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REVENUE AND SEGMENT REPORTING
12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
REVENUE AND SEGMENT REPORTING REVENUE AND SEGMENT REPORTING
 
Disaggregation of revenue is presented in the tables below by product type. Management has determined that this level of disaggregation would be beneficial to users of the financial statements.
Revenue by Product Type
December 31,
(in thousands)202420232022
Net Sales
Wholegoods$1,287,596 $1,347,264 $1,185,885 
Parts279,071 286,164 280,261 
Other *61,846 56,223 47,470 
Consolidated$1,628,513 $1,689,651 $1,513,616 
    *Other includes rental sales, extended warranty sales and service sales as it is considered immaterial.
 
The Company’s sales are principally within the United States, United Kingdom, France, Canada, Brazil, Netherlands and Australia. The Company sells its products primarily through a network of independent dealers and distributors to governmental end-users, related independent contractors, as well as to the agricultural and commercial turf markets.

The Company’s Chief Operating Decision Maker (CODM) is the Chief Executive Officer. The CODM is responsible for evaluating the performance of the Company’s operating segments. This evaluation of operating segments supports the allocation of resources, both financial and human, to optimize income from operations as the measure of segment profit and loss.

Our reportable segments are our two Divisions: Vegetation Management and Industrial Equipment.
The CODM focuses heavily on operating performance and reviews mainly non-GAAP measures, such as bookings and backlog, absorption, and headcount. However, a few GAAP measures used to assess segment performance and allocation resources are:

Division Net Sales
Division Cost of Sales
Division Operating Expenses
Division Income from Operations
 
 VegetationIndustrial
December 31, 2024 (in thousands)
DivisionDivisionConsolidated
Net Sales$785,199 $843,314 $1,628,513 
Less:
Cost of Sales(589,759)(626,266)(1,216,025)
Operating Expenses(138,883)(108,797)(247,680)
Income from Operations56,557 108,251 164,808 
Interest Income2,637 
Other Income (Expense)2,731 
Interest Expense(20,548)
Income Before Taxes149,628 
Taxes  33,698 
Net Income$115,930 

 VegetationIndustrial
December 31, 2023 (in thousands)
DivisionDivisionConsolidated
Net Sales$979,040 $710,611 $1,689,651 
Less:
Cost of Sales(699,573)(536,434)(1,236,007)
Operating Expenses(157,383)(98,294)(255,677)
Income from Operations122,084 75,883 197,967 
Interest Income1,485 
Other Income (Expense)1,761 
Interest Expense(26,093)
Income Before Taxes175,120 
Taxes  38,959 
Net Income$136,161 
 VegetationIndustrial
December 31, 2022 (in thousands)
DivisionDivisionConsolidated
Net Sales$937,065 $576,551 $1,513,616 
Less:
Cost of Sales(686,669)(450,429)(1,137,098)
Operating Expenses(141,888)(86,038)(227,926)
Income from Operations108,508 40,084 148,592 
Interest Income752 
Other Income (Expense)(673)
Interest Expense(14,361)
Income Before Taxes134,310 
Taxes  32,382 
Net Income$101,928 


The following table presents the goodwill and total identifiable assets by reporting segment for the years ended December 31, 2024 and 2023:
 
December 31,
(in thousands)20242023
Goodwill
Vegetation Management$126,729 $128,899 
Industrial Equipment76,298 77,637 
Consolidated$203,027 $206,536 
Identifiable Assets
Vegetation Management$852,007 $893,582 
Industrial Equipment598,272 515,804 
Consolidated$1,450,279 $1,409,386