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UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Sep. 30, 2013
Sep. 30, 2012
Operating expenses        
Research and development $ 185,740 $ 203,556 $ 447,347 $ 510,444
General and administrative 280,500 347,025 1,387,984 1,170,277
Marketing 124,518 228,329 278,658 679,172
Total operating expenses 590,758 778,910 2,113,989 2,359,893
Loss from operations (590,758) (778,910) (2,113,989) (2,359,893)
Other income (expense)        
Interest income       19
Interest expense (151,612) (334,495) (1,040,311) (960,226)
Loss on conversion of debt   (60,774) (1,114,764) (353,161)
Derivative valuation gain       592,783
Total other income (expense) (151,612) (395,269) (2,155,075) (720,585)
Loss before provision for income taxes (742,370) (1,174,179) (4,269,064) (3,080,478)
Provision for income taxes            
Net loss (742,370) (1,174,179) (4,269,064) (3,080,478)
Other comprehensive (loss) income:        
Foreign currency translation adjustments       25,374
Comprehensive loss $ (742,370) $ (1,174,179) $ (4,269,064) $ (3,055,104)
Basic Loss per share $ (0.08) $ (0.20) $ (0.48) $ (0.52)
Diluted Loss per share $ (0.08) $ (0.20) $ (0.48) $ (0.52)
Basic Weighted average shares outstanding 9,591,649 5,987,970 8,858,137 5,869,930
Diluted Weighted average shares outstanding 9,591,649 5,987,970 8,858,137 5,869,930