13F-HR 1 inftable330.txt COVER PAGE, INFORMATION TABLE, SUMMARY PAGE FORM 13F FORM 13F COVER PAGE UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Report for the Calendar Year or Quarter Ended: 03-31-2010 Check here if Amendment []; Amendment Number: This Amendment (Check only one): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: AMBS Investment Counsel, LLC Address: 625 Kenmoor SE Suite 307 Grand Rapids, MI 49546 13F File Number: 028-03412 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained here in is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person signing this report on behalf of reporting manager: Name: Barbara J. DeMoor Title: Chief Executive Officer Phone: 616-949-8160 Signature, Place, and Date of Signing: Barbara J. DeMoor, Grand Rapids, MI, 05-11-2010 Report Type (Check only one): [x] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co. COM 88579Y101 9774 116954.000SH SOLE 105159.000 11795.000 AT&T COM 00206R102 7448 288217.000SH SOLE 259159.000 29058.000 Abbott Laboratories COM 002824100 5661 107466.000SH SOLE 94876.000 12590.000 Advance Auto Parts COM 00751Y106 4301 102600.000SH SOLE 92845.000 9755.000 Aecom Technology Corp. COM 00766T100 6148 216710.000SH SOLE 195940.000 20770.000 Anadarko Petroleum Corp COM 032511107 10196 139998.000SH SOLE 130478.000 9520.000 Apache Corp. COM 037411105 3293 32445.000SH SOLE 29145.000 3300.000 Atmel Corp. COM 049513104 2109 418355.000SH SOLE 399530.000 18825.000 BP PLC-Spons ADR COM 055622104 282 4945.000 SH SOLE 3749.000 1196.000 Bank of America Corp COM 060505104 2592 145220.000SH SOLE 139010.000 6210.000 Bank of New York Mellon Corp. COM 064058100 6271 203072.000SH SOLE 184642.000 18430.000 Bard, C.R. COM 067383109 308 3558.000 SH SOLE 3558.000 Barrick Gold Corp. COM 067901108 4212 109860.000SH SOLE 98355.000 11505.000 Becton Dickinson & Co. COM 075887109 6491 82447.000SH SOLE 76602.000 5845.000 Berkshire Hathaway Cl B COM 084670207 478 5882.000 SH SOLE 2100.000 3782.000 Buckeye Partners LP COM 118230101 300 5000.000 SH SOLE 5000.000 Chevron Corporation COM 166764100 6577 86734.082SH SOLE 80099.082 6635.000 Cisco Systems Inc COM 17275R102 3233 124185.000SH SOLE 106555.000 17630.000 Citigroup, Inc. COM 172967101 42 10475.000SH SOLE 475.000 10000.000 Clorox Company COM 189054109 3544 55260.000SH SOLE 47085.000 8175.000 Coca-Cola Company COM 191216100 8650 157268.000SH SOLE 135328.000 21940.000 Colgate Palmolive COM 194162103 373 4375.000 SH SOLE 4375.000 Comerica Inc COM 200340107 209 5500.000 SH SOLE 5500.000 Conagra Foods Inc. COM 205887102 9793 390646.000SH SOLE 352781.000 37865.000 Dow Chemical COM 260543103 5555 187865.000SH SOLE 170375.000 17490.000 EMC Corp. COM 268648102 4429 245525.000SH SOLE 208105.000 37420.000 Enbridge Energy Partners, LP COM 29250R106 228 4500.000 SH SOLE 4500.000 Exxon Mobil Corporation COM 30231G102 1796 26807.000SH SOLE 15495.000 11312.000 FedEx Corporation COM 31428X106 9397 100609.000SH SOLE 91094.000 9515.000 General Electric COM 369604103 7417 407502.588SH SOLE 354067.588 53435.000 General Mills COM 370334104 7547 106615.000SH SOLE 96155.000 10460.000 Goldcorp, Inc. COM 380956409 804 21600.000SH SOLE 21600.000 Golden Predator Royalty & Deve COM 38116K106 11 20000.000SH SOLE 20000.000 Grainger W.W. COM 384802104 519 4800.000 SH SOLE 800.000 4000.000 Hecla Mining Co. COM 422704106 55 10000.000SH SOLE 10000.000 Hewlett Packard Company COM 428236103 12033 226396.527SH SOLE 205372.527 21024.000 Honeywell International, Inc. COM 438516106 301 6650.000 SH SOLE 6650.000 IBM COM 459200101 4934 38473.743SH SOLE 32703.743 5770.000 Intel Corp COM 458140100 204 9160.000 SH SOLE 5560.000 3600.000 JPMorgan Chase & Co. COM 46625H100 3262 72893.000SH SOLE 61864.000 11029.000 Johnson & Johnson COM 478160104 9258 141991.598SH SOLE 130791.598 11200.000 Keycorp New COM 493267108 5367 692540.000SH SOLE 626350.000 66190.000 Kohl's Corp. COM 500255104 6923 126374.000SH SOLE 114124.000 12250.000 Marsh & McLennan COM 571748102 6284 257314.000SH SOLE 235609.000 21705.000 McDonalds Corp COM 580135101 782 11715.000SH SOLE 6995.000 4720.000 Medtronic Inc COM 585055106 7257 161150.000SH SOLE 142500.000 18650.000 Merck & Company COM 589331107 296 7935.000 SH SOLE 1135.000 6800.000 Morgan Stanley COM 617446448 7093 242169.000SH SOLE 220544.000 21625.000 Newmont Mining Corp. COM 651639106 3139 61630.000SH SOLE 49295.000 12335.000 Oracle Corp. COM 68389X105 11377 442505.000SH SOLE 401740.000 40765.000 Parker Hannifin Corp. COM 701094104 7478 115507.000SH SOLE 104688.000 10819.000 PepsiCo COM 713448108 235 3551.886 SH SOLE 3151.886 400.000 Pfizer COM 717081103 427 24915.000SH SOLE 2975.000 21940.000 Royal Dutch Shell PLC - Class COM 780259206 618 10680.000SH SOLE 2280.000 8400.000 Royal Dutch Shell PLC Cl B-ADR COM 780259107 6529 117998.993SH SOLE 104603.993 13395.000 Royal Gold, Inc. COM 780287108 323 7000.000 SH SOLE 7000.000 Staples, Inc. COM 855030102 7245 309509.000SH SOLE 281624.000 27885.000 Stryker Corp COM 863667101 3870 67626.000SH SOLE 58261.000 9365.000 Symantec Corp COM 871503108 8906 526130.000SH SOLE 480715.000 45415.000 Terrane Metals Corp. COM 88103A108 11 10000.000SH SOLE 10000.000 U.S. Bancorp COM 902973304 6446 249071.000SH SOLE 225811.000 23260.000 United States Natural Gas Fund COM 912318102 90 13000.000SH SOLE 13000.000 Verizon Communications COM 92343V104 7755 250000.000SH SOLE 223566.000 26434.000 W.R. Berkley Corporation COM 084423102 4138 158600.000SH SOLE 151050.000 7550.000 WalMart Stores COM 931142103 8635 155314.000SH SOLE 139524.000 15790.000 Williams Cos. Inc. COM 969457100 9883 427849.000SH SOLE 388974.000 38875.000 iShares Silver Trust COM 46428Q109 171 10000.000SH SOLE 10000.000
FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 67 Form 13F Information Table Value Total: $291,312