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Revenue
9 Months Ended
Nov. 02, 2019
Revenue From Contract With Customer [Abstract]  
Revenue

Note 6 – Revenue

Disaggregation of Revenue by Product Category

 

Revenue is disaggregated by product category below. Net sales and percentage of net sales for the thirteen and thirty-nine weeks ended November 2, 2019 and November 3, 2018 were as follows:

 

(In thousands)

 

Thirteen Weeks

Ended November 2, 2019

 

 

Thirteen Weeks

Ended November 3, 2018

 

Non-Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

$

61,126

 

 

 

22

%

 

$

59,510

 

 

 

22

%

Men’s

 

 

35,446

 

 

 

13

 

 

 

33,946

 

 

 

13

 

Children’s

 

 

14,713

 

 

 

5

 

 

 

13,155

 

 

 

5

 

Total

 

 

111,285

 

 

 

40

 

 

 

106,611

 

 

 

40

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

 

46,742

 

 

 

17

 

 

 

47,409

 

 

 

18

 

Men’s

 

 

56,112

 

 

 

20

 

 

 

56,608

 

 

 

20

 

Children’s

 

 

46,081

 

 

 

17

 

 

 

45,264

 

 

 

17

 

Total

 

 

148,935

 

 

 

54

 

 

 

149,281

 

 

 

55

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accessories and Other

 

 

14,425

 

 

 

6

 

 

 

13,289

 

 

 

5

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

$

274,645

 

 

 

100

%

 

$

269,181

 

 

 

100

%

 

(In thousands)

 

Thirty-nine Weeks

Ended November 2, 2019

 

 

Thirty-nine Weeks

Ended November 3, 2018

 

Non-Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

$

187,834

 

 

 

24

%

 

$

185,525

 

 

 

23

%

Men’s

 

 

111,417

 

 

 

14

 

 

 

107,633

 

 

 

14

 

Children’s

 

 

40,649

 

 

 

5

 

 

 

38,186

 

 

 

5

 

Total

 

 

339,900

 

 

 

43

 

 

 

331,344

 

 

 

42

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Athletics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women’s

 

 

139,457

 

 

 

18

 

 

 

143,583

 

 

 

18

 

Men’s

 

 

166,253

 

 

 

21

 

 

 

170,453

 

 

 

22

 

Children’s

 

 

112,605

 

 

 

14

 

 

 

113,069

 

 

 

14

 

Total

 

 

418,315

 

 

 

53

 

 

 

427,105

 

 

 

54

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accessories and Other

 

 

38,461

 

 

 

4

 

 

 

36,543

 

 

 

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

$

796,676

 

 

 

100

%

 

$

794,992

 

 

 

100

%

 

Returns and Refunds

Our policy is to allow customers to exchange or return products for a refund within a limited period of time.  We have established a returns allowance based upon historical experience in order to estimate these transactions.  This allowance is recorded as a reduction in sales with a corresponding refund liability recorded in accrued and other liabilities.  The estimated cost of merchandise inventory is recorded as a reduction to cost of sales and an increase in merchandise inventories.  At each of November 2, 2019 and February 2, 2019, approximately $600,000 of refund liabilities and $410,000 of right of return assets associated with estimated product returns were recorded in our condensed consolidated balance sheets.  At November 3, 2018, approximately $706,000 of refund liabilities and $474,000 of right of return assets associated with estimated product returns were recorded in our condensed consolidated balance sheet.

Contract Liabilities

We sell gift cards in our brick-and-mortar stores and through our e-commerce and mobile platforms.  Gift card purchases are recorded as an increase to contract liabilities at the time of purchase and a decrease to contract liabilities when a customer redeems a gift card.  Estimated breakage is determined based on historical breakage percentages and recognized as revenue based on expected gift card usage.  We do not record breakage revenue when escheat liability to relevant jurisdictions exists.  At November 2, 2019, February 2, 2019 and November 3, 2018, approximately $1.1 million, $1.6 million and $1.2 million, respectively, of contract liabilities associated with unredeemed gift cards were recorded in our condensed consolidated balance sheets.  We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer redemptions within two years.  Breakage revenue associated with our gift cards of $29,000 and $91,000 was recognized in net sales during the thirteen and thirty-nine weeks ended November 2, 2019, respectively.  Breakage revenue associated with our gift cards of $34,000 and $111,000 was recognized in net sales during the thirteen and thirty-nine weeks ended November 3, 2018, respectively.  

We offer our customers the opportunity to enroll in our Shoe Perks loyalty rewards program (“Shoe Perks”), which accrues points and provides customers with the opportunity to earn rewards.  Points under Shoe Perks are earned primarily by making purchases either in-store or through our online platform.  Once a certain threshold of accumulated points is reached, the customer earns a reward certificate, which is redeemable at any of our stores or online.  When a Shoe Perks customer makes a purchase, we allocate the transaction price between the goods and the loyalty reward points based on the relative standalone selling price.  The portion allocated to the material right is recorded as a contract liability for rewards that are expected to be redeemed.  We then recognize revenue based on an estimate of when customers exercise their rights to redeem the rewards, which incorporates an estimate of points expected to expire using historical rates.  At November 2, 2019, February 2, 2019 and November 3, 2018, approximately $533,000, $245,000 and $286,000, respectively, of contract liabilities associated with loyalty rewards were recorded in our condensed consolidated balance sheets. We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer redemptions in less than one year.  Deferred revenue associated with our loyalty program of $632,000 and $1.5 million was recognized in net sales during the thirteen and thirty-nine weeks ended November 2, 2019, respectively.  Deferred revenue associated with our loyalty program of $473,000 and $1.1 million was recognized in net sales during the thirteen and thirty-nine weeks ended November 3, 2018, respectively.