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Segment Information
 12 Months Ended
Jul. 31, 2023
Segment Reporting [Abstract]  
Segment Information
15. Segment Information
We have defined our four reportable segments, described below, based on factors such as how we manage our operations and how our chief operating decision maker views results. We define the chief operating decision maker as our Chief Executive Officer and our Chief Financial Officer. Our chief operating decision maker organizes and manages our business primarily on the basis of product and service offerings.
On December 3, 2020, we acquired Credit Karma in a business combination and it operates as a separate reportable segment. We have included the results of operations of Credit Karma in our consolidated statements of operations from the date of acquisition. See Note 7, "Business Combinations," for more information. Segment operating income for Credit Karma includes all direct expenses, which is different from our other reportable segments where we do not fully allocate corporate expenses.
On November 1, 2021, we acquired Mailchimp in a business combination. Our Mailchimp offerings are part of our Small Business & Self-Employed segment. The related revenue is primarily included within Online Services in the revenue disaggregation below. We have included the results of operations of Mailchimp in our consolidated statements of operations from the date of acquisition.
On August 1, 2022, to better align our personal finance strategy, our Mint offering moved from our Consumer segment to our Credit Karma segment. Revenue and operating results for Mint are not material, and the previously reported segment results have not been reclassified. Effective August 1, 2022, the operating results for Mint are included in the Credit Karma segment.
On August 1 2022, we renamed our ProConnect segment as the ProTax segment. This segment continues to serve professional accountants.
Small Business & Self-Employed: This segment serves small businesses and the self-employed around the world, and the accounting professionals who assist and advise them. Our QuickBooks offerings include financial and business management online services and desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, and checking accounts through an FDIC member bank partner and financing for small businesses. Our Mailchimp offerings include marketing automation and customer relationship management.
Consumer: This segment serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada.
Credit Karma: This segment serves consumers with a personal finance platform that provides personalized recommendations of credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts through an FDIC member bank partner; and access to their credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools to help understand net worth and make financial progress. Our Mint offering is a personal finance offering which helps customers track their finances and daily financial behaviors.
ProTax: This segment serves professional accountants in the U.S. and Canada, who are essential to both small business success and tax preparation and filing. Our professional tax offerings include Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada.
All of our segments operate primarily in the United States and sell primarily to customers in the United States. Total international net revenue was approximately 8%, 8%, and 5% of consolidated total net revenue for the twelve months ended July 31, 2023, 2022, and 2021, respectively.
We include expenses such as corporate selling and marketing, product development, general and administrative, and non-employment related legal and litigation settlement costs, which are not allocated to specific segments, in unallocated corporate items as part of other corporate expenses. For our Credit Karma reportable segment, segment expenses include all direct expenses related to selling and marketing, product development, and general and administrative. Unallocated corporate items for all segments include share-based compensation, amortization of acquired technology, amortization of other acquired intangible assets, goodwill and intangible asset impairment charges, and professional fees and transaction charges related to business combinations.
The accounting policies of our reportable segments are the same as those described in the summary of significant accounting policies in Note 1. Except for goodwill and purchased intangible assets, we do not generally track assets by reportable segment and, consequently, we do not disclose total assets by reportable segment. See Note 6, “Goodwill and Acquired Intangible Assets,” for goodwill by reportable segment.
The following table shows our financial results by reportable segment for the periods indicated.
 Twelve Months Ended July 31,
(In millions)202320222021
Net revenue:  
Small Business & Self-Employed$8,038 $6,460 $4,688 
Consumer4,135 3,915 3,563 
Credit Karma1,634 1,805 865 
ProTax561 546 517 
Total net revenue$14,368 $12,726 $9,633 
Operating income:   
Small Business & Self-Employed$4,532 $3,499 $2,590 
Consumer2,707 2,483 2,237 
Credit Karma428 531 182 
ProTax395 383 372 
Total segment operating income8,062 6,896 5,381 
Unallocated corporate items:   
Share-based compensation expense(1,712)(1,308)(753)
Other corporate expenses(2,563)(2,461)(1,932)
Amortization of acquired technology(163)(140)(50)
Amortization of other acquired intangible assets(483)(416)(146)
Total unallocated corporate items(4,921)(4,325)(2,881)
Total operating income$3,141 $2,571 $2,500 

Revenue classified by significant product and service offerings was as follows:
 Twelve Months Ended July 31,
(In millions)202320222021
Net revenue:  
QuickBooks Online Accounting$2,849 $2,267 $1,699 
Online Services2,910 2,171 1,051 
Total Online Ecosystem5,759 4,438 2,750 
QuickBooks Desktop Accounting1,110 851 789 
Desktop Services and Supplies1,169 1,171 1,149 
Total Desktop Ecosystem2,279 2,022 1,938 
Small Business & Self-Employed8,038 6,460 4,688 
Consumer4,135 3,915 3,563 
Credit Karma1,634 1,805 865 
ProTax561 546 517 
Total net revenue$14,368 $12,726 $9,633