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Segment Information (Tables)

3 Months Ended

Mar. 29, 2025

Schedule of Segment Reporting Information, by Segment

Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.


	Three Months Ended March 29, 2025
	Direct selling		Hiya direct-to-consumer		Other		Total
Net sales (1)	$	210,452	$	37,089	$	1,998	$	249,539
Less:
Cost of sales	37,180		14,107		1,158		52,445
Associate incentives	89,843		—		142		89,985
Selling, general and administrative (2)	65,941		23,513		1,984		91,438
Segment earnings (loss) from operations	$	17,488	$	(531)	$	(1,286)	$	15,671

Reconciliation of segment earnings from operations
Interest income							723
Interest expense							(411)
Other, net							756
Earnings before income taxes							$	16,739

______________________________

(1)The direct selling segment excludes $764 of intersegment net sales.

(2)Includes amortization of acquired intangible assets of $306 and $4,455 for the Direct selling and Hiya segments, respectively.

NOTE K – SEGMENT INFORMATION - CONTINUED


	Three Months Ended March 30, 2024
	Direct selling		Other		Total
Net sales (1)	$	226,148	$	1,652	$	227,800
Less:
Cost of sales	42,267		802		43,069
Associate incentives	95,556		202		95,758
Selling, general and administrative (2)	62,730		1,570		64,300
Segment earnings (loss) from operations	$	25,595	$	(922)	$	24,673

Reconciliation of segment earnings from operations
Interest income					2,676
Interest expense					(52)
Other, net					(186)
Earnings before income taxes					$	27,111

______________________________

(1)The direct selling segment excludes $420 of intersegment net sales.

(2)Includes amortization of acquired intangible assets of $306 for the Direct selling segment.


	Three Months Ended
	March 29, 2025		March 30, 2024
Depreciation and amortization:
Direct selling	$	3,520	$	2,799
Hiya direct-to-consumer	4,483		—
Other	336		359
Consolidated total	$	8,339	$	3,158

Revenue from External Customers by Products and Services

The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments, and other category, that has been contributed by the Company’s nutritional supplements, food, and personal care and skincare products for the periods indicated.


	Three Months Ended
	March 29, 2025		March 30, 2024
Direct selling:
USANA® Nutritionals	75	%	87	%
USANA Foods(1)	5	%	6	%
Personal care and skincare	4	%	6	%
Hiya direct-to-consumer:
Hiya nutritional supplements	15	%	—	%
Other	1	%	1	%

(1)Includes the Company’s Active Nutrition line.

Schedule of Revenue by Geographic Region

Financial information, presented by geographic region is listed below:


	Three Months Ended
	March 29, 2025		March 30, 2024
Net sales to external customers:
Asia Pacific
Greater China	$	118,746	$	127,615
Southeast Asia Pacific	35,720		36,065
North Asia	18,941		21,421
Asia Pacific total	173,407		185,101
Americas and Europe (1)	76,132		42,699
Consolidated total	$	249,539	$	227,800

(1)Includes results of the Hiya direct-to-consumer segment.

Schedule of Markets Representing Ten Percent Or More of Consolidated Net Sales and Long-Lived Assets

The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:


	Three Months Ended
	March 29, 2025		March 30, 2024
Net sales:
China	$	107,690	$	115,754
United States (1)	$	57,923	$	22,164

(1)Includes results of the Hiya direct-to-consumer segment.


	As of
	March 29, 2025		December 28, 2024
Long-lived assets:
United States	$	80,352	$	81,459
China	$	29,567	$	29,304