13F-HR 1 inftable350.txt COVER PAGE, INFORMATION TABLE & SUMMARY PAGE FORM 13F FORM 13F COVER PAGE UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Report for the Calendar Year or Quarter Ended: 09-30-2010 Check here if Amendment []; Amendment Number: This Amendment (Check only one): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: AMBS Investment Counsel, LLC Address: 625 Kenmoor SE Suite 307 Grand Rapids, MI 49546 13F File Number: 028-03412 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained here in is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person signing this report on behalf of reporting manager: Name: Kathleen A. Maciejewski Title: Chief Compliance Officer Phone: 616-949-8160 Signature, Place, and Date of Signing: Kathleen A. Maciejewski, Grand Rapids, MI, 10-29-2010 Report Type (Check only one): [x] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co. COM 88579Y101 10126 116785.000SH SOLE 104830.000 11955.000 AT&T COM 00206R102 8244 288265.000SH SOLE 258477.000 29788.000 Abbott Laboratories COM 002824100 5560 106431.000SH SOLE 95571.000 10860.000 Advance Auto Parts COM 00751Y106 6046 103025.000SH SOLE 92900.000 10125.000 Aecom Technology Corp. COM 00766T100 5339 220085.000SH SOLE 198675.000 21410.000 Anadarko Petroleum Corp COM 032511107 7483 131164.000SH SOLE 121084.000 10080.000 Apache Corp. COM 037411105 3453 35320.000SH SOLE 31820.000 3500.000 Atmel Corp. COM 049513104 4870 611755.000SH SOLE 578930.000 32825.000 Bank of America Corp COM 060505104 1833 139895.000SH SOLE 132785.000 7110.000 Bank of New York Mellon Corp. COM 064058100 5312 203273.000SH SOLE 184193.000 19080.000 Bard, C.R. COM 067383109 241 2958.000 SH SOLE 2958.000 Barrick Gold Corp. COM 067901108 5288 114230.000SH SOLE 102225.000 12005.000 Becton Dickinson & Co. COM 075887109 6091 82195.000SH SOLE 76420.000 5775.000 Berkshire Hathaway Cl B COM 084670207 486 5882.000 SH SOLE 2100.000 3782.000 Capital One Financial Corporat COM 14040H105 6483 163920.000SH SOLE 149670.000 14250.000 Cartier Resources Inc. COM 146772108 3 10000.000SH SOLE 10000.000 Chevron Corporation COM 166764100 7132 87990.082SH SOLE 81075.082 6915.000 Cisco Systems Inc COM 17275R102 3852 175895.000SH SOLE 152795.000 23100.000 Clorox Company COM 189054109 3948 59130.000SH SOLE 51045.000 8085.000 Coca-Cola Company COM 191216100 7808 133425.000SH SOLE 114985.000 18440.000 Colgate Palmolive COM 194162103 396 5150.000 SH SOLE 3950.000 1200.000 Comerica Inc COM 200340107 204 5500.000 SH SOLE 5500.000 Conagra Foods Inc. COM 205887102 6277 286110.000SH SOLE 259005.000 27105.000 Dow Chemical COM 260543103 8166 297380.000SH SOLE 268850.000 28530.000 EMC Corp. COM 268648102 5349 263350.000SH SOLE 225780.000 37570.000 Encanto Potash Corp COM 29251N104 6 30000.000SH SOLE 30000.000 Exxon Mobil Corporation COM 30231G102 1553 25132.000SH SOLE 13820.000 11312.000 FedEx Corporation COM 31428X106 8593 100505.000SH SOLE 90840.000 9665.000 General Electric COM 369604103 6635 408318.588SH SOLE 353693.588 54625.000 General Mills COM 370334104 7864 215225.000SH SOLE 194325.000 20900.000 Goldcorp, Inc. COM 380956409 940 21600.000SH SOLE 21600.000 Golden Predator Royalty & Deve COM 38116K106 13 20000.000SH SOLE 20000.000 Grainger W.W. COM 384802104 572 4800.000 SH SOLE 800.000 4000.000 Hecla Mining Co. COM 422704106 82 13000.000SH SOLE 13000.000 Hewlett Packard Company COM 428236103 9548 226948.527SH SOLE 204934.527 22014.000 Honeywell International, Inc. COM 438516106 283 6450.000 SH SOLE 6450.000 IBM COM 459200101 5541 41305.743SH SOLE 35565.743 5740.000 JPMorgan Chase & Co. COM 46625H100 3006 78970.000SH SOLE 67891.000 11079.000 Keycorp New COM 493267108 5659 710990.000SH SOLE 642500.000 68490.000 Kohl's Corp. COM 500255104 8168 155055.000SH SOLE 141245.000 13810.000 Marsh & McLennan COM 571748102 6236 258525.000SH SOLE 235790.000 22735.000 McDonalds Corp COM 580135101 836 11215.000SH SOLE 6495.000 4720.000 Medtronic Inc COM 585055106 5491 163525.000SH SOLE 144235.000 19290.000 Merck & Company COM 58933Y105 292 7935.000 SH SOLE 1135.000 6800.000 Morgan Stanley COM 617446448 6083 246490.000SH SOLE 224045.000 22445.000 Newmont Mining Corp. COM 651639106 3782 60220.000SH SOLE 47825.000 12395.000 Oilsands Quest Inc. COM 678046103 5 10000.000SH SOLE 10000.000 Oracle Corp. COM 68389X105 11998 446851.000SH SOLE 404816.000 42035.000 Parker Hannifin Corp. COM 701094104 8219 117308.000SH SOLE 106174.000 11134.000 PepsiCo COM 713448108 236 3551.886 SH SOLE 3151.886 400.000 Pfizer COM 717081103 428 24915.000SH SOLE 2975.000 21940.000 Procter & Gamble COM 742718109 210 3495.000 SH SOLE 1895.000 1600.000 Prophecy Resource Corp COM 74345B104 20 45000.000SH SOLE 45000.000 Royal Dutch Shell PLC - Class COM 780259206 639 10605.000SH SOLE 2205.000 8400.000 Royal Dutch Shell PLC Cl B-ADR COM 780259107 10068 171260.993SH SOLE 153535.993 17725.000 Royal Gold, Inc. COM 780287108 349 7000.000 SH SOLE 7000.000 Staples, Inc. COM 855030102 6513 311335.000SH SOLE 282540.000 28795.000 Stryker Corp COM 863667101 3570 71326.000SH SOLE 61901.000 9425.000 Symantec Corp COM 871503108 3713 245435.000SH SOLE 212750.000 32685.000 Taseko Mines Ltd. COM 876511106 52 10000.000SH SOLE 10000.000 Terrane Metals Corp. COM 88103A108 14 10000.000SH SOLE 10000.000 Trico Marine Services, Inc. COM 896106200 2 10000.000SH SOLE 10000.000 U.S. Bancorp COM 902973304 5432 251237.000SH SOLE 227647.000 23590.000 US Silver Corp COM 90343P101 9 25000.000SH SOLE 25000.000 United States Natural Gas Fund COM 912318102 111 18000.000SH SOLE 18000.000 Verizon Communications COM 92343V104 8389 257408.000SH SOLE 230044.000 27364.000 W.R. Berkley Corporation COM 084423102 4096 151300.000SH SOLE 142950.000 8350.000 WalMart Stores COM 931142103 8352 156052.000SH SOLE 140512.000 15540.000 Williams Cos. Inc. COM 969457100 8253 431890.000SH SOLE 391925.000 39965.000 iShares Silver Trust COM 46428Q109 213 10000.000SH SOLE 10000.000
FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 70 Form 13F Information Table Value Total: $282,064