UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
Research and development	$ 135,598	$ 215,358
General and administrative	750,503	471,313
Marketing	48,424	289,734
Total operating expenses	934,525	976,405
Loss from operations	(934,525)	(976,405)
Interest income		8
Loss on conversion of debt	(1,085,744)	(292,387)
Interest expense	(370,374)	(307,315)
Derivative valuation gain		592,783
Total other income (expense)	(1,456,118)	(6,911)
Loss before provision for income taxes	(2,390,643)	(983,316)
Net loss	(2,390,643)	(983,316)
Foreign currency translation adjustments		(39,149)
Comprehensive loss	$ (2,390,643)	$ (1,022,465)
Basic Loss per share	$ (0.30)	$ (0.17)
Diluted Loss per share	$ (0.30)	$ (0.17)
Basic Weighted average shares outstanding	8,071,207	5,723,310
Diluted Weighted average shares outstanding	8,071,207	5,723,310