Segment Information

12 Months Ended

Dec. 28, 2024

Segment Reporting [Abstract]

Segment Information

SEGMENT INFORMATION

The Company primarily operates as a global nutrition, personal health and wellness company that develops and manufactures high quality, science-based nutritional, and personal care products. As of December 28, 2024, the Company had two reportable segments: direct selling and Hiya direct-to-consumer. Management identifies segments based upon the Company's organizational and management reporting structure. The direct selling segment develops and manufactures high quality, science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the direct selling channel. The Hiya direct-to-consumer segment is a new reportable segment in 2024 resulting from the Hiya Acquisition during 2024. Hiya is a leading provider of high-quality children’s health and wellness products in the U.S. that are distributed through the direct-to-consumer channel. Additionally, the Company has operating segments that are not material and included as a component of “Other”.

The operating segments reflect the Company's primary sales channels and represent the way the chief operating decision maker ("CODM") evaluates the Company's business performance and allocates resources. The CODM is the Company's Chief Executive Officer. The CODM evaluates the performance of each segment based on segment earnings from operations in order to determine how to allocate the Company's resources across its operating segments, including allocating capital and personnel. The CODM does not evaluate operating segments using asset information, accordingly, the Company does not report asset information by segment.

Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.

	Year Ended
	2024
	Direct selling		Hiya direct-to-consumer		Other		Total
Net Sales (1)	$	845,789	$	1,970	$	6,744	$	854,503
Less:
Cost of sales	157,094		598		3,520		161,212
Associate incentives	363,183		—		516		363,699
Selling, general and administrative	254,733		1,226		7,309		263,268
Segment earnings (loss) from operations	$	70,779	$	146	$	(4,601)	$	66,324
Reconciliation of segment earnings from operations
Interest income							11,319
Interest expense							(281)
Other, net							(1,011)
Earnings before income taxes							$	76,351

______________________________

(1)The direct selling segment excludes $2,087 of intersegment net sales.

	Year Ended
	2023
	Direct selling		Other		Total
Net Sales (1)	$	915,212	$	5,798	$	921,010
Less:
Cost of sales	173,432		3,261		176,693
Associate incentives	393,932		325		394,257
Selling, general and administrative	251,495		5,494		256,989
Segment earnings (loss) from operations	$	96,353	$	(3,282)	$	93,071
Reconciliation of segment earnings from operations
Interest income					9,637
Interest expense					(262)
Other, net					7
Earnings before income taxes					$	102,453

______________________________

(1)The direct selling segment excludes $1,425 of intersegment net sales.

	Year Ended
	2022
	Direct selling		Other		Total
Net Sales (1)	$	995,042	$	3,559	$	998,601
Less:
Cost of sales	191,994		1,896		193,890
Associate incentives	434,514		279		434,793
Selling, general and administrative	259,036		3,268		262,304
Segment earnings (loss) from operations	$	109,498	$	(1,884)	$	107,614
Reconciliation of segment earnings from operations
Interest income					3,789
Interest expense					(192)
Other, net					(2,590)
Earnings before income taxes					$	108,621

______________________________

(1)There was no intersegment net sales.

	Year Ended
	2024		2023		2022
Depreciation and amortization:
Direct selling	$	12,851	$	11,855	$	12,966
Hiya direct-to-consumer	294		—		—
Other	1,394		847		427
Consolidated Total	$	14,539	$	12,702	$	13,393

No single Associate or customer accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments that has been contributed by the Company’s nutritionals, foods, and personal care and skincare products for the periods indicated.

	Year Ended
	2024	2023	2022
USANA Nutritionals	87%	87%	87%
USANA Foods (1)	6%	7%	7%
Personal care and Skincare	6%	5%	5%
All Other	1%	1%	1%

______________________________

(1)Includes the Company’s Active Nutrition line

Financial information on net sales and long-lived assets (excluding intangible assets), presented by geographic region is listed below:

	Year Ended
	2024		2023		2022
Net Sales to External Customers
Asia Pacific
Greater China	$	457,976	$	475,099	$	502,486
Southeast Asia Pacific	146,795		163,890		190,478
North Asia	78,214		101,446		108,952
Asia Pacific Total	682,985		740,435		801,916
Americas and Europe	171,518		180,575		196,685
Consolidated Total	$	854,503	$	921,010	$	998,601

	December 28, 2024		December 30, 2023
Long-lived Assets
Asia Pacific
Greater China	$	31,668	$	34,892
Southeast Asia Pacific	13,893		17,504
North Asia	8,820		2,235
Asia Pacific Total	54,381		54,631
Americas and Europe	83,460		85,213
Consolidated Total	$	137,841	$	139,844
Total Assets
Asia Pacific
Greater China	$	202,428	$	219,781
Southeast Asia Pacific	44,793		57,820
North Asia	25,930		21,807
Asia Pacific Total	273,151		299,408
Americas and Europe	475,042		333,349
Consolidated Total	$	748,193	$	632,757

The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:

	Year Ended
	2024		2023		2022
Net sales:
China	$	413,471	$	427,265	$	453,134
United States	$	91,796	$	95,906	$	106,087
South Korea	$	76,445	$	99,108	$	106,391
Long-lived Assets:
United States	$	81,459	$	81,914
China	$	29,304	$	33,241