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Business Segments (Detail) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Segment Reporting Information [Line Items]      
Revenues $ 356,706,000 $ 298,189,000 $ 257,552,000
Cost of Sales 88,671,000 73,693,000 65,083,000
Selling, General and Administrative Expense 233,568,000 188,770,000 154,971,000
Depreciation and Amortization 11,205,000 8,344,000 5,859,000
Interest(net) and other (1,196,000) (298,000) (52,000)
Income before income taxes 24,458,000 27,680,000 31,692,000
Segment Assets 130,251,000 105,665,000 94,059,000
Medifast Inc
     
Segment Reporting Information [Line Items]      
Revenues 300,511,000 259,191,000 229,879,000
Cost of Sales 74,984,000 63,888,000 58,795,000
Selling, General and Administrative Expense 184,615,000 152,647,000 135,441,000
Depreciation and Amortization 8,081,000 6,416,000 4,765,000
Interest(net) and other 141,000 30,000 105,000
Income before income taxes 32,690,000 36,210,000 30,773,000
Segment Assets 86,944,000 64,388,000 55,858,000
Mwcc And Wholesale
     
Segment Reporting Information [Line Items]      
Revenues 56,195,000 38,998,000 27,673,000
Cost of Sales 13,687,000 9,805,000 6,288,000
Selling, General and Administrative Expense 40,194,000 30,335,000 13,837,000
Depreciation and Amortization 2,864,000 1,596,000 786,000
Interest(net) and other 26,000 0 0
Income before income taxes (576,000) (2,738,000) 6,762,000
Segment Assets 14,610,000 12,658,000 9,301,000
Other Entity
     
Segment Reporting Information [Line Items]      
Revenues 0 0 0
Cost of Sales 0 0 0
Selling, General and Administrative Expense 8,759,000 5,788,000 5,693,000
Depreciation and Amortization 260,000 332,000 307,000
Interest(net) and other (1,363,000) (328,000) (157,000)
Income before income taxes (7,656,000) (5,792,000) (5,843,000)
Segment Assets $ 28,697,000 $ 28,619,000 $ 28,900,000