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Reportable Operating Segments
9 Months Ended
Dec. 31, 2020
Segment Reporting [Abstract]  
Reportable Operating Segments Reportable Operating Segments
Information reported to the Chief Operating Decision Maker (CODM), who is the Company's Principal Executive Officer (PEO), is organized into the Company's six reportable operating segments and is consistent with how the CODM evaluates performance and allocates resources. The Company does not consider international operations to be a separate reportable operating segment, and the CODM reviews such operations in the aggregate with the reportable operating segments.

The Company evaluates reportable operating segment performance primarily based on net sales and income (loss) from operations. The wholesale operations of each brand are generally managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies. The income (loss) from operations of each of the reportable operating segments includes only those costs which are specifically related to each reportable operating segment, which consist primarily of cost of sales, research and development, design, sales and marketing, depreciation, amortization, and the direct costs of employees within those reportable operating segments. The Company does not allocate corporate overhead costs or non-operating income and expenses to reportable operating segments, which include unallocable overhead costs associated with distribution centers, certain executive and stock-based compensation, accounting, finance, legal, information technology, human resources, and facilities, among others. Inter-segment sales from the Company’s wholesale reportable operating segments to the DTC reportable operating segment are at the Company’s cost, and there is no inter-segment profit on these inter-segment sales, nor are they reflected in income (loss) from operations of the wholesale reportable operating segments.
Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income, was as follows:
Three Months Ended December 31,Nine Months Ended December 31,
2020201920202019
Net sales
UGG brand wholesale$408,859 $396,649 $744,281 $814,069 
HOKA brand wholesale100,893 71,927 279,629 196,892 
Teva brand wholesale12,107 14,406 51,264 62,328 
Sanuk brand wholesale3,829 5,286 17,142 28,059 
Other brands wholesale32,182 36,799 60,489 63,808 
Direct-to-Consumer519,889 413,668 831,648 592,623 
Total$1,077,759 $938,735 $1,984,453 $1,757,779 
Three Months Ended December 31,Nine Months Ended December 31,
2020201920202019
Income (loss) from operations
UGG brand wholesale$158,358 $147,189 $261,349 $292,293 
HOKA brand wholesale26,995 15,110 78,056 40,522 
Teva brand wholesale1,029 1,128 9,993 12,967 
Sanuk brand wholesale17 (745)1,644 1,428 
Other brands wholesale9,256 8,192 17,855 15,282 
Direct-to-Consumer220,742 158,705 295,053 157,068 
Unallocated overhead costs(87,742)(73,813)(214,390)(198,080)
Total$328,655 $255,766 $449,560 $321,480 
Assets allocated to each reportable operating segment include trade accounts receivable, net, inventories, net, property and equipment, net, operating lease assets, goodwill, other intangible assets, net, and certain other assets that are specifically identifiable for one of the Company's reportable operating segments. Unallocated assets are those assets not directly related to a specific reportable operating segment and generally include cash and cash equivalents, deferred tax assets, net, and various other corporate assets shared by the Company's reportable operating segments.

Assets allocated to each reportable operating segment, with a reconciliation to the condensed consolidated balance sheets, were as follows:
December 31, 2020March 31, 2020
Assets
UGG brand wholesale$383,681 $245,239 
HOKA brand wholesale142,201 124,958 
Teva brand wholesale46,893 90,305 
Sanuk brand wholesale37,020 50,314 
Other brands wholesale36,082 21,535 
Direct-to-Consumer241,603 243,489 
Total assets from reportable operating segments887,480 775,840 
Unallocated cash and cash equivalents1,156,556 649,436 
Unallocated deferred tax assets, net27,546 28,233 
Unallocated other corporate assets316,268 311,609 
Total$2,387,850 $1,765,118