19,445 
Other segment items (3)
92,251 75,993 11,877 180,121 
Segment SG&A expenses
504,983 434,761 59,963 999,707 
Segment income from operations$1,002,873 $848,505 $34,578 $1,885,956 
Segment operating margin
39.6 %38.0 %15.6 %37.8 %

Year Ended March 31, 2024UGGHOKA
Other Brands
Total
Net sales$2,239,132$1,806,740$241,891$4,287,763
Less: Cost of sales (1)
983,636763,673154,9661,902,275
Segment gross profit1,255,4961,043,06786,9252,385,488
Segment gross margin56.1 %57.7 %35.9 %55.6 %
Less: (1)
Payroll and related costs134,307 74,991 17,628 226,926 
Advertising, marketing, and promotion expenses148,809 175,756 24,287 348,852 
Rent and occupancy75,724 16,589 348 92,661 
Depreciation and other related costs (2)
9,295 3,389 10,034 22,718 
Other segment items (3)
82,534 53,295 10,907 146,736 
Segment SG&A expenses
450,669 324,020 63,204 837,893 
Segment income from operations$804,827 $719,047 $23,721 $1,547,595 
Segment operating margin
35.9 %39.8 %9.8 %36.1 %
Year Ended March 31, 2023UGGHOKA
Other Brands
Total
Net sales$1,929,211$1,412,916$285,159$3,627,286
Less: Cost of sales (1)
975,585641,240185,0911,801,916
Segment gross profit953,626771,676100,0681,825,370
Segment gross margin49.4 %54.6 %35.1 %50.3 %
Less: (1)
Payroll and related costs109,576 57,446 15,266 182,288 
Advertising, marketing, and promotion expenses114,652 135,590 20,898 271,140 
Rent and occupancy69,302 9,033 453 78,788 
Depreciation and other related costs (2)
10,623 2,272 1,866 14,761 
Other segment items (3)
77,004 38,877 12,083 127,964 
Segment SG&A expenses
381,157 243,218 50,566 674,941 
Segment income from operations$572,469 $528,458 $49,502 $1,150,429 
Segment operating margin
29.7 %37.4 %17.4 %31.7 %

(1) The significant expense categories and amounts align with the segment-level information that is regularly provided to the CODM.
(2) Depreciation and other related costs generally includes depreciation of property and equipment, amortization and impairment of intangible assets or other-long lived assets, accretion, loss on disposal of assets, and other miscellaneous costs. During the year ended March 31, 2024, the Company recorded an impairment to intangible assets of $8,164 for the Sanuk brand definite-lived trademark. Refer to Note 3, “Goodwill and Other Intangible Assets,” for further information on the impairment loss.
(3) Other segment items are comprised of other SG&A expenses, which primarily includes credit card fees, commissions, materials and supplies, travel, and certain 3PL service fees.

A reconciliation of reportable segment income from operations to consolidated statements of comprehensive income was as follows:
Years Ended March 31,
202520242023
Segment income from operations
$1,885,956 $1,547,595 $1,150,429 
Unallocated enterprise and shared brand expenses (1)
(706,864)(620,081)(497,678)
Total other income, net64,207 51,427 13,331 
Consolidated income before income taxes
$1,243,299 $978,941 $666,082 

(1) To the extent that consolidated SG&A expenses exceed reportable operating segment SG&A expenses, the costs are recorded in unallocated enterprise and shared brand expenses, which are costs that are managed centrally and not specific to any one brand. The change in reportable operating segments had an impact on segment income from operations, a measure of segment profitability, and a clarification was made that certain prior unallocated overhead costs are defined as unallocated enterprise and shared brand expenses and are excluded from the measure of segment profitability.