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Goodwill and Other Intangible Assets
3 Months Ended 12 Months Ended
Mar. 31, 2021
Dec. 31, 2020
Goodwill and Other Intangible Assets
6.
Goodwill and Other Intangible Assets
The following is a summary of intangible assets at March 31, 2021 and December 31, 2020:
 
     Estimated
Life
(Years)
     March 31, 2021      December 31, 2020  
            Gross Carrying
Amount
     Accumulated
Amortization
     Gross Carrying
Amount
     Accumulated
Amortization
 
Amortizable intangible assets:
                                            
Customer lists and contracts
     7—10      $ 645,765      $ 568,949      $ 645,739      $ 563,135  
Non-competition
agreements
     3—15        66,206        64,712        66,156        64,647  
Site locations
     15        2,413,111        1,615,056        2,412,745        1,593,805  
Other
     2—15        50,038        38,818        50,018        38,625  
             
 
 
    
 
 
    
 
 
    
 
 
 
              $ 3,175,120      $ 2,287,535      $ 3,174,658      $ 2,260,212  
Unamortizable intangible assets:
                                            
Goodwill
            $ 2,165,895      $ 253,536      $ 2,165,864      $ 253,536  
(6) Goodwill and Other Intangible Assets
The following is a summary of intangible assets at December 31, 2020 and 2019:
 
    
Estimated

Life

(Years)
    
2020
    
2019
 
    
Gross Carrying

Amount
    
Accumulated

Amortization
    
Gross Carrying

Amount
    
Accumulated

Amortization
 
Amortizable Intangible Assets:
                                            
Customer lists and contracts
     7 —10      $ 645,739      $ 563,135      $ 641,714      $ 539,405  
Non-competition
agreements
     3 —15        66,156        64,647        66,014        64,379  
Site locations
     15        2,412,745        1,593,805        2,384,520        1,509,335  
Other
     2 —15        50,018        38,625        49,864        36,749  
             
 
 
    
 
 
    
 
 
    
 
 
 
              $ 3,174,658      $ 2,260,212      $ 3,142,112      $ 2,149,868  
Unamortizable Intangible Assets:
                                            
Goodwill
            $ 2,165,864      $ 253,536      $ 2,165,810      $ 253,536  
The changes in the gross carrying amount of goodwill for the years ended December 31, 2020 and 2019 are as follows:
 
Balance as of December 31, 2018
   $ 2,172,922  
Goodwill acquired during the year
     29,360  
Purchase price adjustments and other
     (36,472
Impairment losses
     —    
    
 
 
 
Balance as of December 31, 2019
   $ 2,165,810  
Goodwill acquired during the year
     —    
Purchase price adjustments and other
     54  
Impairment losses
     —    
    
 
 
 
Balance as of December 31, 2020
   $ 2,165,864  
    
 
 
 
Amortization expense for the years ended December 31, 2020, 2019 and 2018 was $110,201, $113,679 and $95,010, respectively. The following is a summary of the estimated amortization expense for future years:
 
2021
   $ 106,816  
2022
     101,964  
2023
     91,133  
2024
     87,320  
2025
     83,959  
Thereafter
     443,254  
    
 
 
 
Total
   $ 914,446  
    
 
 
 
LAMAR MEDIA CORP. AND SUBSIDIARIES [Member]    
Goodwill and Other Intangible Assets  
(3) Goodwill and Other Intangible Assets
The following is a summary of intangible assets at December 31, 2020 and 2019:
 
    
Estimated

Life

(Years)
    
2020
    
2019
 
    
Gross Carrying

Amount
    
Accumulated

Amortization
    
Gross Carrying

Amount
    
Accumulated

Amortization
 
Amortizable Intangible Assets:
                                            
Customer lists and contracts
     7—10      $ 645,739      $ 563,135      $ 641,714      $ 539,405  
Non-competition
agreement
     3—15        66,156        64,647        66,014        64,379  
Site locations
     15        2,412,745        1,593,805        2,384,520        1,509,335  
Other
     2—15        49,472        38,547        49,318        36,671  
             
 
 
    
 
 
    
 
 
    
 
 
 
           
$3,174,112
    
$2,260,134
    
$3,141,566
    
$2,149,790
 
Unamortizable Intangible Assets:
                                            
Goodwill
            $ 2,154,844      $ 252,667      $ 2,154,790      $ 252,667  
The changes in the gross carrying amount of goodwill for the years ended December 31, 2020 and 2019 are as follows:
 
Balance as of December 31, 2018
   $ 2,161,902  
Goodwill acquired during the year
     29,360  
Purchase price adjustments and other
     (36,472
Impairment losses
     —    
    
 
 
 
Balance as of December 31, 2019
     2,154,790  
Goodwill acquired during the year
     —    
Purchase price adjustments and other
     54  
Impairment losses
     —    
    
 
 
 
Balance as of December 31, 2020
   $ 2,154,844