<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType><periodOfReport>2003-09-21</periodOfReport>
    <issuer>
        <issuerCik>0000003327</issuerCik>
        <issuerName>ALBERTO CULVER CO</issuerName>
        <issuerTradingSymbol>ACV  ACVA</issuerTradingSymbol></issuer><reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000904530</rptOwnerCik>
            <rptOwnerName>BERNICK CAROL L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O ALBERTO-CULVER COMPANY</rptOwnerStreet1>
            <rptOwnerStreet2>2525 ARMITAGE AVENUE</rptOwnerStreet2>
            <rptOwnerCity>MELROSE PARK</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60160</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
<isDirector>1</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>1</isTenPercentOwner><isOther>0</isOther><officerTitle>V-Chmn, Pres.A-C Co.and A.Sec</officerTitle></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeTransaction><securityTitle><value>Class A Common Stock</value></securityTitle><transactionDate><value>2003-09-21</value></transactionDate><transactionCoding><transactionFormType>5</transactionFormType><transactionCode>G</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>111475</value></transactionShares><transactionPricePerShare><footnoteId id="F15"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>0</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN15</value><footnoteId id="F15"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>100200</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN6</value><footnoteId id="F6"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>18500</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN10</value><footnoteId id="F10"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>41040</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN11</value><footnoteId id="F11"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>39048</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN1</value><footnoteId id="F1"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>64</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN13</value><footnoteId id="F13"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>5704</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN12</value><footnoteId id="F12"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>477291</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN5</value><footnoteId id="F5"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>314405</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN2</value><footnoteId id="F2"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>361809</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN4</value><footnoteId id="F4"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class A Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>26536</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN14</value><footnoteId id="F14"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>482562</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN7</value><footnoteId id="F7"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>88682</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN5</value><footnoteId id="F5"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>100000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN4</value><footnoteId id="F4"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>8455</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN8</value><footnoteId id="F8"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>11699</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN9</value><footnoteId id="F9"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>104476</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN2</value><footnoteId id="F2"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1026982</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN3</value><footnoteId id="F3"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>2863225</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN13</value><footnoteId id="F13"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>2645104</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN12</value><footnoteId id="F12"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-09-21</value></transactionDate><transactionCoding><transactionFormType>5</transactionFormType><transactionCode>G</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>1262331</value></transactionShares><transactionPricePerShare><footnoteId id="F16"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1262331</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN16</value><footnoteId id="F16"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction></nonDerivativeTable><footnotes><footnote id="F1">Held by the undersigned as trustee of a trust dated 3/21/00 for the benefit of her son.***</footnote><footnote id="F2">Held by the undersigned as trustee of a trust dated 4/23/93 for her benefit. </footnote><footnote id="F3">Held by the undersigned as trustee of a trust dated 10/31/98 for the benefit of her sister.***</footnote><footnote id="F4">Held by the undersigned as trustee of a trust dated 4/17/02 for her benefit. </footnote><footnote id="F5">Held directly by the undersigned's spouse.***</footnote><footnote id="F6">Held by the undersigned as co-trustee of a trust dated 10/20/72 for her benefit.</footnote><footnote id="F7">Held by the undersigned as trustee of a trust dated 9/15/93 for her benefit.</footnote><footnote id="F8">Held by the undersigned as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.</footnote><footnote id="F9">Held by the undersigned's spouse as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.** *</footnote><footnote id="F10">Held  by the undersigned's spouse as one of three co-trustees of a trust dated 7/7/97 for the benefit of their children.***</footnote><footnote id="F11">Held by the undersigned as trustee of a trust dated 3/7/99 for the benefit of her son.***</footnote><footnote id="F12">Held by the undersigned as co-trustee of a trust dated 12/17/87 for the benefit of her father.***</footnote><footnote id="F13">Held by the undersigned as co-trustee of a trust dated 12/18/87 for the benefit of her mother.***</footnote><footnote id="F14">Held by the undersigned as trustee of a trust dated 3/25/03 for the benefit of their daughter.***</footnote><footnote id="F15">Gifted by the undersigned as trustee of a trust dated 9/18/01 for her benefit to a trust for the benefit of their children.</footnote><footnote id="F16">Acquired by the undersigned as co-trustee of a trust dated 9/18/01 for her benefit.</footnote></footnotes><remarks>***The filing of this report shall not be deemed an admission by the undersigned that she is the beneficial owner of these securities for purposes of Section 16 of the Securities Exchange Act of 1934.  </remarks><ownerSignature><signatureName>/Carol L. Bernick/</signatureName><signatureDate>2003-09-23</signatureDate></ownerSignature></ownershipDocument>

