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Segment Information
9 Months Ended
Sep. 28, 2024
Segment Reporting [Abstract]  
Segment Information SEGMENT INFORMATION
The Company primarily operates as a global direct-selling nutrition, personal health and wellness company that develops and manufactures high quality, science-based nutritional, and personal care products.
The Company’s operating segments are identified according to how business activities are managed and evaluated by the chief operating decision maker (“CODM”), our CEO. The CODM manages the business, allocates resources, makes operating decisions, and evaluates performance for a geographic region or market based on net sales. The Company aggregates its direct-selling operating segments (“Direct-selling”) into one reportable segment, as management believes that the Company’s Direct-selling segments exhibit similar long-term financial performance and have similar economic characteristics. The CODM does not evaluate operating segments using asset information; accordingly, the Company does not report asset information by segment.
The Company has operating segments, resulting from acquisitions, that are not material to the Company’s net sales. These operating segments are included as a component of “All other” and are included for purposes of reconciliation of net sales to the Company's Condensed Consolidated Statements of Comprehensive Income.
Three Months EndedNine Months Ended
September 28,
2024
September 30,
2023
September 28,
2024
September 30,
2023
Net sales:
Direct-selling$198,467 $211,932 $635,823 $695,607 
All other1,754 1,433 5,067 4,320 
Consolidated total$200,221 $213,365 $640,890 $699,927 
No single Associate accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue for our Direct-selling segment that has been contributed by the Company’s nutritionals, food, and personal care and skincare products for the periods indicated.
Three Months EndedNine Months Ended
September 28,
2024
September 30,
2023
September 28,
2024
September 30,
2023
USANA® Nutritionals86 %86 %87 %87 %
USANA Foods(1)
%%%%
Personal care and Skincare%%%%
All other%%%%
(1)Includes the Company’s Active Nutrition line.
NOTE K – SEGMENT INFORMATION - CONTINUED
Selected Financial Information
Financial information, presented by geographic region is listed below:
Three Months EndedNine Months Ended
September 28,
2024
September 30,
2023
September 28,
2024
September 30,
2023
Net sales to external customers
Asia Pacific
Greater China$102,261 $106,609 $345,389 $359,178 
Southeast Asia Pacific37,267 39,151 108,734 124,774 
North Asia20,541 24,244 61,672 79,381 
Asia Pacific total160,069 170,004 515,795 563,333 
Americas and Europe40,152 43,361 125,095 136,594 
Consolidated total$200,221 $213,365 $640,890 $699,927 

The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets, respectively:
Three Months EndedNine Months Ended
September 28,
2024
September 30,
2023
September 28,
2024
September 30,
2023
Net sales:
China$91,278 $94,674 $312,147 $322,589 
United States21,463 22,981 65,267 72,647 
South Korea20,077 23,745 60,339 77,537 
As of
September 28,
2024
December 30,
2023
Long-lived assets:
United States$91,491 $93,181 
China75,388 77,767