SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                  FORM 12B-25

                                             Commission File Number  1-13099
                                                                   ------------
                          NOTIFICATION OF LATE FILING

     (Check One):  [ ] Form 10-K  [X] Form 11-K  [ ] Form 20-F  [ ] Form 10-Q 
[ ] Form N-SAR

For Period Ended:       March 31,1997
                 --------------------------------------------------------------
[ ]  Transition Report on Form 10-K
[ ]  Transition Report on Form 20-F
[ ]  Transition Report on Form 11-K
[ ]  Transition Report on Form 10-Q
[ ]  Transition Report on Form N-SAR

For the Transition Period Ended:
                                ----------------------------------------------

  Read attached instruction sheet before preparing form. Please print or type.

     Nothing in this form shall be construed to imply that the Commission has 
verified any information contained herein.

     If the notification relates to a portion of the filing checked above, 
identify the Item(s) to which the notification relates:

                         PART I--REGISTRANT INFORMATION

Full name of registrant        The Maxim Group, Inc. 401(K) Plan
                       ---------------------------------------------------------
Former name if applicable
                                      Not Applicable
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Address of principal executive office (Street and number)
       210 TownPark Drive    
- --------------------------------------------------------------------------------
City, State and Zip Code     Kennesaw, Georgia 30144
                        --------------------------------------------------------

                        PART II--RULES 12B-25(B) AND (C)

     If the subject report could not be filed without unreasonable effort or 
expense and the registrant seeks relief pursuant to Rule 12b-25(b), the 
following should be completed.  (Check box if appropriate)

[X]  (a) The reasons described in reasonable detail in Part III of this form 
         could not be eliminated without unreasonable effort or expense;
[X]  (b) The subject annual report, semi-annual report, transition report
         on Form 10-K, 20-F, 11-K or Form N-SAR or portion thereof will 
         be filed on or before the 15th calendar day following the prescribed 
         due date; or the subject quarterly report or transition report on 
         Form 10-Q, or portion thereof will be filed on or before the fifth 
         calendar day following the prescribed due date; and
[ ]  (c) The accountant's statement or other exhibit required by Rule 12b-25(c)
         has been attached if applicable.

                                PART III--NARRATIVE

     State below in reasonable detail the reasons why the Form 10-K, 20-F, 
10-Q, N-SAR or the transition report or portion thereof could not be filed 
within the prescribed time period.  (Attach extra sheets if needed.)

        
     The record keeper of the 401(K) Plan has not yet completed the 
reconciliation process in connection with the year-end audit.


 
 
                          PART IV--OTHER INFORMATION

     (1) Name and telephone number of person to contact in regard to this
notification

     H. Gene Harper                      (770)  590-9369
- ------------------------------------  ----------- -------------------------
              (Name)                  (Area Code)     (Telephone Number)

     (2) Have all other periodic reports required under Section 13 or 15(d) of
the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940 during the preceding 12 months or for such shorter period that the
registrant was required to file such report(s) been filed? If the answer is no,
identify report(s).
                                                                 [X] Yes  [ ] No

                                        
     (3) Is it anticipated that any significant change in results of operations
from the corresponding period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?
                                                                 [ ] Yes  [X] No

     If so: attach an explanation of the anticipated change, both narratively
and quantitatively, and, if appropriate, state the reasons why a reasonable
estimate of the results cannot be made.

                       The Maxim Group, Inc. 401(k) Plan
- -----------------------------------------------------------------------------
                 (Name of Registrant as specified in charter)

Has caused this notification to be signed on its behalf by the undersigned
thereunto duly authorized.


Date   September 29, 1997               By      /s/ Thomas P. Leahey
    ----------------------------------    --------------------------------------
                                                 Plan Administrator

     Instruction: The form may be signed by an executive officer of the
registrant or by any other duly authorized representative. The name and title of
the person signing the form shall be typed or printed beneath the signature. If
the statement is signed on behalf of the registrant by an authorized
representative (other than an executive officer), evidence of the
representative's authority to sign on behalf of the registrant shall be filed
with the form.

                                  ATTENTION 
     Intentional misstatements or omissions of fact constitute Federal Criminal
Violations (see 18 U.S.C. 1001).


                             GENERAL INSTRUCTIONS

     1. This form is required by Rule 12b-25 of the General Rules and
Regulations under the Securities Exchange Act of 1934.

     2. One signed original and four conformed copies of this form and
amendments thereto must be completed and filed with the Securities and Exchange
Commission, Washington, D.C. 20549, in accordance with Rule 0-3 of the General
Rules and Regulations under the Act. The information contained in or filed with
the Form will be made a matter of public record in the Commission files.

     3. A manually signed copy of the form and amendments thereto shall be filed
with each national securities exchange on which any class of securities of the
registrant is registered.

     4. Amendments to the notifications must also be filed on Form 12b-25 but
need not restate information that has been correctly furnished. The form shall
be clearly identified as an amended notification.

     5. Electronic Filers. This form shall not be used by electronic filers
unable to timely file a report solely due to electronic difficulties. Filers
unable to submit a report within the time period prescribed due to difficulties
in electronic filing should comply with either Rule 201 or Rule 202 of
Regulation S-T or apply for an adjustment in filing date pursuant to Rule 13(b)
of Regulation S-T.