0000909103-20-000016.txt : 20200811 0000909103-20-000016.hdr.sgml : 20200811 20200811135123 ACCESSION NUMBER: 0000909103-20-000016 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200630 FILED AS OF DATE: 20200811 DATE AS OF CHANGE: 20200811 EFFECTIVENESS DATE: 20200811 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ATLANTA FINANCIAL ASSOCIATES LLC /ADV CENTRAL INDEX KEY: 0000909103 IRS NUMBER: 582000523 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20232 FILM NUMBER: 201091966 BUSINESS ADDRESS: STREET 1: 5901-B PEACHTREE DUNWOODY RD. STREET 2: STE 275 CITY: ATLANTA STATE: GA ZIP: 30328 BUSINESS PHONE: 7702615380 MAIL ADDRESS: STREET 1: 5901-B PEACHTREE DUNWOODY RD. STREET 2: STE 275 CITY: ATLANTA STATE: GA ZIP: 30328 FORMER COMPANY: FORMER CONFORMED NAME: AFA FINANCIAL SERVICES INC /ADV DATE OF NAME CHANGE: 19930714 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0000909103 XXXXXXXX 06-30-2020 06-30-2020 ATLANTA FINANCIAL ASSOCIATES LLC /ADV

5901-B PEACHTREE DUNWOODY RD. STE 275 ATLANTA GA 30328

13F HOLDINGS REPORT 028-20232 N Jonathan Holmgren 316-518-3476 Jonathan Holmgren Atlanta GA 08-11-2020 0 66 179786 false INFORMATION TABLE 2 AFA.13F.2020Q2.xml ALPHABET INC CAP STK CL C 02079K107 270 191 SH SOLE 0 0 0 191 ALPHABET INC CAP STK CL A 02079K305 204 144 SH SOLE 0 0 0 144 ALTERYX INC COM CL A 02156B103 246 1500 SH SOLE 0 0 0 1500 AMAZON COM INC COM 023135106 218 79 SH SOLE 0 0 0 79 APPLE INC COM 037833100 2317 6351 SH SOLE 0 0 0 6351 BK OF AMERICA CORP COM 060505104 246 10365 SH SOLE 0 0 0 10365 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 596 3336 SH SOLE 0 0 0 3336 CSP INC COM 126389105 239 29389 SH SOLE 0 0 0 29389 CHEVRON CORP NEW COM 166764100 216 2417 SH SOLE 0 0 0 2417 CHIPOTLE MEXICAN GRILL INC COM 169656105 614 583 SH SOLE 0 0 0 583 COCA COLA CO COM 191216100 612 13693 SH SOLE 0 0 0 13693 COSTCO WHSL CORP NEW COM 22160K105 360 1187 SH SOLE 0 0 0 1187 DISNEY WALT CO COM DISNEY 254687106 333 2986 SH SOLE 0 0 0 2986 EXXON MOBIL CORP COM 30231G102 211 4719 SH SOLE 0 0 0 4719 FS KKR CAP CORP II COM 35952V303 585 45405 SH SOLE 0 0 0 45405 GENERAL ELECTRIC CO COM 369604103 112 16448 SH SOLE 0 0 0 16448 HOME DEPOT INC COM 437076102 2618 10453 SH SOLE 0 0 0 10453 INVESCO QQQ TR UNIT SER 1 46090E103 824 3328 SH SOLE 0 0 0 3328 ISHARES INC MIN VOL GBL ETF 464286525 1200 13704 SH SOLE 0 0 0 13704 ISHARES TR CORE S&P500 ETF 464287200 29612 95618 SH SOLE 0 0 0 95618 ISHARES TR CORE US AGGBD ET 464287226 516 4364 SH SOLE 0 0 0 4364 ISHARES TR RUS 2000 VAL ETF 464287630 309 3175 SH SOLE 0 0 0 3175 ISHARES TR RUSSELL 2000 ETF 464287655 299 2091 SH SOLE 0 0 0 2091 ISHARES TR RUSSELL 3000 ETF 464287689 360 2000 SH SOLE 0 0 0 2000 ISHARES TR MSCI ACWI EX US 464288240 984 22753 SH SOLE 0 0 0 22753 ISHARES TR MSCI ACWI ETF 464288257 1328 18012 SH SOLE 0 0 0 18012 ISHARES TR USA MOMENTUM FCT 46432F396 747 5705 SH SOLE 0 0 0 5705 JPMORGAN CHASE & CO COM 46625H100 231 2455 SH SOLE 0 0 0 2455 JOHNSON & JOHNSON COM 478160104 228 1623 SH SOLE 0 0 0 1623 LILLY ELI & CO COM 532457108 1992 12136 SH SOLE 0 0 0 12136 MICROSOFT CORP COM 594918104 2108 10356 SH SOLE 0 0 0 10356 NETFLIX INC COM 64110L106 466 1025 SH SOLE 0 0 0 1025 PEPSICO INC COM 713448108 338 2556 SH SOLE 0 0 0 2556 PROCTER AND GAMBLE CO COM 742718109 227 1896 SH SOLE 0 0 0 1896 SPDR S&P 500 ETF TR TR UNIT 78462F103 248 804 SH SOLE 0 0 0 804 SPDR SER TR S&P DIVID ETF 78464A763 404 4428 SH SOLE 0 0 0 4428 SPDR SER TR PORTFOLI S&P1500 78464A805 562 14875 SH SOLE 0 0 0 14875 SSGA ACTIVE ETF TR GLOBL ALLO ETF 78467V400 256 6937 SH SOLE 0 0 0 6937 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 447 1734 SH SOLE 0 0 0 1734 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 683 9297 SH SOLE 0 0 0 9297 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 5569 75161 SH SOLE 0 0 0 75161 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 623 6131 SH SOLE 0 0 0 6131 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 341 6800 SH SOLE 0 0 0 6800 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 22225 422377 SH SOLE 0 0 0 422377 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 1642 25137 SH SOLE 0 0 0 25137 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 1128 21789 SH SOLE 0 0 0 21789 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 274 9212 SH SOLE 0 0 0 9212 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 61076 1085988 SH SOLE 0 0 0 1085988 SCHWAB STRATEGIC TR US REIT ETF 808524847 657 18663 SH SOLE 0 0 0 18663 SCHWAB STRATEGIC TR SHT TM US TRES 808524862 436 8452 SH SOLE 0 0 0 8452 TESLA INC COM 88160R101 239 221 SH SOLE 0 0 0 221 UNITED PARCEL SERVICE INC CL B 911312106 202 1815 SH SOLE 0 0 0 1815 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 3540 30210 SH SOLE 0 0 0 30210 VANGUARD TAX-MANAGED FDS FTSE DEV MKT ETF 921943858 206 5319 SH SOLE 0 0 0 5319 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 2638 33490 SH SOLE 0 0 0 33490 VANGUARD WHITEHALL FDS INTL DVD ETF 921946810 722 10760 SH SOLE 0 0 0 10760 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 18733 301174 SH SOLE 0 0 0 301174 VANGUARD INDEX FDS MID CAP ETF 922908629 1188 7246 SH SOLE 0 0 0 7246 VANGUARD INDEX FDS SMALL CP ETF 922908751 519 3563 SH SOLE 0 0 0 3563 VANGUARD INDEX FDS TOTAL STK MKT 922908769 497 3174 SH SOLE 0 0 0 3174 VERIZON COMMUNICATIONS INC COM 92343V104 254 4614 SH SOLE 0 0 0 4614 VISA INC COM CL A 92826C839 264 1366 SH SOLE 0 0 0 1366 WP CAREY INC COM 92936U109 1150 16993 SH SOLE 0 0 0 16993 WISDOMTREE TR US MIDCAP DIVID 97717W505 653 23035 SH SOLE 0 0 0 23035 WISDOMTREE TR US SMALLCAP FUND 97717W562 295 10400 SH SOLE 0 0 0 10400 WISDOMTREE TR US QTLY DIV GRT 97717X669 349 7662 SH SOLE 0 0 0 7662