- Definition

Cash includes currency on hand as well as demand deposits with banks or financial institutions. It also includes other kinds of accounts that have the general characteristics of demand deposits in that the customer may deposit additional funds at any time and effectively may withdraw funds at any time without prior notice or penalty. Cash equivalents, excluding items classified as marketable securities, include short-term, highly liquid Investments that are both readily convertible to known amounts of cash, and so near their maturity that they present minimal risk of changes in value because of changes in interest rates. Generally, only investments with original maturities of three months or less qualify under that definition. Original maturity means original maturity to the entity holding the investment. For example, both a three-month US Treasury bill and a three-year Treasury note purchased three months from maturity qualify as cash equivalents. However, a Treasury note purchased three years ago does not become a cash equivalent when its remaining maturity is three months. Short-term investments, exclusive of cash equivalents, generally consist of marketable securities intended to be sold within one year (or the normal operating cycle if longer) and may include trading securities, available-for-sale securities, or held-to-maturity securities (if maturing within one year), as applicable.

+ References+ Details

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND BASIS OF PRESENTATION (Basis of Presentation) (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Apr. 01, 2011
Nature of Operations, Principles of Consolidation, and Accounting for Reorganization
Cash and cash equivalents including restricted	$ 54,600,000
Restricted cash and cash equivalents	400,000
Advertising
Advertising expense	1,500,000us-gaap_AdvertisingExpense	1,500,000us-gaap_AdvertisingExpense	2,300,000us-gaap_AdvertisingExpense
Working Capital Facility [Member]
Nature of Operations, Principles of Consolidation, and Accounting for Reorganization
Line of credit facility borrowing capacity	$ 10,000,000			$ 10,000,000