SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2020

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

12. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, our Rocky outlet store, and Lehigh business. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments for the three and six months ended June 30, 2020 and 2019:

		Three Months Ended				Six Months Ended
		June 30,				June 30,
($ in thousands)		2020		2019		2020		2019
NET SALES:
Wholesale	$	34,281	$	40,629	$	69,267	$	83,018
Retail		16,329		14,105		33,218		29,544
Military		5,576		7,225		9,420		15,326
Total Net Sales	$	56,186	$	61,959	$	111,905	$	127,888
GROSS MARGIN:
Wholesale	$	10,776	$	13,403	$	22,017	$	27,778
Retail		7,853		6,102		15,307		12,778
Military		833		1,936		1,457		3,863
Total Gross Margin	$	19,462	$	21,441	$	38,781	$	44,419