Segment Information

3 Months Ended

Oct. 31, 2024

Segment Reporting [Abstract]

Segment Information

12. Segment Information

We have defined our four reportable segments, described below, based on factors such as how we manage our operations and how our chief operating decision maker views results. We define the chief operating decision maker as our Chief Executive Officer and our Chief Financial Officer. Our chief operating decision maker organizes and manages our business primarily on the basis of service and product offerings.

On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the end-to-end platform that customers use to grow and run their business.

On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that support and benefit our overall platform and are managed at that level rather than at the segment level. As a result of these reorganizations, costs associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the three months ended October 31, 2023, we reclassified expenses totaling $332 million from Global Business Solutions, $65 million from Consumer, and $8 million from ProTax to other corporate expenses to conform to the current presentation.

Global Business Solutions: This segment serves small and mid-market businesses around the world, and the accounting professionals who assist and advise them. Our QuickBooks offerings include financial and business management online services and desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts through an FDIC member bank partner, and financing for small and mid-market businesses. Our Mailchimp offerings include marketing automation and customer relationship management.

Consumer: This segment serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada.

 Credit Karma: This segment serves consumers with a personal finance platform that provides personalized recommendations of credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts through an FDIC member bank partner; and access to their credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools to help understand net worth and make financial progress.

ProTax: This segment serves professional accountants in the U.S. and Canada, who are essential to both small business success and tax preparation and filing. Our professional tax offerings include Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada.

All of our segments operate primarily in the U.S. and sell primarily to customers in the U.S. Total international net revenue was approximately 10% of consolidated net revenue for each of the three months ended October 31, 2024 and 2023.

We include expenses such as corporate selling and marketing, general and administrative, and non-employment related legal and litigation settlement costs, which are not allocated to specific segments, in unallocated corporate items as part of other

corporate expenses. As part of our platform strategy, we also include customer success and product development for our Global Business Solutions, Consumer, and ProTax segments in unallocated corporate items as we do not allocate these expenses to the segments because they are managed at the platform level. Customer success includes the costs of tax and bookkeeping experts that support our TurboTax Live and QuickBooks Live offerings. For our Credit Karma reportable segment, segment expenses include certain direct expenses related to selling and marketing, product development, and general and administrative. Unallocated corporate items for all segments include share-based compensation, amortization of acquired technology, amortization of other acquired intangible assets, goodwill and intangible asset impairment charges, professional fees and transaction charges related to business combinations, and restructuring charges.

The accounting policies of our reportable segments are the same as those described in the summary of significant accounting policies in Note 1 to the financial statements in Part II, Item 8 of our Annual Report on Form 10-K for the fiscal year ended July 31, 2024 and in Note 1, "Description of Business and Summary of Significant Accounting Policies – Significant Accounting Policies" in this Quarterly Report on Form 10-Q. Except for goodwill and acquired intangible assets, we do not generally track assets by reportable segment and, consequently, we do not disclose total assets by reportable segment.

The following table shows our financial results by reportable segment for the periods indicated.

	Three Months Ended
(In millions)	October 31, 2024		October 31, 2023
Net revenue:
Global Business Solutions	$	2,544	$	2,344
Consumer	176		187
Credit Karma	524		405
ProTax	39		42
Total net revenue	$	3,283	$	2,978
Operating income:
Global Business Solutions	$	1,999	$	1,824
Consumer	76		132
Credit Karma	180		106
ProTax	20		22
Total segment operating income	2,275		2,084
Unallocated corporate items:
Share-based compensation expense	(511)		(495)
Other corporate expenses	(1,327)		(1,124)
Amortization of acquired technology	(37)		(38)
Amortization of other acquired intangible assets	(120)		(120)
Restructuring	(9)		—
Total unallocated corporate items	(2,004)		(1,777)
Total operating income	$	271	$	307

Revenue classified by significant service and product offerings was as follows:

	Three Months Ended
(In millions)	October 31, 2024		October 31, 2023
Net revenue:
QuickBooks Online Accounting	$	965	$	798
Online Services	978		820
Total Online Ecosystem	1,943		1,618
QuickBooks Desktop Accounting	296		376
Desktop Services and Supplies	305		350
Total Desktop Ecosystem	601		726
Global Business Solutions	2,544		2,344
Consumer	176		187
Credit Karma	524		405
ProTax	39		42
Total net revenue	$	3,283	$	2,978