Segment and Enterprise Wide Disclosures

3 Months Ended

May 02, 2015

Segment Reporting [Abstract]

Segment and Enterprise Wide Disclosures

13. SEGMENT AND ENTERPRISE WIDE DISCLOSURES

Operating Segment. For purposes of the disclosure requirements for segments of a business enterprise, the Company has determined that its business is comprised of one operating segment: the design, manufacture and sale of maternity apparel and related accessories. While the Company offers a wide range of products for sale, the substantial portion of its products are initially distributed through the same distribution facilities, many of the Company’s products are manufactured at common contract manufacturer production facilities, the Company’s products are marketed through a common marketing department, and these products are sold to a similar customer base, consisting of expectant mothers.

Geographic Information. Geographic revenue information is allocated based on the country in which the products or services are sold, and in the case of international franchise revenues, on the location of the customer. Information concerning the Company’s operations by geographic area was as follows (in thousands):

	Three Months Ended
	May 2, 2015		May 3, 2014
Net Sales to Unaffiliated Customers
United States	$	132,924	$	137,158
Foreign		8,688		6,318

	May 2, 2015		January 31, 2015
Long-Lived Assets
United States	$	90,430	$	88,120
Foreign		3,276		3,143

Major Customers. For the periods presented, the Company did not have any one customer who represented more than 10% of its net sales.