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Segment Information
 12 Months Ended
Jul. 31, 2024
Segment Reporting [Abstract]  
Segment Information
15. Segment Information
We have defined our four reportable segments, described below, based on factors such as how we manage our operations and how our chief operating decision maker views results. We define the chief operating decision maker as our Chief Executive Officer and our Chief Financial Officer. Our chief operating decision maker organizes and manages our business primarily on the basis of service and product offerings.
On November 1, 2021, we acquired Mailchimp in a business combination. Our Mailchimp offerings are part of our Small Business & Self-Employed segment. The related revenue is primarily included within Online Services in the revenue disaggregation below. We have included the results of operations of Mailchimp in our consolidated statements of operations from the date of acquisition.
On August 1, 2023, we reorganized certain technology functions in our Consumer and ProTax segments that support and benefit our overall platform. Additionally, certain workplace and real estate functions in our Small Business & Self-Employed segment are now managed at the corporate level. As a result of these reorganizations, costs associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the twelve months ended July 31, 2023 and 2022, we reclassified expenses totaling $49 million and $21 million from Small Business &
Self-Employed, $168 million and $150 million from Consumer, and $60 million and $64 million from ProTax to other corporate expenses, respectively.
On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the end-to-end platform that customers use to grow and run their business.
Small Business & Self-Employed: This segment serves small and mid-market businesses and the self-employed around the world, and the accounting professionals who assist and advise them. Our QuickBooks offerings include financial and business management online services and desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts through an FDIC member bank partner, and financing for small businesses. Our Mailchimp offerings include marketing automation and customer relationship management.
Consumer: This segment serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada.
Credit Karma: This segment serves consumers with a personal finance platform that provides personalized recommendations of credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts through an FDIC member bank partner; and access to their credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools to help understand net worth and make financial progress.
ProTax: This segment serves professional accountants in the U.S. and Canada, who are essential to both small business success and tax preparation and filing. Our professional tax offerings include Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada.
All of our segments operate primarily in the United States and sell primarily to customers in the United States. Total international net revenue was approximately 8% of consolidated total net revenue in each of the twelve months ended July 31, 2024, 2023, and 2022.
We include expenses such as corporate selling and marketing, product development, general and administrative, and non-employment related legal and litigation settlement costs, which are not allocated to specific segments, in unallocated corporate items as part of other corporate expenses. For our Credit Karma reportable segment, segment expenses include certain direct expenses related to selling and marketing, product development, and general and administrative. Unallocated corporate items for all segments include share-based compensation, amortization of acquired technology, amortization of other acquired intangible assets, goodwill and intangible asset impairment charges, professional fees and transaction charges related to business combinations, and restructuring charges.
The accounting policies of our reportable segments are the same as those described in the summary of significant accounting policies in Note 1. Except for goodwill and acquired intangible assets, we do not generally track assets by reportable segment and, consequently, we do not disclose total assets by reportable segment. See Note 6, “Goodwill and Acquired Intangible Assets,” for goodwill by reportable segment.
The following table shows our financial results by reportable segment for the periods indicated.
 Twelve Months Ended July 31,
(In millions)202420232022
Net revenue:  
Small Business & Self-Employed$9,533 $8,038 $6,460 
Consumer4,445 4,135 3,915 
Credit Karma1,708 1,634 1,805 
ProTax599 561 546 
Total net revenue$16,285 $14,368 $12,726 
Operating income:   
Small Business & Self-Employed$5,748 $4,581 $3,520 
Consumer2,920 2,875 2,633 
Credit Karma414 428 531 
ProTax487 455 447 
Total segment operating income9,569 8,339 7,131 
Unallocated corporate items:   
Share-based compensation expense(1,915)(1,712)(1,308)
Other corporate expenses(3,172)(2,840)(2,696)
Amortization of acquired technology(146)(163)(140)
Amortization of other acquired intangible assets(483)(483)(416)
Restructuring charges (1)
(223)— — 
Total unallocated corporate items(5,939)(5,198)(4,560)
Total operating income$3,630 $3,141 $2,571 
(1)    Includes $25 million in share-based compensation expense associated with our restructuring plan for the twelve months ended July 31, 2024. See Note 16, “Restructuring” for more information.

Revenue classified by significant service and product offerings was as follows:
 Twelve Months Ended July 31,
(In millions)202420232022
Net revenue:  
QuickBooks Online Accounting$3,379 $2,849 $2,267 
Online Services3,513 2,910 2,171 
Total Online Ecosystem6,892 5,759 4,438 
QuickBooks Desktop Accounting1,389 1,110 851 
Desktop Services and Supplies1,252 1,169 1,171 
Total Desktop Ecosystem2,641 2,279 2,022 
Small Business & Self-Employed9,533 8,038 6,460 
Consumer4,445 4,135 3,915 
Credit Karma1,708 1,634 1,805 
ProTax599 561 546 
Total net revenue$16,285 $14,368 $12,726