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UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Operating expenses        
Research and development $ 126,009 $ 91,530 $ 261,607 $ 306,888
General and administrative 356,981 351,939 1,107,484 823,252
Marketing 105,716 161,109 154,140 450,843
Total operating expenses 588,706 604,578 1,523,231 1,580,983
Loss from operations (588,706) (604,578) (1,523,231) (1,580,983)
Other income (expense)        
Interest income   11   19
Interest expense (518,325) (318,416) (888,699) (625,731)
Loss on conversion of debt (29,020)   (1,114,764) (292,387)
Derivative valuation gain       592,783
Total other income (expense) (547,345) (318,405) (2,003,463) (325,316)
Loss before provision for income taxes (1,136,051) (922,983) (3,526,694) (1,906,299)
Provision for income taxes            
Net loss (1,136,051) (922,983) (3,526,694) (1,906,299)
Other comprehensive (loss) income:        
Foreign currency translation adjustments   64,523   25,374
Comprehensive loss $ (1,136,051) $ (858,460) $ (3,526,694) $ (1,880,925)
Basic Loss per share $ (0.13) $ (0.16) $ (0.39) $ (0.33)
Diluted Loss per share $ (0.13) $ (0.16) $ (0.39) $ (0.33)
Basic Weighted average shares outstanding 8,894,847 5,895,857 9,020,447 5,809,583
Diluted Weighted average shares outstanding 8,894,847 5,895,857 9,020,447 5,809,583