424B1 1 d424b1.htm FORM 424(B)(1) Form 424(b)(1)
Table of Contents

Filed Pursuant to Rule 424(b)(1)

Registration No. 333-113537

PROSPECTUS

 

4,120,000 Shares

 

LOGO

 

CDW Corporation

COMMON STOCK

 


 

The selling shareholders are offering 4,120,000 shares. CDW Corporation will not receive any proceeds from the sale of the shares.

 


 

CDW Corporation’s common stock is quoted on the Nasdaq National Market under the symbol “CDWC.” On March 24, 2004, the reported last sale price of our common stock on the Nasdaq National Market was $65.05 per share.

 


 

Investing in our common stock involves risks. See “ Risk Factors” beginning on page 7.

 


 

PRICE $65.05 A SHARE

 


 

       Price to Public

     Underwriting
Discounts and
Commissions


     Proceeds to
Selling
Shareholders


Per Share

     $65.05      $2.6475      $62.4025

Total

     $268,006,000      $10,907,700      $257,098,300

 

One of the selling shareholders has granted the underwriters the right to purchase up to an additional 618,000 shares of common stock to cover over-allotments.

 

The Securities and Exchange Commission and state securities regulators have not approved or disapproved these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

 

Morgan Stanley & Co. Incorporated expects to deliver the shares to purchasers on March 30, 2004.

 


 

MORGAN STANLEY

GOLDMAN, SACHS & CO.

WILLIAM BLAIR & COMPANY

RAYMOND JAMES

ROBERT W. BAIRD & CO.

 

March 24, 2004


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TABLE OF CONTENTS

 

     Page

Prospectus Summary

   1

Risk Factors

   7

Disclosure Regarding Forward-Looking Statements

   13

Use of Proceeds

   13

Dividend Policy

   13

Common Stock Price Range

   14

Management

   15

Selling Shareholders

   19
     Page

Description of Capital Stock

   20

Shares Eligible for Future Sale

   20

Underwriters

   22

Legal Matters

   24

Experts

   24

Where You Can Find More Information

   24

Incorporation of Certain Documents by Reference

   25

 

 


 

You should rely only on the information contained in or incorporated by reference in this prospectus. We have not authorized anyone to provide you with information different from that contained in or incorporated by reference in this prospectus. The selling shareholders are offering shares of common stock and seeking offers to buy shares of common stock only in jurisdictions where offers and sales are permitted. The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of our common stock.

 

 


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PROSPECTUS SUMMARY

 

You should read this summary together with the more detailed information that appears elsewhere in, or is incorporated by reference into, this prospectus. Unless otherwise indicated, “we,” “us” and “our” refer to CDW Corporation and our wholly-owned subsidiaries. Except as otherwise indicated, the information contained in this prospectus assumes that the underwriters’ over-allotment option is not exercised.

 

CDW CORPORATION

 

Our Business

 

We are a FORTUNE 500 company and a leading direct marketer of multi-brand computers and related technology products and services in the United States. Our extensive offering of products, including hardware and peripherals, software, accessories and other products, combined with our service offerings, provide comprehensive solutions for our customers’ technology needs. We offer customers a broad range of technology products from leading vendors such as Apple, Cisco, Hewlett-Packard, IBM, Intel, Microsoft, Sony and Toshiba, among others. Our high volume, cost-efficient operations, supported by our proprietary information technology systems, enable us to offer these products at competitive prices combined with a high level of service. We provide a variety of value-added services and web-based tools to our customers, including the ability to custom configure multi-branded solutions, manage software licenses through our Software License Tracker tool and track tagged assets through our IT Asset Management Tracking Database. We also offer technical support 24 hours a day, 7 days a week to our customers.

 

For financial reporting purposes, we have two operating segments: corporate and public sector, which accounted for approximately 76.7% and 23.3% of our net sales, respectively, in 2003. Our corporate customers are concentrated in the small to medium business (SMB) category, which is generally comprised of businesses that have less than 1,000 employees at a single location. Our public sector customers are comprised of federal, state and local government entities and educational institutions who are served by CDW Government, Inc., a wholly-owned subsidiary.

 

We adhere to a core philosophy known as the CDW CIRCLE OF SERVICE, which places the customer at the center of all our actions. The philosophy is based on the premise that “People Do Business With People They Like.” The CDW CIRCLE OF SERVICE is a reminder to our coworkers that good service leads to good experiences and increased sales. A fundamental element of the CDW CIRCLE OF SERVICE is our coworkers, who are highly motivated and incented to share in our success.

 

Industry Background

 

We represent a small part of a large market for technology products. This market is highly fragmented and distribution to end-users is accomplished through a variety of channels. Based on recent market data provided by IDC, a division of International Data Group, we believe that the size of our addressable market for technology products in the United States is between $130-$160 billion, and we currently capture less than 3.5% of this market. We intend to continue to capitalize on the significant opportunities in the industry.

 

Competitive Strengths

 

We believe we have a number of competitive strengths that allow us to compete successfully, including:

 

    Our Customer Value Proposition is Compelling.    We earn our customers’ business every day. We offer more than 80,000 products from leading manufacturers. With this broad selection of products, we can provide our customers with fully-integrated, multi-branded technology solutions and the convenience of one-stop shopping. We offer competitive prices combined with a strong customer focus and value-added services. Our value-added services include custom configuration of systems, technical support 24 hours a day, 7 days a week and web-based tools for customers to track their IT assets and manage their software licenses.

 

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    Our Commercial Customer Base is Large, Diverse and Growing.    We have more than 1,900 account managers and sales specialists who sell primarily to commercial customers, which we define as public sector and corporate customers excluding consumers. 98% of our net sales in 2003 were generated from approximately 416,000 commercial customers. Our largest customer accounted for only .39% of our net sales in 2003. We believe the SMB, government and education sectors will continue to represent significant growth opportunities for us. Customers in these markets typically have ongoing requirements to purchase sophisticated products and systems and value our relationship-focused approach and high level of service.

 

    We have a Highly Incented and Motivated Workforce.    We set aggressive goals for our coworkers and reward them with performance-based compensation. For example, we base commission schedules for account managers on gross profit and we grant stock options to every coworker every year. For six consecutive years, FORTUNE magazine has named us as one of the “100 Best Companies to Work for in America.”

 

    We are a Critical Sales Channel for Our Key Vendors.    We are a leading direct marketer of multi-brand computers and related technology products and services in the United States. Our strong relationships with more than 400,000 active commercial customers enable our vendors to reach a broad customer base. Our highly automated and efficient distribution capabilities, combined with our size and our financial strength, have made us a critical sales channel for our key vendors.

 

    We Operate Technologically-Advanced Inventory Management, Logistics and Distribution Systems. We are ISO 9001:2000 certified and use a rapid-turn inventory model that has in recent years produced over 24 annualized inventory turns. In the fourth quarter of 2003, we shipped approximately 36,000 boxes per day through our state-of-the-art warehouse and distribution facility in Vernon Hills, Illinois.

 

Growth Strategies

 

We are pursuing the following strategies:

 

    Further Penetrate Our Existing Commercial Customer Base and Add New Customers.    We believe that we currently supply a relatively small percentage of our customers’ technology product needs. We are focused on both increasing sales to our existing customers and adding new customers, particularly in the SMB, government and education markets.

 

    Optimize Our Product Mix to Address Customer Needs.    Because technology advances rapidly, we are continuously evaluating new products and market trends and offering a broad selection of products and services.

 

    Enhance the Productivity and Increase the Number of Our Account Managers.    We are focused on increasing the productivity of our existing account managers and, as business conditions allow, growing our sales force. We provide our account managers with a variety of tools aimed at enhancing productivity, including ongoing training, a proprietary customer relationship management system, customized extranet websites for customers and specialty support teams.

 

    Strengthen Our National Brand Awareness.    We promote the CDW brand through our national advertising campaign in the Wall Street Journal and USA Today, in trade publications such as PC Magazine and Mac World and on national television and cable networks such as CNN and The Discovery Channel. We believe that this enhances our ability to attract and retain our customers.

 

    Continue to Selectively Pursue Acquisitions and Alliances.    In September 2003, we purchased select U.S. assets and the Canadian operations of Micro Warehouse, a reseller of computers, software and peripheral products. As a result of these transactions, we added 413 coworkers to our sales force. We may selectively pursue additional transactions, including acquisitions or alliances, to complement our existing business.

 

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Recent Developments

 

January and February 2004 Sales Results

 

The following table summarizes our unaudited sales results for January and February 2004 and provides a comparison to January and February 2003:

 

     January

   February

     2004

    2003

   2004

    2003

     (in millions, except percentages)
      

Average daily sales

   $ 20.3     $ 16.0    $ 20.9     $ 15.9

Total sales

   $ 427.0     $ 352.1    $ 417.1     $ 318.3

Percentage year-over-year growth in average daily sales(1)

     27.0 %     N/A      31.0 %     N/A

  (1)   There were 21 billing days in January 2004, 22 billing days in January 2003 and 20 billing days in each of February 2004 and February 2003.

 


 

Our combined corporate office, warehouse and distribution facility is located at 200 North Milwaukee Avenue, Vernon Hills, Illinois 60061 and our telephone number is (847) 465-6000. Our Internet address is http://www.cdw.com. The contents of our website are not a part of this prospectus.

 

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THE OFFERING

 

Common stock offered by:

        

Michael P. Krasny

   3,007,000   shares

Circle of Service Foundation

   742,000   shares

Circle of Service Supporting Foundation

   371,000   shares
    
   

Total

   4,120,000   shares
    
   

Common stock outstanding before and after this offering

   84,059,014   shares

Over-allotment option

   618,000   shares

Use of proceeds

   We will not receive any proceeds from the sale of
common stock by the selling shareholders.

Nasdaq National Market symbol

   CDWC

 

The above information regarding shares outstanding before and after the offering is based on the number of shares of common stock outstanding as of March 16, 2004. The number of shares outstanding excludes 17,078,772 shares reserved for issuance under our incentive compensation and stock purchase plans, of which options to purchase 10,353,343 shares at an average exercise price of $31.76 are outstanding as of March 16, 2004.

 

Circle of Service Foundation and Circle of Service Supporting Foundation are entities funded by Michael P. Krasny. See “Selling Shareholders” for a further description of these entities.

 

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SUMMARY CONSOLIDATED FINANCIAL AND OPERATING DATA

 

The data for the three years ended December 31, 2003 is taken from the Selected Financial and Operating Data table that was included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2003, which is incorporated by reference into this prospectus.

 

     Year Ended December 31,

 
     2003

    2002

    2001

 
     (in thousands, except per share and
selected operating data)
 

Income Statement Data:

                        

Net sales

   $ 4,664,616     $ 4,264,579     $ 3,961,545  

Cost of sales

     3,990,824       3,700,744       3,434,510  
    


 


 


Gross profit

     673,792       563,835       527,035  

Selling, administrative and net advertising expenses

     389,334       265,657       258,837  
    


 


 


Income from operations

     284,458       298,178       268,198  

Interest income, net

     7,225       9,548       12,637  

Other expense, net

     (2,119 )     (1,529 )     (859 )
    


 


 


Income before income taxes

     289,564 (1)     306,197       279,976  

Income tax provision

     114,378       120,948       111,290  
    


 


 


Net income

   $ 175,186 (1)   $ 185,249     $ 168,686  
    


 


 


Earnings per share

                        

Basic

   $ 2.10 (1)   $ 2.18     $ 1.97  

Diluted

   $ 2.03 (1)   $ 2.10     $ 1.89  

Weighted-average number of common shares outstanding

                        

Basic

     83,329       84,862       85,803  

Diluted

     86,175       88,296       89,136  

Dividends per share

   $ 0.30              

Selected Operating Data:

                        

Number of invoices processed (in thousands)

     5,431       4,995       4,394  

Average invoice size

   $ 916     $ 935     $ 964  

Commercial customers served (in thousands)(2)

     416       361       357  

% of sales to commercial customers

     98 %     97 %     97 %

Net sales per coworker (in thousands)

   $ 1,420     $ 1,508     $ 1,436  

Inventory turnover

     24 (3)     27       30  

Accounts receivable—days sales outstanding

     35 (3)     29       29  
     As of December 31,

 
     2003

    2002

    2001

 
     (in thousands)  

Financial Position:

                        

Cash, cash equivalents and marketable securities

   $ 562,360     $ 504,614     $ 394,381  

Working capital

     986,445       846,942       695,786  

Total assets

     1,311,632       1,095,664       937,029  

Total debt and capitalized lease obligations

                  

Total shareholders’ equity

     1,061,184       924,070       778,657  

Return on shareholders’ equity(4)

     17.8 %     22.8 %     24.7 %

  (1)   Includes $22.3 million ($13.5 million after tax) of transaction and integration expenses recorded in connection with the Micro Warehouse transactions. This had a $0.16 per share impact on basic and diluted earnings per share.

 

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  (2)   Commercial customers is defined as public sector and corporate customers excluding consumers.
  (3)   Annualized inventory turnover and accounts receivable—days sales outstanding for 2003 were impacted by the Micro Warehouse transactions in September 2003. For the fourth quarter of 2003, annualized inventory turnover was 25 and accounts receivable—days sales outstanding was 30, which we believe provides a more meaningful comparison to reported results of prior periods.
  (4)   Return on shareholders’ equity is calculated as net income for the period divided by average shareholders’ equity. Net income for 2003 included the transaction and integration expenses referred to in note 1.

 

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RISK FACTORS

 

You should carefully consider the risks described below before making an investment decision. Our business, financial condition or results of operations could be materially adversely affected by these risks. The trading price of our common stock could decline due to any of these risks, and you may lose all or part of your investment. You should also refer to the other information included or incorporated by reference in this prospectus, including our financial statements and related notes.

 

Our sales and profitability may be affected by changes in the economic environment and other factors.

 

There are many factors which could affect our business, including:

 

    the capital and technology spending patterns of existing and prospective customers;

 

    general economic trends;

 

    the addition of new customers and further penetration of our existing customer base;

 

    the productivity and retention of our account managers;

 

    the optimization of our product mix;

 

    the availability of products from our vendors;

 

    the successful development of new technology and products by equipment manufacturers and software developers; and

 

    new competitors and new forms of competition.

 

Our business depends on our vendor relationships and the availability of products.

 

We purchase products for resale both directly from manufacturers and indirectly through distributors and other sources, all of whom we consider our vendors. During 2003, we purchased approximately 53% of the products we sold directly from manufacturers and the remaining amount from distributors and other sources. We are authorized by manufacturers to sell all or some of their products via direct marketing activities. Our authorization with each manufacturer is subject to specific terms and conditions regarding such things as product return privileges, price protection policies, purchase discounts and vendor incentive programs, including purchase rebates, sales volume rebates and cooperative advertising reimbursements.

 

From time to time, vendors may terminate our right to sell some or all of their products or change these terms and conditions or reduce or discontinue the incentives that they offer us. Any such termination or the implementation of such changes could have a negative impact on our operating income. Additionally, some products are subject to manufacturer allocation, which limits the number of units of those products that are available to resellers, including us.

 

Sales of Cisco, Hewlett-Packard, IBM, Microsoft, Sony and Toshiba products comprise a substantial portion of our sales. In 2003, sales of products manufactured by Hewlett-Packard represented approximately 28% of our total sales and, therefore, we are dependent on the economic condition and product competitiveness of, and our business relationship with, this manufacturer in particular. In addition, although we purchase from a diverse vendor base, in 2003, products we purchased from distributors Tech Data and Ingram Micro each represented approximately 15% of our total purchases. The loss of, or change in business relationship with, any of these or any other key vendors, or the diminished availability of their products, could reduce the supply and increase the costs of products we sell and negatively impact our competitive position. Additionally, the relocation of key distributors utilized in our purchasing model could adversely impact our results of operations. Although to date mergers among manufacturers have not had an adverse impact on our business and results of operations, further consolidation could adversely impact us.

 

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The success of our business depends on the continuing development, maintenance and operation of our information technology systems.

 

Our success is dependent on the accuracy, proper utilization and continuing development of our information technology systems, including our business application systems, Web servers and telephony system. The quality and our utilization of the information generated by our information technology systems, and our success in implementing new systems and upgrades, affects, among other things, our ability to:

 

    conduct business with our customers;

 

    manage our inventory and accounts receivable;

 

    purchase, sell, ship and invoice our products efficiently and on a timely basis; and

 

    maintain our cost-efficient operating model.

 

The integrity of our information technology systems is vulnerable to certain forms of disaster including, but not limited to, natural disasters such as tornadoes. While we have taken steps to protect our information technology systems from a variety of threats, including computer viruses and malicious hackers, there can be no guarantee that those steps will be effective. Furthermore, although we have redundant systems at a separate location to back up our primary application systems, there can be no assurance that these redundant systems will operate properly if and when required. Any disruption to or infiltration of our information technology systems could significantly harm our business and results of operations.

 

Our sales are dependent on the continued development of new technologies and products.

 

The market for computers and related technology products and services has evolved as a result of the development of new technologies that are transformed by manufacturers into new products and applications. We have been and will continue to be dependent on the development of new technologies and products by manufacturers, as well as the acceptance of those technologies and products by customers. A decrease in the rate of development of new technologies and new products by manufacturers, or the lack of acceptance of those technologies and products by customers, could have an adverse effect on our business and results of operations.

 

We would be adversely affected if we are not able to expand or retain our sales force or if we are not able to maintain or increase their productivity.

 

Our statistics show that the level of sales achieved by our account managers increases with the number of years of experience they have with us. Our rate of sales growth and our operating results would be negatively affected if we are unable to expand the size of our sales force, if the turnover rate of account managers increases from relatively constant historical levels or if the sales volumes achieved by our account managers do not increase with experience.

 

Substantial competition could reduce our market share and significantly harm our financial performance.

 

The market for computers and related technology products and accessories is highly competitive. Our competition includes:

 

    national direct marketers, such as Insight Enterprises, PC Connection, PC Mall and Zones;

 

    manufacturers, such as Dell, who sell directly to customers;

 

    computer superstores, such as CompUSA;

 

    government resellers, such as GTSI;

 

    consumer electronic and office supply superstores, such as Best Buy, Circuit City, Office Depot, Office Max and Staples;

 

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    value-added resellers;

 

    corporate resellers; and

 

    Web resellers, such as Amazon.com and Buy.com.

 

Some of our hardware and software vendors, such as Hewlett-Packard and IBM, have sold, and continue to intensify their efforts to sell, their products directly to customers. In addition, some software manufacturers have developed, and may continue to develop, sales methods that directly provide customers with subscription-based software programs and packages. If either of these trends becomes more prevalent, it could adversely affect our sales growth and profitability.

 

We believe that competition may increase in the future, which could require us to reduce prices, increase advertising expenditures or take other actions which may have an adverse effect on our operating results. Some of our competitors have reduced their prices in an attempt to stimulate sales. Decreasing prices of computers and related technology products and accessories resulting from competition and technological changes require us to sell a greater number of products to achieve the same level of net sales and gross profit. If this trend continues and we are unable to attract new customers and sell increased quantities of products, our sales growth and profitability could be adversely affected.

 

We are exposed to inventory risks.

 

We are exposed to inventory risks as a result of the rapid technological changes that affect the market and pricing for the products we sell. We seek to minimize our inventory exposure through a variety of inventory management procedures and policies, including our rapid-turn inventory model, as well as vendor price protection and product return programs. However, if we were unable to maintain our rapid-turn inventory model, if there were unforeseen product developments or if vendors were to change their terms and conditions, our inventory risks could increase. We also periodically take advantage of cost savings associated with certain opportunistic bulk inventory purchases offered by our vendors. These bulk purchases could increase our exposure to inventory obsolescence.

 

Our future operating results may fluctuate significantly.

 

We may experience significant variations in our future quarterly results of operations. These fluctuations may result from many factors, including the condition of the information technology industry in general, shifts in demand and pricing for hardware and software products and the introduction of new products or upgrades. Our operating results are also highly dependent on our level of gross profit as a percentage of net sales. Our gross profit percentage fluctuates due to numerous factors, some of which may be outside of our control. These factors include:

 

    our pricing strategies;

 

    changes in product costs from vendors;

 

    the availability of price protection, purchase discounts and rebate programs from vendors;

 

    the risk of some of the items in our inventory becoming obsolete;

 

    the relative mix of products sold during the period;

 

    general market and competitive conditions; and

 

    increases in shipping costs that we cannot pass on to customers.

 

A natural disaster or other adverse occurrence at our primary facility could damage our business.

 

We operate our business from a primary facility in Vernon Hills, Illinois. Although we have multiple sales office locations, substantially all of our corporate, warehouse and distribution functions are located at our Vernon

 

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Hills facility. If the warehouse and distribution equipment at our Vernon Hills facility were to be seriously damaged by a natural disaster or other adverse occurrence, we could utilize third-party distributors to ship products to our customers. However, this may not be sufficient to avoid interruptions in our service and may not enable us to meet all of the needs of our customers. Additionally, this would cause us to incur incremental operating costs. As a result, a natural disaster or other adverse occurrence at our primary facility in Vernon Hills could negatively impact our business and profitability.

 

We are heavily dependent on commercial delivery services.

 

We generally ship our products to customers by Airborne, A.I.T., DHL, Eagle, FedEx, FedEx Ground, United Parcel Service and other commercial delivery services and invoice customers for shipping charges. If we are unable to pass on to our customers future increases in the cost of commercial delivery services, our profitability could be adversely affected. Additionally, strikes or other service interruptions by such shippers could adversely affect our ability to deliver products on a timely basis.

 

Our earnings and growth rate could be adversely affected by changes in general economic conditions and uncertain political conditions.

 

Weak general economic conditions, along with uncertainties in political conditions, could adversely impact our revenues and growth rate. In addition, our revenues, gross margins and earnings could deteriorate in the future as a result of unfavorable economic or political conditions.

 

We could be exposed to additional risks when we make acquisitions or alliances.

 

We may pursue transactions, including acquisitions or alliances, to extend or complement our existing business. These types of transactions involve numerous risks, including investor acceptance, finding suitable transaction partners and negotiating terms that are acceptable to us, the diversion of management’s attention from other business concerns, entering product or geographic markets in which we have limited experience, the potential loss of key employees or business relationships and successfully integrating acquired businesses, any of which could adversely affect our operations or the price of our stock.

 

The failure to comply with our public sector contracts could result in, among other things, fines or other liabilities.

 

Revenues from the public sector segment are derived from sales to federal, state and local governmental departments and agencies, as well as to educational institutions, through various contracts and open market sales. Government contracting is a highly regulated area. Noncompliance with government procurement regulations or contract provisions could result in civil, criminal, and administrative liability, including substantial monetary fines or damages, termination of government contracts, and suspension, debarment or ineligibility from doing business with the government. The effect of any of these possible actions by any governmental department or agency could adversely affect our business and results of operations.

 

State and local sales/use tax collection obligations could reduce our sales and adversely affect our operating results.

 

Based upon current law, certain of our subsidiaries currently collect and remit sales tax only on sales of products into states in which the subsidiaries have a physical presence. The United States Supreme Court has ruled that the states, absent Congressional legislation, may not impose an obligation to collect sales/use taxes on a direct marketer whose only contacts with the taxing state are the distribution of catalogs and other advertisement materials through the mail and the delivery of purchased goods by U.S. mail or interstate common carriers. We cannot predict the level of contact, including Web activities, with any state which would give rise to future or past tax collection obligations within the parameters of the Supreme Court cases. Additionally, on

 

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several occasions in the past several years, including recently, legislation has been introduced in the United States Congress which, if passed, could impose state or local sales/use tax collection obligations on direct marketers such as us. If Congress enacts legislation that permits states to impose tax collection obligations on direct marketers, or we are deemed to have a physical presence in one or more states, additional tax collection obligations may be imposed on us. Furthermore, states have aggressively implemented measures to force out-of-state direct marketers such as us to collect sales taxes voluntarily, even in the absence of a legal obligation to do so. If we were required to collect sales taxes, this would likely result in additional costs and administrative expenses to us and price increases to our customers and may reduce demand for our products, any or all of which would adversely affect our operating results.

 

We are exposed to the risks of a global market.

 

Portions of our products are either produced, or have major components produced, in the Asia Pacific region. We engage in U.S. dollar denominated transactions with U.S. divisions and subsidiaries of companies located in this region. As a result, we may be indirectly affected by risks associated with international events, including economic and labor conditions, political instability, tariffs and taxes, availability of products and currency fluctuations in the U.S. dollar versus the regional currencies. In the past, countries in the Asia Pacific region have experienced volatility in their currency, banking and equity markets. Future volatility could adversely affect the supply and price of products and components and ultimately, our results of operations.

 

Our share price may be volatile, which may make it more difficult to realize a gain on your investment in our common stock.

 

The market price of our common stock could be subject to wide fluctuations in response to factors such as the following, some of which are beyond our control:

 

    quarterly variations in our operating results;

 

    operating results that vary from the expectations of securities analysts and investors;

 

    changes in expectations as to our future financial performance, including financial estimates by securities analysts and investors;

 

    changes in results of operations and market valuations of our competitors;

 

    changes in laws and regulations;

 

    announcements of significant claims or proceedings against us;

 

    announcements by us of significant contracts, acquisitions, alliances or capital commitments;

 

    general economic and competitive conditions; and

 

    other conditions that impact the technology sector or the stock markets in general.

 

Michael P. Krasny has the ability to influence all matters requiring shareholder approval.

 

Following this offering, Michael P. Krasny will control up to 18,321,901 shares of our common stock (or 21.8% of the number of shares outstanding as of March 16, 2004). Accordingly, after this offering, Mr. Krasny will continue to have the ability to influence the election of the members of our Board of Directors and other matters requiring shareholder approval.

 

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Michael P. Krasny may decide to sell shares of our common stock after the completion of this offering.

 

 

The 18,321,901 shares beneficially owned by Mr. Krasny following this offering may be sold in the open market in the future, subject to any volume restrictions and other limitations imposed by Section 5 under the Securities Act of 1933 and Rule 144 thereunder. We may also decide to file a registration statement enabling Mr. Krasny to sell additional shares. Mr. Krasny has entered into a “lock-up” agreement with the underwriters and us that prohibits him from selling shares during the one-year period after the date of this prospectus, subject to certain exceptions. Any subsequent sale by Mr. Krasny of substantial amounts of our common stock in the open market, or the availability of his shares for sale, could adversely affect the price of our common stock. See “Shares Eligible for Future Sale” for a further description of the selling shareholders’ ownership of our common stock.

 

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DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS

 

This prospectus, including the documents incorporated by reference herein, contains forward-looking statements (as such term is defined in Section 27A of the Securities Act of 1933 (the “Act”) and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”)) and information relating to us that are based on the current beliefs of our management as well as assumptions made by and information currently available to management, including statements related to the markets for our products, general trends in our operations or financial results, plans, expectations, estimates and beliefs. In addition, when used in this prospectus, the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “plan,” “predict” and similar expressions and their variants, as they relate to us or our management, may identify forward-looking statements. These statements reflect our judgment as of the date of this prospectus with respect to future events, the outcome of which is subject to certain risks, which may have a significant impact on our business, operating results or financial condition. Investors are cautioned that these forward-looking statements are inherently uncertain. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results or outcomes may vary materially from those described herein. We undertake no obligation to update forward-looking statements. The risks identified in the section entitled “Risk Factors,” among others, may impact forward-looking statements contained in this prospectus.

 

USE OF PROCEEDS

 

We will not receive any proceeds from the sale of our common stock by the selling shareholders.

 

DIVIDEND POLICY

 

On July 23, 2003, our Board of Directors declared an annual cash dividend to shareholders. The dividend of $0.30 per share, totaling $24.9 million, was paid on September 26, 2003, to shareholders of record on September 12, 2003. No dividends were paid in 2002. Although in future years we plan to announce a dividend following the annual shareholders meeting, typically held in May, the timing and amount of any future dividends will depend upon our earnings, cash requirements and financial condition and other factors deemed relevant by our Board of Directors.

 

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COMMON STOCK PRICE RANGE

 

Our common stock is quoted on the Nasdaq National Market under the symbol “CDWC.” The following table sets forth, for the periods indicated, the high and low sales prices per share of our common stock as reported on the Nasdaq National Market.

 

     High

   Low

Year Ended December 31, 2002:

             

First Quarter

   $ 60.00    $ 46.32

Second Quarter

     56.90      41.40

Third Quarter

     52.35      40.25

Fourth Quarter

     56.58      40.50

Year Ended December 31, 2003:

             

First Quarter

   $ 47.45    $ 36.30

Second Quarter

     46.65      38.86

Third Quarter

     60.55      44.93

Fourth Quarter

     63.65      55.91

Year Ending December 31, 2004:

             

First Quarter (through March 24, 2004)

   $ 74.45    $ 58.06

 

On March 24, 2004, the last reported sale price for our common stock on the Nasdaq National Market was $65.05.

 

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MANAGEMENT

 

Executive Officers and Directors

 

Our executive officers and directors, and their respective ages and positions as of March 1, 2004, are as follows:

 

Name


   Age

  

Position(s)


John A. Edwardson

   54   

Chairman of the Board and Chief Executive Officer

Harry J. Harczak, Jr.

   48   

Executive Vice President—Sales

James R. Shanks

   39   

Executive Vice President and President, CDW Government, Inc.

Douglas E. Eckrote

   39   

Senior Vice President—Purchasing and Operations

Barbara A. Klein

   49   

Senior Vice President and Chief Financial Officer

Arthur S. Friedson

   49   

Vice President—Coworker Services

Christine A. Leahy

   39   

Vice President, General Counsel and Corporate Secretary

Diane I. Primo

   48   

Vice President and Chief Marketing Officer

Jonathan J. Stevens

   34   

Vice President and Chief Information Officer

Michelle L. Collins

   43   

Director

Casey G. Cowell

   51   

Director

Daniel S. Goldin

   63   

Director

Donald P. Jacobs

   76   

Director

Michael P. Krasny

   50   

Director

Terry L. Lengfelder

   66   

Director

Susan D. Wellington

   45   

Director

Brian E. Williams

   53   

Director

 

Executive Officers

 

John A. Edwardson serves as our Chairman of the Board of Directors and Chief Executive Officer. Prior to joining us in January 2001, Mr. Edwardson served as Chairman and Chief Executive Officer of Burns International Services Corporation from 1999 until 2000. Mr. Edwardson previously served as a director (1994-1998), President (1994-1998) and Chief Operating Officer (1995-1998) of UAL Corporation and United Airlines. Mr. Edwardson served as Executive Vice President and Chief Financial Officer of Ameritech Corporation from 1991 until 1994. Mr. Edwardson currently serves on the Board of Directors of FedEx Corporation and Household International and serves on the Board of Trustees of Purdue University. Mr. Edwardson is a 1971 graduate of Purdue University where he earned a Bachelor of Science in Industrial Engineering and a 1972 graduate of the University of Chicago where he earned a Masters Degree in Business Administration.

 

Harry J. Harczak, Jr. serves as our Executive Vice President—Sales. Mr. Harczak served as our Chief Financial Officer from May 1994 until January 2002. Mr. Harczak also served as Treasurer from 1998 until January 2002 and Secretary from 2000 until January 2002. Mr. Harczak was appointed our Executive Vice President Corporate Strategy in June 2001. Prior to joining us, Mr. Harczak was an audit partner in the accounting firm of Coopers & Lybrand L.L.P. where he worked since 1978. Mr. Harczak is responsible for our sales force serving the corporate customer segment in the United States and our Canadian business operations. Mr. Harczak currently serves on the Board of Directors of U.S. Cellular Corporation. He is a 1978 graduate of DePaul University, where he earned a Bachelor of Science degree in Accounting, and a 1995 graduate of the University of Chicago Executive Program, where he earned a Masters of Business Administration.

 

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James R. Shanks serves as our Executive Vice President and President of CDW-G, our wholly-owned subsidiary serving the public sector. Mr. Shanks joined us in 1993 as Director of Information Technology, was appointed Vice President—Information Systems in 1996 and served as Chief Information Officer from 1999 until 2001. Prior to joining us, Mr. Shanks was employed by American Hotel Register from January 1985 to August 1993 as Manager of Information Systems. Mr. Shanks is a 1991 graduate of Barat College where he earned a Bachelor of Science degree in Computer Information Systems and a 1996 graduate of Northwestern University’s J. L. Kellogg School of Management.

 

Douglas E. Eckrote serves as our Senior Vice President—Purchasing and Operations. Mr. Eckrote joined us in January 1989 and since that time has served as an Account Manager, Sales Manager and Director of Operations. Mr. Eckrote was appointed Vice President—Operations in January 1999 and Senior Vice President—Purchasing in April 2001. Mr. Eckrote has primary responsibility for product acquisition, managing vendor relationships and our warehousing, distribution and technical service functions. He is a 1986 graduate of Purdue University where he earned a Bachelor of Science degree in Agricultural Sales and Marketing.

 

Barbara A. Klein serves as our Senior Vice President and Chief Financial Officer. Ms. Klein joined us in February 2002 and is responsible for financial planning and analysis, accounting, SEC reporting, budgeting, treasury, tax, risk management, internal audit, investor relations, corporate development and strategy. Prior to joining us she served as Vice President, Finance and Chief Financial Officer of Dean Foods Company. Prior to Dean Foods, Ms. Klein served as Vice President and Corporate Controller for Ameritech Corporation. Additionally, Ms. Klein has held senior management positions at Pillsbury and Sears, Roebuck and Co. Ms. Klein graduated from Marquette University with a Bachelor of Science degree in Accounting and Finance and earned an M.B.A. from Loyola University. She is a certified public accountant and member of the American Institute of CPAs and the Illinois Society of CPAs.

 

Arthur J. Friedson serves as our Vice President—Coworker Services. Mr. Friedson joined us in May 1997 as Director of Human Resources and was named Vice President—Coworker Services in January 2000. Mr. Friedson oversees our coworker services function which provides comprehensive assistance to our coworkers in a variety of areas including benefits, compensation, performance management and recruitment. Prior to joining us, Mr. Friedson had more than 15 years of experience in human resource management at Columbia/HCA Healthcare Corporation and Amoco Corporation. Mr. Friedson is a 1980 graduate of The City College, City University of New York where he earned a Bachelor of Arts degree in Psychology and a 1983 graduate of Loyola University of Chicago where he earned a Master of Science degree in Industrial Relations.

 

Christine A. Leahy serves as our Vice President, General Counsel and Corporate Secretary. Ms. Leahy leads all legal strategy and implementation. Ms. Leahy joined us in January 2002. Before joining us, Ms. Leahy served as a corporate partner in the Chicago office of Sidley Austin Brown & Wood LLP where she specialized in corporate governance, securities law, mergers and acquisitions and strategic counseling. Ms. Leahy received her undergraduate degree from Brown University and her J.D. from Boston College Law School.

 

Diane I. Primo serves as our Vice President and Chief Marketing Officer. Ms. Primo joined us in June 2003 and is responsible for the strategy and development of our advertising, product marketing, partner development, marketing intelligence and research, catalogs and collateral materials, creative services, relationship marketing and corporate communications. Prior to joining us, Ms. Primo served as CEO at WeServeHomes. Prior to WeServeHomes, Ms. Primo served as President of Product Marketing for SBC/Ameritech. Additionally, Ms. Primo has held senior management positions at Quaker Oats. Ms. Primo received her undergraduate degree from Smith College and an M.B.A. from Harvard University. She serves on the board of directors of the Chicago Sinfonietta, Peopleclick, Inc., and the Foundation for Independent & Higher Education. She is also a member of the Chicago Network.

 

Jonathan J. Stevens serves as our Vice President and Chief Information Officer. Mr. Stevens joined us in June 2001 as our Vice President—Information Technology and was named Chief Information Officer in January 2002. Mr. Stevens is responsible for the strategic direction of our information technology infrastructure,

 

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applications development, help desk, Web development and e-commerce initiatives. Prior to joining us, Mr. Stevens served as regional technology director for Avanade, an international technology integration company formed through an alliance between Microsoft and Accenture. Previously, Mr. Stevens was a principal with Microsoft Consulting Services and led an IT group for a corporate division of AT&T/NCR. Mr. Stevens is a graduate of the University of Dayton where he earned a Bachelor of Science degree in Computer Information Systems Management.

 

Directors

 

Michelle L. Collins is managing director of Svoboda, Collins L.L.C., a private equity firm. From 1992 through January 1998, Ms. Collins was a principal at William Blair & Company, L.L.C. Ms. Collins currently serves on the Board of Directors of Coldwater Creek, Inc. and Molex, Inc. Ms. Collins is also a director of several civic organizations and private companies. Ms. Collins is a 1982 graduate of Yale University and a 1986 graduate of the Harvard Graduate School of Business. Ms. Collins serves on our Audit Committee and our Compensation and Stock Option Committee.

 

Casey G. Cowell is Chairman and principal owner of Durandal, Inc., a holding company for several diversified private companies. Previously, Mr. Cowell co-founded U.S. Robotics, one of the world’s leading suppliers of data communications products and systems. He served as Chairman and Chief Executive Officer of U.S. Robotics from its inception in 1976 until its acquisition by 3Com in June 1997. Mr. Cowell is a 1975 graduate of the University of Chicago. Mr. Cowell serves on our Compensation and Stock Option Committee.

 

Daniel S. Goldin sits on the board of directors of Lucent Technologies, the board of trustees of the National Geographic Society, is a Senior Fellow at The Neurosciences Institute and a Distinguished Fellow at the Council on Competitiveness. Mr. Goldin is a member of the National Academy of Engineering. He recently founded The Intellisis Corporation, a company that focuses on high tech consulting and intellectual property development. Previously, as NASA’s longest serving Administrator from 1992-2001, he directly served three U.S. Presidents. Prior to his service to our nation, he served as vice president and general manager of the TRW Space and Technology Group. He began his career at NASA’s Glenn Research Center working on electric propulsion systems for human interplanetary travel. He graduated from the City College of New York in 1962 with a Bachelor of Science degree in Mechanical Engineering. Mr. Goldin serves on our Corporate Governance Committee and our Nominating Committee.

 

Donald P. Jacobs is the Gaylord Freeman Distinguished Professor of Banking and Dean Emeritus of the J. L. Kellogg School of Management and has been a member of the Kellogg faculty since joining the school in 1957. He serves on the Board of Directors of Hartmarx Corporation, ProLogis Trust and Terex Corporation. Mr. Jacobs is a graduate of Roosevelt University where he earned a Bachelor of Arts degree in Economics in 1949 and a graduate of Columbia University where he earned a Master of Arts degree in Economics in 1951 and a Doctorate in Economics in 1956. Mr. Jacobs has received numerous honorary degrees from prestigious national and international universities. Mr. Jacobs serves on our Audit Committee, Corporate Governance Committee and Nominating Committee.

 

Michael P. Krasny is President of Sawdust Investment Management Corp., a private investment management company exclusively servicing its own investment portfolio. He is our founder and currently serves as a director and is Chairman Emeritus. Mr. Krasny served as Chairman of the Board and our Chief Executive Officer from our inception through May 2001 and January 2001, respectively, and served as President from our inception through December 1990. Mr. Krasny is a 1975 graduate of the University of Illinois where he earned a Bachelor of Science degree in Finance. Mr. Krasny serves on our Corporate Governance Committee.

 

Terry L. Lengfelder is a retired partner of Andersen (formerly Arthur Andersen LLP), where he served as a regional managing partner and in various other assignments from 1972 to 1998. Mr. Lengfelder also served as Chairman of the Board of Partners of Andersen Worldwide in 1993 and 1994. Mr. Lengfelder has been a member of the Board of Directors of Lanoga Corporation since 1999. Mr. Lengfelder served on the Board of Directors of

 

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Burns International Services Corporation from 1999 until 2000 and was chairman of the Finance and Audit Committee. He also serves on the Board of Trustees and as Vice-Chairman of Northwest Hospital and Medical Center. Mr. Lengfelder is a 1961 graduate of Washington University with a Bachelor of Science degree in Business Administration. Mr. Lengfelder serves on our Audit Committee, Corporate Governance Committee and Nominating Committee.

 

Susan D. Wellington previously served as President of U.S. Beverages for The Quaker Oats Company of PepsiCo, from 1998 through March 2002. She held several marketing positions in the Gatorade division of Quaker, including Vice President of Marketing, U.S. Gatorade, from 1994 through 1997, and Vice President Strategy and Market Development, Worldwide Gatorade, from 1991 through 1994. Ms. Wellington is a 1981 graduate of Yale University and holds a Bachelor of Arts degree in Math and Economics. Ms. Wellington serves on our Compensation and Stock Option Committee.

 

Brian E. Williams is President and Chief Executive Officer of Element 79 Partners, a full service advertising agency. Prior to joining Element 79 Partners in 2001, Mr. Williams was President of Foote, Cone & Belding Chicago, an advertising firm. Prior to 1998, Mr. Williams was an Executive Vice President at Leo Burnett Company, also an advertising firm. He serves on the Board of Directors of Element 79 Partners and serves on the Board of Trustees of Children’s Memorial Hospital in Chicago, Illinois. Mr. Williams earned his Bachelor of Arts degree from Dartmouth College in 1972 and is a 1975 graduate of Northwestern University’s J. L. Kellogg Graduate School of Management. Mr. Williams serves on our Compensation and Stock Option Committee.

 

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SELLING SHAREHOLDERS

 

The following table sets forth certain information regarding the beneficial ownership of our common stock by the selling shareholders as of March 16, 2004, and as adjusted to reflect the sale of the shares (assuming that the underwriters’ over-allotment option is not exercised) in this offering.

 

     Shares Beneficially
Owned Prior to
Offering(1)


    Shares
Being
Offered


  

Shares Beneficially
Owned After

Offering


 

Name of Selling Shareholder


   Number

    Percent

       Number

   Percent

 

Michael P. Krasny(2)

   21,328,901 (3)   25.4 %   3,007,000    18,321,901    21.8 %(4)

Circle of Service Foundation(5)

   742,000     0.9     742,000    0    0.0  

Circle of Service Supporting Foundation(6)

   371,000     0.4     371,000    0    0.0  

 


  (1)   Except as set forth in the footnotes to this table, the persons named in the table have sole voting and investment power with respect to all shares shown as beneficially owned by them.
  (2)   Includes 38,638 shares owned by Mr. Krasny’s stepson. For a description of the relationship between us and Mr. Krasny, see “Management.”
  (3)   Excludes 742,000 shares and 371,000 shares that Mr. Krasny has gifted to Circle of Service Foundation and Circle of Service Supporting Foundation, respectively, prior to this offering.
  (4)   Mr. Krasny has given the underwriters an option to purchase an additional 618,000 shares. If that option is exercised in full, Mr. Krasny will, after the completion of such additional sale, beneficially own 17,703,901 shares of our common stock. This would represent 21.1% of our total outstanding shares.
  (5)   Circle of Service Foundation is an Illinois not-for-profit corporation founded by Mr. Krasny in 1993 for charitable purposes. Mr. Krasny has gifted to the foundation the shares it is selling in this offering.
  (6)   Circle of Service Supporting Foundation is an Illinois not-for-profit corporation recently formed for charitable purposes. Mr. Krasny has gifted to the foundation the shares it is selling in this offering.

 

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DESCRIPTION OF CAPITAL STOCK

 

The following description of our capital stock and certain provisions of our articles of incorporation and by-laws is intended as a summary only and is qualified in its entirety by reference to the provisions of our articles of incorporation and by-laws, which are incorporated herein by reference, and to Illinois law.

 

General

 

Our authorized capital stock consists of 500,000,000 shares of common stock, of which 84,059,014 shares are outstanding as of March 16, 2004, and 5,000,000 shares of preferred stock, none of which are issued or outstanding.

 

Common Stock

 

The holders of our common stock are entitled to one vote per share on all matters submitted to a vote of the shareholders and to receive such dividends as may be declared from time to time by our Board of Directors out of assets legally available therefor. In the event of our liquidation, dissolution or winding up, the holders of our common stock are entitled to share ratably in all assets remaining after payment of all debts and other liabilities. The holders of our common stock have no preemptive rights and have no subscription, redemption or conversion privileges. Our common stock does not have cumulative voting rights, which means that the holder or holders of more than half of the shares voting for the election of directors can elect all of the directors then being elected. The rights, preferences and privileges of the holders of our common stock are subject to the rights of holders of any series of our preferred stock which we may issue in the future. All of the outstanding shares of common stock are fully paid and nonassessable.

 

Preferred Stock

 

Our articles of incorporation authorize our Board of Directors, without further action by the shareholders, to issue up to 5,000,000 shares of preferred stock in one or more series and to fix and determine as to any series any and all of the relative rights and preferences of shares in that series, including, without limitation, dividend rights, any conversion rights or rights of exchange, voting rights, rights and terms of redemption, liquidation preferences and the number of shares constituting a series and the designation thereof.

 

Transfer Agent and Registrar

 

The transfer agent and registrar for our common stock is American Stock Transfer & Trust Company.

 

SHARES ELIGIBLE FOR FUTURE SALE

 

The shares of our common stock to be sold in this offering will be freely tradable without restriction under the Securities Act of 1933, as amended, except for any such shares which may be acquired by an “affiliate” of ours as that term is defined in Rule 144 promulgated under the Securities Act, which shares will remain subject to the resale limitations of Rule 144.

 

In general, Rule 144 provides that a person, including an affiliate, who has beneficially owned “restricted” shares for at least one year will be entitled to sell on the open market in brokers’ transactions within any three-month period a number of shares that does not exceed the greater of:

 

    1% of the then-outstanding shares of common stock; and

 

    the average weekly trading volume in common stock on the open market during the four calendar weeks preceding the sale.

 

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Sales under Rule 144 are also subject to certain restrictions relating to manner of sale, notice and availability of current public information about a company.

 

In the event that any person who is deemed to be an affiliate of our Company for purposes of Rule 144 purchases shares of our common stock in this offering, the shares held by such person will be required to be sold in compliance with Rule 144. Shares properly sold in reliance on Rule 144 to persons who are not affiliates thereafter will be freely tradable without restriction.

 

Immediately following this offering, Mr. Krasny will have beneficial ownership of 18,321,901 shares of our common stock. Mr. Krasny is, for purposes of the federal securities laws, considered to be an “affiliate” of ours. In order for Mr. Krasny to sell his shares, he will have to either sell in compliance with Rule 144 or pursuant to an effective registration statement under the Securities Act.

 

Mr. Krasny has agreed that, without the prior written consent of Morgan Stanley & Co. Incorporated on behalf of the underwriters, he will not, during the period ending one year after the date of this prospectus, sell or otherwise dispose of any shares of our common stock, subject to certain exceptions.

 

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UNDERWRITERS

 

Under the terms and subject to the conditions contained in the underwriting agreement dated the date of this prospectus, the underwriters named below, for whom Morgan Stanley & Co. Incorporated is acting as representative, have severally agreed to purchase, and the selling shareholders have severally agreed to sell to them, the number of shares of our common stock indicated.

 

Name


   Number of
Shares


Morgan Stanley & Co. Incorporated

   2,060,000

Goldman, Sachs & Co.

   566,500

William Blair & Company, L.L.C.

   556,200

Raymond James & Associates, Inc.

   515,000

Robert W. Baird & Co. Incorporated

   422,300
    

Total

   4,120,000
    

 

The underwriters are offering the shares of common stock subject to their acceptance of the shares from the selling shareholders and subject to prior sale. The underwriting agreement provides that the obligations of the several underwriters to pay for and accept delivery of the shares of common stock offered by this prospectus are subject to the delivery of legal opinions by their counsel as well as other conditions. The underwriters are obligated to take and pay for all of the shares of common stock offered by this prospectus if any shares are taken.

 

The underwriters initially propose to offer part of the shares of common stock directly to the public at the public offering price set forth on the cover page of this prospectus and part to certain dealers at a price that represents a concession not in excess of $1.72 a share under the public offering price. After the initial offering of the shares of common stock, the offering price and other selling terms may from time to time be varied by the representatives of the underwriters.

 

Mr. Krasny has granted to the underwriters an option, exercisable for 30 days from the date of this prospectus, to purchase up to an aggregate of 618,000 additional shares of common stock at the public offering price listed on the cover page of this prospectus, less underwriting discounts and commissions. The underwriters may exercise this option solely for the purpose of covering over-allotments, if any, made in connection with this offering. To the extent the option is exercised, each underwriter will become obligated, subject to certain conditions, to purchase approximately the same percentage of the additional shares of common stock as the number listed next to the underwriter’s name in the preceding table bears to the total number of shares of common stock listed next to the names of all underwriters in the preceding table. If the underwriters’ option is exercised in full, the total price to the public would be $308,206,900, the total underwriters’ discounts and commissions would be $12,543,855 and the total proceeds to the selling shareholders would be $295,663,045.

 

The following table shows the per share and total underwriting discounts and commissions to be paid by the selling shareholders assuming no exercise and full exercise of the underwriters’ option to purchase additional shares.

 

Underwriting discounts and

commissions to be paid by

the selling shareholders

      No Exercise        Full Exercise

     
     

Per share

  $ 2.6475        $ 2.6475

Total

  $ 10,907,700        $ 12,543,855

 

The underwriters have agreed to reimburse us for some of our expenses, fees and costs incurred in connection with the offering. The selling shareholders have agreed to pay all of our remaining out-of-pocket

 

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expenses relating to the offering, as well as the underwriting discounts and commissions relating to the shares sold by them. We estimate that the selling shareholders will pay 42% of the total expenses of the offering.

 

CDW, its executive officers and directors and the selling shareholders have each agreed, without the prior written consent of Morgan Stanley & Co. Incorporated on behalf of the underwriters, during the period ending 90 days after the date of this prospectus in the case of CDW and each of its executive officers and directors (other than Mr. Krasny) and one year after the date of this prospectus in the case of the selling shareholders, subject to certain exceptions, not to directly or indirectly:

 

    offer, pledge, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to purchase, lend, or otherwise transfer or dispose of, directly or indirectly, any shares of common stock or any securities convertible into or exercisable or exchangeable for common stock; or

 

    enter into any swap or other arrangement that transfers to another, in whole or in part, any of the economic consequences of ownership of the common stock;

 

whether any transaction described above is to be settled by delivery of common stock or other securities, in cash or otherwise.

 

The foregoing restrictions do not apply to:

 

    the sale of shares to the underwriters;

 

    transactions relating to shares of our common stock or other securities acquired in open market transactions after the completion of this offering;

 

    (i) the issuance by us of shares of common stock upon the exercise of an option or a warrant or the conversion of a security outstanding on the date of this prospectus, (ii) the issuance of equity awards pursuant to benefit plans existing as of the date of this prospectus or approved by shareholders at our Annual Meeting of Shareholders scheduled for May 20, 2004, (iii) the issuance by us of shares of common stock upon election by participants in our 401(k) plan to purchase shares of common stock or (iv) the sale of shares by us pursuant to our Employee Stock Purchase Plan;

 

    the purchase by us of common stock pursuant to our buyback program;

 

    transfers of shares to a grantor retained annuity trust by any person other than us, provided that any such trust has agreed in writing to be bound by the foregoing restrictions; and

 

    bona fide gifts by any person other than us, provided that the donees of any such gifts have agreed in writing to be bound by the foregoing restrictions (except that charitable organizations that receive bona fide gifts from Mr. Krasny may, in aggregate, sell, after 90 days from the date of this prospectus, up to $20 million in shares of our common stock (based on the fair market value of the shares of common stock at the time of any such gifts) without any restriction).

 

In order to facilitate the offering of the common stock, the underwriters may engage in transactions that stabilize, maintain or otherwise affect the price of the common stock. Specifically, the underwriters may over-allot in connection with the offering, creating a short position in the common stock for their own account. In addition, to cover over-allotments or to stabilize the price of the common stock, the underwriters may bid for, and purchase, shares of common stock in the open market. Finally, the underwriting syndicate may reclaim selling concessions allowed to an underwriter or a dealer for distributing the common stock in the offering, if the syndicate repurchases previously distributed common stock in transactions to cover syndicate short positions, in stabilization transactions or otherwise. Any of these activities may stabilize or maintain the market price of the common stock above independent market levels. The underwriters are not required to engage in these activities, and may end any of these activities at any time.

 

From time to time, certain of the underwriters have provided, and may continue to provide, various financial advisory and investment banking services to us, for which they received or will receive customary fees and expenses.

 

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We, the selling shareholders and the underwriters have agreed to indemnify each other against certain liabilities, including liabilities under the Securities Act.

 

LEGAL MATTERS

 

The validity of the common stock offered hereby will be passed upon for us by Sidley Austin Brown & Wood LLP, Chicago, Illinois. Certain legal matters will be passed upon for the underwriters by Winston & Strawn LLP.

 

EXPERTS

 

The financial statements incorporated in this prospectus by reference to the Annual Report on Form 10-K for the year ended December 31, 2003 have been so incorporated in reliance on the report of PricewaterhouseCoopers LLP, independent accountants, given on the authority of such firm as experts in auditing and accounting.

 

WHERE YOU CAN FIND MORE INFORMATION

 

We file annual, quarterly and special reports, proxy statements and other information with the SEC. You may read and copy any document that we file with the SEC at the Public Reference Room of the SEC at 450 Fifth Street, N.W., Washington, D.C. 20549. Information on the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330. Our SEC filings are also available to the public from the SEC’s website at http://www.sec.gov. You may also inspect our SEC filings and other information at the offices of The Nasdaq Stock Market, Inc. National Market System, 1735 K Street, N.W., Washington, D.C. 20006-1500. In addition, we post the periodic reports that we file with the SEC on our website at http://www.cdw.com.

 

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INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

 

The SEC allows us to “incorporate by reference” the information we file with them, which means that we can disclose important information to you by referring you to those documents. The information incorporated by reference is considered to be part of this prospectus and any information that we file later with the SEC will automatically update and supersede this information. We incorporate by reference the documents listed below and any additional documents we file with the SEC after the date of this preliminary prospectus until the offering of the common stock is terminated. The documents we incorporate by reference are:

 

    Our Annual Report on Form 10-K for the fiscal year ended December 31, 2003; and

 

    Our Current Report on Form 8-K filed January 21, 2004.

 

All documents which we file with the SEC, under the terms of Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this prospectus and prior to the termination of the offering of common stock offered by this prospectus shall be deemed to be incorporated by reference in, and to be part of, this prospectus from the date such documents are filed.

 

Any statement contained in this prospectus or in a document incorporated by reference is modified or superseded for purposes of this prospectus to the extent that a statement contained in any such document modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this prospectus.

 

You may obtain a copy of these filings, at no cost, by writing or telephoning us at the following address:

 

CDW Corporation

200 North Milwaukee Avenue

Vernon Hills, Illinois 60061

Attn: Investor Relations

(847) 419-8234

E-mail: investorrelations@cdw.com

 

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