Revenue

9 Months Ended

Sep. 30, 2020

Revenue

Revenue

NOTE 10 – REVENUE

The table below identifies the Company’s revenues disaggregated by major customer type for the three and nine months ended September 30, 2020 and 2019 (in thousands):

	For the Three Months Ended				For the Nine Months Ended
	September 30,				September 30,
	2020		2019		2020		2019
Sales to do-it-yourself customers	$	1,869,079	$	1,473,514	$	5,067,676	$	4,244,689
Sales to professional service provider customers		1,264,802		1,151,721		3,510,031		3,303,987
Other sales and sales adjustments		73,757		41,293		198,013		118,334
Total sales	$	3,207,638	$	2,666,528	$	8,775,720	$	7,667,010

As of September 30, 2020, and December 31, 2019, the Company had recorded a deferred revenue liability of $5.0 million and $4.1 million, respectively, related to its loyalty program, which were included in “Other liabilities” on the accompanying Condensed Consolidated Balance Sheets. During the three months ended September 30, 2020 and 2019, the Company recognized $3.8 million and $4.0 million, respectively, of deferred revenue related to its loyalty program, which were included in “Sales” on the accompanying Condensed Consolidated Statements of Income.  During the nine months ended September 30, 2020 and 2019, the Company recognized $10.8 million and $11.8 million, respectively, of deferred revenue related to its loyalty program, which were included in “Sales” on the accompanying Condensed Consolidated Statements of Income.  

See Note 7 for information concerning the expected costs associated with the Company’s assurance warranty obligations.