Exhibit 23.1




                      CONSENT OF INDEPENDENT ACCOUNTANTS


     We hereby consent to the  incorporation  by reference in this  Registration
Statement  on Form S-8 of our report  dated  February  2, 2000  relating  to the
financial  statements  and financial  statement  schedule,  which appears in the
Annual Report on Form 10-K of Avid Technology,  Inc. for the year ended December
31, 1999.

/s/ PricewaterhouseCoopers LLP

Boston, Massachusetts
October 19, 2000



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