<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType>
    <periodOfReport>2003-12-03</periodOfReport>
    <notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0000320187</issuerCik>
        <issuerName>NIKE INC</issuerName>
        <issuerTradingSymbol>nke</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000903855</rptOwnerCik>
            <rptOwnerName>KNIGHT PHILIP H</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>ONE BOWERMAN DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BEAVERTON</rptOwnerCity>
            <rptOwnerState>OR</rptOwnerState>
            <rptOwnerZipCode>97005</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>President and CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>
  <nonDerivativeTable>
    <nonDerivativeHolding>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>7494</value>
              <footnoteId id="F1" />
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>D</value>
          </directOrIndirectOwnership>
      </ownershipNature>
   </nonDerivativeHolding>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2500</value>
              <footnoteId id="F2" />
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>65.92</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1144300</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>1300</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>65.93</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1143000</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2500</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>65.94</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1140500</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>5200</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>65.96</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1135300</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2000</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>65.97</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1133300</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2400</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>65.98</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1130900</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>1800</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>65.99</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1129100</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>5500</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.00</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1123600</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>6200</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.01</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1117400</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>1600</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.02</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1115800</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>500</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.06</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1115300</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>4200</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.08</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1111100</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2000</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.09</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1109100</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2300</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.10</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1106800</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>800</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.11</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1106000</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2600</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.12</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1103400</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>1200</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.13</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1102200</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>3700</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.14</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1098500</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>10300</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.15</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1088200</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>4500</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.16</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1083700</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>2800</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.18</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1080900</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>13100</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.19</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1067800</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>21300</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.20</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1046500</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>3100</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.21</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1043400</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
   <nonDerivativeTransaction>
      <securityTitle>
          <value>Class B Common Stock</value>
      </securityTitle>
      <transactionDate>
          <value>2003-12-03</value>
      </transactionDate>
      <deemedExecutionDate>
          <value>2003-12-03</value>
      </deemedExecutionDate>
      <transactionCoding>
          <transactionFormType>4</transactionFormType>
          <transactionCode>S</transactionCode>
          <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionTimeliness>
      <value />
      </transactionTimeliness>
      <transactionAmounts>
          <transactionShares>
              <value>5500</value>
              <footnoteId id="F3" />
          </transactionShares>
          <transactionPricePerShare>
              <value>66.17</value>
          </transactionPricePerShare>
          <transactionAcquiredDisposedCode>
              <value>D</value>
          </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>1037900</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>By Trust</value>
              <footnoteId id="F4" />
          </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeTransaction>
  </nonDerivativeTable>
  <derivativeTable>
    <derivativeHolding>
      <securityTitle>
          <value>Class A Common Stock</value>
      </securityTitle>
      <conversionOrExercisePrice>
              <footnoteId id="F5" />
      </conversionOrExercisePrice>
      <exerciseDate>
              <footnoteId id="F5" />
      </exerciseDate>
      <expirationDate>
              <footnoteId id="F5" />
      </expirationDate>
      <underlyingSecurity>
          <underlyingSecurityTitle>
              <value>Class B Common Stock</value>
          </underlyingSecurityTitle>
          <underlyingSecurityShares>
              <footnoteId id="F5" />
          </underlyingSecurityShares>
      </underlyingSecurity>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>71655047</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>D</value>
          </directOrIndirectOwnership>
      </ownershipNature>
   </derivativeHolding>
    <derivativeHolding>
      <securityTitle>
          <value>Class A Common Stock</value>
      </securityTitle>
      <conversionOrExercisePrice>
              <footnoteId id="F5" />
      </conversionOrExercisePrice>
      <exerciseDate>
              <footnoteId id="F5" />
      </exerciseDate>
      <expirationDate>
              <footnoteId id="F5" />
      </expirationDate>
      <underlyingSecurity>
          <underlyingSecurityTitle>
              <value>Class B Common Stock</value>
          </underlyingSecurityTitle>
          <underlyingSecurityShares>
              <footnoteId id="F5" />
          </underlyingSecurityShares>
      </underlyingSecurity>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>65224</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>Indirectly Held (Corp)</value>
              <footnoteId id="F6" />
          </natureOfOwnership>
      </ownershipNature>
   </derivativeHolding>
    <derivativeHolding>
      <securityTitle>
          <value>Class A Common Stock</value>
      </securityTitle>
      <conversionOrExercisePrice>
              <footnoteId id="F5" />
      </conversionOrExercisePrice>
      <exerciseDate>
              <footnoteId id="F5" />
      </exerciseDate>
      <expirationDate>
              <footnoteId id="F5" />
      </expirationDate>
      <underlyingSecurity>
          <underlyingSecurityTitle>
              <value>Class B Common Stock</value>
          </underlyingSecurityTitle>
          <underlyingSecurityShares>
              <footnoteId id="F5" />
          </underlyingSecurityShares>
      </underlyingSecurity>
      <postTransactionAmounts>
          <sharesOwnedFollowingTransaction>
              <value>3422</value>
          </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
          <directOrIndirectOwnership>
              <value>I</value>
          </directOrIndirectOwnership>
          <natureOfOwnership>
              <value>Indirectly Held (LP)</value>
              <footnoteId id="F7" />
          </natureOfOwnership>
      </ownershipNature>
   </derivativeHolding>
  </derivativeTable>
<footnotes>
   <footnote id="F1">Includes 1859 shares granted under the NIKE, Inc. Long Term Incentive Plan.          </footnote>
   <footnote id="F2">This Form 4 contains the first twenty-five of ninety-seven transactions that were executed on December 3, 2003. Three additional forms, each containing twenty-four transactions, were filed immediately following this Form 4.                    </footnote>
   <footnote id="F3">Transaction pursuant to a Rule 10b5-1 Trading Plan.          </footnote>
   <footnote id="F4">Shares held by charitable remainder trust of which reporting person is a trustee and he and his wife are lifetime beneficiaries.  The reporting person disclaims any beneficial ownership interest except to the extent of his and his wife's pecuniary interest therein.          </footnote>
   <footnote id="F5">Class A Common Stock is convertible at any time on a one-for-one basis into Class B Common Stock with no expiration date.
  </footnote>
   <footnote id="F6">Shares held by a corporation owned by wife. The reporting person disclaims beneficial ownership of these securities and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or any other purpose.          </footnote>
   <footnote id="F7">Shares held by a limited partnership in which a corporation owned by wife is a co-general partner.  The reporting person disclaims beneficial ownership of these securities and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or any other purpose.          </footnote>
</footnotes>
<remarks></remarks>    <ownerSignature>
       <signatureName>/s/John F. Coburn III on behalf of Philip H. Knight</signatureName>
       <signatureDate>2003-12-04</signatureDate>
    </ownerSignature>
</ownershipDocument>

