<ARTICLE>                     5

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                   FEB-03-2001
<PERIOD-START>                      JAN-30-2000
<PERIOD-END>                        JUL-29-2000
<CASH>                                3,829,580
<SECURITIES>                         19,133,617
<RECEIVABLES>                         1,944,146
<ALLOWANCES>                                  0
<INVENTORY>                          21,449,962
<CURRENT-ASSETS>                     50,809,991
<PP&E>                               56,803,901
<DEPRECIATION>                       71,930,734
<TOTAL-ASSETS>                       97,678,043
<CURRENT-LIABILITIES>                20,265,586
<BONDS>                                       0
<PREFERRED-MANDATORY>                         0
<PREFERRED>                                   0
<COMMON>                                174,263
<OTHER-SE>                           70,278,429
<TOTAL-LIABILITY-AND-EQUITY>         97,678,043
<SALES>                             117,331,130
<TOTAL-REVENUES>                    117,331,130
<CGS>                                48,407,946
<TOTAL-COSTS>                        48,407,946
<OTHER-EXPENSES>                     45,235,343
<LOSS-PROVISION>                              0
<INTEREST-EXPENSE>                     (268,505)
<INCOME-PRETAX>                      23,956,346
<INCOME-TAX>                          9,103,000
<INCOME-CONTINUING>                  14,853,346
<DISCONTINUED>                                0
<EXTRAORDINARY>                               0
<CHANGES>                                     0
<NET-INCOME>                         14,853,346
<EPS-BASIC>                                 .86
<EPS-DILUTED>                               .83