XML 25 R22.htm IDEA: XBRL DOCUMENT v2.4.0.6
Segment Reporting
12 Months Ended
Dec. 31, 2011
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]
SEGMENT REPORTING
 
The Company reports three business segments: North American Industrial, North American Agricultural and European. The Company’s sales are principally within the United States, United Kingdom, France, Canada and Australia. The Company sells its products primarily through a network of independent dealers and distributors to governmental end-users, related independent contractors, as well as to the agricultural and commercial turf markets.
 

The Company has included a summary of the financial information by reporting segment. The following table presents the revenues, income from operations (loss), goodwill and total identifiable assets by reporting segment for the years ended December 31, 2011, 2010 and 2009:
 
 
December 31,
(in thousands)
2011
 
2010
 
2009
Net Revenue
 
 
 
 
 
North American Industrial
$
229,594

 
$
196,783

 
$
177,593

North American Agricultural
203,993

 
181,349

 
95,188

European
170,006

 
160,416

 
182,044

Consolidated
$
603,593

 
$
538,548

 
$
454,825

Income from Operations
 

 
 

 
 

North American Industrial
$
23,782

 
$
8,513

 
$
(12,426
)
North American Agricultural
16,640

 
10,073

 
31,206

European
8,163

 
12,287

 
15,754

Consolidated
$
48,585

 
$
30,873

 
$
34,534

Goodwill
 

 
 

 
 

North American Industrial
$
13,316

 
$
13,316

 
$
13,128

North American Agricultural

 

 

European
18,435

 
20,757

 
22,079

Consolidated
$
31,751

 
$
34,073

 
$
35,207

Total Identifiable Assets
 

 
 

 
 

North American Industrial
$
144,016

 
$
120,293

 
$
126,553

North American Agricultural
121,337

 
116,575

 
124,165

European
115,582

 
134,115

 
129,239

Consolidated
$
380,935

 
$
370,983

 
$
379,957