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REVENUE RECOGNITION
9 Months Ended
Oct. 28, 2023
Revenue from Contract with Customer [Abstract]  
REVENUE RECOGNITION REVENUE RECOGNITION
Disaggregated Revenue
The table below disaggregates our operating segment revenue by brand, which we believe provides a meaningful depiction of the nature of our revenue. Amounts shown include licensing and wholesale revenue, which is not a significant component of total revenue, and is aggregated within the respective brands.
 Thirteen Weeks EndedThirty-Nine Weeks Ended
 October 28, 2023October 29, 2022October 28, 2023October 29, 2022
Chico’s$252,221 49.9 %$255,341 49.3 %$800,088 50.5 %$801,584 49.5 %
WHBM147,498 29.2 157,451 30.4 451,016 28.4 485,061 30.0 
Soma105,407 20.9 105,540 20.3 333,891 21.1 331,322 20.5 
Total Net Sales$505,126 100.0 %$518,332 100.0 %$1,584,995 100.0 %$1,617,967 100.0 %
Contract Liability
    Contract liabilities in the unaudited condensed consolidated balance sheets are comprised of obligations associated with our gift card and customer rewards programs. As of October 28, 2023, January 28, 2023, and October 29, 2022, contract liabilities primarily consisted of gift cards of $29.2 million, $42.6 million, and $31.9 million, respectively.
For the thirteen and thirty-nine weeks ended October 28, 2023, the Company recognized $6.2 million and $25.3 million, respectively, of revenue that was previously included in the gift card contract liability as of January 28, 2023. For the thirteen and thirty-nine weeks ended October 29, 2022, the Company recognized $7.0 million and $27.0 million, respectively, of revenue that was previously included in the gift card contract liability as of January 29, 2022.

Thirteen Weeks EndedThirty-Nine Weeks Ended
October 28, 2023October 29, 2022October 28, 2023October 29, 2022
Beginning gift card liability$30,905 $33,707 $42,649 $43,536 
       Issuances7,602 7,878 26,585 28,218 
       Redemptions (9,174)(9,869)(35,893)(37,739)
Breakage adjustment(162)176 (4,170)(2,123)
Ending gift card liability$29,171 $31,892 $29,171 $31,892 
The Company maintains customer rewards programs in which customers earn points toward rewards for qualifying purchases and other marketing activities. Upon reaching specified point values, customers are issued a reward, which they may redeem on merchandise purchases at the Company’s stores or on its website. Generally, rewards earned must be redeemed within 60 days from the date of issuance. The Company defers a portion of the merchandise sales based on the estimated standalone selling price of the points earned. This deferred revenue is recognized as the rewards are redeemed or expire. While historically this points-based program was specific to Soma®, during the second quarter of fiscal year 2022, Chico’s FAS extended its points-based rewards program to Chico’s® and White House Black Market® (“WHBM”). As of October 28, 2023, January 28, 2023, and October 29, 2022, the rewards deferred revenue balance was $9.9 million, $7.4 million, and $4.5 million, respectively.
Thirteen Weeks EndedThirty-Nine Weeks Ended
October 28, 2023October 29, 2022October 28, 2023October 29, 2022
Beginning balance rewards deferred revenue$9,233 $3,236 $7,441 $626 
       Net reduction in revenue653 1,288 2,445 3,898 
Ending balance rewards deferred revenue$9,886 $4,524 $9,886 $4,524 

Performance Obligation
For the thirteen and thirty-nine weeks ended October 28, 2023 and October 29, 2022, revenue recognized from performance obligations related to prior periods was not material. Revenue to be recognized in future periods related to performance obligations is not expected to be material.