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INVESTMENTS - Narrative (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Dec. 31, 2023
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Schedule of Investments [Line Items]        
Realized gains   $ 3,310 $ 95 $ 0
Selling, general, and administrative   289,400 441,745 649,448
LifeMD | Collaborative Arrangement, Transaction with Party to Collaborative Arrangement        
Schedule of Investments [Line Items]        
Selling, general, and administrative   $ 0 $ 5,000 $ 5,000
LifeMD        
Schedule of Investments [Line Items]        
Payments to acquire investments $ 10,000