10QSB 1 ads10q3rd07.htm

 

 

 

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 10-QSB

 

QUARTERLY REPORT UNDER SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the Fiscal Quarter Ended September 30, 2007

Commission File No. 000-24778

 

 

ADS MEDIA GROUP, INC.

(Exact name of Small Business Issuer in its charter)

 

UTAH

 

87-0505222

(State or other jurisdiction of

 

 

incorporation or organization)

 

(IRS Employer Identification No.)

 

 

 

12758 Cimarron Path, Suite B-128, San Antonio, Texas 78249-3426

(Address of principal executive offices)

 

Issuer's telephone number: (210) 655-6613

 

Check whether the Issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  [X]  Yes     [   ]  No

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  [   ]  Yes     [X]  No

 

As of September 30, 2007, the registrant had 10,880,867 shares of common stock, par value $0.001, outstanding.

 

 

 

 

 

TABLE OF CONTENTS

 

 

 

Page

 

 

 

PART I

 

 

 

 

 

Item 1

Financial Statements

1

 

        Consolidated Balance Sheets - September 30, 2007 and December 31, 2006

1

 

        Consolidated Statements of Operations - Nine Months Ended September 30,
        2007 and 2006

3

 

        Consolidated Statements of Cash Flows - Nine Months Ended September 30,
        2007 and 2006

5

 

        Notes to Consolidated Financial Statements

7

Item 2

Management's Discussion and Analysis of Financial Condition and Results of
Operations

10

Item 3

Controls and Procedures

12

 

 

 

PART II

 

 

 

 

 

Item 6

Exhibits

13

 

 

 

 

 

 

Signatures

 

13

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PART I - FINANCIAL INFORMATION

 

 

ITEM 1. FINANCIAL STATEMENTS

 

 

ADS MEDIA GROUP, INC.

CONSOLIDATED BALANCE SHEETS

 

 

September 30,

December 31,

 

2007

2006

 

(unaudited)

 

CURRENT ASSETS

   

   Cash and cash equivalents

$      2,338,124 

$        3,354,597 

   Accounts receivable (net of allowance for doubtful accounts of $22,129
   in 2007 and $9,932 in 2006)


324,718 

1,259,850 

   Prepaid expenses

148,581 

128,967 

   Other current assets

           20,618 

              6,743 

   

 

      Total current assets

2,832,041 

4,750,157 

   

 

PROPERTY AND EQUIPMENT

 

 

   Furniture and fixtures

39,232 

36,870 

   Computer equipment

89,940 

74,875 

   Less: accumulated depreciation

         (89,666)

           (75,678)

 

 

 

      Total property and equipment, net

39,506 

36,067 

 

 

 

GOODWILL

250,000 

250,000 

 

 

 

OTHER ASSETS

            6,922 

              6,922 

     

      TOTAL ASSETS

$     3,128,469 

$     5,043,146 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

 

1

 

 

 

 

ADS MEDIA GROUP, INC.

CONSOLIDATED BALANCE SHEETS (continued)

 

 

September 30,

December 31,

 

2007

2006

 

(unaudited)

 

CURRENT LIABILITIES

   

   Accounts payable

$    88,347 

$   257,717 

   Customer advance payments

90,879 

89,804 

   Accrued salaries and wages

136,454 

110,643 

   Accrued liabilities

58,429 

267,887 

   Other current liabilities

8,430 

   Obligations under capital leases

       1,734 

       3,165 

 

 

 

      Total current liabilities

375,843 

737,646 

 

 

 

OBLIGATIONS UNDER CAPITAL LEASES, LONG-TERM

                - 

          887 

 

 

 

          Total liabilities

375,843 

738,533 

 

 

 

COMMITMENTS AND CONTINGENCIES

 

 

 

 

 

SHAREHOLDERS' EQUITY

 

 

   Preferred stock series A, $0.001 par value, 40,000 shares authorized;
      2,723 and 2,723 shares issued and outstanding, respectively

3

   Preferred stock series B, $0.001 par value, 6,000 shares authorized;
      33 and 33 shares issued and outstanding, respectively

   Common stock, $0.001 par value, 100,000,000 shares authorized;
      10,880,867 and 10,880,867 shares issued and outstanding, respectively

10,881 

10,881 

   Additional paid-in capital

6,735,101 

6,735,101 

   Accumulated deficit

(3,993,359)

(2,441,372)

   

 

      Total shareholders' equity

2,752,626 

4,304,613 

   

 

          TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

3,128,469 

5,043,146 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

 

2

 

 

 

 

ADS MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

 

 

For the three months ended
September 30,

For the nine months ended
September 30,

 

2007

2006

2007

2006

 

(unaudited)

(unaudited)

(unaudited)

(unaudited)

 

 

 

 

 

REVENUES

$     523,903 

$   1,157,398 

$   2,472,631 

$   3,102,616 

 

 

 

 

 

COST OF GOODS SOLD

     335,885 

      764,978 

   1,526,188 

   1,923,964 

 

 

 

 

 

           Gross profit

188,018 

392,420 

946,443 

1,178,652 

 

 

 

 

 

SELLING, ADMINISTRATIVE AND
    OTHER OPERATING EXPENSES

     925,944 

      455,495 

   2,592,576 

   1,616,794 

 

 

 

 

 

       Income (loss) from operations

(737,926)

(63,075)

(1,646,133)

(438,142)

 

 

 

 

 

OTHER INCOME (EXPENSE)

 

 

 

 

   Interest expense

(325)

(372)

(1,234)

(11,630)

   Interest and other income

       26,937 

             456 

        95,380 

             456 

 

 

 

 

 

       Total other income (expense)

       26,612 

               84 

        94,146 

       (11,174)

 

 

 

 

 

           Income (loss) before income
           taxes and extraordinary item

(711,314)

(62,991)

(1,551,987)

(449,316)

 

 

 

 

 

INCOME TAXES

               - 

                 - 

                 - 

                 - 

 

 

 

 

 

           Income (loss) before
           extraordinary item

(711,314)

(62,991)

(1,551,987)

(449,316)

 

 

 

 

 

EXTRAORDINARY ITEM

 

 

 

 

Gain on extinguishment of liabilities
          (Note E)

                - 

                 - 

                  - 

      454,740 

 

 

 

 

 

           NET INCOME

$    (711,314

$        (62,991)

$    (1,551,987)

$          5,424 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

 

3

 

 

 

 

 

ADS MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

 

 

For the three months ended September 30,

For the nine months ended
September 30,

 

2007

2006

2007

2006

 

(unaudited)

(unaudited)

(unaudited)

(unaudited)

 

 

 

 

 

EARNINGS PER SHARE:

 

 

 

 

 

 

 

 

 

NET INCOME (LOSS) BEFORE
   EXTRAORDINARY ITEM, basic

$          (0.07)

$          (0.01)

$       (0.14)

$          (0.09) 

 

 

 

 

 

EXTRAORDINARY ITEM, basic

$                 - 

$                 - 

$              - 

$             0.09 

 

 

 

 

 

NET INCOME, basic

$          (0.07)

$          (0.01)

$       (0.14)

$             0.00 

 

 

 

 

 

WEIGHTED AVERAGE NUMBER OF
   SHARES OUTSTANDING, basic

10,880,867 

7,551,904 

10,880,867 

5,248,030 

 

 

 

 

 

 

 

 

 

 

NET INCOME (LOSS) BEFORE
   EXTRAORDINARY ITEM, diluted

$          (0.07)

$          (0.01)

$       (0.14)

$          (0.07)

 

 

 

 

 

EXTRAORDINARY ITEM, diluted

$                 - 

$                 - 

$               - 

$            0.07 

 

 

 

 

 

NET INCOME, diluted

$          (0.07)

$          (0.01)

$       (0.14)

$            0.00 

 

 

 

 

 

WEIGHTED AVERAGE NUMBER OF
   SHARES OUTSTANDING, diluted

10,880,867 

7,551,904 

10,880,867 

6,467,629 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

 

4

 

 

 

 

 

ADS MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

 

 

For the nine months ended
September 30,

 

2007

2006

 

(unaudited)

(unaudited)

CASH FLOWS FROM OPERATING ACTIVITIES:

   

Net income

$     (1,551,987) 

$       5,424  

Adjustments to reconcile net income to net cash provided by (used in) operating activities:

   

   Bad debt expense

21,759 

8,839 

   Depreciation expense

13,989 

9,907 

   Issuance of common stock and warrants for services

10,000 

   Compensation expense from issuance of stock options

228,244 

   Gain on extinguishment of liabilities

(454,740)

   (Increase) decrease in assets:

 

 

       Accounts receivable

913,373

(172,916)

       Prepaid expenses and other assets

(33,489)

(56,640)

   Increase (decrease) in liabilities:

 

 

       Accounts payable and accrued expenses

(361,447)

(84,337)

       Customer advance payments

               1,075 

         (7,450)

 

 

Total adjustments

           555,260 

     (519,093)

 

 

 

Net cash used in operating activities

(996,727)

(513,669)

 

 

 

CASH FLOW FROM INVESTING ACTIVITIES:

 

 

   Capital expenditures

            (17,428)

       (25,639)

 

 

 

Net cash used in investing activities

(17,428)

(25,639)

 

 

 

CASH FLOW FROM FINANCING ACTIVITIES:

 

 

   Proceeds from the issuance of common stock

1,923,188 

   Payments on notes payable

(40,653)

   Payments on notes payable - related parties

(34,499)

   Payments on capital lease obligations

              (2,318)

         (3,842)

 

 

 

Net cash provided by (used in) financing activities

              (2,318)

   1,844,194 

 

 

 

NET INCREASE(DECREASE) IN CASH AND CASH EQUIVALENTS

(1,016,473) 

1,304,886 

     

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD

       3,354,597 

      446,142 

     

CASH AND CASH EQUIVALENTS, END OF PERIOD

$      2,338,124 

$   1,751,028 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

 

5

 

 

 

 

 

ADS MEDIA GROUP, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)

 

 

For the nine months ended

 

2007

2006

 

(unaudited)

(unaudited)

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

   
     

  Cash paid for interest

$               427

$            3,940

 

 

 

 

 

 

NON-CASH INVESTING AND FINANCING ACTIVITY:

 

 

 

 

 

  Issuance of stock options in lieu of deferred compensation

$                 -

$        741,944

 

 

 

 

 

 

  Conversion of notes payable into common stock

$                 -

$        201,627

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

 

6

 

 

 

 

 

ADS MEDIA GROUP, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2007

(unaudited)

 

NOTE A - BASIS OF PRESENTATION

 

The consolidated financial statements of ADS Media Group, Inc. ("ADS Media" or the "Company") for the three and nine month periods ended September 30, 2007 and 2006 have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission. In the opinion of the Company's management, all adjustments necessary to present fairly the financial position, results of operations, and cash flows of the Company as of September 30, 2007 and 2006, and for the periods then ended, have been made. Those adjustments consist of normal and recurring adjustments. The consolidated balance sheet of the Company as of December 31, 2006 has been derived from the audited consolidated balance sheet of the Company as of that date.

 

Certain information and note disclosures normally included in the Company's annual financial statements prepared in accordance with generally accepted accounting principles in the United States have been condensed or omitted. These consolidated financial statements should be read in conjunction with a reading of the financial statements and notes thereto included in the Company's Annual Report on Form 10-KSB for the fiscal year ended December 31, 2006 as filed with the U.S. Securities and Exchange Commission.

 

The results of operations for the three and nine month periods ended September 30, 2007 are not necessarily indicative of the results to be expected for the full year.

 

NOTE B - COMMON STOCK

 

During the nine months ended September 30, 2006, the Company issued 3,732,743 shares of common stock in exchange for net proceeds of $1,923,188, consulting services of $10,000, exercise of stock warrants, and conversion of notes payable and accrued interest of $201,627.

 

All of these securities were issued in privately negotiated transactions effected in reliance on the exemption contained in Section 4(2) of the Securities Act.

 

During the three and nine months ended September 30, 2007, the Company did not issue any shares of common stock.

 

NOTE C - STOCK WARRANTS

 

During the nine months ended September 30, 2006, holders exercised warrants to purchase 32,183 shares of common stock. The company had recorded $20,919 in expenses related to the issuance of these warrants.

 

During the nine months ended September 30, 2006, the Company issued warrants to purchase up to 628,107 shares of common stock in conjunction with the purchase of common stock. These warrants enable the holder to purchase shares of the Company's common stock at an exercise price of $0.80 per share through 2011.

 

Also during the nine months ended September 30, 2006, the Company issued 5,000 shares of common stock and warrants to purchase up to 5,000 shares of common stock in exchange for consulting services in the amount of $10,000. These warrants enable the holder to purchase shares of the Company's common stock at an exercise price of $0.60 per share through 2008.

 

During the three and nine months ended September 30, 2007, the Company issued no warrants to purchase shares of common stock and holders did not exercise any warrants.

 

As of September 30, 2007, a total of 1,840,512 warrants were outstanding at exercise prices ranging from $0.60 to $0.90 per share.

 

 

 

7

 

 

NOTE D - STOCK OPTIONS

 

In 2006, the Company adopted a 2006 Stock Option and Incentive Plan which provides for granting stock options and/or restricted stock awards to employees, directors and consultants of the Company as employment incentives.

 

During the nine months ended September 30, 2006, the Company granted two key employees non-statutory stock options to purchase a total of 2,954,612 shares of common stock at an exercise price of $0.65 per share under the plan. However, only 738,654 (25%) of these options became exercisable and vested immediately on grant. The remaining 75% will vest over the next three years only if the key employees remain employed by the Company and if the company attains certain performance goals. If these options vest, 50% of the options become exercisable upon vesting, and the remaining 50% are exercisable one year after vesting. Early exercise provisions apply in the case of a change of control of the corporation. The Company recognized stock compensation expense of $269,312 as a result of this issuance. The key employees have not paid any consideration other than their continued service to the Company for these options. These options expire on June 20, 2016.

 

Also during the nine months ended September 30, 2006, the Company granted non-statutory stock options to purchase 1,060,338 shares of common stock, valued at $327,644, to settle claims for compensation of past services totaling $741,944. These stock options vested immediately, enable the holders to purchase shares of the Company's common stock at an exercise price of $0.65 per share, and expire on June 20, 2016. The Company realized an extraordinary gain of $414,300 related to the issuance of these stock options and cancellation of deferred compensation.

 

As of September 30, 2007, a total of 4,596,578 stock options were outstanding, at exercise prices ranging from $0.50 to $0.65 per share, of which 1,981,900 were vested and exercisable.

NOTE E - EXTINGUISHMENT OF LIABILITIES

 

During the nine months ended September 30, 2006, the Company granted certain key employees non-statutory stock options to purchase 1,060,338 shares of common stock, valued at $327,644, in lieu of payment of deferred compensation which they had foregone since 2002. In accordance with Statement of Financial Accounting Standards ("SFAS") No. 140 "Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities - a replacement of FASB Statement 125", a liability is to be derecognized if the debtor is legally released from being the primary obligor under the liability either judicially or by the creditor. Based upon the signed stock option agreements, whereby the employees legally released the company from its obligation to pay them their deferred compensation, the Company realized an extraordinary gain of $414,300 in the second quarter of 2006 related to the grant of these stock options and cancellation of deferred compensation.

 

In addition, during the three and nine months ended September 30, 2006, the Company entered into a settlement agreement with a former employee on the payment of deferred compensation, which they had foregone from 2003 through 2006 while an employee of the company, for payments totaling $181,884. Based upon the signed release agreement and in accordance with SFAS No. 140, whereby the employee legally released the company from its obligation to pay them their full deferred compensation, effective in the second quarter of 2006, the Company adjusted the deferred compensation liability to this former employee and realized an extraordinary gain of $40,440 related to the cancellation of deferred compensation.

 

 

 

 

 

 

8

 

 

NOTE F - COMMITMENTS AND CONTINGENCIES

 

The Company may become involved from time to time in litigation on various matters, which are routine to the conduct of its business. The Company believes that none of these actions, individually or in the aggregate, will have a material adverse effect on its financial position or results of operations, though any adverse decision in these cases or the costs of defending or settling such claims could have a material effect on its business.

 

On July 2, 2004, RR Donnelley Receivables, Inc. sued ADS to collect a sworn account in the amount of $28,504, plus attorney fees and expenses. ADS responded with a general denial and a counterclaim for breach of contract regarding a partnership with the plaintiff in Mexico. In November 2005, the counterclaim was dismissed on jurisdictional grounds. The suit on the sworn account remains pending, but no activity has taken place since November 2005. These amounts have been accrued for in these financial statements.

 

 

NOTE G - STOCK-BASED COMPENSATION

 

Effective January 1, 2006, the Company adopted SFAS No. 123R (Revised 2004), "Share-Based Payment", which requires that the compensation cost relating to share-based payment transactions be recognized in financial statements based on the provisions of SFAS 123 issued in 1995. We have adopted this statement using the modified prospective method of implementation, whereby the prospective method records the compensation expense from the implementation date forward, but leaves prior periods unchanged.

 

The Company recorded $0 and $228,244 respectively in compensation expense relating to share-based payments in the three and nine month periods ended September 30, 2007 and 2006, respectively.

NOTE H - RELATED PARTY TRANSACTIONS

 

The Company did not have any related party transactions during the three months and nine months ended September 30, 2007.

 

During the nine months ended September 30, 2006, the Company issued 5,000 shares of common stock and warrants to purchase up to 5,000 shares of common stock to a director in exchange for consulting services.

 

 

 

 

 

 

 

 

 

 

 

 

9

 

 

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

The following discussion and analysis should be read in conjunction with the consolidated financial statements and notes thereto included in the ADS Media Group, Inc. ("ADS Media") Annual Report on Form 10-KSB for the year ended December 31, 2006. The consolidated financial statements and related footnotes included herein include the financial statements of Alternative Delivery Solutions, Inc. ("ADS").

 

Risk Factors and Cautionary Statements

 

This report contains forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. When used in this document and in documents incorporated herein by reference, the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," or "continue," "may," "will," "should," and similar expressions are intended to identify forward-looking statements. ADS Media wishes to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: the ability of ADS Media to continue as a viable concern, the ability of ADS Media to obtain financing in order to implement its business plan and other risks detailed in ADS Media's periodic report filings with the Securities and Exchange Commission.

 

Overview and Plan of Operation

 

ADS Media Group, Inc., through its wholly owned subsidiary, ADS, is a leading provider of turnkey direct marketing support services, with an emphasis on alternate (i.e., door to door) delivery. Alternate delivery involves the creation, packaging and delivery (usually on the doors of homes) of solo marketing pieces and co-op marketing programs containing between 2 and 7 pieces of direct marketing material (e.g., brochures, coupons, advertisements and other offerings) to targeted audiences. In addition to alternate delivery, through outsourcing arrangements, ADS provides its clients access to full service direct marketing, printing, list procurement, database management, and fulfillment. ADS' management is combining their expertise and relationships in direct marketing with sophisticated demographic mapping, tracking, and verification technology to deliver high quality direct marketing services. ADS Media is based in San Antonio, Texas, and serves customers throughout the United States and Canada.

 

For the nine months ended September 30, 2007, revenues decreased from same nine month performance in 2006, as some of our larger customers have pushed back their direct marketing plans. We continue to have gross profit margins of 38%, as was the case during the first nine months of 2006. The Company has begun to expand a segment of its business, phone directory deliveries, in the third quarter of 2007 and have received customer commitments for more deliveries in the fourth quarter and into 2008. The company believes that this segment will became a larger component of our customer base in 2008 than in previous years. Additionally, we began in the second quarter of 2007 and have continued throughout the third quarter, providing door to door delivery of direct marketing materials (product samples) to households in Canada.

 

Having completed and received equity funding in the second quarter and fourth quarter of 2006, management has set about installing the operational infrastructure needed to support the Company's projections of increased production and delivery requirements. This includes expanding the sales force nationally and developing our customer service department.

 

Our sales and marketing programs will continue to be further expanded and strengthened, allowing greater reach into the advertising community, and improving our competitive positioning.

 

Additionally, the management team has increased its efforts to build a solid pipeline of potential new business accounts. This will be further enhanced by the expansion of the Company's sales force. Given this focus on growing a base of new business customers, attention continues to be paid to controlling costs and maintaining margins, despite continued pressures from higher fuel costs and paper price increases.

 

 

10

 

 

 

Results of Operations for the Three Months Ended September 30, 2007, as Compared to the Three Months Ended September 30, 2006

 

From inception to September 30, 2007, ADS Media has incurred significant net losses from operations. Until the two rounds of equity investment in 2006, we did not have funds available from either new investments or cash flow to grow our business as we expected in our original marketing plan. Nevertheless, increases in revenue from operations have generally helped to offset the costs of building our infrastructure. As reflected in our financial statements, large customer orders can cause significant variances in quarter to quarter revenues, both positively impacting results or negatively should any planned work be postponed or even cancelled, or when compared to prior periods. The Company has been working on building a solid base of monthly and quarterly recurring revenue streams; however, typical with the media industry overall, impacts of large orders realized, delayed or cancelled can cause significant fluctuations in revenues realized from period to period.

 

Revenues. Revenues decreased $633,495, or 55%, to $523,903 from $1,157,398. In the third quarter 2006, our two largest customers had conducted several significant marketing campaigns which were not repeated in the third quarter of 2007.

 

Cost of goods sold. Cost of goods sold decreased $429,093, or 56%, to $335,885 from $764,978. The decrease was primarily attributed to a corresponding decrease in business as discussed above, combined with opportunities to provide slightly higher margin products to our customers.

 

Gross profit. Gross profit decreased $204,402, or 52%, to $188,018 from $392,420. The decrease was primarily attributed to the decrease in revenues combined with margins improving as a result of the focus on selling products that offer higher gross profit. The gross profit margin percentage increased to 36% from 34%.

 

Selling, administrative and other operating expenses. Selling, administrative and other operating expenses increased $470,449, or 103%, to $925,944 from $455,495. The increase was primarily due to an increase in salaries and benefits for sales, professional and administrative staffing as we built our business and operational infrastructure. Additionally, we incurred an increase in advertising, insurance and computer related expenses to further build our infrastructure.

 

Income (loss) from operations. Income (loss) from operations increased $674,851 to a loss of $737,926 from a loss of $63,075. The decrease was primarily due to the decrease in gross profit and an increase in administrative expenses as described above.

 

Other income (expense). Net other expense, the primary component being interest expense, was negligible in the third quarter of 2007. We received interest income during the third quarter of 2007 from investment proceeds invested in a money market fund resulting in an increase in Other income of $26,528 to $26,612 net other income from net other income of $84 in 2006.

 

Net income (loss). Net loss increased $648,323 to a loss of $711,314 from net loss of $62,991. The increase in net loss was primarily due to the decrease in revenues and gross profit; offset by higher other income in 2007.

 

Results of Operations for the Nine Months Ended September 30, 2007, as Compared to the Nine Months Ended September 30, 2006

 

Revenues. Revenues decreased $629,985 to $2,472,631 from $3,102,616. The decrease was primarily due to the decline in sales and revenue during our third quarter 2007, as previously stated.

 

Cost of goods sold. Cost of goods sold decreased $397,776, or 21%, to $1,526,188 from $1,923,964. The decrease was primarily attributed to our decrease in business during the third quarter of 2007 compared to 2006.

 

Gross profit. Gross profit decreased $232,209 or 20%, to $946,443 from $1,178,652. The gross profit margin percentage has remained at 38% for the nine months ended September 30, 2007 and 2006. The gross profit decrease is primarily due to our lower third quarter 2007 gross profit relative to third quarter 2006.

 

 

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Selling, administrative and other operating expenses. Selling, administrative and other operating expenses increased $975,782, or 60%, to $2,592,576 from $1,616,794. The increase was primarily due to a full nine months of expenses associated with building our business and operational infrastructure, including salaries and wages, professional fees associated with the recruitment of a national sales staff, Company's financial statement audits and related regulatory filings and, marketing services, and travel and entertainment. We had not fully ramped up our infrastructure until the last quarter of 2006. Additionally, we had an offset of compensation expense related to the grant of stock options in 2006 that did not occur in 2007.

 

Loss from operations. Loss from operations increased $1,207,991 to a loss of $1,646,133 from $438,142. The decrease was primarily due to the increase in compensation and administrative expenses as discussed above.

 

Other income (expense). Net other income, increased $105,320, to $94,146 from net other expense of $11,174 due to lower outstanding debt as majority of debt converted to equity in 2006 and interest income during 2007 from excess cash invested in a money market fund.

 

Loss before extraordinary item. Loss before extraordinary item increased $1,102,671 to a loss of $1,551,987 from a loss of $449,316. The increase was primarily due to the increase in selling, administrative and other operating expenses, as discussed above.

 

Extraordinary item. In 2006, we received non-recurring income of $454,740 from the cancellation of deferred compensation and related grant of stock options.

 

Net income (loss). Net income (loss) increased $1,557,411 to a loss of $1,551,987 from income of $5,424. The decrease in net income was primarily due to lower gross profit, higher selling, administrative and other operating expenses coupled with the extraordinary gain on extinguishment of liabilities that occurred in 2006.

 

Liquidity and Capital Resources

 

ADS Media's working capital needs have historically been satisfied primarily through financing activities including private loans and raising capital through equity investments from individual investors. However, the Roaring Fork and Charter ADS investments in June 2006 and October 2006, respectively, have provide us the liquidity to invest in building the sales and operational infrastructure to grow our business. Based on this investment, operational plans are being updated, and efforts are underway to expand the sales organization and customer support, invest in marketing and advertising initiatives, expand distribution services, launch proprietary distribution products, and further develop our technology platforms related to delivery.

 

ADS Media had cash and cash equivalents of $2,338,124 as of September 30, 2007, compared to $3,354,597 as of December 31, 2006. We believe that we have sufficient liquidity for the remainder of 2007 and do not foresee any liquidity demands that cannot be met from cash flow.

 

Working capital (measured by current assets less current liabilities) at September 30, 2007 was $2,456,198, compared to a $4,012,511 at December 31, 2006. This decrease is primarily due to a decrease in cash and accounts receivable, and by a decrease in accrued liabilities and accounts payable.

 

Changes in Financial Condition

 

For the nine months ended September 30, 2007, cash used in operating activities totaled $996,727. The use of funds was primarily due to Company's net loss, decreases in accounts payable and accrued liabilities. The provision of funds was primarily due to our decrease in net accounts receivable. For the nine months ended September 30, 2006, cash used in operating activities totaled $513,669. The use of funds was primarily due to the gain on extinguishment of liabilities, increases in accounts receivable and prepaid expenses and other assets, and a decrease in accounts payable and accrued expenses, partially offset by the compensation expense from issuance of stock options.

 

For the nine months ended September 30, 2007, cash used in investing activities was $17,428 for capital expenditures. For the nine months ended September 30, 2006, cash used in investing activities was $25,639, attributed to small capital expenditures.

 

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For the nine months ended September 30, 2007, cash used in financing activities was $2,318. For the nine months ended September 30, 2006, cash provided by financing activities totaled $1,844,194 due mainly to the proceeds from the sale of common stock, partially offset by payments on notes payable and capital lease obligations. In 2006 we netted proceeds from the sale of common stock of $1,923,188.

 

 

ITEM 3. CONTROLS AND PROCEDURES

 

Under the supervision and with the participation of our management, including our chief executive officer, who also serves as our principal financial officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as of September 30, 2007. Based on that evaluation, our management, including the CEO, concluded that our disclosure controls and procedures were effective as of September 30, 2007. During the time period covered by this report, there were no changes in our internal control over financial reporting.

 

From the third quarter of 2003 through fiscal 2006, we were unable to pay for the costs to employ a chief financial officer who was familiar with accounting procedures and auditing standards for publicly held companies. We did not file our quarterly and annual reports with the SEC on time for fiscal 2003, 2004 or the first three quarters of 2005. Inability to file a timely report indicates a material weakness in our internal control over financial reporting. We filed all past due reports with the SEC in the first quarter of 2006. Our 2005 and 2006 annual reports and our quarterly reports for 2006 were timely filed, but the lack of a separate CFO and CEO during those periods constituted a material weakness in internal control.

 

We retained the services of Tatum, LLC, to provide interim CFO and Controllership support during the second half of 2006 and the first quarter of 2007. We hired a permanent CFO during the first quarter of 2007, to assist in improving our controls and procedures for future reporting periods.

 

PART II - OTHER INFORMATION

 

 

ITEM 6. EXHIBITS

 

31.1

Certification of the Chief Executive Officer of ADS Media required by Section 302 of the Sarbanes-Oxley Act of 2002

 

 

31.2

Certification of the Chief Financial Officer of ADS Media required by Section 302 of the Sarbanes-Oxley Act of 2002

 

 

32.1

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 

 

32.2

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

SIGNATURES

 

In accordance with the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

ADS MEDIA GROUP, INC.

 

 

Date:     November 13, 2007

/s/ Clark R. Doyal

 

Clark R. Doyal, Chief Executive Officer

 

 

Date:     November 13, 2007

/s/ Michael Wofford

 

Michael Wofford, Chief Financial Officer

 

 

 

 

 

 

 

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