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GOODWILL AND INTANGIBLE ASSETS-NET
12 Months Ended
Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS-NET
GOODWILL AND INTANGIBLE ASSETS-NET
 
Goodwill represents the excess of total acquisition costs over the fair market value of net assets acquired and liabilities assumed in a business combination.  The Company recorded goodwill of $24.8 million upon the application of fresh-start reporting in 2011. For the year ended December 31, 2012, management concluded indicators of goodwill impairment existed and, as required by ASC Topic 350, recorded a $24.8 million impairment charge to write off the entire goodwill balance.
 
Intangible assets consist of the following at December 31 (in thousands):
 
 
Estimated
life
(years)
 
2014
Trade name
15
 
$
2,400

Customer lists
5
 
1,400

Software
15
 
2,500

Total intangible assets
 
 
6,300

Less accumulated amortization:
 
 
 

Trade name
 
 
(600
)
Customer lists
 
 
(1,050
)
Software
 
 
(625
)
Total accumulated amortization
 
 
(2,275
)
Intangible assets, net
 
 
$
4,025



In connection with the adoption of fresh-start reporting in 2011, the Company recognized $2.4 million in a trade name related to the Riviera name, which is being amortized on a straight-line basis over fifteen years. Customer lists were valued at $1.4 million, representing the value associated with our customers under our customer loyalty programs and is being amortized on a straight-line basis over five years. Other intangibles of $2.5 million include the value of software which is being amortized on a straight-line basis over fifteen years.
 
Intangible assets were valued using income and cost based methods as appropriate.  The Riviera trade name was valued based on the relief from royalty method which is a function of projected revenue, the royalty rate that would hypothetically be charged by a licensor of an asset to unrelated licensee and a discount rate.  The royalty rate was based on factors such as age, market competition, absolute and relative profitability, market share and prevailing rates for similar assets to reach a 1% royalty rate.  The discount rate applied was 16%, based on the weighted average cost of capital of the properties benefiting from the trade name.  The value assigned to customer lists is based on the present value of future earnings using the replacement cost method based on internally developed estimates.

Amortization expense for the year ended December 31, 2014 for those assets amortized was $607,000.  Estimated annual amortization expense for the intangible assets of the Company for the year ended December 31, 2015 is anticipated to be $0.6 million, $0.4 million for 2016, and $0.3 million for 2017, 2018 and 2019.