13F-HR 1 mar12-13f.txt 13F HOLDINGS REPORT 13F-HR 1 March 31, 2012-13f.txt 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended MARCH 31, 2012. This Amendment Report Check Here ( X ) Institutional Investment Manager Filing this Report: Name: Security Asset Management Address: 400 Madison Avenue, Suite 5C New York, NY 10017 SEC File #: 28-3662 Filing on behalf of Security Asset Mgmt, no other investment mgrs involved. Person Signing this Report on Behalf of Reporting Manager: Name: James D. Taliaferro Title: President Phone: 212-644-5422 Signature, Place and Date of Signing: James D. Taliaferro New York, New York April 23, 2012 Report Type 13F Holdings Report List of Other Managers Reporting for this Manager: I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 143 Form 13F Information Table Value Total: $103,526x1000 List of Other Included Managers: FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3m Co COM 88579y101 207 2320 SH SOLE 800 1520 393 4407 SH OTHER 4407 ADR Vodafone Group PLC COM 92857w209 919 33195 SH SOLE 27430 5765 59 2132 SH OTHER 2132 Abbott Labs COM 002824100 993 16205 SH SOLE 3000 13205 368 6000 SH OTHER 6000 Allergan Inc. COM 018490102 2330 24417 SH SOLE 20598 3819 241 2524 SH OTHER 2524 Altria Group Inc COM 02209s103 892 28906 SH SOLE 15657 13249 286 9277 SH OTHER 9277 Amazon.Com COM 023135106 1607 7934 SH SOLE 7139 795 105 518 SH OTHER 518 Ambev COM 20441w203 1603 38788 SH SOLE 34488 4300 118 2860 SH OTHER 2860 American Tower Corp COM 03027X100 2412 38275 SH SOLE 34752 3523 294 4661 SH OTHER 4661 Amgen Inc COM 031162100 144 2122 SH SOLE 2122 57 836 SH OTHER 836 Apache Corp COM 037411105 153 1524 SH SOLE 1524 60 600 SH OTHER 600 Apple Computer Inc COM 037833100 5379 8971 SH SOLE 7582 1389 308 514 SH OTHER 514 At&t Corp Com New COM 00206R102 703 22497 SH SOLE 13105 9392 204 6519 SH OTHER 6519 AthenaHealth Inc COM 04685w103 1134 15295 SH SOLE 13595 1700 Berkshire Hathaway Class B New COM 084670702 4836 59595 SH SOLE 56750 2845 179 2200 SH OTHER 2200 Blackrock Inc. COM 09247x101 1624 7925 SH SOLE 7258 667 43 212 SH OTHER 212 Blackstone Group LP COM 09253u108 291 18258 SH SOLE 13709 4549 41 2571 SH OTHER 2571 BorgWarner Inc COM 099724106 302 3575 SH SOLE 3575 Bp Plc Spons Adr COM 055622104 104 2316 SH SOLE 2316 129 2865 SH OTHER 2865 Bristol Myers Squibb Co COM 110122108 388 11484 SH SOLE 7885 3599 141 4183 SH OTHER 4183 CME Group COM 12572q105 1303 4502 SH SOLE 4077 425 29 100 SH OTHER 100 Celgene Corporation COM 151020104 369 4766 SH SOLE 4020 746 103 1325 SH OTHER 1325 Chevron Texaco Corp COM 166764100 222 2068 SH SOLE 912 1156 440 4106 SH OTHER 4106 Cisco Systems Inc COM 17275R102 792 37440 SH SOLE 33307 4133 43 2015 SH OTHER 2015 Coca Cola Co COM 191216100 497 6716 SH SOLE 5916 800 74 1000 SH OTHER 1000 Colfax COM 194014106 869 24648 SH SOLE 22973 1675 24 670 SH OTHER 670 Covidien PLC New F COM G2554F113 1411 25797 SH SOLE 23047 2750 96 1751 SH OTHER 1751 Danaher Corp COM 235851102 2213 39509 SH SOLE 35131 4378 204 3646 SH OTHER 3646 Discovery Holdings COM 25468Y107 1676 33131 SH SOLE 29656 3475 35 700 SH OTHER 700 Disney Walt Co Holding Co COM 254687106 210 4790 SH SOLE 4790 41 942 SH OTHER 942 Dover Corp COM 260003108 378 6003 SH SOLE 6003 EMC Corp Mass COM 268648102 674 22555 SH SOLE 22555 90 3000 SH OTHER 3000 EQT Corporation COM 26884l109 1077 22339 SH SOLE 20239 2100 20 410 SH OTHER 410 Ecolab Inc. COM 278865100 547 8870 SH SOLE 7930 940 15 245 SH OTHER 245 Emerson Electric Co COM 291011104 748 14342 SH SOLE 12592 1750 349 6692 SH OTHER 6692 Express Scripts Inc. COM 30219G108 1508 27829 SH SOLE 25606 2223 38 700 SH OTHER 700 Exxon Mobil Corp COM 30231g102 4967 57268 SH SOLE 53079 4189 1785 20584 SH OTHER 20584 Fluor Corp COM 343412102 1013 16871 SH SOLE 15958 913 General Mills COM 370334104 294 7463 SH SOLE 7463 95 2400 SH OTHER 2400 Genl Electric Co COM 369604103 2438 121485 SH SOLE 103911 17574 687 34243 SH OTHER 34243 Genuine Parts Co COM 372460105 249 3965 SH SOLE 3965 Google Inc. COM 38259p508 776 1210 SH SOLE 1157 53 162 252 SH OTHER 252 Halliburton Co COM 406216101 281 8475 SH SOLE 8128 347 106 3180 SH OTHER 3180 Hj Heinz & Co COM 423074103 425 7930 SH SOLE 6110 1820 86 1612 SH OTHER 1612 Home Depot Inc COM 437076102 179 3550 SH SOLE 3550 272 5407 SH OTHER 5407 Intel Corp COM 458140100 2113 75166 SH SOLE 71960 3206 212 7544 SH OTHER 7544 Intl Business Mach COM 459200101 694 3325 SH SOLE 2919 406 125 600 SH OTHER 600 JP Morgan Chase COM 46625H100 2211 48087 SH SOLE 38118 9969 1306 28395 SH OTHER 28395 Johnson & Johnson Com COM 478160104 2143 32483 SH SOLE 28872 3611 454 6883 SH OTHER 6883 Kinder Morgan Energy Partners COM 494550106 388 4693 SH SOLE 3856 837 64 776 SH OTHER 776 Kraft Foods Inc. COM 50075N104 185 4859 SH SOLE 2318 2541 24 622 SH OTHER 622 MSCI COM 55354g100 1368 37167 SH SOLE 32667 4500 44 1200 SH OTHER 1200 Mastercard Inc. COM 57636q104 2193 5215 SH SOLE 4795 420 235 558 SH OTHER 558 Mcdonalds Corp COM 580135101 303 3087 SH SOLE 3087 127 1291 SH OTHER 1291 Mead Johnson Nutrition Co, COM 582839106 1577 19125 SH SOLE 17015 2110 33 400 SH OTHER 400 Merck & Co Inc New Com COM 58933Y105 716 18634 SH SOLE 10112 8522 191 4981 SH OTHER 4981 Microsoft Corp Com COM 594918104 1003 31094 SH SOLE 27027 4067 370 11458 SH OTHER 11458 Nike Inc COM 654106103 440 4054 SH SOLE 2454 1600 Novartis Ag Spon Adr COM 66987v109 417 7534 SH SOLE 6456 1078 Novo Nordisk A/S ADR COM 670100205 1581 11399 SH SOLE 10189 1210 ORACLE CORP COM COM 68389X105 350 12001 SH SOLE 12001 Pfizer Inc Com COM 717081103 297 13115 SH SOLE 8459 4656 360 15885 SH OTHER 15885 Philip Morris International COM 718172109 1203 13578 SH SOLE 6722 6856 698 7872 SH OTHER 7872 Price T Rowe Group Inc. COM 74144t108 1812 27745 SH SOLE 24588 3157 63 965 SH OTHER 965 Priceline COM 741503403 2163 3015 SH SOLE 2715 300 39 55 SH OTHER 55 Procter & Gamble Co COM 742718109 742 11034 SH SOLE 9242 1792 859 12786 SH OTHER 12786 Qualcomm Incorporated COM 747525103 4563 67048 SH SOLE 61123 5925 274 4029 SH OTHER 4029 Roper Industries COM 776696106 1674 16877 SH SOLE 15577 1300 139 1400 SH OTHER 1400 Royal Dutch Shell Class A COM 780259206 750 10691 SH SOLE 10000 691 2348 33487 SH OTHER 33487 Stryker Corp COM 863667101 1037 18697 SH SOLE 16083 2614 36 650 SH OTHER 650 Target Corp COM 87612E106 203 3480 SH SOLE 3480 403 6918 SH OTHER 6918 Time Warner Cable COM 88732J207 1456 17869 SH SOLE 16469 1400 32 390 SH OTHER 390 Unilever Plc COM 904767704 267 8090 SH SOLE 6133 1957 178 5390 SH OTHER 5390 United Technologies Corp COM 913017109 257 3100 SH OTHER 3100 V. F. Corporation COM 918204108 550 3768 SH SOLE 3768 20 140 SH OTHER 140 Verizon Communications COM 92343v104 386 10106 SH SOLE 7690 2416 288 7539 SH OTHER 7539 Visa Inc. COM 92826c839 283 2400 SH SOLE 2400 Wells Fargo & Co New COM 949746101 49 1429 SH SOLE 1000 429 277 8104 SH OTHER 8104