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Intangible Assets
6 Months Ended
Jun. 30, 2011
Intangible Assets
 
6.
Intangible Assets
 
The Company has acquired certain intangible assets, which include: customer lists, trademarks, patents, and copyrights.  The customer lists are being amortized over a 3 year period based on management’s best estimate of the expected.  The costs of trademarks, patents and copyrights are amortized over 3 to 7 years based on their estimated useful life.
 
The Company’s intangible assets and related amortization included the following:
 
   
As of June 30, 2011
   
As of December 31, 2010
 
Weighted-Avg.
   
Gross Carrying
Amount
   
Accumulated
Amortization
   
Gross Carrying
Amount
   
Accumulated
Amortization
 
   Amortization   
Period
                           
Customer lists
  $ 235,000     $ 89,000     $ 235,000     $ 50,000  
 3 years
Trademarks, patents, and copyrights
    2,184,000       1,357,000       2,053,000       1,166,000  
 7 years
Total
  $ 2,419,000     $ 1,446,000     $ 2,288,000     $ 1,216,000    
                                   
Amortization expense for the three and six months ended June 30, 2011 and 2010 was as follows:
                                   
   
Three months ended June 30,
   
Six months ended June 30,
   
    2011     2010     2011     2010    
Customer lists
  $ 20,000     $ 13,000     $ 39,000     $ 25,000    
Trademarks, patents, and copyrights
    95,000       60,000       191,000       120,000    
                                   
Total trademarks and intangibles
  $ 115,000     $ 73,000     $ 230,000     $ 145,000