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Related Party Transactions (Subsidiary)
12 Months Ended
Dec. 31, 2024
Related Party Transaction [Line Items]  
Related Party Transactions Related Party Transactions
Affiliates, as used within these statements, are persons or entities that are affiliated with Lamar Advertising Company or its subsidiaries through common ownership and directorate control.
RTC Holdings, LLC (“RTC”), a telecommunications company, is 100% owned by entities owned by members of the Reilly family. Entities owned by Sean E. Reilly, President and Chief Executive Officer of the Company; Kevin P. Reilly, Jr., Executive Chairman of the Board of Directors; and members of their respective immediate families hold a majority stake in RTC of approximately 89%. The Reilly Family, LLC, which is owned by Sean E. Reilly, Kevin P. Reilly, Jr., members of our Board of Directors Anna Reilly and Wendell Reilly, and entities owned by each of them and members of their respective immediate families, holds the remaining minority stake in RTC of approximately 11%. On May 31, 2019, RTC acquired EATELCORP, LLC (“EATEL”) and its subsidiaries. EATEL provides phone and internet services to consumers and businesses in Louisiana. EATEL also provides data back-up and recovery services to businesses. During the years ended December 31, 2024 and 2023, the Company was a customer of EATEL for data back-up and recovery services. The aggregate amount paid by the Company to EATEL for such services was $23 and $84 for the years ended December 31, 2024 and 2023, respectively. The Company was also contracted by EATEL to provide advertising services in the aggregate amount of $230 and $206 for the years ended December 31, 2024 and 2023, respectively.
The Company had $162 and $274 receivables from employees or executive officers at December 31, 2024 and 2023, respectively.
On July 12, 2021, Lamar invested $30,000 to acquire a 20% minority interest in Vistar, a leading global developer of programmatic technology for the digital out-of-home sector. For the years ended December 31, 2024, 2023 and 2022, the Company recognized revenue of $25,333, $12,050 and $13,074, respectively, from advertisements generated through Vistar's programmatic technology platform. We also incurred expenses of $2,499, $1,134 and $1,167 related to these advertisements and other digital technology agreements with Vistar for the years ended December 31, 2024, 2023 and 2022, respectively. See Note 23, "Subsequent Events" for additional information regarding the Company's interest in Vistar.
LAMAR MEDIA CORP. AND SUBSIDIARIES  
Related Party Transaction [Line Items]  
Related Party Transactions Related Party Transactions
Affiliates, as used within these statements, are persons or entities that are affiliated with Lamar Media Corp. or its subsidiaries through common ownership and directorate control.
As of December 31, 2024 and 2023, there was a payable to Lamar Advertising Company, its parent, in the amount of $77 and $1,009, respectively.
Effective December 31, 2024 and 2023, Lamar Advertising Company contributed $57,028 and $42,627, respectively, to Lamar Media which resulted in an increase in Lamar Media’s additional paid-in capita