Revenue

12 Months Ended

Dec. 31, 2020

Revenue

Revenue

NOTE 12 – REVENUE

The table below identifies the Company’s revenues disaggregated by major customer type for the years ended December 31, 2020, 2019 and 2018 (in thousands):

	For the Year Ended
	December 31,
	2020		2019		2018
Sales to do-it-yourself customers	$	6,684,183	$	5,612,390	$	5,351,035
Sales to professional service provider customers		4,647,189		4,369,541		4,035,898
Other sales and sales adjustments		273,121		168,054		149,495
Total sales	$	11,604,493	$	10,149,985	$	9,536,428

As of December 31, 2020 and 2019, the Company had recorded a deferred revenue liability of $4.5 million and $4.1 million, respectively, related to its loyalty program, which were included in “Other liabilities” on the accompanying Consolidated Balance Sheets.  During the years ended December 31, 2020, 2019 and 2018, the Company recognized $14.4 million, $15.6 million and $15.9 million, respectively, of revenue related to its loyalty program, which were included in “Sales” on the accompanying Consolidated Statements of Income.