10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2026

OR

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from________ to ________.

Commission File Number: 001-31573

Medifast, Inc.

(Exact name of registrant as specified in its charter)

Delaware	13-3714405
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

1501 S. Clinton Street

Baltimore, Maryland 21224

Telephone Number: (410) 581-8042

(Address of Principal Executive Offices, Zip Code and Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol	Name of each exchange on which registered
Common Stock, par value $0.001 per share	MED	New York Stock Exchange

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes x No o

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☒
Non-accelerated filer	☐	Smaller reporting company	☒
Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by checkmark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes o No x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

The number of shares of the registrant’s common stock outstanding at July 27, 2026 was 11,180,703.

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Medifast, Inc. and Subsidiaries

Index

Part 1 – Financial Information
Item 1 – Financial Statements
Condensed Consolidated Statements of Operations (unaudited) for the Three and Six Months Ended June 30, 2026 and 2025	2
Condensed Consolidated Statements of Comprehensive Income (Loss) (unaudited) for the Three and Six Months Ended June 30, 2026 and 2025	3
Condensed Consolidated Balance Sheets (unaudited) as of June 30, 2026 and December 31, 2025	4
Condensed Consolidated Statements of Cash Flows (unaudited) for the Six Months Ended June 30, 2026 and 2025	5
Condensed Consolidated Statements of Changes in Stockholders’ Equity (unaudited) for the Three and Six Months Ended June 30, 2026 and 2025	6
Notes to Condensed Consolidated Financial Statements (unaudited)	7
Item 2 – Management’s Discussion and Analysis of Financial Condition and Results of Operations	16
Item 3 – Quantitative and Qualitative Disclosures about Market Risk	24
Item 4 – Controls and Procedures	25
Part II – Other Information
Item 1 – Legal Proceedings	26
Item 1A – Risk Factors	26
Item 2 – Unregistered Sales of Equity Securities and Use of Proceeds	26
Item 5 – Other Information	26
Item 6 – Exhibits	27

1

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

(U.S. dollars in thousands, except per share amounts & dividend data)

	Three months ended June 30,				Six months ended June 30,
	2026		2025		2026		2025
Revenue	$	76,384	$	105,555	$	152,428	$	221,283
Cost of sales	22,988		28,911		47,276		60,395
Gross profit	53,396		76,644		105,152		160,888
Selling, general, and administrative	57,723		77,710		112,774		163,217
Loss from operations	(4,327)		(1,066)		(7,622)		(2,329)
Other income
Interest income	1,347		1,369		2,726		2,671
Other income (expense)	(11)		2,572		(36)		3,059
	1,336		3,941		2,690		5,730
Income (loss) before provision for income taxes	(2,991)		2,875		(4,932)		3,401
Provision for income taxes	109		395		290		1,693
Net income (loss)	$	(3,100)	$	2,480	$	(5,222)	$	1,708
Earnings (loss) per share - basic	$	(0.28)	$	0.23	$	(0.47)	$	0.16
Earnings (loss) per share - diluted	$	(0.28)	$	0.22	$	(0.47)	$	0.15
Weighted average shares outstanding
Basic	11,135		10,991		11,071		10,970
Diluted	11,135		11,060		11,071		11,045

The accompanying notes are an integral part of these condensed consolidated financial statements.

2

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) (UNAUDITED)

(U.S. dollars in thousands)

	Three months ended June 30,				Six months ended June 30,
	2026		2025		2026		2025
Net income (loss)	$	(3,100)	$	2,480	$	(5,222)	$	1,708
Other comprehensive income, net of tax:
Unrealized net losses on investment securities	(22)		(60)		(222)		(1)
Comprehensive income (loss)	$	(3,122)	$	2,420	$	(5,444)	$	1,707

The accompanying notes are an integral part of these condensed consolidated financial statements.

3

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)

(U.S. dollars in thousands, except par value)

	June 30, 2026		December 31, 2025
ASSETS
Current Assets
Cash and cash equivalents	$	71,910	$	89,303
Inventories, net	21,181		20,228
Investments	97,911		77,970
Income taxes, prepaid	5,258		5,116
Prepaid expenses and other current assets	5,774		9,066
Total current assets	202,034		201,683
Property, plant and equipment, net of accumulated depreciation	27,980		31,230
Right-of-use assets	24,314		7,232
Other assets	6,073		7,828
TOTAL ASSETS	$	260,401	$	247,973
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
Accounts payable and accrued expenses	$	36,406	$	38,359
Current lease obligations	5,158		4,603
Total current liabilities	41,564		42,962
Lease obligations, net of current lease obligations	22,460		6,091
Total liabilities	64,024		49,053
Stockholders' Equity
Common stock, par value $0.001 per share: 20,000 shares authorized;
11,181 and 10,991 issued and outstanding
at June 30, 2026 and December 31, 2025, respectively	11		11
Additional paid-in capital	43,306		40,406
Accumulated other comprehensive income	11		234
Retained earnings	153,049		158,269
Total stockholders' equity	196,377		198,920
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$	260,401	$	247,973

The accompanying notes are an integral part of these condensed consolidated financial statements.

4

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

(U.S. dollar in thousands)

	Six months ended June 30,
	2026		2025
Operating Activities
Net income (loss)	$	(5,222)	$	1,708
Adjustments to reconcile net income to cash provided by operating activities
Depreciation and amortization	6,929		7,325
Non-cash lease expense	2,288		2,299
Share-based compensation	3,714		4,557
Gain on sale of assets held for sale	(2,184)		—
Loss on disposal of property, plant and equipment	63		395
Realized gain on sale of investment securities	(14)		(3,303)
Amortization of discount on investment securities	(314)		(358)
Unrealized loss on equity investment securities	77		—
Change in operating assets and liabilities:
Inventories	(953)		12,220
Prepaid expenses and other current assets	1,839		585
Other assets	104		(308)
Accounts payable and accrued expenses	(4,229)		(19,094)
Income taxes	(142)		(5,998)
Net cash flow provided by operating activities	1,957		28
Investing Activities
Purchase of investment securities	(94,781)		(31,062)
Proceeds from sale and maturities of investment securities	74,843		45,265
Proceeds from sale of assets held for sale, net of costs to sell	3,637		—
Purchase of property and equipment	(2,065)		(2,900)
Net cash flow provided by (used in) investing activities	(18,366)		11,303
Financing Activities
Net shares repurchased for employee taxes	(814)		(370)
Cash dividends paid to stockholders	(170)		(195)
Net cash flow used in financing activities	(984)		(565)
Foreign currency impact	—		—
Increase (decrease) in cash and cash equivalents	(17,393)		10,766
Cash and cash equivalents - beginning of the period	89,303		90,928
Cash and cash equivalents - end of period	$	71,910	$	101,694
Supplemental disclosure of cash flow information:
Income taxes paid	$	239	$	7,104
Dividends included in accounts payable and accrued expenses	$	74	$	452

The accompanying notes are an integral part of these condensed consolidated financial statements.

5

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (UNAUDITED)

(U.S. dollars in thousands)

	Six months ended June 30, 2026
	Number of Shares Issued	Common Stock		Additional Paid-In Capital		Accumulated Other Comprehensive Income		Retained Earnings		Total
Balance, December 31, 2025	10,991	$	11	$	40,406	$	234	$	158,269	$	198,920
Net loss	—	—		—		—		(2,122)		(2,122)
Share-based compensation	212	—		1,896		—		—		1,896
Net shares repurchased for employee taxes	(84)	—		(814)		—		—		(814)
Other comprehensive loss	—	—		—		(201)		—		(201)
Forfeiture of dividends on unvested awards	—	—		—		—		2		2
Balance, March 31, 2026	11,119	$	11	$	41,488	$	33	$	156,149	$	197,681
Net loss	—	—		—		—		(3,100)		(3,100)
Share-based compensation	62	—		1,818		—		—		1,818
Other comprehensive loss	—	—		—		(22)		—		(22)
Balance, June 30, 2026	11,181	$	11	$	43,306	$	11	$	153,049	$	196,377

	Six months ended June 30, 2025
	Number of Shares Issued	Common Stock		Additional Paid-In Capital		Accumulated Other Comprehensive Income		Retained Earnings		Total
Balance, December 31, 2024	10,938	$	11	$	33,136	$	180	$	176,782	$	210,109
Net loss	—	—		—		—		(772)		(772)
Share-based compensation	80	—		1,930		—		—		1,930
Net shares repurchased for employee taxes	(27)	—		(369)		—		—		(369)
Other comprehensive income	—	—		—		59		—		59
Forfeiture of dividends on unvested awards	—	—		—		—		2		2
Balance, March 31, 2025	10,991	$	11	$	34,697	$	239	$	176,012	$	210,959
Net income	—	—		—		—		2,480		2,480
Share-based compensation	—	—		2,627		—		—		2,627
Net shares repurchased for employee taxes	—	—		(1)		—		—		(1)
Other comprehensive loss	—	—		—		(60)		—		(60)
Balance, June 30, 2025	10,991	$	11	$	37,323	$	179	$	178,492	$	216,005

The accompanying notes are an integral part of these condensed consolidated financial statements.

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MEDIFAST, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation - The accompanying unaudited condensed consolidated financial statements of Medifast, Inc. and its wholly-owned subsidiaries (“Medifast,” the “Company,” “we,” “us,” or “our”) included herein have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) for interim reporting and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). Accordingly, certain information and notes that are normally required by GAAP have been condensed or omitted. However, in the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair presentation of the financial position and results of operations have been included and management believes the disclosures that are made are adequate to make the information presented not misleading. The condensed consolidated balance sheet at December 31, 2025 has been derived from the 2025 audited consolidated financial statements at that date included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (“2025 Form 10-K”).

The results of operations for the three and six months ended June 30, 2026 are not necessarily indicative of results that may be expected for the fiscal year ending December 31, 2026. The accompanying unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto, which are included in the 2025 Form 10-K.

Presentation of Financial Statements - The unaudited condensed consolidated financial statements included herein include the accounts of the Company. All significant intercompany accounts and transactions have been eliminated.

Use of Estimates - The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenue and expenses during the reporting period. Actual results could differ materially from those estimates.

The Company is, from time to time, subject to a variety of litigation and similar proceedings that arise out of the ordinary course of its business. Based upon the Company’s experience, current information and applicable law, it does not believe that these proceedings and claims will have a material adverse effect on its results of operations, financial position or liquidity. However, the results of legal actions cannot be predicted with certainty. Therefore, it is possible that the Company’s results of operations, financial condition or cash flows could be materially adversely affected in any particular period by the unfavorable resolution of one or more legal actions.

Advertising Expense - The costs of advertising efforts are expensed as incurred. They are recorded in selling, general, and administrative expense in the accompanying Condensed Consolidated Statements of Operations (Unaudited). Advertising expense, excluding agency fees, for the three months ended June 30, 2026 and 2025 amounted to $0.2 million and $1.6 million, respectively. Advertising expense, excluding agency fees, for the six months ended June 30, 2026 and 2025 amounted to $0.4 million and $6.2 million, respectively.

Assets Held for Sale - During the year ended December 31, 2024, the Company completed a supply chain optimization initiative with the goal of aligning the Company’s distribution footprint with current demand levels. On June 28, 2024, the Company closed its Maryland Distribution Center located in Ridgely, Maryland. The Company listed the Maryland Distribution Center building and land for sale, and categorized those assets as held for sale. The net book value of the building and land was $1.4 million. The assets were recorded within prepaid expenses and other current assets on the consolidated balance sheets included in the 2025 Form 10-K. The Company closed on the sale of the land and building in February 2026, receiving $3.6 million in proceeds, net of costs to sell, and recognizing a gain on sale of $2.2 million presented within selling, general, and administrative on the Condensed Consolidated Statements of Operations (Unaudited).

Provision for Income Taxes - The Company computes its income tax provision for interim periods in accordance with Accounting Standards Codification 740. For interim periods during the year ended December 31, 2025, the Company calculated an annual effective tax rate and applied that rate to year-to-date ordinary income or loss to calculate its quarterly income tax provision (“AETR Approach”). Due to the existence of a full valuation allowance against its deferred tax assets recorded as of December 31, 2025, the Company did not apply the AETR Approach for the period ending June 30, 2026 or for the quarters within that period. Instead, the Company calculated income tax expense for the interim period based on actual results for the quarter. As a result, the Company’s income tax provision for the three months ending June 30, 2026, reflects discrete items,

7

primarily state income taxes. Income tax expense for the three months ended June 30, 2026, was $0.1 million, an effective rate of negative 3.6%, as compared to $0.4 million, an effective tax rate of 13.7%, for the three months ended June 30, 2025. The decrease in the effective tax rate was primarily driven by the increased loss incurred in the June 30, 2026, period and the valuation allowance on the net deferred tax assets. For the six months ended June 30, 2026, the Company recorded $0.3 million in income tax expense, an effective tax rate of negative 5.9%, as compared to $1.7 million, an effective tax rate of 49.8%, for six months ended June 30, 2025. The decrease in the effective tax rate was primarily driven by the increased loss incurred in the six months ended June 30, 2026, period and the valuation allowance on the net deferred tax assets. The Company will continue to assess the realizability of its deferred tax assets and the need for a valuation allowance on a quarterly basis. Should the valuation allowance be released in whole or in part, the Company expects to return to applying an estimated annual effective tax rate in future interim periods.

Accounting Pronouncements - Adopted in 2026

The Company has not adopted any new accounting standards during the six months ended June 30, 2026.

Recently Issued Accounting Pronouncements - Pending Adoption

In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 2024-03—Disaggregation of Income Statement Expenses (“ASU 2024-03”) to improve the disclosures about a public business entity’s expenses and address requests from investors for more detailed information about the types of expenses in commonly presented expense captions. ASU 2024-03 is effective for annual reporting periods beginning after December 15, 2026. Early adoption is permitted. The Company is currently evaluating the impact of adopting ASU 2024-03 on its consolidated financial statements.

In September 2025, the FASB issued Accounting Standards Update 2025-06— Internal-Use Software (Subtopic 250-40): Targeted Improvements to the Accounting for Internal-Use Software (“ASU 2025-06”) to increase the operability of the recognition guidance considering different methods of software development. ASU 2025-06 is effective for public business entities for annual periods beginning after December 15, 2027. The amendments can be adopted on a prospective, modified, or retrospective basis. Entities are permitted to early adopt the standard. The Company did not early adopt prior to or during the current reporting period. The Company is currently evaluating the impact of adopting the ASU 2025-06 on its consolidated financial statements.

2. INVENTORIES, NET

Inventories consist principally of raw materials, packaging, non-food finished goods and packaged meal replacements, protein powder, and supplements held in the Company’s warehouses and outsourced distribution centers. Inventories are stated at the lower of cost or net realizable value, utilizing the first-in, first-out method. The cost of finished goods includes the cost of raw materials, packaging supplies, direct and indirect labor, and other indirect manufacturing costs. On a quarterly basis, management reviews inventories for unsalable or obsolete inventories.

Inventories consisted of the following (in thousands):

	June 30, 2026		December 31, 2025
Raw materials	$	6,257	$	4,915
Packaging	1,584		1,654
Non-food finished goods	796		1,216
Finished goods	15,879		16,785
Allowance for obsolete inventory	(3,335)		(4,342)
Total	$	21,181	$	20,228

3. EARNINGS PER SHARE

Basic earnings per share (“EPS”) computations are calculated utilizing the weighted average number of shares of the Company’s common stock outstanding during the periods presented. Diluted EPS is calculated utilizing the weighted average number of shares of the Company’s common stock outstanding adjusted for the effect of dilutive common stock equivalents.

8

The following table sets forth the computation of basic and diluted EPS (in thousands, except per share data):

	Three months ended June 30,				Six months ended June 30,
	2026		2025		2026		2025
Numerator:
Net income (loss)	$	(3,100)	$	2,480	$	(5,222)	$	1,708
Denominator:
Weighted average shares of common stock outstanding	11,135		10,991		11,071		10,970
Effect of dilutive common stock equivalents	—		69		—		75
Weighted average shares of common stock outstanding	11,135		11,060		11,071		11,045
Earnings (loss) per share - basic	$	(0.28)	$	0.23	$	(0.47)	$	0.16
Earnings (loss) per share - diluted	$	(0.28)	$	0.22	$	(0.47)	$	0.15

The Company was in a loss position for the three and six months ended June 30, 2026, and as such, all equity awards were antidilutive for those periods. If the Company were not in a loss position, the calculation of diluted EPS would have included the effect of dilutive common stock equivalents of 344 thousand and 251 thousand, and would have excluded 342 thousand and 132 thousand antidilutive restricted stock awards for three and six months ended June 30, 2026, respectively. The calculation of diluted EPS excluded 402 thousand and 375 thousand antidilutive restricted stock awards for the three and six months ended June 30, 2025, respectively. EPS is computed independently for each of the periods presented above, and accordingly, the sum of the quarterly earnings per share may not equal the year-to-date total computed.

4. SHARE-BASED COMPENSATION

Stock Options

The Company has granted non-qualified and incentive stock options to employees under the Amended and Restated 2012 Share Incentive Plan (the “2012 Plan”). The fair values of these options were estimated on the grant dates using the Black-Scholes option pricing model, which required estimates of the expected term of the option, the risk-free interest rate, the expected volatility of the price of the Company’s common stock, and dividend yield. Options outstanding as of June 30, 2026, generally vested over a period of 3 years and expire 10 years from the date of grant. The exercise price of these options is $66.68. Due to the Company’s lack of option exercise history on the date of grant, the expected term was calculated using the simplified method defined as the midpoint between the vesting period and the contractual term of each option. The risk-free interest rate was based on the U.S. Treasury yield curve in effect on the date of grant that most closely corresponded to the expected term of the option. The expected volatility was based on the historical volatility of the Company’s common stock over the period of time equivalent to the expected term for each award. The dividend yield was computed as the annualized dividend rate at the

9

grant date divided by the strike price of the stock option. For the six months ended June 30, 2026 and 2025, the Company did not grant stock options.

The following table is a summary of our stock option activity (in thousands, except per share data):

	Six months ended June 30,
	2026			2025
	Awards	Weighted-Average Exercise Price		Awards	Weighted-Average Exercise Price
Outstanding at beginning of period	22	$	66.68	22	$	66.68
Exercised	—	—		—	—
Forfeited	—	—		—	—
Outstanding at end of the period	22	$	66.68	22	$	66.68
Exercisable at end of the period	22	$	66.68	22	$	66.68

As of June 30, 2026, the weighted-average remaining contractual life for both the outstanding stock options and exercisable stock options was 1.6 years with an aggregate intrinsic value of $0. There was no unrecognized compensation on the awards for the periods ended June 30, 2026 and 2025. There were no stock options exercised for the six months ended June 30, 2026 and 2025. For the six months ended June 2026 and 2025, the Company received no cash proceeds from the exercise of stock options.

Restricted Stock

The Company has granted restricted stock under the 2012 Plan to employees and non-employee directors generally with vesting terms up to 3 years after the date of grant. The fair value of the restricted stock is equal to the market price of the Company’s common stock on the date of grant. Expense for restricted stock is amortized ratably over the vesting period.

The following table summarizes our restricted stock activity (in thousands, except per share data):

	Six months ended June 30,
	2026			2025
	Shares	Weighted-Average Grant Date Fair Value		Shares	Weighted-Average Grant Date Fair Value
Outstanding at beginning of period	677	$	24.76	279	$	57.21
Granted	490	10.19		533	13.75
Vested	(257)	29.61		(80)	67.29
Forfeited	(68)	14.59		(10)	19.42
Outstanding at end of the period	842	$	15.62	722	$	24.53

The Company withheld approximately 76 thousand shares and 27 thousand shares of the Company’s common stock to cover minimum tax liability withholding obligations upon the vesting of shares of restricted stock for the six months ended June 30, 2026 and 2025, respectively. The total fair value of restricted stock awards vested during the six months ended June 30, 2026 and 2025 was $2.6 million and $1.1 million, respectively.

Market and Performance-based Share Awards

The Company has granted market and performance-based share awards in 2023, and 2025, and performance-based share awards in 2024 and 2026 under the 2012 Plan to certain key executives who were granted deferred shares and may earn between 0% and 210% of the target number depending upon both the Company’s total stockholder return (“TSR”), for those with market conditions, and the Company’s performance against predetermined performance goals over a three-year performance period after the date of grant. Market and performance-based share awards that are tied to the Company’s TSR are valued using the Monte Carlo method and are recognized ratably as expense over the award’s performance period. The fair

10

value of the performance-based share awards is equal to the market price of the Company’s common stock on the date of grant adjusted by the expected level of achievement over the performance period. Expense for performance-based share awards is amortized ratably over the performance period. In the event that management determines that the Company will not reach the lower threshold of the predetermined performance goals established in the grant agreement, any previously recognized expense is reversed in the period in which such a determination is made.

The total fair value of market and performance-based share awards issued during the six months ended June 30, 2026 was $0.2 million. The Company withheld approximately 8 thousand shares for the six months ended June 30, 2026 to cover minimum tax liability withholding obligations upon the issuance of shares of market and performance-based share awards. No market and performance-based share awards were issued during the six months ended June 30, 2025, as a result of the market and performance-based share awards granted in March of 2022 not reaching the lower threshold of the predetermined performance goals.

Share-based compensation expense is recorded in selling, general, and administrative expense in the accompanying Condensed Consolidated Statements of Operations (Unaudited). The total expense during the three months ended June 30, 2026 and 2025 was as follows (in thousands):

	Three months ended June 30,
	2026			2025
	Shares	Share-Based Compensation Expense		Shares	Share-Based Compensation Expense
Options and restricted stock	864	$	1,371	744	$	1,644
Performance-based share awards granted in 2026	173	147		—	—
Market and performance-based share awards granted in 2025	275	257		319	434
Performance-based share awards granted in 2024	35	43		117	371
Market and performance-based share awards granted in 2023	—	—		47	178
Total share-based compensation	1,347	$	1,818	1,227	$	2,627

The total expense during the six months ended June 30, 2026 and 2025 was as follows (in thousands):

	Six months ended June 30,
	2026			2025
	Shares	Share-Based Compensation Expense		Shares	Share-Based Compensation Expense
Options and restricted stock	864	$	2,734	744	$	2,998
Performance-based share awards granted in 2026	173	161		—	$	—
Market and performance-based share awards granted in 2025	275	662		319	468
Performance-based share awards granted in 2024	35	157		117	737
Market and performance-based share awards granted in 2023	—	—		47	354
Total share-based compensation	1,347	$	3,714	1,227	$	4,557

The total income tax benefit recognized in the accompanying Condensed Consolidated Statements of Operations (Unaudited) for restricted stock awards was $0.1 million and $0.3 million for the three months ended June 30, 2026 and 2025, respectively, and income tax expense of $0.5 million and of $0.1 million for the six months ended June 30, 2026 and 2025, respectively.

There was $8.1 million of total unrecognized compensation expense related to restricted stock awards as of June 30, 2026, which is expected to be recognized over a weighted-average period of 1.9 years. There was $3.9 million of unrecognized compensation expense related to the 275 thousand market and performance-based shares and 208 thousand performance-based shares presented in the table above as of June 30, 2026, which is expected to be recognized over a weighted-average period of 1.8 years.

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5. LEASES

Operating Leases

The Company has operating leases for office and warehouse space and certain equipment. In certain of the Company’s lease agreements, the rental payments are adjusted periodically based on defined terms within the lease. The Company did not have any finance leases for the six months ended June 30, 2026 and 2025.

Our leases relating to office and warehouse space have lease terms of 87 months to 125 months. Our leases relating to equipment have lease terms of 36 months, with certain of them having automatic renewal clauses.

The Company’s warehouse agreements also contain non-lease components, in the form of payments towards variable logistics services and labor charges, which the Company is obligated to pay based on the services consumed by it. Such amounts are not included in the measurement of the lease liability but are recognized as expenses when they are incurred.

The operating lease expense was $1.3 million and $1.2 million for the three months ended June 30, 2026 and 2025, and $2.6 million and $2.5 million for the six months ended June 30, 2026 and 2025.

Supplemental cash flow information related to the Company’s operating leases was as follows (in thousands):

	Six months ended June 30,
	2026		2025
Cash paid for amounts included in the measurements of lease liabilities
Operating cash flow used in operating leases	$	2,884	$	3,215
Right-of-use assets obtained in exchange for lease obligations
Operating leases	$	19,370	$	—

As of June 30, 2026, the weighted average remaining lease term was 5 years, 4 months and the weighted average discount rate was 4.60%.

The following table presents the maturity of the Company’s operating lease liabilities as of June 30, 2026 (in thousands):

2026 (excluding the six months ended June 30, 2026)	$	3,077
2027	6,548
2028	6,782
2029	4,546
2030	4,208
Thereafter	6,357
Total lease payments	$	31,518
Less: Imputed interest	(3,900)
Total	$	27,618

During the three months ended June 30, 2026, the Company executed an amendment to extend the lease and reduce the square footage for our distribution facility located at 2000 Rock Glenn Boulevard, Havre De Grace, Maryland 21078 with a term of 5 years (the “HdG Lease”). The amendment to the HdG Lease commenced in June 2026, at which time the Company remeasured its right-of-use asset and corresponding lease liability by $12.5 million and $12.7 million, respectively. The future minimum lease commitments related to the HdG Lease are included in the table above.

During the six months ended June 30, 2026, the Company’s lease commenced for a new headquarters office space in 1501 South Clinton Street, Baltimore, Maryland 21224, with a lease term of 8 years and 7 months. The Company recorded an initial right-of-use asset and corresponding lease liability of $6.8 million during the period ended March 31, 2026. The Company did

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not renew its office space lease in 100 International Drive, Baltimore, Maryland 21202 which expired in February 2026. The future minimum lease commitments related to this lease are included in the table above.

6. ACCUMULATED OTHER COMPREHENSIVE INCOME

The following table sets forth the components of accumulated other comprehensive income, net of tax where applicable (in thousands):

	June 30, 2026		December 31, 2025
Foreign currency translation	$	3	$	3
Unrealized net gains on investment securities	8		231
Accumulated other comprehensive income	$	11	$	234

7. INVESTMENTS

Certain financial assets and liabilities are accounted for at fair value, which is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The following fair value hierarchy prioritizes the inputs used to measure fair value:

Level 1 – Quoted prices are available in active markets for identical assets or liabilities as of the reporting date. Active markets are those in which transactions for the asset or liability occur in sufficient frequency and volume to provide pricing information on an on-going basis.

Level 2 – Pricing inputs are other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date. Level 2 includes those financial instruments that are valued using models or other valuation methodologies.

Level 3 – Pricing inputs include significant inputs that are generally less observable from objective sources. These inputs may be used with internally developed methodologies that result in management’s best estimate of fair value from the perspective of a market participant.

The following tables present the Company’s cash and financial assets that are measured at fair value on a recurring basis for each of the hierarchy levels (in thousands):

	June 30, 2026
	Cost		Unrealized Gains (Losses)		Accrued Interest		Estimated Fair Value		Cash & Cash Equivalents		Investment Securities
Cash and cash equivalents, excluding money market accounts	$	50,764	$	—	$	—	$	50,764	$	50,764	$	—
Level 1:
Money market accounts	21,146		—		—		21,146		21,146		—
Government & agency securities	42,488		71		71		42,630		—		42,630
	63,634		71		71		63,776		21,146		42,630
Level 2:
Corporate bonds	54,827		(61)		515		55,281		—		55,281
Total	$	169,225	$	10	$	586	$	169,821	$	71,910	$	97,911

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	December 31, 2025
	Cost		Unrealized Gains		Accrued Interest		Estimated Fair Value		Cash & Cash Equivalents		Investment Securities
Cash and cash equivalents, excluding money market accounts	$	50,187	$	—	$	—	$	50,187	$	50,187	$	—
Level 1:
Money market accounts	39,116		—		—		39,116		39,116		—
Government & agency securities	23,247		111		80		23,438		—		23,438
	62,363		111		80		62,554		39,116		23,438
Level 2:
Corporate bonds	53,801		198		533		54,532		—		54,532
Total	$	166,351	$	309	$	613	$	167,273	$	89,303	$	77,970

The Company had $11 thousand realized losses and $2.7 million realized gains for the three months ended June 30, 2026 and 2025, respectively. The Company had $14 thousand and $3.3 million realized gains for the six months ended June 30, 2026 and 2025, respectively.

During the fourth quarter of 2023, the Company entered into an agreement with LifeMD, Inc, (Nasdaq: LFMD), a leading provider of virtual primary care, to purchase shares of common stock of LifeMD for $10 million. The 180-day lock-up period expired on June 8, 2024, and the registration process was completed, effective July 18, 2024. During the second quarter of 2025, the Company sold all of its holdings in LifeMD common stock. Prior to the sale, the fair value of the investment was recorded within an equity securities caption in the table above. The net proceeds received from the sale were recorded within cash and cash equivalents of the Condensed Consolidated Balance Sheets. The gains related to the Company’s LifeMD investment for the three and six months ended June 30, 2026 and 2025 are summarized in the table below (in thousands):

	Three months ended June 30,
	2026		2025
Net gains recognized during the period on equity securities	$	—	$	2,622
Less: Net gains recognized on equity securities sold	—		2,622
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date	$	—	$	—

	Six months ended June 30,
	2026		2025
Net gains recognized during the period on equity securities	$	—	$	3,222
Less: Net gains recognized on equity securities sold	—		3,222
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date	$	—	$	—

8. SEGMENT REPORTING

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The Company has one reportable segment: OPTAVIA. Subsequent to the quarter ended June 30, 2026, the Company rebranded its OPTAVIA business to Trilivy. This segment will be shown as “Trilivy” in subsequent quarterly and annual filings. The segment derives revenues from clients through the sale of products which are shipped directly to clients. Our coaches help clients adopt healthy habits and learn the benefits of our products. The accounting policies of the Company's single segment are the same as those described in the Company's Significant Accounting Policies.

The Company’s chief operating decision maker (“CODM”) is the Chief Executive Officer. The CODM assesses performance for the segment and decides how to allocate resources based on net income (loss) that also is reported on the accompanying Unaudited Condensed Consolidated Statements of Operations as net income (loss). The measure of segment assets is reported on the Consolidated Balance Sheets as total assets. The CODM uses net income (loss) to evaluate the income (loss) generated from segment assets in deciding whether to reinvest profits into the segment or into other parts of the entity, such as for share buybacks. Net income (loss) is used to monitor budget versus actual results. The CODM also uses net income (loss) in competitive analysis by benchmarking to the Company’s competitors. The competitive analysis along with the monitoring of budgeted versus actual results are used in assessing performance of the segment and in establishing management’s compensation. The Company does not have significant intra-entity sales or transfers.

The OPTAVIA segment recognizes revenue when control of the products is transferred to the client. The segment pays commissions on the sale of products to coaches. The Company derives all of its revenue from sales within the United States and manages the business activities on a consolidated basis.

The following table presents the OPTAVIA segment's revenue, significant segment expenses, and segment net income (loss) for the three months ended June 30, 2026 and 2025, respectively:

	June 30, 2026		June 30, 2025
Revenue	$	76,384	$	105,555
Less:
Cost of sales	22,988		28,911
Selling, marketing, and after sales support	34,739		50,485
Distribution	4,496		5,305
Technology	8,574		10,566
Administrative and corporate support functions	8,096		8,685
Equity compensation	1,818		2,669
Other income (1)	(1,336)		(3,941)
Provision for income taxes	109		395
Segment net income (loss)	$	(3,100)	$	2,480
Reconciliation of profit or loss
Adjustments and reconciling items	—		—
Consolidated net income (loss)	$	(3,100)	$	2,480

(1) Other loss income included within Segment net income (loss) includes interest income, interest expense, and gains and losses on LifeMD common stock.

Segment depreciation expense of property, plant, and equipment for the three months ended June 30, 2026 and 2025 was $2.6 million and $3.1 million, respectively. Segment additions of property, plant, and equipment for the three months ended June 30, 2026, and 2025 were $1.0 million and $1.4 million, respectively.

The following table presents the OPTAVIA segment's revenue, significant segment expenses, and segment net income for the six months ended June 30, 2026 and 2025, respectively:

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	June 30, 2026		June 30, 2025
Revenue	$	152,428	$	221,283
Less:
Cost of sales	47,276		60,395
Selling, marketing, and after sales support	69,420		110,340
Distribution	7,949		9,831
Technology	17,886		21,608
Administrative and corporate support functions	13,805		16,667
Equity compensation	3,714		4,771
Other income (1)	(2,690)		(5,730)
Provision for income taxes	290		1,693
Segment net income (loss)	$	(5,222)	$	1,708
Reconciliation of profit or loss
Adjustments and reconciling items	—		—
Consolidated net income (loss)	$	(5,222)	$	1,708

(1) Other income included within Segment net income includes interest income, interest expense, and gains and losses on LifeMD common stock.

Segment depreciation expense of property, plant, and equipment for the six months ended June 30, 2026 and 2025 was $5.3 million and $5.4 million, respectively. Segment additions of property, plant, and equipment for the six months ended June 30, 2026 and 2025 were $2.1 million and $2.9 million, respectively.

Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Note Regarding Forward-Looking Statements

Certain information in this report contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Act”). Forward-looking statements generally can be identified by use of phrases or terminology such as “intend,” “anticipate,” “expect,” or other similar words or the negative of such terminology. Similarly, descriptions of Medifast's objectives, strategies, plans, goals, or targets contained herein are also considered forward-looking statements. These statements are based on the current expectations of our management of Medifast and are subject to certain events, risks, uncertainties, and other factors. These risks and uncertainties include, but are not limited to, those described in our 2025 Form 10-K and those described from time to time in our future reports filed with the SEC. Although Medifast believes that the expectations, statements, and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this report. All of the forward-looking statements contained herein speak only as of the date of this report. We undertake no obligation to update any information contained in this report or to publicly release the results of any revisions to forward-looking statements to reflect events or circumstances of which we may become aware after the date of this report.

The following discussion should be read in conjunction with the unaudited condensed consolidated financial statements and related notes appearing elsewhere herein.

Overview

Medifast, Inc. (“Medifast,” the “Company,” “we” or “us”) is the health and wellness company known for its science-backed, comprehensive metabolic health system. In October 2025, Medifast announced its strategic transformation, unveiling its focus on holistic metabolic health. The Company started 2026 by moving from transformation to execution, leveraging its extensive experience in structured weight loss coupled with recent scientific research and enhanced product offerings to address the needs of a broader metabolic health market. In July 2026, Medifast announced the launch of Trilivy, a comprehensive metabolic health system uniquely designed to support healthy lifestyle change. The transition from OPTAVIA® to a new brand with the launch of Trilivy represents an evolution of the company’s vision, platform, and purpose, expanding beyond traditional weight

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loss to address the broader metabolic health challenges impacting more than 90% of U.S. adults today. Medifast’s approach focuses on addressing the root cause of metabolic dysfunction. This strategic shift targets a larger and what is believed to be a more sustainable market, focusing on a long-term growth strategy intended to guide the Company over the next decade by aligning science, products, and coaching with increasing demand for new solutions as awareness of metabolic dysfunction grows.

This growth strategy will initially be focused on improving coach productivity and expanding our coach network. We operate a well-capitalized business with a powerful lifestyle solution and a business model that has impacted over 3 million lives and, for the quarter ended June 30, 2026, had a network of approximately 11,700 active earning independent coaches. Medifast stands at the forefront of evidence-based wellness solutions, and its coach-first model creates significant opportunities for coaches’ individual businesses. This is designed to create a “flywheel effect” as new clients join, driving coach productivity, which in turn attracts new active earning coaches, leading to even more new clients and further productivity.

The Company offers a simple, yet comprehensive approach to achieving optimal metabolic health and well-being by empowering individuals to make lasting changes. Through the dedicated support of our coaches, approximately 90% of whom were clients first, our clients are guided through every step of their wellness journey.

Our scientifically developed products and habit creation framework, reinforced by coaches and community support, provide proven health benefits and serve as a promising foundation to develop a comprehensive metabolic health system. We continuously innovate and build upon our scientific and clinical heritage to fulfill our mission of lifelong transformation, through metabolic science and human connectionTM. Coaches provide unparalleled support along with community, nutrition, and healthy habits. In a world where health and well-being can often be a difficult and solitary journey, our comprehensive system offers intensely personalized support to individuals seeking to transform their health. The goal of this holistic approach is to empower people to master their metabolic health and improve body composition, beginning with a quality weight loss journey and offering the flexibility to achieve it on their own terms. At the heart of the metabolic health system is a powerful three-part delivery model that helps individuals build healthier habits, unlock their potential and achieve optimal metabolic health:

Independent Coaches & Community: Coaches provide individualized support and guidance to clients on their path to optimal metabolic health and well-being and a community of like-minded individuals offer real-time connection and support.

The Habits of Health Transformational System: A proprietary system that provides easy steps toward a sustainable healthy lifestyle.

Science & Products: Clinically proven plans and scientifically developed products, backed by dietitians, scientists, and physicians.

In October 2025, the Company introduced Metabolic Synchronization® — a breakthrough science that reverses metabolic dysfunction through a targeted reset of the body’s metabolism. Research demonstrates that the Company's comprehensive system improves metabolic health by activating strong and targeted fat burn (i.e., by reducing bad visceral fat), preserving lean mass, and protecting muscle.1 This approach results in healthy, quality weight loss that extends beyond the scale, ultimately empowering individuals to achieve their health goals.

Metabolic health, often misunderstood or overlooked, refers to the body’s ability to efficiently convert food into energy and regulate critical bodily functions. Metabolic dysfunction is a state that can often go unnoticed, placing strain on the body’s metabolic processes and potentially leading to serious health challenges.

Science has always been integral to Medifast’s identity. Through ongoing research and compelling data that elevate the science behind the Company’s plans and innovative products, the Company is energizing its coach community to empower individuals to take control of their metabolic health. In July 2026, the company introduced the Trilivy Reset Fueling line, enhanced with MetaVantage Technology™, which further supports metabolic health by helping reduce waist circumference while also supporting normal fat metabolism and healthy insulin function.2 We expect to bring the updated product line fully to market this quarter. These upcoming innovations are expected to further strengthen the Company’s offerings to help clients achieve optimal metabolic health.

1 In a clinical study, individuals on the Company's 5 & 1 Plan experienced a reduction of 14% visceral fat and 98% of lean mass was retained at 16 weeks. Arterburn, L.M., C.D. Coleman, J. Kiel, et al. Randomized controlled trial assessing two commercial weight loss programs in adults with overweight or obesity. Obes Sci Pract 2019; 5/1: 3-14.

2 Pedret, A., R.M. Valls, L. Calderon-Perez, et al. Effects of daily consumption of the probiotic Bifidobacterium animalis subsp. lactis CECT 8145 on anthropometric adiposity biomarkers in abdominally obese subjects: a randomized controlled trial. Int J Obes (Lond). 2019;43(9):1863- 1868. doi: 10.1038/s41366-018-0220-0.

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While GLP-1 medication usage continues to accelerate, medication alone may not be adequate for achieving sustainable, long-term health outcomes without the integration of comprehensive lifestyle modifications, nutritional guidance, and behavioral support. Recent research indicates that approximately one-third of users discontinue the medication after six months, and up to 74% stop after a year.3 Furthermore, studies show that two-thirds of weight lost on GLP-1 medications is typically regained within 12 months of stopping treatment, with cardiometabolic benefits often reversing as well.4 GLP-1 medications can be effective tools, but lasting results require more than just medication—they demand holistic behavior change.

The need for change extends beyond the obesity epidemic, as over 90% of Americans are metabolically unhealthy,5 impacting biomarkers of poor health, energy regulation, and weight management. Healthy, quality weight loss that prioritizes burning fat while preserving muscle is essential for improving metabolic health but it demands commitment, consistency, and support. Given that GLP-1 medications are shown to be most effective when combined with lifestyle changes, we see strong alignment with our expertise in helping people create durable habits through coach-supported, behavior-based systems. Our experience in guiding individuals towards change through habit-based systems, supported by a coach, is highly compatible with the demonstrated effectiveness of these medications when paired with lifestyle modifications.

In addition to coach support, by focusing on the root causes of metabolic dysfunction, Medifast is seeking to unlock new opportunities to reach and empower individuals at every stage of their health journey. For those utilizing weight loss medications, Medifast’s programs are intended to provide complementary solutions to enhance metabolic function and overall health.

Regardless of their need states, our integrated, coach-supported, lifestyle-based approach helps clients achieve their health goals. Coaches introduce clients to a set of healthy habits, often beginning with healthy eating, alongside exclusive products and plans. These offerings are a key component that supports the Company’s mission and helps clients to build and sustain healthy habits in their lives.

Finding new clients and reactivating former clients remains an important area of focus for our business and our coaches. We believe our coach-based model is scalable, drives both client success and growth, and represents a key competitive advantage. The coaching model is anchored on clients’ needs, helping place them into supportive and energized health and wellness communities that share similar challenges and goals. With a coach, clients successfully lost 10 times more weight and 17 times more fat than those attempting to lose weight on their own.6 Coaches deliver highly tailored and personalized support and motivation, sharing their passion for healthy living and lifestyle transformation. Despite their diverse geographies and backgrounds, our coaches form a tight-knit community that supports, encourages, and inspires one another.

Our coaches are independent contractors, not employees, who support clients and market our products and services to friends, family, and other people in their communities, primarily through word-of-mouth, email, and social media channels including Facebook, Instagram, X (formerly known as Twitter), and video conferencing platforms. Products are shipped directly to clients; coaches do not handle or deliver products. This model enables our coaches to focus on client support and encouragement without having to manage inventory and allows them to maintain an arms-length transactional relationship. We provide economic incentives designed to support long-term coach success, which we believe contributes to their financial wellness, and offers the opportunity to improve their personal finances while elevating the health trajectories of those they support.7

In the third quarter of 2026, the Company launched a new compensation plan along with a new coach-developed Trilivy Coach Hub training platform for coaches. The new compensation plan and training platform are designed to develop and duplicate highly successful coaches, which has historically been a significant driver of growth. The new compensation plan emphasizes progressive business building behaviors and rewards, designed to be easily adoptable by new and experienced coaches alike. It prioritizes leading indicators of success, not just outcomes or ranking. The compensation plan and training platform together provide a structured approach for coaches to maximize their potential, improve their leadership skills, expand their reach, and achieve recognition for their progress. We expect that simplifying the fundamentals of our products and programs, and also the way we talk about them, will increase client acquisition and the conversion of clients into new coaches.

Medifast continues to invest strategically in tools, programs, and educational resources to support our coaches - the Company’s most effective client acquisition engine. In July 2025, we rolled out Premier+, a refreshed auto-ship program that offers a new tiered pricing discount on monthly orders, reduces list pricing on several popular products, and provides a more reliable and

3 Grosicki et al. Diabetes Obes Metab. 2025; https://pubmed.ncbi.nlm.nih.gov/39743934/

4 Wilding, et al; STEP 1 Study Group. Diabetes Obes Metab. 2022; https://pubmed.ncbi.nlm.nih.gov/35441470/

5 O’Hearn M et al. Trends and Disparities in Cardiometabolic Health Among U.S. Adults, 1999-2018. J Am Coll Cardiol. 2022; 80(2):138-151. doi:10.1016/j.jacc.2022.04.046

6 In a clinical study, the group on the OPTAVIA 5 & 1 Plan using a coach lost 17x more fat than the self-directed control group

7 OPTAVIA makes no guarantee of financial success. Success with OPTAVIA results from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Please see the OPTAVIA Income Disclosure Statement (http://bit.ly/4lFIPRP) for statistics on actual earnings of Coaches.

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predictable compensation structure for coaches. These enhancements were designed to make client acquisition and retention easier for our coaches.

In July 2026, we also launched the Medifast Metabolic Health Institute (the “Institute”), with a mission to advance metabolic health through rigorous research and credible, evidence-based education. The Institute is led by recognized experts, including a dedicated Scientific Advisory Board, backed by teams with more than 390 years of collective professional experience. It’s goal is to organize the company’s work across research, product development, scientific communications, and education into one central location, establishing Medifast as a key player in this space.

We believe Medifast is uniquely positioned to serve a broader range of clients and lead the advancement of metabolic health through its personalized coaching, community support, and science-backed nutrition solutions. By addressing the underserved crisis of metabolic dysfunction with our innovative products, enhanced client experiences, and unmatched support system, we have created and are continuing to enhance a differentiated and compelling offer. Our financial strength, operational flexibility, and client-centric philosophy position us to navigate the changing weight loss market and drive sustainable growth.

Macroeconomic Conditions

Certain global economic challenges, including the impact of inflation and tariffs, have caused macroeconomic uncertainty and volatility in markets where we, our suppliers, and our independent coaches operate.

Like many product-focused companies, we are exposed to market risks from changes in commodity, or other raw material prices. An inflationary economy could impact our cost structure and put pressure on consumer spending. Increases in commodity prices, food costs, or tariffs could affect the global and U.S. economies and could also adversely impact our business, financial condition, or results of operations. Additionally, changes in tariff regulations, particularly those involving trade between the United States and key global markets, may affect the cost and availability of certain raw materials. While the full impact of potential tariff policy changes remains uncertain, we remain attentive to policy developments, and we may reassess our supply chain and investment strategies in response to further volatility in the trade environment.

Our variable cost structure can be utilized to adapt to changing market conditions with potential actions including adjustments to our manufacturing, distribution, and client support infrastructure. As a response, we may periodically take incremental pricing actions to offset supply chain costs, increases in tariff-related costs, and inflationary pressures. In addition, prolonged tariff uncertainty may influence consumer sentiment and purchasing behavior, particularly in discretionary spending categories. Fluctuations in consumer confidence, driven by economic concerns or anticipated price increases, could further reduce demand for our products.

In response to changing macroeconomic conditions, the Company may take further actions that alter its business operations as may be required by governmental authorities, or that are determined to be in the best interests of employees, coaches, clients, and stockholders. Our ability to effectively navigate these developments is critical to maintaining operational resilience and achieving our long-term strategic objectives. These macroeconomic uncertainties make it challenging for our management to estimate our future business performance. However, we intend to continue to actively monitor the impact of these developments on our business and will update our practices accordingly.

Competition

The metabolic health and weight loss industry is very competitive and encompasses a multitude of metabolic health and weight loss products and programs. These include a wide variety of commercial metabolic health and weight loss programs, medications, pharmaceutical products, surgical interventions, books, self-help diets, dietary meal replacements, protein-fortified consumables, and appetite suppressants as well as digital tools, app-based health and wellness monitoring solutions, and wearable trackers. The metabolic health and weight loss market is served by a diverse array of competitors. Potential clients seeking to manage their metabolic health or weight can turn to traditional center-based competitors, online diet-oriented sites, self-directed dieting and self-administered products such as prescription medications, over-the-counter medications and supplements, as well as medically supervised programs. Medical weight loss solutions, such as GLP-1 medications, have become an increasingly key component of the overall health and wellness ecosystem, and the recent surging acceptance and popularity of these weight loss medications serve as another major competitor, as these products have prompted a huge change in the way that consumers think about weight loss and lifestyle modification solutions in general. We recognize that these weight loss medications have attracted significant attention from the market and pose a threat to our interactions with our traditional client base. Importantly, the efficacy claims of GLP-1 medications for weight loss are based specifically on their incorporation of lifestyle changes that include a reduced calorie diet and increased physical activity. As a result, under

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Medifast’s offerings, weight loss medications can be an important element that fits into the overall tailored lifestyle plans that also include coaching, community support, nutritionally balanced meals, and exercise.

We believe we have a competitive advantage over traditional diet companies as our model:

•Offers a solution that focuses on metabolic health powered by a breakthrough approach and human coaching and has impacted more than 3 million lives;

•Provides advanced science and comprehensive behavioral support, with its breakthrough approach, Metabolic Synchronization, that reverses metabolic dysfunction through targeted metabolic reset;

•Provides personalized, empathetic support from coaches who have been in their clients' shoes;

•Promotes lifelong habit development supported by a proprietary integrated approach to behavior change, the Habits of Health Transformational System; and

•Encompasses a vibrant health and wellness community.

We also compete with other direct-selling organizations, some of which have a longer operating history and greater visibility, name recognition and financial resources than we do. We also believe we have advantages over traditional direct selling companies. Our model:

•Is client-centric, with one sales price for both coaches and clients. There is no tiered pricing.

•Incorporates personalized coach support serving as a key differentiator to our model.

•Is comprehensive, including nutritional products and support.

•Boasts a health and wellness community, which promotes a holistic health and wellness program and is not focused solely on product sales.

•Offers a differentiated direct-to-consumer model, with 100% of products shipped directly to clients.

•Promotes a unified Habits of Health training system that aligns its coach leaders around a common mission of lifelong transformation, through metabolic science and human connection.

We believe our scientific and clinical heritage combined with our commitment to evaluating programs, plans, and products through clinical research are primary differentiators that allow us to compete in these markets. Our scientifically designed products were originally developed by a physician, and we have been on the cutting edge in the development of nutrition and weight-management products since our founding.

Medifast has perfected our model over the last 45 years, with habits, coaches, and community at the core, and we will continue to innovate as the industry evolves.

Critical Accounting Policies and Estimates

The preparation of our financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting period. Management develops, and changes periodically, these estimates and assumptions based on historical experience and on various other factors that are believed to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. Our unaudited condensed consolidated financial statements are prepared in accordance with GAAP. Our significant accounting policies are described in Note 2 to the audited consolidated financial statements included in the 2025 Form 10-K. There were no significant changes in our critical estimates or policies during the first six months of 2026.

Overview of Results of Operations

Our product sales accounted for approximately 96% of our revenues for the three months ended June 30, 2026 and 2025, respectively, and approximately 96% and 97% for the six months ended June 30, 2026 and 2025, respectively.

The following tables reflect our statements of operations (in thousands, except percentages):

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	Three months ended June 30,
	2026			2025			$ Change		% Change
Revenue	$	76,384		$	105,555		$	(29,171)	(27.6)	%
Cost of sales	22,988			28,911			(5,923)		(20.5)	%
Gross profit	53,396			76,644			(23,248)		(30.3)	%
Selling, general, and administrative	57,723			77,710			(19,987)		(25.7)	%
Loss from operations	(4,327)			(1,066)			(3,261)		(305.9)	%
Other income
Interest income	1,347			1,369			(22)		(1.6)	%
Other income (expense)	(11)			2,572			(2,583)		(100.4)	%
	1,336			3,941			(2,605)		(66.1)	%
Income (loss) before provision for income taxes	(2,991)			2,875			(5,866)		(204.0)	%
Provision for income taxes	109			395			(286)		(72.4)	%
Net income (loss)	$	(3,100)		$	2,480		$	(5,580)	(225.0)	%
% of revenue
Gross profit	69.9		%	72.6		%
Selling, general, and administrative costs	75.6		%	73.6		%
Loss from operations	(5.7)		%	(1.0)		%

21

	Six months ended June 30,
	2026			2025			$ Change		% Change
Revenue	$	152,428		$	221,283		$	(68,855)	(31.1)	%
Cost of sales	47,276			60,395			(13,119)		(21.7)	%
Gross profit	105,152			160,888			(55,736)		(34.6)	%
Selling, general, and administrative	112,774			163,217			(50,443)		(30.9)	%
Loss from operations	(7,622)			(2,329)			(5,293)		(227.3)	%
Other income
Interest income	2,726			2,671			55		2.1	%
Other income (expense)	(36)			3,059			(3,095)		(101.2)	%
	2,690			5,730			(3,040)		(53.1)	%
Income (loss) before provision for income taxes	(4,932)			3,401			(8,333)		(245.0)	%
Provision for income taxes	290			1,693			(1,403)		(82.9)	%
Net income (loss)	$	(5,222)		$	1,708		$	(6,930)	(405.7)	%
% of revenue
Gross profit	69.0		%	72.7		%
Selling, general, and administrative costs	74.0		%	73.8		%
Loss from operations	(5.0)		%	(1.1)		%

Revenue: Revenue decreased $29.2 million, or 27.6%, to $76.4 million for the three months ended June 30, 2026 from $105.6 million for the three months ended June 30, 2025. The decline in revenue for the three months ended June 30, 2026 was primarily driven by a decrease in the number of active earning coaches to 11,700 for the three months ended June 30, 2026 from 22,800 for the three months ended June 30, 2025. Revenue decreased $68.9 million, or 31.1%, to $152.4 million for the six months ended June 30, 2026 from $221.3 million for the six months ended June 30, 2025. The decline in revenue for the six months ended June 30, 2026 was primarily driven by a decrease in the number of active earning coaches. The decrease in active earning coaches, which has been trending downward year-over-year since the first quarter of 2023, was driven by continued pressure with client acquisition reflecting broader challenges in the operating environment, including rapid and continued adoption of GLP-1 medications for weight loss, and prioritizing productive coaches and efficient coach network structures. While the Company continues its transformation to focus on metabolic health, we expect the number of active earning coaches to continue to decline in 2026. The average revenue per active earning coach was $6,529 for the three months ended June 30, 2026, a 41.0% increase compared to $4,630 for the three months ended June 30, 2025. We believe that the increase in revenue per active earning coach for the three months ended June 30, 2026 was driven by greater alignment of our network of coaches, prioritizing productive coaches and efficient coach network structures.

Cost of sales: Cost of sales decreased $5.9 million, or 20.5%, to $23.0 million for the three months ended June 30, 2026 from $28.9 million for the three months ended June 30, 2025. The decrease in cost of sales for the three months ended June 30, 2026 was primarily driven by lower sales volumes. Cost of sales decreased $13.1 million, or 21.7%, to $47.3 million from $60.4 million for the six months ended June 30, 2026. The decrease in cost of sales for the six months ended June 30, 2026 was primarily driven by a $18.0 million decrease attributable to lower volumes, partially offset by $4.7 million attributable to loss of leverage on fixed costs.

Gross profit: Gross profit decreased $23.2 million, or 30.3%, to $53.4 million for the three months ended June 30, 2026 from $76.6 million from the corresponding period in 2025. The decrease in gross profit for the three months ended June 30, 2026 was due to lower revenue, partially offset by lower cost of sales. As a percentage of revenue, gross profit decreased 270 basis points to 69.9% for the three months ended June 30, 2026 from 72.6% for the corresponding period in 2025 primarily due to loss of

22

leverage on fixed costs. Gross profit decreased $55.7 million, or 34.6%, to $105.2 million from $160.9 million for the six months ended June 30, 2025. The decrease in gross profit for the six months ended June 30, 2026 was due to lower revenue, partially offset by lower cost of sales. As a percentage of revenue, gross profit decreased 370 basis points to 69.0% for the six months ended June 30, 2026 from 72.7% for the corresponding period in 2025 primarily due to loss of leverage on fixed costs.

Selling, general, and administrative (“SG&A”): SG&A expenses were $57.7 million for the three months ended June 30, 2026, a decrease of $20.0 million, or 25.7%, as compared to $77.7 million from the corresponding period in 2025. SG&A expenses decreased for the three months ended June 30, 2026 primarily due to a $12.6 million decrease in coach compensation on lower volume and fewer active earning coaches, a $2.3 million decrease in employee salary and benefit expenses, and a $2.0 million decrease in Company-led marketing costs. As a percentage of revenue, SG&A expenses were 75.6% for the three months ended June 30, 2026 as compared to 73.6% for the corresponding period in 2025. SG&A expenses as a percentage of revenue increased for the three months ended June 30, 2026 primarily reflecting approximately 290 basis points associated with loss of leverage on fixed costs and 60 basis points associated with the launch of our new Trilivy Reset product line, partially offset by a 190 basis point reduction related to Company-led marketing. SG&A expenses included research and development costs of $1.1 million for both the three months ended June 30, 2026 and 2025, in connection with the development of new products and plans, and clinical research activities. SG&A expenses were $112.8 million for the six months ended June 30, 2026, a decrease of $50.4 million, or 30.9%, as compared to $163.2 million from the corresponding period in 2025. SG&A expenses decreased for the six months ended June 30, 2026 primarily due to a $28.7 million decrease in coach compensation on lower volume and fewer active earning coaches, a $7.6 million decrease in Company-led marketing costs, a $4.3 million decrease in employee salary and benefit expenses, and a $2.2 million one-time gain on the sale of our Maryland Distribution Center building and land previously classified as held for sale. As a percentage of revenue, SG&A expenses were 74.0% for the six months ended June 30, 2026 as compared to 73.8% for the corresponding period in 2025 primarily reflecting 430 basis points associated to loss of leverage on fixed costs, partially offset by a 340 basis point reduction related to Company-led marketing costs. SG&A expenses included research and development costs of $2.1 million and $2.2 million for the six months ended June 30, 2026 and 2025, respectively, in connection with the development of new products and plans, and clinical research activities.

Loss from operations: For the three months ended June 30, 2026, the Company’s loss from operations was $4.3 million as compared to $1.1 million for the corresponding period in 2025, a change of $3.3 million, primarily as a result of decreased gross profit partially offset by decreased SG&A expenses. For the three months ended June 30, 2026 the Company’s loss from operations as a percentage of revenue was 5.7% as compared to 1.0% for the corresponding period in 2025, due to the factors described above impacting gross profit and the factors impacting SG&A expenses. For the six months ended June 30, 2026, the Company’s loss from operations was $7.6 million as compared to $2.3 million for the corresponding period in 2025, a change of $5.3 million, primarily as a result of decreased gross profit and the factors impacting SG&A expenses. Loss from operations as a percentage of revenue was 5.0% for the six months ended June 30, 2026 compared to 1.1% for the corresponding period in 2025 due to the factors above impacting gross profit and the factors impacting SG&A expenses.

Other income: Other income for the three months ended June 30, 2026 was $1.3 million, a decrease of $2.6 million, or 66.1%, as compared to $3.9 million for the corresponding period in 2025. The decrease in other income for the three months ended June 30, 2026 was primarily due to a $2.6 million gain on our investment in LifeMD common stock that occurred during the corresponding period in 2025. The Company sold its investment in LifeMD during the second quarter of 2025. Other income for the six months ended June 30, 2026 was $2.7 million, a decrease of $3.0 million, or 53.1%, as compared to $5.7 million for the corresponding period in 2025. The decrease in other income for the six months ended June 30, 2026 was primarily due to a $3.2 million gain on our investment in LifeMD common stock that occurred during the corresponding period in 2025.

Provision for income taxes: The Company calculates income tax expense for interim periods based on actual results for the quarter. Income tax expense for the three months ended June 30, 2026 was $0.1 million, an effective rate of negative 3.6%, as compared to $0.4 million for the three months ended June 30, 2025, an effective rate of 13.7%. The decrease in the effective tax rate was primarily driven by the increased loss incurred during the three months ended June 30, 2026 and the valuation allowance on the net deferred tax assets. Income tax expense for the six months ended June 30, 2026 was $0.3 million, an effective rate of negative 5.9%, as compared to $1.7 million for the six months ended June 30, 2025, an effective rate of 49.8%. The decrease in the effective tax rate was primarily driven by the increased loss incurred during the six months ended June 30, 2026 and the valuation allowance on the net deferred tax assets. The Company will continue to assess the realizability of its deferred tax assets and the need for a valuation allowance on a quarterly basis. Should the valuation allowance be released in whole or in part, the Company expects to return to applying an estimated annual effective tax rate in future interim periods.

Net income (loss): Net loss was $3.1 million, or $0.28 loss per diluted share for the three months ended June 30, 2026 as compared to net income of $2.5 million, or $0.22 per diluted share, for the three months ended June 30, 2025. Net loss was $5.2

23

million, or $0.47 per diluted share for the six months ended June 30, 2026, as compared to net income of $1.7 million, or $0.15 per diluted share for the six months ended June 30, 2025. The period-over-period changes were driven by the factors described above.

Liquidity and Capital Resources

The Company had stockholders’ equity of $196.4 million and working capital of $160.5 million at June 30, 2026 as compared with $198.9 million and $158.7 million at December 31, 2025, respectively. The $2.5 million net decrease in stockholders’ equity was primarily driven by a net loss of $5.2 million for the six months ended June 30, 2026, partially offset by $3.7 million for share-based compensation. The Company’s cash, cash equivalents and investment securities increased to $169.8 million at June 30, 2026 from $167.3 million at December 31, 2025.

Net cash provided by operating activities increased by $1.9 million to $2.0 million for the six months ended June 30, 2026 from less than $0.1 million for the six months ended June 30, 2025 primarily driven by a $14.9 million increase attributable to accounts payable and accrued expenses and a $5.9 million increase from income taxes, partially offset by a $13.2 million decrease related to changes in inventory balances and a $6.9 million decrease in net income.

Net cash used in investing activities was $18.4 million for the six months ended June 30, 2026 as compared to net cash provided by investing activities of $11.3 million for the six months ended June 30, 2025. The increase in net cash used in investment activities was primarily driven by $34.1 million net increase in investments resulting from the use of proceeds from debt securities previously classified as cash to purchase debt securities classified as investments, partially offset by $3.6 million of proceeds from the sale of the Company’s Maryland Distribution Center building and land.

Net cash used in financing activities increased by $0.4 million to $1.0 million for the six months ended June 30, 2026 from $0.6 million for the six months ended June 30, 2025. This increase was primarily due to a $0.4 million increase in net shares repurchased for employee taxes.

In pursuing its business strategy, the Company may require additional cash for operating and investing activities. The Company expects future cash requirements in both the short term and the long term, if any, to be funded from operating cash flow, and financing activities as warranted by management’s investment and leverage strategies.

The Company is currently investing in new growth initiatives which we believe have the potential to impact liquidity in future periods. The Company’s current growth initiatives, including its transformation to focus on metabolic health, engaging, developing, and empowering new coaches, and developing updated product formulations under the Trilivy brand, are not expected to require any material contractual commitments or capital expenditures in future periods. Since the future costs of these endeavors are variable in nature and will be scaled at the discretion of management, we do not believe there is any significant impact on our liquidity or capital resources.

From time to time, the Company evaluates potential acquisitions that complement our business. If consummated, any such transactions may use a portion of our working capital or require the issuance of equity or debt. We have no present understandings, commitments or agreements with respect to any material acquisitions.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

Market risk is the potential loss arising from adverse changes in market rates and prices, such as interest rates and a decline in the stock market. The Company does not enter into derivatives, foreign exchange transactions or other financial instruments for trading or speculative purposes other than strategic investments.

The Company is exposed to market risk related to changes in interest rates and market pricing impacting our investment in money market securities, government and agency securities, and corporate bonds. Other than for strategic investments, its current investment policy is to maintain an investment portfolio consisting of corporate bonds and U.S. money market securities directly or through managed funds. Its cash is deposited in and invested through highly rated financial institutions in North America. Its marketable securities are subject to interest rate risk and market pricing risk and will fall in value if market interest rates increase or if market pricing decreases. If market interest rates were to increase and market pricing were to decrease immediately and uniformly by 10% from levels at June 30, 2026, the Company estimates that the fair value of its investment portfolio would decline by an immaterial amount and therefore it would not expect its operating results or cash flows to be affected to any significant degree by the effect of a change in market conditions on our investments. There were no material

24

changes in the Company’s market risk exposure related to changes in interest rates and market pricing impacting our investments from the year ended December 31, 2025.

Item 4. Controls and Procedures

Management, including our Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Act, as amended, as of June 30, 2026. Our disclosure controls and procedures are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Act is recorded, processed, summarized and reported accurately and on a timely basis. Based on this evaluation performed in accordance with the criteria established in the 2013 Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission, our management concluded that the Company’s disclosure controls and procedures are effective at the reasonable assurance level as of the end of the period covered by this report.

Changes in Internal Control over Financial Reporting

There have been no material changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Act) during the fiscal quarter ended June 30, 2026 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

25

Part II Other Information

Item 1. Legal Proceedings

The Company is, from time to time, subject to a variety of litigation and similar proceedings that arise out of the ordinary course of its business. Based upon the Company’s experience, current information and applicable law, it does not believe that these proceedings and claims will have a material adverse effect on its results of operations, financial position or liquidity. However, the results of legal actions cannot be predicted with certainty. Therefore, it is possible that the Company’s results of operations, financial condition or cash flows could be materially adversely affected in any particular period by the unfavorable resolution of one or more legal actions.

Item 1A. Risk Factors

There have been no material changes to the risk factors set forth in Part I, Item 1A of the 2025 Form 10-K.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Issuer Purchases of Equity Securities

2026	Total Number of Shares Purchased (1)	Average Price Paid per Share	Total Number of Shares Purchased as Part of a Publicly Announced Plan or Program	Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs (2)
April 1 - April 30	—	—	—	1,323,568
May 1 - May 31	—	—	—	1,323,568
Jun 1- Jun 30	—	—	—	1,323,568

(1)This column includes shares of the Company’s common stock that were surrendered by employees and directors to the Company to cover minimum tax liability withholding obligations upon the exercise of stock options or the vesting of shares of restricted stock and performance-based share awards previously granted to such employees and directors, when such transactions occur.

(2)At the outset of the quarter ended June 30, 2026, there were 1,323,568 shares of the Company’s common stock eligible for repurchase under the stock repurchase authorization dated September 16, 2014 (the "Stock Repurchase Plan").

As of June 30, 2026, there were 1,323,568 shares of the Company’s common stock eligible for repurchase under the Stock Repurchase Plan. There can be no assurances as to the amount, timing or prices of repurchases, which may vary based on market conditions and other factors. The Stock Repurchase Plan does not have an expiration date and can be modified or terminated by the Board of Directors at any time.

Item 5. Other Information

Rule 10b5-1 and Non-Rule 10b5-1 Trading Arrangements

During the three months ended June 30, 2026, Chairman of the Board, Daniel R. Chard, adopted a trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c). The arrangement was entered into on May 8, 2026, and provides for the sale of up to 19,089 shares of the Company’s common stock, par value $0.001 per share. beginning September 28, 2026 and concluding September 29, 2026, subject to the terms of the arrangement.

No other director or officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K during the three months ended June 30, 2026.

26

Item 6. Exhibits

Exhibit Number	Description of Exhibit
3.1	Restated and Amended Certificate of Incorporation of Medifast, Inc. (incorporated by reference to Exhibit 3.1 of the Company’s Current Report on Form 8-K (File No. 001-31573) filed February 27, 2015).
3.2	Amended and Restated Bylaws of Medifast, Inc. (incorporated by reference to Exhibit 3.1 to the Company’s Amendment No. 1 Current Report on Form 8-K (File No. 001-31573) filed on December 4, 2019).
10.1	Medifast, Inc. Amended and Restated 2012 Share Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K (File No. 001-31573 filed on May 26, 2026).
31.1	Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).
31.2	Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).
32.1	Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (furnished herewith).
101	The following financial statements from Medifast, Inc.’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2026 filed August 3, 2026, formatted in Inline XBRL (eXtensible Business Reporting Language): (i) Condensed Consolidated Statements of Operations, (ii) Condensed Consolidated Statements of Comprehensive Income (Loss), (iii) Condensed Consolidated Balance Sheets, (iv) Condensed Consolidated Statements of Cash Flows, (v) Condensed Consolidated Statements of Changes in Stockholders’ Equity, and (vi) Notes to the Condensed Consolidated Financial Statements (filed herewith).
104	Cover Page Interactive Data File - The cover page interactive data file does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.

In accordance with SEC Release No. 33-8238, Exhibit 32.1 is being furnished and not filed.

27

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

Medifast, Inc.

By:	/s/ NICHOLAS M. JOHNSON
	Nicholas M. Johnson
	Chief Executive Officer
	(Principal Executive Officer)
Dated:	August 3, 2026
	/s/ JAMES P. MALONEY
	James P. Maloney
	Chief Financial Officer
	(Principal Financial Officer)
Dated:	August 3, 2026

28

EX-31.1

Exhibit 31.1

RULE 13a-14(a) CERTIFICATION

I, Nicholas M. Johnson, certify that:

1.I have reviewed this quarterly report on Form 10-Q of Medifast, Inc. (the “Registrant”);

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

4.The Registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Registrant and have:

(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5.The Registrant’s other certifying officer and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting.

Date:	August 3, 2026	/s/ Nicholas M. Johnson
		Nicholas M. Johnson
		Chief Executive Officer

EX-31.2

Exhibit 31.2

RULE 13a-14(a) CERTIFICATION

I, James P. Maloney, certify that:

1.I have reviewed this quarterly report on Form 10-Q of Medifast, Inc. (the “Registrant”);

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

4.I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Registrant and have:

(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5.I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting.

Date:	August 3, 2026	/s/ James P. Maloney
		James P. Maloney
		Chief Financial Officer

EX-32.1

Exhibit 32.1

MEDIFAST, INC.

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report on Form 10-Q (the “Report”) for the quarter ended June 30, 2026 of Medifast, Inc. (the “Company”), as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Nicholas M. Johnson, Chief Executive Officer and I, James P. Maloney, Chief Financial Officer, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to the best of my knowledge, that:

(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of the operations of the Company.

By:	/s/ NICHOLAS M. JOHNSON
	Nicholas M. Johnson
	Chief Executive Officer
	August 3, 2026
	/s/ JAMES P. MALONEY
	James P. Maloney
	Chief Financial Officer
	August 3, 2026

XML

Cover - shares	6 Months Ended
	Jun. 30, 2026	Jul. 27, 2026
Cover [Abstract]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Jun. 30, 2026
Document Transition Report	false
Entity File Number	001-31573
Entity Registrant Name	Medifast, Inc.
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	13-3714405
Entity Address, Address Line One	1501 S. Clinton Street
Entity Address, City or Town	Baltimore
Entity Address, State or Province	MD
Entity Address, Postal Zip Code	21224
City Area Code	410
Local Phone Number	581-8042
Title of 12(b) Security	Common Stock, par value $0.001 per share
Trading Symbol	MED
Security Exchange Name	NYSE
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		11,180,703
Entity Central Index Key	0000910329
Current Fiscal Year End Date	--12-31
Document Fiscal Year Focus	2026
Document Fiscal Period Focus	Q2
Amendment Flag	false

XML

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025
Income Statement [Abstract]
Revenue	$ 76,384	$ 105,555	$ 152,428	$ 221,283
Cost of sales	22,988	28,911	47,276	60,395
Gross profit	53,396	76,644	105,152	160,888
Selling, general, and administrative	57,723	77,710	112,774	163,217
Loss from operations	(4,327)	(1,066)	(7,622)	(2,329)
Other income
Interest income	1,347	1,369	2,726	2,671
Other income (expense)	(11)	2,572	(36)	3,059
Total other income (expense)	1,336	3,941	2,690	5,730
Income (loss) before provision for income taxes	(2,991)	2,875	(4,932)	3,401
Provision for income taxes	109	395	290	1,693
Net income (loss)	$ (3,100)	$ 2,480	$ (5,222)	$ 1,708
Earnings (loss) per share
Basic (in usd per share)	$ (0.28)	$ 0.23	$ (0.47)	$ 0.16
Diluted (in usd per share)	$ (0.28)	$ 0.22	$ (0.47)	$ 0.15
Weighted average shares outstanding
Basic (in shares)	11,135	10,991	11,071	10,970
Diluted (in shares)	11,135	11,060	11,071	11,045

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CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) (UNAUDITED) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025
Statement of Comprehensive Income [Abstract]
Net income (loss)	$ (3,100)	$ 2,480	$ (5,222)	$ 1,708
Other comprehensive income, net of tax:
Unrealized net losses on investment securities	(22)	(60)	(222)	(1)
Comprehensive income (loss)	$ (3,122)	$ 2,420	$ (5,444)	$ 1,707

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CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) - USD ($) $ in Thousands	Jun. 30, 2026	Dec. 31, 2025
Current Assets
Cash and cash equivalents	$ 71,910	$ 89,303
Inventories, net	21,181	20,228
Investments	97,911	77,970
Income taxes, prepaid	5,258	5,116
Prepaid expenses and other current assets	5,774	9,066
Total current assets	202,034	201,683
Property, plant and equipment, net of accumulated depreciation	27,980	31,230
Right-of-use assets	24,314	7,232
Other assets	6,073	7,828
TOTAL ASSETS	260,401	247,973
Current Liabilities
Accounts payable and accrued expenses	36,406	38,359
Current lease obligations	5,158	4,603
Total current liabilities	41,564	42,962
Lease obligations, net of current lease obligations	22,460	6,091
Total liabilities	64,024	49,053
Stockholders' Equity
Common stock, par value $0.001 per share: 20,000 shares authorized; 11,181 and 10,991 issued and outstanding at June 30, 2026 and December 31, 2025, respectively	11	11
Additional paid-in capital	43,306	40,406
Accumulated other comprehensive income	11	234
Retained earnings	153,049	158,269
Total stockholders' equity	196,377	198,920
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$ 260,401	$ 247,973

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CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) (Parenthetical) - $ / shares shares in Thousands	Jun. 30, 2026	Dec. 31, 2025
Statement of Financial Position [Abstract]
Common stock, par value (in usd per share)	$ 0.001	$ 0.001
Common stock, authorized (in shares)	20,000	20,000
Common stock, issued (in shares)	11,181	10,991
Common stock, outstanding (in shares)	11,181	10,991

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CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025
Operating Activities
Net income (loss)	$ (5,222)	$ 1,708
Adjustments to reconcile net income to cash provided by operating activities
Depreciation and amortization	6,929	7,325
Non-cash lease expense	2,288	2,299
Share-based compensation	3,714	4,557
Gain on sale of assets held for sale	(2,184)	0
Loss on disposal of property, plant and equipment	63	395
Realized gain on sale of investment securities	(14)	(3,303)
Amortization of discount on investment securities	(314)	(358)
Unrealized loss on equity investment securities	77	0
Change in operating assets and liabilities:
Inventories	(953)	12,220
Prepaid expenses and other current assets	1,839	585
Other assets	104	(308)
Accounts payable and accrued expenses	(4,229)	(19,094)
Income taxes	(142)	(5,998)
Net cash flow provided by operating activities	1,957	28
Investing Activities
Purchase of investment securities	(94,781)	(31,062)
Proceeds from sale and maturities of investment securities	74,843	45,265
Proceeds from sale of assets held for sale, net of costs to sell	3,637	0
Purchase of property and equipment	(2,065)	(2,900)
Net cash flow provided by (used in) investing activities	(18,366)	11,303
Financing Activities
Net shares repurchased for employee taxes	(814)	(370)
Cash dividends paid to stockholders	(170)	(195)
Net cash flow used in financing activities	(984)	(565)
Foreign currency impact	0	0
Increase (decrease) in cash and cash equivalents	(17,393)	10,766
Cash and cash equivalents - beginning of the period	89,303	90,928
Cash and cash equivalents - end of period	71,910	101,694
Supplemental disclosure of cash flow information:
Income taxes paid	239	7,104
Dividends included in accounts payable and accrued expenses	$ 74	$ 452

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CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (UNAUDITED) - USD ($) shares in Thousands, $ in Thousands	Total	Common Stock	Additional Paid-In Capital	Accumulated Other Comprehensive Income	Retained Earnings
Balance (in shares) at Dec. 31, 2024		10,938
Balance at Dec. 31, 2024	$ 210,109	$ 11	$ 33,136	$ 180	$ 176,782
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income (loss)	(772)				(772)
Share-based compensation (in shares)		80
Share-based compensation	1,930		1,930
Net shares repurchased for employee taxes (in shares)		(27)
Net shares repurchased for employee taxes	(369)		(369)
Other comprehensive income (loss)	59			59
Forfeiture of dividends on unvested awards	2				2
Balance (in shares) at Mar. 31, 2025		10,991
Balance at Mar. 31, 2025	210,959	$ 11	34,697	239	176,012
Balance (in shares) at Dec. 31, 2024		10,938
Balance at Dec. 31, 2024	210,109	$ 11	33,136	180	176,782
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income (loss)	1,708
Balance (in shares) at Jun. 30, 2025		10,991
Balance at Jun. 30, 2025	216,005	$ 11	37,323	179	178,492
Balance (in shares) at Mar. 31, 2025		10,991
Balance at Mar. 31, 2025	210,959	$ 11	34,697	239	176,012
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income (loss)	2,480				2,480
Share-based compensation	2,627		2,627
Net shares repurchased for employee taxes	(1)		(1)
Other comprehensive income (loss)	(60)			(60)
Balance (in shares) at Jun. 30, 2025		10,991
Balance at Jun. 30, 2025	$ 216,005	$ 11	37,323	179	178,492
Balance (in shares) at Dec. 31, 2025	10,991	10,991
Balance at Dec. 31, 2025	$ 198,920	$ 11	40,406	234	158,269
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income (loss)	(2,122)				(2,122)
Share-based compensation (in shares)		212
Share-based compensation	1,896		1,896
Net shares repurchased for employee taxes (in shares)		(84)
Net shares repurchased for employee taxes	(814)		(814)
Other comprehensive income (loss)	(201)			(201)
Forfeiture of dividends on unvested awards	2				2
Balance (in shares) at Mar. 31, 2026		11,119
Balance at Mar. 31, 2026	$ 197,681	$ 11	41,488	33	156,149
Balance (in shares) at Dec. 31, 2025	10,991	10,991
Balance at Dec. 31, 2025	$ 198,920	$ 11	40,406	234	158,269
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income (loss)	$ (5,222)
Balance (in shares) at Jun. 30, 2026	11,181	11,181
Balance at Jun. 30, 2026	$ 196,377	$ 11	43,306	11	153,049
Balance (in shares) at Mar. 31, 2026		11,119
Balance at Mar. 31, 2026	197,681	$ 11	41,488	33	156,149
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income (loss)	(3,100)				(3,100)
Share-based compensation (in shares)		62
Share-based compensation	1,818		1,818
Other comprehensive income (loss)	$ (22)			(22)
Balance (in shares) at Jun. 30, 2026	11,181	11,181
Balance at Jun. 30, 2026	$ 196,377	$ 11	$ 43,306	$ 11	$ 153,049

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2026

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation - The accompanying unaudited condensed consolidated financial statements of Medifast, Inc. and its wholly-owned subsidiaries (“Medifast,” the “Company,” “we,” “us,” or “our”) included herein have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) for interim reporting and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). Accordingly, certain information and notes that are normally required by GAAP have been condensed or omitted. However, in the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair presentation of the financial position and results of operations have been included and management believes the disclosures that are made are adequate to make the information presented not misleading. The condensed consolidated balance sheet at December 31, 2025 has been derived from the 2025 audited consolidated financial statements at that date included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (“2025 Form 10-K”).

The results of operations for the three and six months ended June 30, 2026 are not necessarily indicative of results that may be expected for the fiscal year ending December 31, 2026. The accompanying unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto, which are included in the 2025 Form 10-K.

Presentation of Financial Statements - The unaudited condensed consolidated financial statements included herein include the accounts of the Company. All significant intercompany accounts and transactions have been eliminated.

Use of Estimates - The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenue and expenses during the reporting period. Actual results could differ materially from those estimates.

The Company is, from time to time, subject to a variety of litigation and similar proceedings that arise out of the ordinary course of its business. Based upon the Company’s experience, current information and applicable law, it does not believe that these proceedings and claims will have a material adverse effect on its results of operations, financial position or liquidity. However, the results of legal actions cannot be predicted with certainty. Therefore, it is possible that the Company’s results of operations, financial condition or cash flows could be materially adversely affected in any particular period by the unfavorable resolution of one or more legal actions.

Advertising Expense - The costs of advertising efforts are expensed as incurred. They are recorded in selling, general, and administrative expense in the accompanying Condensed Consolidated Statements of Operations (Unaudited). Advertising expense, excluding agency fees, for the three months ended June 30, 2026 and 2025 amounted to $0.2 million and $1.6 million, respectively. Advertising expense, excluding agency fees, for the six months ended June 30, 2026 and 2025 amounted to $0.4 million and $6.2 million, respectively.

Assets Held for Sale - During the year ended December 31, 2024, the Company completed a supply chain optimization initiative with the goal of aligning the Company’s distribution footprint with current demand levels. On June 28, 2024, the Company closed its Maryland Distribution Center located in Ridgely, Maryland. The Company listed the Maryland Distribution Center building and land for sale, and categorized those assets as held for sale. The net book value of the building and land was $1.4 million. The assets were recorded within prepaid expenses and other current assets on the consolidated balance sheets included in the 2025 Form 10-K. The Company closed on the sale of the land and building in February 2026, receiving $3.6 million in proceeds, net of costs to sell, and recognizing a gain on sale of $2.2 million presented within selling, general, and administrative on the Condensed Consolidated Statements of Operations (Unaudited).

Provision for Income Taxes - The Company computes its income tax provision for interim periods in accordance with Accounting Standards Codification 740. For interim periods during the year ended December 31, 2025, the Company calculated an annual effective tax rate and applied that rate to year-to-date ordinary income or loss to calculate its quarterly income tax provision (“AETR Approach”). Due to the existence of a full valuation allowance against its deferred tax assets recorded as of December 31, 2025, the Company did not apply the AETR Approach for the period ending June 30, 2026 or for the quarters within that period. Instead, the Company calculated income tax expense for the interim period based on actual results for the quarter. As a result, the Company’s income tax provision for the three months ending June 30, 2026, reflects discrete items,

primarily state income taxes. Income tax expense for the three months ended June 30, 2026, was $0.1 million, an effective rate of negative 3.6%, as compared to $0.4 million, an effective tax rate of 13.7%, for the three months ended June 30, 2025. The decrease in the effective tax rate was primarily driven by the increased loss incurred in the June 30, 2026, period and the valuation allowance on the net deferred tax assets. For the six months ended June 30, 2026, the Company recorded $0.3 million in income tax expense, an effective tax rate of negative 5.9%, as compared to $1.7 million, an effective tax rate of 49.8%, for six months ended June 30, 2025. The decrease in the effective tax rate was primarily driven by the increased loss incurred in the six months ended June 30, 2026, period and the valuation allowance on the net deferred tax assets. The Company will continue to assess the realizability of its deferred tax assets and the need for a valuation allowance on a quarterly basis. Should the valuation allowance be released in whole or in part, the Company expects to return to applying an estimated annual effective tax rate in future interim periods.

Accounting Pronouncements - Adopted in 2026

The Company has not adopted any new accounting standards during the six months ended June 30, 2026.

Recently Issued Accounting Pronouncements - Pending Adoption

In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 2024-03—Disaggregation of Income Statement Expenses (“ASU 2024-03”) to improve the disclosures about a public business entity’s expenses and address requests from investors for more detailed information about the types of expenses in commonly presented expense captions. ASU 2024-03 is effective for annual reporting periods beginning after December 15, 2026. Early adoption is permitted. The Company is currently evaluating the impact of adopting ASU 2024-03 on its consolidated financial statements.

In September 2025, the FASB issued Accounting Standards Update 2025-06— Internal-Use Software (Subtopic 250-40): Targeted Improvements to the Accounting for Internal-Use Software (“ASU 2025-06”) to increase the operability of the recognition guidance considering different methods of software development. ASU 2025-06 is effective for public business entities for annual periods beginning after December 15, 2027. The amendments can be adopted on a prospective, modified, or retrospective basis. Entities are permitted to early adopt the standard. The Company did not early adopt prior to or during the current reporting period. The Company is currently evaluating the impact of adopting the ASU 2025-06 on its consolidated financial statements.

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INVENTORIES, NET

6 Months Ended

Jun. 30, 2026

Inventory Disclosure [Abstract]

INVENTORIES, NET

INVENTORIES, NET

Inventories consist principally of raw materials, packaging, non-food finished goods and packaged meal replacements, protein powder, and supplements held in the Company’s warehouses and outsourced distribution centers. Inventories are stated at the lower of cost or net realizable value, utilizing the first-in, first-out method. The cost of finished goods includes the cost of raw materials, packaging supplies, direct and indirect labor, and other indirect manufacturing costs. On a quarterly basis, management reviews inventories for unsalable or obsolete inventories.

Inventories consisted of the following (in thousands):

	June 30, 2026		December 31, 2025
Raw materials	$	6,257	$	4,915
Packaging	1,584		1,654
Non-food finished goods	796		1,216
Finished goods	15,879		16,785
Allowance for obsolete inventory	(3,335)		(4,342)
Total	$	21,181	$	20,228

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EARNINGS PER SHARE

6 Months Ended

Jun. 30, 2026

Earnings Per Share [Abstract]

EARNINGS PER SHARE

EARNINGS PER SHARE

Basic earnings per share (“EPS”) computations are calculated utilizing the weighted average number of shares of the Company’s common stock outstanding during the periods presented. Diluted EPS is calculated utilizing the weighted average number of shares of the Company’s common stock outstanding adjusted for the effect of dilutive common stock equivalents.

The following table sets forth the computation of basic and diluted EPS (in thousands, except per share data):

	Three months ended June 30,				Six months ended June 30,
	2026		2025		2026		2025
Numerator:
Net income (loss)	$	(3,100)	$	2,480	$	(5,222)	$	1,708
Denominator:
Weighted average shares of common stock outstanding	11,135		10,991		11,071		10,970
Effect of dilutive common stock equivalents	—		69		—		75
Weighted average shares of common stock outstanding	11,135		11,060		11,071		11,045
Earnings (loss) per share - basic	$	(0.28)	$	0.23	$	(0.47)	$	0.16
Earnings (loss) per share - diluted	$	(0.28)	$	0.22	$	(0.47)	$	0.15

The Company was in a loss position for the three and six months ended June 30, 2026, and as such, all equity awards were antidilutive for those periods. If the Company were not in a loss position, the calculation of diluted EPS would have included the effect of dilutive common stock equivalents of 344 thousand and 251 thousand, and would have excluded 342 thousand and 132 thousand antidilutive restricted stock awards for three and six months ended June 30, 2026, respectively. The calculation of diluted EPS excluded 402 thousand and 375 thousand antidilutive restricted stock awards for the three and six months ended June 30, 2025, respectively. EPS is computed independently for each of the periods presented above, and accordingly, the sum of the quarterly earnings per share may not equal the year-to-date total computed.

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SHARE-BASED COMPENSATION

6 Months Ended

Jun. 30, 2026

Share-Based Payment Arrangement [Abstract]

SHARE-BASED COMPENSATION

SHARE-BASED COMPENSATION

Stock Options

The Company has granted non-qualified and incentive stock options to employees under the Amended and Restated 2012 Share Incentive Plan (the “2012 Plan”). The fair values of these options were estimated on the grant dates using the Black-Scholes option pricing model, which required estimates of the expected term of the option, the risk-free interest rate, the expected volatility of the price of the Company’s common stock, and dividend yield. Options outstanding as of June 30, 2026, generally vested over a period of 3 years and expire 10 years from the date of grant. The exercise price of these options is $66.68. Due to the Company’s lack of option exercise history on the date of grant, the expected term was calculated using the simplified method defined as the midpoint between the vesting period and the contractual term of each option. The risk-free interest rate was based on the U.S. Treasury yield curve in effect on the date of grant that most closely corresponded to the expected term of the option. The expected volatility was based on the historical volatility of the Company’s common stock over the period of time equivalent to the expected term for each award. The dividend yield was computed as the annualized dividend rate at the

grant date divided by the strike price of the stock option. For the six months ended June 30, 2026 and 2025, the Company did not grant stock options.

The following table is a summary of our stock option activity (in thousands, except per share data):

	Six months ended June 30,
	2026			2025
	Awards	Weighted-Average Exercise Price		Awards	Weighted-Average Exercise Price
Outstanding at beginning of period	22	$	66.68	22	$	66.68
Exercised	—	—		—	—
Forfeited	—	—		—	—
Outstanding at end of the period	22	$	66.68	22	$	66.68
Exercisable at end of the period	22	$	66.68	22	$	66.68

As of June 30, 2026, the weighted-average remaining contractual life for both the outstanding stock options and exercisable stock options was 1.6 years with an aggregate intrinsic value of $0. There was no unrecognized compensation on the awards for the periods ended June 30, 2026 and 2025. There were no stock options exercised for the six months ended June 30, 2026 and 2025. For the six months ended June 2026 and 2025, the Company received no cash proceeds from the exercise of stock options.

Restricted Stock

The Company has granted restricted stock under the 2012 Plan to employees and non-employee directors generally with vesting terms up to 3 years after the date of grant. The fair value of the restricted stock is equal to the market price of the Company’s common stock on the date of grant. Expense for restricted stock is amortized ratably over the vesting period.

The following table summarizes our restricted stock activity (in thousands, except per share data):

	Six months ended June 30,
	2026			2025
	Shares	Weighted-Average Grant Date Fair Value		Shares	Weighted-Average Grant Date Fair Value
Outstanding at beginning of period	677	$	24.76	279	$	57.21
Granted	490	10.19		533	13.75
Vested	(257)	29.61		(80)	67.29
Forfeited	(68)	14.59		(10)	19.42
Outstanding at end of the period	842	$	15.62	722	$	24.53

The Company withheld approximately 76 thousand shares and 27 thousand shares of the Company’s common stock to cover minimum tax liability withholding obligations upon the vesting of shares of restricted stock for the six months ended June 30, 2026 and 2025, respectively. The total fair value of restricted stock awards vested during the six months ended June 30, 2026 and 2025 was $2.6 million and $1.1 million, respectively.

Market and Performance-based Share Awards

The Company has granted market and performance-based share awards in 2023, and 2025, and performance-based share awards in 2024 and 2026 under the 2012 Plan to certain key executives who were granted deferred shares and may earn between 0% and 210% of the target number depending upon both the Company’s total stockholder return (“TSR”), for those with market conditions, and the Company’s performance against predetermined performance goals over a three-year performance period after the date of grant. Market and performance-based share awards that are tied to the Company’s TSR are valued using the Monte Carlo method and are recognized ratably as expense over the award’s performance period. The fair

value of the performance-based share awards is equal to the market price of the Company’s common stock on the date of grant adjusted by the expected level of achievement over the performance period. Expense for performance-based share awards is amortized ratably over the performance period. In the event that management determines that the Company will not reach the lower threshold of the predetermined performance goals established in the grant agreement, any previously recognized expense is reversed in the period in which such a determination is made.

The total fair value of market and performance-based share awards issued during the six months ended June 30, 2026 was $0.2 million. The Company withheld approximately 8 thousand shares for the six months ended June 30, 2026 to cover minimum tax liability withholding obligations upon the issuance of shares of market and performance-based share awards. No market and performance-based share awards were issued during the six months ended June 30, 2025, as a result of the market and performance-based share awards granted in March of 2022 not reaching the lower threshold of the predetermined performance goals.

Share-based compensation expense is recorded in selling, general, and administrative expense in the accompanying Condensed Consolidated Statements of Operations (Unaudited). The total expense during the three months ended June 30, 2026 and 2025 was as follows (in thousands):

	Three months ended June 30,
	2026			2025
	Shares	Share-Based Compensation Expense		Shares	Share-Based Compensation Expense
Options and restricted stock	864	$	1,371	744	$	1,644
Performance-based share awards granted in 2026	173	147		—	—
Market and performance-based share awards granted in 2025	275	257		319	434
Performance-based share awards granted in 2024	35	43		117	371
Market and performance-based share awards granted in 2023	—	—		47	178
Total share-based compensation	1,347	$	1,818	1,227	$	2,627

The total expense during the six months ended June 30, 2026 and 2025 was as follows (in thousands):

	Six months ended June 30,
	2026			2025
	Shares	Share-Based Compensation Expense		Shares	Share-Based Compensation Expense
Options and restricted stock	864	$	2,734	744	$	2,998
Performance-based share awards granted in 2026	173	161		—	$	—
Market and performance-based share awards granted in 2025	275	662		319	468
Performance-based share awards granted in 2024	35	157		117	737
Market and performance-based share awards granted in 2023	—	—		47	354
Total share-based compensation	1,347	$	3,714	1,227	$	4,557

The total income tax benefit recognized in the accompanying Condensed Consolidated Statements of Operations (Unaudited) for restricted stock awards was $0.1 million and $0.3 million for the three months ended June 30, 2026 and 2025, respectively, and income tax expense of $0.5 million and of $0.1 million for the six months ended June 30, 2026 and 2025, respectively.

There was $8.1 million of total unrecognized compensation expense related to restricted stock awards as of June 30, 2026, which is expected to be recognized over a weighted-average period of 1.9 years. There was $3.9 million of unrecognized compensation expense related to the 275 thousand market and performance-based shares and 208 thousand performance-based shares presented in the table above as of June 30, 2026, which is expected to be recognized over a weighted-average period of 1.8 years.

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LEASES

6 Months Ended

Jun. 30, 2026

Leases [Abstract]

LEASES

LEASES

Operating Leases

The Company has operating leases for office and warehouse space and certain equipment. In certain of the Company’s lease agreements, the rental payments are adjusted periodically based on defined terms within the lease. The Company did not have any finance leases for the six months ended June 30, 2026 and 2025.

Our leases relating to office and warehouse space have lease terms of 87 months to 125 months. Our leases relating to equipment have lease terms of 36 months, with certain of them having automatic renewal clauses.

The Company’s warehouse agreements also contain non-lease components, in the form of payments towards variable logistics services and labor charges, which the Company is obligated to pay based on the services consumed by it. Such amounts are not included in the measurement of the lease liability but are recognized as expenses when they are incurred.

The operating lease expense was $1.3 million and $1.2 million for the three months ended June 30, 2026 and 2025, and $2.6 million and $2.5 million for the six months ended June 30, 2026 and 2025.

Supplemental cash flow information related to the Company’s operating leases was as follows (in thousands):

	Six months ended June 30,
	2026		2025
Cash paid for amounts included in the measurements of lease liabilities
Operating cash flow used in operating leases	$	2,884	$	3,215
Right-of-use assets obtained in exchange for lease obligations
Operating leases	$	19,370	$	—

As of June 30, 2026, the weighted average remaining lease term was 5 years, 4 months and the weighted average discount rate was 4.60%.

The following table presents the maturity of the Company’s operating lease liabilities as of June 30, 2026 (in thousands):

2026 (excluding the six months ended June 30, 2026)	$	3,077
2027	6,548
2028	6,782
2029	4,546
2030	4,208
Thereafter	6,357
Total lease payments	$	31,518
Less: Imputed interest	(3,900)
Total	$	27,618

During the three months ended June 30, 2026, the Company executed an amendment to extend the lease and reduce the square footage for our distribution facility located at 2000 Rock Glenn Boulevard, Havre De Grace, Maryland 21078 with a term of 5 years (the “HdG Lease”). The amendment to the HdG Lease commenced in June 2026, at which time the Company remeasured its right-of-use asset and corresponding lease liability by $12.5 million and $12.7 million, respectively. The future minimum lease commitments related to the HdG Lease are included in the table above.

During the six months ended June 30, 2026, the Company’s lease commenced for a new headquarters office space in 1501 South Clinton Street, Baltimore, Maryland 21224, with a lease term of 8 years and 7 months. The Company recorded an initial right-of-use asset and corresponding lease liability of $6.8 million during the period ended March 31, 2026. The Company did

not renew its office space lease in 100 International Drive, Baltimore, Maryland 21202 which expired in February 2026. The future minimum lease commitments related to this lease are included in the table above.

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ACCUMULATED OTHER COMPREHENSIVE INCOME

6 Months Ended

Jun. 30, 2026

Accumulated Other Comprehensive Income (Loss), Net of Tax [Abstract]

ACCUMULATED OTHER COMPREHENSIVE INCOME

ACCUMULATED OTHER COMPREHENSIVE INCOME

The following table sets forth the components of accumulated other comprehensive income, net of tax where applicable (in thousands):

	June 30, 2026		December 31, 2025
Foreign currency translation	$	3	$	3
Unrealized net gains on investment securities	8		231
Accumulated other comprehensive income	$	11	$	234

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INVESTMENTS

6 Months Ended

Jun. 30, 2026

Investments, All Other Investments [Abstract]

INVESTMENTS

INVESTMENTS

Certain financial assets and liabilities are accounted for at fair value, which is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The following fair value hierarchy prioritizes the inputs used to measure fair value:

Level 1 – Quoted prices are available in active markets for identical assets or liabilities as of the reporting date. Active markets are those in which transactions for the asset or liability occur in sufficient frequency and volume to provide pricing information on an on-going basis.

Level 2 – Pricing inputs are other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date. Level 2 includes those financial instruments that are valued using models or other valuation methodologies.

Level 3 – Pricing inputs include significant inputs that are generally less observable from objective sources. These inputs may be used with internally developed methodologies that result in management’s best estimate of fair value from the perspective of a market participant.

The following tables present the Company’s cash and financial assets that are measured at fair value on a recurring basis for each of the hierarchy levels (in thousands):

	June 30, 2026
	Cost		Unrealized Gains (Losses)		Accrued Interest		Estimated Fair Value		Cash & Cash Equivalents		Investment Securities
Cash and cash equivalents, excluding money market accounts	$	50,764	$	—	$	—	$	50,764	$	50,764	$	—
Level 1:
Money market accounts	21,146		—		—		21,146		21,146		—
Government & agency securities	42,488		71		71		42,630		—		42,630
	63,634		71		71		63,776		21,146		42,630
Level 2:
Corporate bonds	54,827		(61)		515		55,281		—		55,281
Total	$	169,225	$	10	$	586	$	169,821	$	71,910	$	97,911

	December 31, 2025
	Cost		Unrealized Gains		Accrued Interest		Estimated Fair Value		Cash & Cash Equivalents		Investment Securities
Cash and cash equivalents, excluding money market accounts	$	50,187	$	—	$	—	$	50,187	$	50,187	$	—
Level 1:
Money market accounts	39,116		—		—		39,116		39,116		—
Government & agency securities	23,247		111		80		23,438		—		23,438
	62,363		111		80		62,554		39,116		23,438
Level 2:
Corporate bonds	53,801		198		533		54,532		—		54,532
Total	$	166,351	$	309	$	613	$	167,273	$	89,303	$	77,970

The Company had $11 thousand realized losses and $2.7 million realized gains for the three months ended June 30, 2026 and 2025, respectively. The Company had $14 thousand and $3.3 million realized gains for the six months ended June 30, 2026 and 2025, respectively.

During the fourth quarter of 2023, the Company entered into an agreement with LifeMD, Inc, (Nasdaq: LFMD), a leading provider of virtual primary care, to purchase shares of common stock of LifeMD for $10 million. The 180-day lock-up period expired on June 8, 2024, and the registration process was completed, effective July 18, 2024. During the second quarter of 2025, the Company sold all of its holdings in LifeMD common stock. Prior to the sale, the fair value of the investment was recorded within an equity securities caption in the table above. The net proceeds received from the sale were recorded within cash and cash equivalents of the Condensed Consolidated Balance Sheets. The gains related to the Company’s LifeMD investment for the three and six months ended June 30, 2026 and 2025 are summarized in the table below (in thousands):

	Three months ended June 30,
	2026		2025
Net gains recognized during the period on equity securities	$	—	$	2,622
Less: Net gains recognized on equity securities sold	—		2,622
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date	$	—	$	—

	Six months ended June 30,
	2026		2025
Net gains recognized during the period on equity securities	$	—	$	3,222
Less: Net gains recognized on equity securities sold	—		3,222
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date	$	—	$	—

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SEGMENT REPORTING

6 Months Ended

Jun. 30, 2026

Segment Reporting [Abstract]

SEGMENT REPORTING

SEGMENT REPORTING

The Company has one reportable segment: OPTAVIA. Subsequent to the quarter ended June 30, 2026, the Company rebranded its OPTAVIA business to Trilivy. This segment will be shown as “Trilivy” in subsequent quarterly and annual filings. The segment derives revenues from clients through the sale of products which are shipped directly to clients. Our coaches help clients adopt healthy habits and learn the benefits of our products. The accounting policies of the Company's single segment are the same as those described in the Company's Significant Accounting Policies.

The Company’s chief operating decision maker (“CODM”) is the Chief Executive Officer. The CODM assesses performance for the segment and decides how to allocate resources based on net income (loss) that also is reported on the accompanying Unaudited Condensed Consolidated Statements of Operations as net income (loss). The measure of segment assets is reported on the Consolidated Balance Sheets as total assets. The CODM uses net income (loss) to evaluate the income (loss) generated from segment assets in deciding whether to reinvest profits into the segment or into other parts of the entity, such as for share buybacks. Net income (loss) is used to monitor budget versus actual results. The CODM also uses net income (loss) in competitive analysis by benchmarking to the Company’s competitors. The competitive analysis along with the monitoring of budgeted versus actual results are used in assessing performance of the segment and in establishing management’s compensation. The Company does not have significant intra-entity sales or transfers.

The OPTAVIA segment recognizes revenue when control of the products is transferred to the client. The segment pays commissions on the sale of products to coaches. The Company derives all of its revenue from sales within the United States and manages the business activities on a consolidated basis.

The following table presents the OPTAVIA segment's revenue, significant segment expenses, and segment net income (loss) for the three months ended June 30, 2026 and 2025, respectively:

	June 30, 2026		June 30, 2025
Revenue	$	76,384	$	105,555
Less:
Cost of sales	22,988		28,911
Selling, marketing, and after sales support	34,739		50,485
Distribution	4,496		5,305
Technology	8,574		10,566
Administrative and corporate support functions	8,096		8,685
Equity compensation	1,818		2,669
Other income (1)	(1,336)		(3,941)
Provision for income taxes	109		395
Segment net income (loss)	$	(3,100)	$	2,480
Reconciliation of profit or loss
Adjustments and reconciling items	—		—
Consolidated net income (loss)	$	(3,100)	$	2,480

(1) Other loss income included within Segment net income (loss) includes interest income, interest expense, and gains and losses on LifeMD common stock.

Segment depreciation expense of property, plant, and equipment for the three months ended June 30, 2026 and 2025 was $2.6 million and $3.1 million, respectively. Segment additions of property, plant, and equipment for the three months ended June 30, 2026, and 2025 were $1.0 million and $1.4 million, respectively.

The following table presents the OPTAVIA segment's revenue, significant segment expenses, and segment net income for the six months ended June 30, 2026 and 2025, respectively:

	June 30, 2026		June 30, 2025
Revenue	$	152,428	$	221,283
Less:
Cost of sales	47,276		60,395
Selling, marketing, and after sales support	69,420		110,340
Distribution	7,949		9,831
Technology	17,886		21,608
Administrative and corporate support functions	13,805		16,667
Equity compensation	3,714		4,771
Other income (1)	(2,690)		(5,730)
Provision for income taxes	290		1,693
Segment net income (loss)	$	(5,222)	$	1,708
Reconciliation of profit or loss
Adjustments and reconciling items	—		—
Consolidated net income (loss)	$	(5,222)	$	1,708

(1) Other income included within Segment net income includes interest income, interest expense, and gains and losses on LifeMD common stock.

Segment depreciation expense of property, plant, and equipment for the six months ended June 30, 2026 and 2025 was $5.3 million and $5.4 million, respectively. Segment additions of property, plant, and equipment for the six months ended June 30, 2026 and 2025 were $2.1 million and $2.9 million, respectively.

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Insider Trading Arrangements

3 Months Ended

Jun. 30, 2026

shares

Trading Arrangements, by Individual

Non-Rule 10b5-1 Arrangement Adopted

false

Rule 10b5-1 Arrangement Terminated

false

Non-Rule 10b5-1 Arrangement Terminated

false

Daniel R. Chard [Member]

Trading Arrangements, by Individual

Material Terms of Trading Arrangement

During the three months ended June 30, 2026, Chairman of the Board, Daniel R. Chard, adopted a trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c). The arrangement was entered into on May 8, 2026, and provides for the sale of up to 19,089 shares of the Company’s common stock, par value $0.001 per share. beginning September 28, 2026 and concluding September 29, 2026, subject to the terms of the arrangement.

Name

Daniel R. Chard

Title

Chairman of the Board

Rule 10b5-1 Arrangement Adopted

true

Adoption Date

May 8, 2026

Expiration Date

September 29, 2026

Arrangement Duration

1 day

Aggregate Available

19,089

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

6 Months Ended

Jun. 30, 2026

Accounting Policies [Abstract]

Basis of Presentation

Basis of Presentation - The accompanying unaudited condensed consolidated financial statements of Medifast, Inc. and its wholly-owned subsidiaries (“Medifast,” the “Company,” “we,” “us,” or “our”) included herein have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) for interim reporting and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). Accordingly, certain information and notes that are normally required by GAAP have been condensed or omitted. However, in the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair presentation of the financial position and results of operations have been included and management believes the disclosures that are made are adequate to make the information presented not misleading. The condensed consolidated balance sheet at December 31, 2025 has been derived from the 2025 audited consolidated financial statements at that date included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (“2025 Form 10-K”).

The results of operations for the three and six months ended June 30, 2026 are not necessarily indicative of results that may be expected for the fiscal year ending December 31, 2026. The accompanying unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto, which are included in the 2025 Form 10-K.

Presentation of Financial Statements

Presentation of Financial Statements - The unaudited condensed consolidated financial statements included herein include the accounts of the Company. All significant intercompany accounts and transactions have been eliminated.

Use of Estimates

Use of Estimates - The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenue and expenses during the reporting period. Actual results could differ materially from those estimates.

Commitments and Contingencies

The Company is, from time to time, subject to a variety of litigation and similar proceedings that arise out of the ordinary course of its business. Based upon the Company’s experience, current information and applicable law, it does not believe that these proceedings and claims will have a material adverse effect on its results of operations, financial position or liquidity. However, the results of legal actions cannot be predicted with certainty. Therefore, it is possible that the Company’s results of operations, financial condition or cash flows could be materially adversely affected in any particular period by the unfavorable resolution of one or more legal actions.

Advertising Expense

Advertising Expense - The costs of advertising efforts are expensed as incurred. They are recorded in selling, general, and administrative expense in the accompanying Condensed Consolidated Statements of Operations (Unaudited).

Provision for Income Taxes

Provision for Income Taxes - The Company computes its income tax provision for interim periods in accordance with Accounting Standards Codification 740. For interim periods during the year ended December 31, 2025, the Company calculated an annual effective tax rate and applied that rate to year-to-date ordinary income or loss to calculate its quarterly income tax provision (“AETR Approach”). Due to the existence of a full valuation allowance against its deferred tax assets recorded as of December 31, 2025, the Company did not apply the AETR Approach for the period ending June 30, 2026 or for the quarters within that period. Instead, the Company calculated income tax expense for the interim period based on actual results for the quarter. As a result, the Company’s income tax provision for the three months ending June 30, 2026, reflects discrete items,

primarily state income taxes. Income tax expense for the three months ended June 30, 2026, was $0.1 million, an effective rate of negative 3.6%, as compared to $0.4 million, an effective tax rate of 13.7%, for the three months ended June 30, 2025. The decrease in the effective tax rate was primarily driven by the increased loss incurred in the June 30, 2026, period and the valuation allowance on the net deferred tax assets. For the six months ended June 30, 2026, the Company recorded $0.3 million in income tax expense, an effective tax rate of negative 5.9%, as compared to $1.7 million, an effective tax rate of 49.8%, for six months ended June 30, 2025. The decrease in the effective tax rate was primarily driven by the increased loss incurred in the six months ended June 30, 2026, period and the valuation allowance on the net deferred tax assets. The Company will continue to assess the realizability of its deferred tax assets and the need for a valuation allowance on a quarterly basis. Should the valuation allowance be released in whole or in part, the Company expects to return to applying an estimated annual effective tax rate in future interim periods.

Accounting Pronouncements - Adopted and Recently Issued Accounting Pronouncements - Pending Adoption

Accounting Pronouncements - Adopted in 2026

The Company has not adopted any new accounting standards during the six months ended June 30, 2026.

Recently Issued Accounting Pronouncements - Pending Adoption

In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 2024-03—Disaggregation of Income Statement Expenses (“ASU 2024-03”) to improve the disclosures about a public business entity’s expenses and address requests from investors for more detailed information about the types of expenses in commonly presented expense captions. ASU 2024-03 is effective for annual reporting periods beginning after December 15, 2026. Early adoption is permitted. The Company is currently evaluating the impact of adopting ASU 2024-03 on its consolidated financial statements.

In September 2025, the FASB issued Accounting Standards Update 2025-06— Internal-Use Software (Subtopic 250-40): Targeted Improvements to the Accounting for Internal-Use Software (“ASU 2025-06”) to increase the operability of the recognition guidance considering different methods of software development. ASU 2025-06 is effective for public business entities for annual periods beginning after December 15, 2027. The amendments can be adopted on a prospective, modified, or retrospective basis. Entities are permitted to early adopt the standard. The Company did not early adopt prior to or during the current reporting period. The Company is currently evaluating the impact of adopting the ASU 2025-06 on its consolidated financial statements.

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INVENTORIES, NET (Tables)

6 Months Ended

Jun. 30, 2026

Inventory Disclosure [Abstract]

Schedule of Inventories

Inventories consisted of the following (in thousands):

	June 30, 2026		December 31, 2025
Raw materials	$	6,257	$	4,915
Packaging	1,584		1,654
Non-food finished goods	796		1,216
Finished goods	15,879		16,785
Allowance for obsolete inventory	(3,335)		(4,342)
Total	$	21,181	$	20,228

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EARNINGS PER SHARE (Tables)

6 Months Ended

Jun. 30, 2026

Earnings Per Share [Abstract]

Schedule of the Computation of Basic and Diluted EPS

The following table sets forth the computation of basic and diluted EPS (in thousands, except per share data):

	Three months ended June 30,				Six months ended June 30,
	2026		2025		2026		2025
Numerator:
Net income (loss)	$	(3,100)	$	2,480	$	(5,222)	$	1,708
Denominator:
Weighted average shares of common stock outstanding	11,135		10,991		11,071		10,970
Effect of dilutive common stock equivalents	—		69		—		75
Weighted average shares of common stock outstanding	11,135		11,060		11,071		11,045
Earnings (loss) per share - basic	$	(0.28)	$	0.23	$	(0.47)	$	0.16
Earnings (loss) per share - diluted	$	(0.28)	$	0.22	$	(0.47)	$	0.15

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SHARE-BASED COMPENSATION (Tables)

6 Months Ended

Jun. 30, 2026

Share-Based Payment Arrangement [Abstract]

Schedule of Stock Option Activity

The following table is a summary of our stock option activity (in thousands, except per share data):

	Six months ended June 30,
	2026			2025
	Awards	Weighted-Average Exercise Price		Awards	Weighted-Average Exercise Price
Outstanding at beginning of period	22	$	66.68	22	$	66.68
Exercised	—	—		—	—
Forfeited	—	—		—	—
Outstanding at end of the period	22	$	66.68	22	$	66.68
Exercisable at end of the period	22	$	66.68	22	$	66.68

Schedule of Restricted Stock Activity

The following table summarizes our restricted stock activity (in thousands, except per share data):

	Six months ended June 30,
	2026			2025
	Shares	Weighted-Average Grant Date Fair Value		Shares	Weighted-Average Grant Date Fair Value
Outstanding at beginning of period	677	$	24.76	279	$	57.21
Granted	490	10.19		533	13.75
Vested	(257)	29.61		(80)	67.29
Forfeited	(68)	14.59		(10)	19.42
Outstanding at end of the period	842	$	15.62	722	$	24.53

Schedule of Share-based Compensation Expense

The total expense during the three months ended June 30, 2026 and 2025 was as follows (in thousands):

	Three months ended June 30,
	2026			2025
	Shares	Share-Based Compensation Expense		Shares	Share-Based Compensation Expense
Options and restricted stock	864	$	1,371	744	$	1,644
Performance-based share awards granted in 2026	173	147		—	—
Market and performance-based share awards granted in 2025	275	257		319	434
Performance-based share awards granted in 2024	35	43		117	371
Market and performance-based share awards granted in 2023	—	—		47	178
Total share-based compensation	1,347	$	1,818	1,227	$	2,627

The total expense during the six months ended June 30, 2026 and 2025 was as follows (in thousands):

	Six months ended June 30,
	2026			2025
	Shares	Share-Based Compensation Expense		Shares	Share-Based Compensation Expense
Options and restricted stock	864	$	2,734	744	$	2,998
Performance-based share awards granted in 2026	173	161		—	$	—
Market and performance-based share awards granted in 2025	275	662		319	468
Performance-based share awards granted in 2024	35	157		117	737
Market and performance-based share awards granted in 2023	—	—		47	354
Total share-based compensation	1,347	$	3,714	1,227	$	4,557

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LEASES (Tables)

6 Months Ended

Jun. 30, 2026

Leases [Abstract]

Schedule of Supplemental Cash Flow Information

Supplemental cash flow information related to the Company’s operating leases was as follows (in thousands):

	Six months ended June 30,
	2026		2025
Cash paid for amounts included in the measurements of lease liabilities
Operating cash flow used in operating leases	$	2,884	$	3,215
Right-of-use assets obtained in exchange for lease obligations
Operating leases	$	19,370	$	—

Schedule of Maturity of Company's Operating Lease Liabilities

The following table presents the maturity of the Company’s operating lease liabilities as of June 30, 2026 (in thousands):

2026 (excluding the six months ended June 30, 2026)	$	3,077
2027	6,548
2028	6,782
2029	4,546
2030	4,208
Thereafter	6,357
Total lease payments	$	31,518
Less: Imputed interest	(3,900)
Total	$	27,618

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ACCUMULATED OTHER COMPREHENSIVE INCOME (Tables)

6 Months Ended

Jun. 30, 2026

Accumulated Other Comprehensive Income (Loss), Net of Tax [Abstract]

Schedule of Accumulated Other Comprehensive Income

The following table sets forth the components of accumulated other comprehensive income, net of tax where applicable (in thousands):

	June 30, 2026		December 31, 2025
Foreign currency translation	$	3	$	3
Unrealized net gains on investment securities	8		231
Accumulated other comprehensive income	$	11	$	234

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INVESTMENTS (Tables)

6 Months Ended

Jun. 30, 2026

Investments, All Other Investments [Abstract]

Schedule of Cash and Financial Assets Measured at Fair Value on a Recurring Basis

The following tables present the Company’s cash and financial assets that are measured at fair value on a recurring basis for each of the hierarchy levels (in thousands):

	June 30, 2026
	Cost		Unrealized Gains (Losses)		Accrued Interest		Estimated Fair Value		Cash & Cash Equivalents		Investment Securities
Cash and cash equivalents, excluding money market accounts	$	50,764	$	—	$	—	$	50,764	$	50,764	$	—
Level 1:
Money market accounts	21,146		—		—		21,146		21,146		—
Government & agency securities	42,488		71		71		42,630		—		42,630
	63,634		71		71		63,776		21,146		42,630
Level 2:
Corporate bonds	54,827		(61)		515		55,281		—		55,281
Total	$	169,225	$	10	$	586	$	169,821	$	71,910	$	97,911

	December 31, 2025
	Cost		Unrealized Gains		Accrued Interest		Estimated Fair Value		Cash & Cash Equivalents		Investment Securities
Cash and cash equivalents, excluding money market accounts	$	50,187	$	—	$	—	$	50,187	$	50,187	$	—
Level 1:
Money market accounts	39,116		—		—		39,116		39,116		—
Government & agency securities	23,247		111		80		23,438		—		23,438
	62,363		111		80		62,554		39,116		23,438
Level 2:
Corporate bonds	53,801		198		533		54,532		—		54,532
Total	$	166,351	$	309	$	613	$	167,273	$	89,303	$	77,970

Schedule of Investment Losses

The gains related to the Company’s LifeMD investment for the three and six months ended June 30, 2026 and 2025 are summarized in the table below (in thousands):

	Three months ended June 30,
	2026		2025
Net gains recognized during the period on equity securities	$	—	$	2,622
Less: Net gains recognized on equity securities sold	—		2,622
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date	$	—	$	—

	Six months ended June 30,
	2026		2025
Net gains recognized during the period on equity securities	$	—	$	3,222
Less: Net gains recognized on equity securities sold	—		3,222
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date	$	—	$	—

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SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2026

Segment Reporting [Abstract]

Schedule of Segment Reporting Information, by Segment

The following table presents the OPTAVIA segment's revenue, significant segment expenses, and segment net income (loss) for the three months ended June 30, 2026 and 2025, respectively:

	June 30, 2026		June 30, 2025
Revenue	$	76,384	$	105,555
Less:
Cost of sales	22,988		28,911
Selling, marketing, and after sales support	34,739		50,485
Distribution	4,496		5,305
Technology	8,574		10,566
Administrative and corporate support functions	8,096		8,685
Equity compensation	1,818		2,669
Other income (1)	(1,336)		(3,941)
Provision for income taxes	109		395
Segment net income (loss)	$	(3,100)	$	2,480
Reconciliation of profit or loss
Adjustments and reconciling items	—		—
Consolidated net income (loss)	$	(3,100)	$	2,480

(1) Other loss income included within Segment net income (loss) includes interest income, interest expense, and gains and losses on LifeMD common stock.

The following table presents the OPTAVIA segment's revenue, significant segment expenses, and segment net income for the six months ended June 30, 2026 and 2025, respectively:

	June 30, 2026		June 30, 2025
Revenue	$	152,428	$	221,283
Less:
Cost of sales	47,276		60,395
Selling, marketing, and after sales support	69,420		110,340
Distribution	7,949		9,831
Technology	17,886		21,608
Administrative and corporate support functions	13,805		16,667
Equity compensation	3,714		4,771
Other income (1)	(2,690)		(5,730)
Provision for income taxes	290		1,693
Segment net income (loss)	$	(5,222)	$	1,708
Reconciliation of profit or loss
Adjustments and reconciling items	—		—
Consolidated net income (loss)	$	(5,222)	$	1,708

(1) Other income included within Segment net income includes interest income, interest expense, and gains and losses on LifeMD common stock.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($) $ in Thousands	1 Months Ended	3 Months Ended		6 Months Ended
	Feb. 28, 2026	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025	Dec. 31, 2024
Accounting Policies [Abstract]
Advertising expense		$ 200	$ 1,600	$ 400	$ 6,200
Net book value amount						$ 1,400
Proceeds from sale of assets held for sale, net of costs to sell	$ 3,600			3,637	0
Gain on sale of assets held for sale	$ 2,200			2,184	0
Provision for income taxes		$ 109	$ 395	$ 290	$ 1,693
Effective tax rate (as a percent)		(3.60%)	13.70%	(5.90%)	49.80%

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INVENTORIES, NET (Details) - USD ($) $ in Thousands	Jun. 30, 2026	Dec. 31, 2025
Inventory Disclosure [Abstract]
Raw materials	$ 6,257	$ 4,915
Packaging	1,584	1,654
Non-food finished goods	796	1,216
Finished goods	15,879	16,785
Allowance for obsolete inventory	(3,335)	(4,342)
Total	$ 21,181	$ 20,228

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EARNINGS PER SHARE - Computation of Basic and Diluted EPS (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2026	Mar. 31, 2026	Jun. 30, 2025	Mar. 31, 2025	Jun. 30, 2026	Jun. 30, 2025
Numerator:
Net income (loss)	$ (3,100)	$ (2,122)	$ 2,480	$ (772)	$ (5,222)	$ 1,708
Denominator:
Weighted average shares of common stock outstanding (in shares)	11,135		10,991		11,071	10,970
Effect of dilutive common stock equivalents (in shares)	0		69		0	75
Weighted average shares of common stock outstanding (in shares)	11,135		11,060		11,071	11,045
Earnings (loss) per share - basic (in usd per share)	$ (0.28)		$ 0.23		$ (0.47)	$ 0.16
Earnings (loss) per share - diluted (in usd per share)	$ (0.28)		$ 0.22		$ (0.47)	$ 0.15

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EARNINGS PER SHARE - Narrative (Details) - shares shares in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Common stock equivalents, would have been dilutive if not in net loss position (in shares)	344		251
Restricted Stock
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive awards (in shares)	342	402	132	375

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SHARE-BASED COMPENSATION - Narrative (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025	Dec. 31, 2025	Dec. 31, 2024
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based compensation, shares authorized under stock option plans, exercise price range (in usd per share)	$ 66.68	$ 66.68	$ 66.68	$ 66.68	$ 66.68	$ 66.68
Awards granted (in shares)			0	0
Weighted-average remaining contractual life of options outstanding (in years)			1 year 7 months 6 days
Weighted-average remaining contractual life of options exercisable (in years)			1 year 7 months 6 days
Aggregate intrinsic value of options outstanding	$ 0		$ 0
Aggregate intrinsic value of options exercisable	0		0
Unrecognized compensation on stock option	0	$ 0	$ 0	$ 0
Stock options exercised (in shares)			0	0
Proceeds from stock options exercised			$ 0	$ 0
Income tax benefit (expense) recognized related to restricted stock awards	100,000	$ 300,000	$ (500,000)	$ (100,000)
Stock Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Award vesting period (in years)			3 years
Award expiration period (in years)			10 years
Restricted Stock
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Award vesting period (in years)			3 years
Shares withheld for employee taxes			76,000	27,000
Share-based compensation arrangement, fair value of awards vested			$ 2,600,000	$ 1,100,000
Unrecognized compensation expense	8,100,000		$ 8,100,000
Compensation cost recognition weighted average period (in years)			1 year 10 months 24 days
Unvested awards (in shares)			490,000	533,000
Market and Performance-based Share Awards
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares withheld for employee taxes			8,000
Share-based compensation arrangement, fair value of awards vested			$ 200,000
Performance period (in years)			3 years
Share-based compensation (in shares)				0
Unrecognized compensation expense	$ 3,900,000		$ 3,900,000
Compensation cost recognition weighted average period (in years)			1 year 9 months 18 days
Unvested awards (in shares)			275,000
Market and Performance-based Share Awards | Minimum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Additional shares earned (as a percent)			0.00%
Market and Performance-based Share Awards | Maximum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Additional shares earned (as a percent)			210.00%
Performance-based Shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested awards (in shares)			208,000

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SHARE-BASED COMPENSATION - Stock Options Activity (Details) - $ / shares	6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025
Awards
Outstanding at beginning of period (in shares)	22,000	22,000
Exercised (in shares)	0	0
Forfeited (in shares)	0	0
Outstanding at end of the period (in shares)	22,000	22,000
Exercisable at end of the period (in shares)	22,000	22,000
Weighted-Average Exercise Price
Outstanding at beginning of period (in usd per share)	$ 66.68	$ 66.68
Exercised (in usd per share)	0	0
Forfeited (in usd per share)	0	0
Outstanding at end of period (in usd per share)	66.68	66.68
Exercisable at end of the period (in usd per share)	$ 66.68	$ 66.68

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SHARE-BASED COMPENSATION - Restricted Stock Activity (Details) - Restricted Stock - $ / shares shares in Thousands	6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025
Shares
Outstanding at beginning of period (in shares)	677	279
Granted (in shares)	490	533
Vested (in shares)	(257)	(80)
Forfeited (in shares)	(68)	(10)
Outstanding at end of period (in shares)	842	722
Weighted-Average Grant Date Fair Value
Outstanding at beginning of period (in usd per share)	$ 24.76	$ 57.21
Granted (in usd per share)	10.19	13.75
Vested (in usd per share)	29.61	67.29
Forfeited (in usd per share)	14.59	19.42
Outstanding at end of period (in usd per share)	$ 15.62	$ 24.53

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SHARE-BASED COMPENSATION - Expenses (Details) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares	1,347	1,227	1,347	1,227
Share-Based Compensation Expense	$ 1,818	$ 2,627	$ 3,714	$ 4,557
Options and restricted stock
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares	864	744	864	744
Share-Based Compensation Expense	$ 1,371	$ 1,644	$ 2,734	$ 2,998
Market and performance-based share awards | Granted in 2025
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares	275	319	275	319
Share-Based Compensation Expense	$ 257	$ 434	$ 662	$ 468
Market and performance-based share awards | Granted in 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares	0	47	0	47
Share-Based Compensation Expense	$ 0	$ 178	$ 0	$ 354
Performance-based share awards | Granted In 2026
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares	173	0	173	0
Share-Based Compensation Expense	$ 147	$ 0	$ 161	$ 0
Performance-based share awards | Granted in 2024
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares	35	117	35	117
Share-Based Compensation Expense	$ 43	$ 371	$ 157	$ 737

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LEASES - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025	Mar. 31, 2026	Dec. 31, 2025
Lessee, Lease, Description [Line Items]
Operating lease expense	$ 1,300	$ 1,200	$ 2,600	$ 2,500
Weighted average remaining lease term	5 years 4 months		5 years 4 months
Weighted average discount rate (as a percent)	4.60%		4.60%
Right-of-use assets	$ 24,314		$ 24,314			$ 7,232
Lease liability	$ 27,618		$ 27,618
Distribution Facility
Lessee, Lease, Description [Line Items]
Lease extension term	5 years		5 years
Right-of-use assets	$ 12,500		$ 12,500
Lease liability	$ 12,700		$ 12,700
New Headquarters
Lessee, Lease, Description [Line Items]
Lease term	8 years 7 months		8 years 7 months
Right-of-use assets					$ 6,800
Lease liability					$ 6,800
Operating Lease Arrangement for Real Estate | Minimum
Lessee, Lease, Description [Line Items]
Lease term	87 months		87 months
Operating Lease Arrangement for Real Estate | Maximum
Lessee, Lease, Description [Line Items]
Lease term	125 months		125 months
Operating Lease Arrangement for Equipment
Lessee, Lease, Description [Line Items]
Lease term	36 months		36 months

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LEASES - Supplemental Cash Flow Information (Details) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025
Cash paid for amounts included in the measurements of lease liabilities
Operating cash flow used in operating leases	$ 2,884	$ 3,215
Right-of-use assets obtained in exchange for lease obligations
Operating leases	$ 19,370	$ 0

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LEASES - Future Minimum Lease Commitments (Details) $ in Thousands	Jun. 30, 2026 USD ($)
Lessee, Operating Lease, Liability, Payment, Due [Abstract]
2026 (excluding the six months ended June 30, 2026)	$ 3,077
2027	6,548
2028	6,782
2029	4,546
2030	4,208
Thereafter	6,357
Total lease payments	31,518
Less: Imputed interest	(3,900)
Total	$ 27,618

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ACCUMULATED OTHER COMPREHENSIVE INCOME (Details) - USD ($) $ in Thousands	Jun. 30, 2026	Dec. 31, 2025
Accumulated Other Comprehensive Income (Loss), Net of Tax [Abstract]
Foreign currency translation	$ 3	$ 3
Unrealized net gains on investment securities	8	231
Accumulated other comprehensive income	$ 11	$ 234

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INVESTMENTS - Cash and Financial Assets Measured at Fair Value on a Recurring Basis (Details) - USD ($) $ in Thousands	Jun. 30, 2026	Dec. 31, 2025
Cash and Cash Equivalents and Marketable Securities [Line Items]
Cash & Cash Equivalents	$ 71,910	$ 89,303
Cost	169,225	166,351
Unrealized Gains (Losses)	10	309
Accrued Interest	586	613
Estimated Fair Value	169,821	167,273
Investment Securities	97,911	77,970
Level 1
Cash and Cash Equivalents and Marketable Securities [Line Items]
Cost	63,634	62,363
Unrealized Gains (Losses)	71	111
Accrued Interest	71	80
Estimated Fair Value, Debt securities	42,630	23,438
Estimated Fair Value	63,776	62,554
Government & agency securities | Level 1
Cash and Cash Equivalents and Marketable Securities [Line Items]
Cost, Debt securities	42,488	23,247
Unrealized Gains (Losses)	71	111
Accrued Interest	71	80
Estimated Fair Value, Debt securities	42,630	23,438
Corporate bonds | Level 2
Cash and Cash Equivalents and Marketable Securities [Line Items]
Cost, Debt securities	54,827	53,801
Unrealized Gains (Losses)	(61)	198
Accrued Interest	515	533
Estimated Fair Value, Debt securities	55,281	54,532
Cash and cash equivalents, excluding money market accounts
Cash and Cash Equivalents and Marketable Securities [Line Items]
Cash & Cash Equivalents	50,764	50,187
Estimated Fair Value, Cash and cash equivalents	50,764	50,187
Money market accounts | Level 1
Cash and Cash Equivalents and Marketable Securities [Line Items]
Cash & Cash Equivalents	21,146	39,116
Estimated Fair Value, Cash and cash equivalents	$ 21,146	$ 39,116

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INVESTMENTS - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended			6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Dec. 31, 2023	Jun. 30, 2026	Jun. 30, 2025
Schedule of Investments [Line Items]
Realized gain (loss) on sale of investment securities	$ (11)	$ 2,700		$ 14	$ 3,303
LifeMD
Schedule of Investments [Line Items]
Investments made			$ 10,000

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INVESTMENTS - Investment Losses (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025
Schedule of Investments [Line Items]
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date			$ (77)	$ 0
LifeMD
Schedule of Investments [Line Items]
Net gains recognized during the period on equity securities	$ 0	$ 2,622	0	3,222
Less: Net gains recognized on equity securities sold	0	2,622	0	3,222
Unrealized gains recognized during the reporting period on equity securities still held at the reporting date	$ 0	$ 0	$ 0	$ 0

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SEGMENT REPORTING - Narrative (Details) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2026 USD ($)	Jun. 30, 2025 USD ($)	Jun. 30, 2026 USD ($) segment	Jun. 30, 2025 USD ($)
Segment Reporting [Line Items]
Number of reportable segments | segment			1
Segment additions of property, plant and equipment	$ 1.0	$ 1.4	$ 2.1	$ 2.9
Optavia Segment
Segment Reporting [Line Items]
Depreciation	$ 2.6	$ 3.1	$ 5.3	$ 5.4

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SEGMENT REPORTING - Segment Reporting Information, by Segment (Details) - USD ($) $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2026	Mar. 31, 2026	Jun. 30, 2025	Mar. 31, 2025	Jun. 30, 2026	Jun. 30, 2025
Segment Reporting Information [Line Items]
Revenue	$ 76,384		$ 105,555		$ 152,428	$ 221,283
Cost of sales	22,988		28,911		47,276	60,395
Equity compensation	1,818		2,627		3,714	4,557
Other income	(1,336)		(3,941)		(2,690)	(5,730)
Provision for income taxes	109		395		290	1,693
Net income (loss)	(3,100)	$ (2,122)	2,480	$ (772)	(5,222)	1,708
Operating Segments | Optavia Segment
Segment Reporting Information [Line Items]
Revenue	76,384		105,555		152,428	221,283
Cost of sales	22,988		28,911		47,276	60,395
Selling, marketing, and after sales support	34,739		50,485		69,420	110,340
Distribution	4,496		5,305		7,949	9,831
Technology	8,574		10,566		17,886	21,608
Administrative and corporate support functions	8,096		8,685		13,805	16,667
Equity compensation	1,818		2,669		3,714	4,771
Other income	(1,336)		(3,941)		(2,690)	(5,730)
Provision for income taxes	109		395		290	1,693
Net income (loss)	(3,100)		2,480		(5,222)	1,708
Adjustments and reconciling items | Optavia Segment
Segment Reporting Information [Line Items]
Net income (loss)	$ 0		$ 0		$ 0	$ 0