FWP 1 dp33205_fwp-levperform.htm FORM FWP
 



october 2012

2 Alternative Ways to Pursue                  4 Bull PLUS(SM)
   Your Investment Strategy
                                              6 Buffered PLUS(SM)
3 Introduction to Performance
   Leveraged Upside Securities(SM) (PLUS(SM)) 8 Bear PLUS(SM)




summary


Morgan[]Stanley Wealth Management Structured Investments offer investors a
range of investment opportunities with varying features, both in terms of
structure and underlying asset class exposure, providing clients with the
building blocks they need to pursue their speci[]c []nancial goals.


tactical offerings


Leveraged Performance investments can be used as alternatives to traditional
investments that do not have leverage features.




Free Writing Prospectus
Registration Statement No. 333-178081
Dated October 1, 2012
Filed Pursuant To Rule 433


This material is not a product of Morgan[]Stanley's Wealth Management or
Citigroup's Research Department and you should not regard it as a research
report.





 
 
 

 
 
 

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leveraged performance: plus(sm)


Alternative Ways to Pursue Your Investment Strategy


The Structured Investments Team)creates and delivers investments tailored to
meet different investment objectives for many types of investors[]--[]from
those offerings that return par at maturity to those that are more
growth-oriented and expose investors to greater market risk. The features of
these securities are represented by []ve basic categories: Market-Linked
Deposits (FDIC Insured) and Market-Linked Notes, Partial Principal at Risk
Securities, Enhanced Yield Investments, Leveraged Performance Investments and
Access Investments.
  Structured Investments can be offered in a variety of forms, such as
certifcates of deposit, units or warrants, but are most commonly offered as
senior unsecured notes with returns linked to the performance of individual or
combinations of underlying assets, including equities, commodities, currencies
and interest rates. Some of these asset classes may be difficult for individual
investors to access through traditional means. These notes, however, may expose
investors to the credit risk of the issuer because they are not a direct
investment in the underlying asset.
  In addition to the credit risk of the issuer, investing in Structured
Investments involves risks that are not associated with investments in ordinary
fixed or floating rate debt securities. Please read and consider the risk
factors set


Risk-Return  Spectrum
More aggressive, higher risk level and higher potential return

Enhanced Yield*

Leveraged Performance
    Bull PLUS(SM) Buffered PLUS(SM)
Bear PLUS(SM)

 Partial Principal at Risk Securities

     Market-Linked   Access Deposits and Market-Linked  Notes

More conservative, lower risk level and lower potential return



*Enhanced Yield Structured Investments are often linked to a single stock, which increases
risk in the underlying asset, but some Enhanced Yield structures can pay par at maturity,
which results in lower risk to the principal amount invested. Depending on the features of a
particular offering, Enhanced Yield and Leveraged Performance offerings are often equally
as aggressive, as compared to Partial Principal at Risk Securities, Market-Linked Deposits and
Market-Linked Notes.
Thesestrategiesareusuallyforincome-orientedinvestors.InvestinginStructuredInvestments
involves risk, including the possibility of a total loss of principal. Investors should read the
security's offering documentation prior to making an investment decision.
forth under "Selected Risk Consider-         contained in the offering documents for
ations" as well as the speci[]c risk factors any speci[]c Structured Investment.





 
 
 

 
 
 

Introduction
to Leveraged
Performance PLUS(SM)


Performance)Securities(SM) (PLUS (Leveraged)(SM)) is a Leveraged (Upside)
Performance strategy that can be used to achieve speci[]c investment objectives
through various risk-reward pro[]les. Common applications include:
  Using PLUS(SM) as an enhanced alternative to traditional investments.
PLUS(SM) offers investors an opportunity to enhance portfolio returns while
being exposed to similar downside market risk relative to a direct investment
in the underlying asset, provided that the PLUS(SM) are held to maturity. In
exchange for leverage within a range of performance, most PLUS(SM) returns are
subject to a maximum payment at maturity, and all payments on the PLUS(SM) are
subject to the credit risk of the issuer. This leverage feature may provide
investors with enhanced returns relative to a direct investment in the
underlier. Similar to traditional investments, PLUS(SM) generally have
one-for-one downside exposure.
  For PLUS(SM) linked to equities, the performance of the equity underliers are
typically calculated on a price-return basis, and therefore the payout on the
PLUS(SM) will not re[]ect any dividends paid on the underlier that you would
receive with a direct investment in the equity. Accordingly, the performance
comparison in this document are based on the price return of the underlier. If
a speci[]c PLUS(SM) is linked to an underlier calculated on a total-return
basis, the applicable offering


key features


1 Leveraged upside exposure within a range of price performance

 Similar downside market

2 risk to owning an investment directly with one-for-one

 downside exposure



3 Most PLUS(SM) have maturities of approximately 6 to 36 months



document will so specify.
  Using PLUS(SM) to diversify underlying asset class exposure. To assist in
portfolio allocation, Morgan[]Stanley Wealth Management regularly offers
PLUS(SM) tied to the performance of major benchmark indexes such as the S and P
500,[R] Dow Jones Industrial Average,(SM) NASDAQ 100,[R] MSCI Emerging Markets
Index[R] and MSCI EAFE Index,[R] as well as more tactical PLUS(SM) linked to
current


key risks


1 Risk of increased loss if not held to maturity

2 All payments subject to the credit risk of the issuer

3 No interest payments or dividends



market themes and a variety of asset classes. However, PLUS(SM) are debt
securities of the applicable issuer, they do not provide investors with
ownership of the underlying assets and all payments on the PLUS(SM) are subject
to the credit risk of that issuer. This report addresses a few of the most
common PLUS(SM) structures (Bull, Buffered and Bear PLUS(SM)). Other variations
of PLUS(SM) are possible, but they are not discussed in this report.


Investing in PLUS(SM) involves risks. See "Selected Risk Considerations."
Asset allocation does not assure a profit or protect against loss in declining
financial markets.


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Bull PLUS(SM)


F[](or investors who believe markets)will appreciate in the near term, Bull
PLUS(SM) generally pay double or triple the price return of the underlier up to
a maximum payment at maturity. In moderately bullish markets, the leverage
feature can generate outperformance relative to a direct investment.
  For more cautious investors, the leverage factor means fewer dollars may be
allocated to an underlying strategy to drive comparable upside returns, subject
to the maximum payment at maturity[]--[]freeing up assets for other
investments. This approach of reducing the overall dollars invested in the
underlier may help reduce overall losses in the investor's portfolio if the
underlier depreciates at maturity.
  Similar to traditional investments, Bull PLUS(SM) do not provide any
protection against a market decline.



Sample Terms
--------------- ----------------
Maturity        13 Months
--------------- ----------------
Upside leverage 200%
--------------- ----------------
Maximum payment  116%
at maturity
--------------- ----------------
Downsiderisk    100%
--------------- ----------------
This example is for hypothetical
purposes only.


Enhanced upside exposure subject to a maximum payment at maturity, full
downside risk.







 
 
 

 
 
 

Bull PLUS(SM) Sample Returns at Maturity



Underlier Price Return                  Bull PLUS(SM) Return
        []20%             1x Downside         []20%
         0%                Exposure            0%
         +2%                                   +4%
         +4%             2x Leveraged          +8%
         +6%            Upside Exposure       +12%
         +8%                                  +16%
        +10%                                  +16%
                       Maximum payment
        +12%                                  +16%
                             is 16%
        +16%                                  +16%
        +17%           Maximum payment        +16%
        +20%                 is 16%           +16%


This example is for hypothetical purposes only and does not cover the complete
range of possible payouts at maturity.


  Investors can use Bull PLUS(SM) to complement existing long market exposure.
For example, an investor may choose to replace 20% of an allocation in a broad
market index with a PLUS(SM) based on the same index.


This strategy enables an investor to enhance overall portfolio performance in
moderately bullish markets while being exposed to similar downside market risk,
provided that the PLUS(SM) are held to maturity. Alternatively, an




If the underlier depreciates at maturity, the Bull PLUS(SM) will redeem for a
loss equivalent to having owned the underlier outright. This loss can be
significant.




If the underlier has appreciated at all at maturity, as long as the
appreciation is less than the maximum payment of 16%, the Bull PLUS(SM) will
outperform a direct investment in the underlier.




If the underlier appreciates by more than 16% at maturity, the Bull PLUS(SM)
will return 16% and underperform a direct investment in the underlier.


investor may achieve similar levels of upside exposure to the underlier
--[]subject to maximum payment[]--by making a smaller investment in a PLUS(SM)
and making an allocation to other investments.


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Buffered PLUS(SM)


I[](nvestors who are not comfortable) retaining full downside exposure may want
to consider Buffered PLUS.(SM)
  Buffered PLUS(SM) provide a limited buffer against a loss at maturity and
enhanced upside exposure, subject to a maximum return at maturity. In exchange
for this buffer against a modest decline at maturity, Buffered PLUS(SM) tend to
have lower maximum payments at maturity as compared to Bull PLUS(SM) with the
same maturity and the same underlier. how the buffer works. If the underlier
has declined at maturity, as long as it has not declined by more than the
buffer amount (usually 10% to 20% below the underlier's initial level), the
Buffered PLUS(SM) will redeem



Sample Terms
--------------- ---------
Maturity        24 Months
--------------- ---------
Upside leverage 200%
--------------- ---------
Maximum payment 118%
at maturity
--------------- ---------
Buffer amount   10%


This example is for hypothetical purposes only.


Enhanced upside exposure subject to a maximum payment at maturity, limited
protection against downside risk.




for par. However, if the underlier closes below the buffer amount, the Buffered
PLUS(SM) will return par minus any decline below the buffer amount. For
example, if the buffer amount is


set 10% below the underlier's initial level and at maturity the underlier has
declined by 25%, the Buffered PLUS(SM) will redeem for a 15% loss (or 85% of
the amount initially invested).


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Buffered PLUS(SM) Sample Returns at Maturity



Underlier Price Return                    Buffered PLUS (SM) Return
        []40%           Principal Below            []30%
        []20%           Buffer is at Risk          []10%
        []10%                                       0%
         []5%              Par is Paid              0%
         0%                                         0%
         +4%                                       +8%
                         2x Leveraged
         +6%                                       +12%
                        Upside Exposure
         +9%                                       +18%
        +10%                                       +18%
                       Maximum payment
        +12%                                       +18%
                             is 18%
        +14%                                       +18%
        +25%           Maximum payment             +18%
        +40%                 is 18%                +18%


This example is for hypothetical purposes only and does not cover the complete
range of possible payouts at maturity.


Buffered PLUS(SM) can be used by in-
vestors who are moderately bullish and
wish to complement a long position
with a more defensive strategy.




If the underlier depreciates by more than 10%, investors lose 1% for every 1%
depreciation below 10%. If the underlier declines by 25%, the investor loss is
15%; however, the Buffered PLUS(SM) performance is still 10% better than a
direct investment in the underlier.




If the underlier declines by 10% or less, the Buffered PLUS(SM) redeems for par
and outperforms a direct investment in the underlier.




If the underlier has appreciated at all at maturity, as long as the
appreciation is less than the maximum payment of 18%, the Buffered PLUS(SM)
will outperform a direct investment in the underlier.




If the underlier appreciates by more than 18% at maturity, the Buffered
PLUS(SM) will return 18% and underperform a direct investment in the
underlier.


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Bear PLUS(SM)


Bear PLUS(SM) are designed to generate positive returns in a declining market.
Bear PLUS(SM) typically pay a return equal to two or three times any market
decline subject to a maximum payment at maturity. If the underlier appreciates
at maturity, Bear PLUS(SM) will redeem for a loss.
  Traditional "short" strategies may be difficult for individuals to implement
and may expose investors to unlimited potential loss. Bear PLUS(SM) can be an
eff ective way for investors to execute a bear market view or hedge a
portfolio. Bear PLUS(SM) limit investor loss to a percentage of the amount
invested, 90%, for example, but never more than the original investment. Having
paid for the Bear PLUS(SM) at issuance, an investor in Bear PLUS(SM) is not
required to post any collateral that might be required to invest in a
traditional short strategy.

Sample Terms



Maturity          13 Months
----------------- ---------
Downside leverage 200%
----------------- ---------
Maximum payment   115%
at maturity
----------------- ---------
Maximum loss      90%
at maturity
-----------------


This example is for hypothetical purposes only.


Leveraged inverse exposure subject to a maximum payment at maturity, with
downside risk




Bear PLUS(SM)

Underlier


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Bear PLUS(SM) Sample Returns at Maturity



Underlier Price Return                   Bear PLUS(SM) Return
                         Maximum loss
        +90%                                   []90%
                             is 90%
        +40%                                   []40%
                         1x Upside loss
         0%                                      0%
         []2%                                   +4%
                          2x Leveraged
         []4%                                   +8%
                       Downside Exposure
         []5%                                  +10%
         []8%          Maximum payment          +15%
        []10%                is 15%             +15%
        []38%          Maximum payment          +15%
        []40%                is 15%             +15%

This example is for hypothetical purposes only and does not cover the complete
range of possible payouts at maturity.


If the underlier appreciates by more than 90%, the investor's maximum loss is
90%.




If the underlier appreciates, the investor loses 1% for every 1% of the
underlier's appreciation up to 90%.




If the underlier depreciates, the Bear PLUS(SM) will return two times the
decline, subject to the maximum payment of 15%.




If the underlier depreciates at maturity by more than 7.5%, the Bear PLUS(SM)
will return no more than 15%.




If the underlier depreciates at maturity by more than 15%, the Bear PLUS(SM)
will underperform a short position in the underlier.


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Who Should Consider Investing in PLUS(SM)?


While investors' risk tolerance and market views vary, PLUS(SM) may provide an
opportunity to customize the market risk and return profile of[]a traditional
investment portfolio.


A market leader in equity, currency, []xed income and commodity markets,
Morgan[]Stanley Wealth Management is well positioned to deliver innovative
solutions to help meet our clients' speci[]c investment needs. We continue to
extend our range of Structured Investments offerings beyond traditional asset
classes, and today our product platform includes Structured Investments that
cover many segments of the []nancial markets, giving you the opportunity to
diversify underlying


asset class exposure. However, all payments on the PLUS(SM) are subject to the
credit risk of the relevant issuer.
  Your Financial Advisor can help you determine how PLUS(SM) might work best in
your portfolio, based on your unique investment goals, time horizon and risk
tolerance.
  For more information on PLUS(SM) or other Morgan[]Stanley Structured
Investments offerings, please contact your Financial Advisor.


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Selected Risk Considerations
Generally, PLUS(SM) do not pay interest or guarantee return of principal
The terms of the PLUS(SM) differ from those of ordinary debt securities in that
the issuer does not guarantee to pay you the principal amount of the PLUS(SM)
at maturity and generally do not pay you interest on the PLUS.(SM) Instead, at
maturity you will receive for each PLUS(SM) that you hold an amount in cash
based on the final value of the underlying asset. If the final value of the
underlying asset is less than its initial value, in the case of bull market
PLUS,(SM) or is greater than its initial value, in the case of bear market
PLUS,(SM) you will lose some or all of your investment.
Your appreciation potential is limited
The appreciation potential of the PLUS(SM) is generally limited by the maximum
payment at maturity. Although the leverage factor provides increased exposure
to any increase, in the case of a bull market PLUS,(SM) or decrease, in the
case of a bear market PLUS,(SM) in the value of the underlying asset at
maturity, the payment at maturity will never exceed the maximum payment at
maturity, which will be a fixed percentage over the original public offering
price per PLUS.SM Further, except for certain Buffered PLUS,(SM) you will be
fully exposed to any decrease, in the case of a bull market PLUS,(SM) or
increase, in the case of a bear market PLUS,(SM) in the value of the underlying
asset at maturity. As a result, you may lose some or all of your investment in
the PLUS.SM
An investment in Structured Investments involves risks and the market price of
the PLUS(SM) may be influenced by many unpredictable factors.
These risks can include, but are not limited to:


[] Changes in the value of the underlying asset at any time [] The volatility
(frequency and magnitude of changes in value) of the underlying asset
[] The dividend yield on the underlier [] Geopolitical conditions and other
events


[] Changes in the interest and yield rates in the market [] Time remaining to
maturity
[] Any actual or anticipated changes in the issuer's credit ratings or credit
spreads


The PLUS(SM) will not be listed on any securities exchange and secondary
trading may be limited
The PLUS(SM) will not be listed on any securities exchange and there may be
little or no secondary market for the PLUS.(SM) The issuer of the PLUS(SM) may,
but is not obligated to, make a market in the PLUS.SM Even if there is a
secondary market, it may not provide enough liquidity to allow you to trade or
sell the PLUSSM easily. Because we do not expect that other broker-dealers will
participate significantly in the secondary market for the PLUS,(SM) the price
at which you may be able to trade your PLUS(SM) is likely to depend on the
price, if any, at which the issuer is willing to transact. If the issuer does
not make a market in the PLUS,SM it is likely that there will not be a
secondary market for the PLUS.(SM) Accordingly, you should be willing to hold
your PLUS(SM) to maturity.
The PLUS(SM) are subject to the credit risk of the issuer, and any actual or
anticipated changes to its credit ratings or credit spreads may adversely
affect the market value of the PLUS.(SM)
You are dependent on the issuer's ability to pay all amounts due on the
PLUS(SM) at maturity, and, therefore, you are subject to the credit risk of the
issuer. If the issuer defaults on its obligations under the PLUS,(SM) your
investment would be at risk and you could lose some or all of your investment.
As a result, the market value of the PLUS(SM) prior to maturity will be
affected by changes in the market's view of the issuer's creditworthiness. Any
actual or anticipated decline in the issuer's credit ratings or increase in the
credit spreads charged by the market for taking the issuer's credit risk is
likely to adversely affect the market value of the PLUS.SM
The inclusion of commissions and projected profit from hedging in the original
issue price is likely to adversely affect secondary market prices
Assuming no change in market conditions or any other relevant factors, the
price, if any, at which the issuer is willing to purchase the PLUS(SM) at any
time in secondary market transactions will likely be significantly lower than
the original issue price, since secondary market prices are likely to exclude
commissions paid with respect to the PLUS(SM) and the cost of hedging the
issuer's obligations under the PLUS(SM) that are included in the original issue
price. The cost of hedging includes the projected profit that the issuer may
realize in consideration for assuming the risks inherent in managing the
hedging transactions. These secondary market prices are also likely to be
reduced by the costs of unwinding the related hedging transactions. The issuer
may realize a profit from the expected hedging activity even if investors do
not receive a favorable investment return under the terms of the PLUS(SM) or in
any secondary market transaction. In addition, any secondary market prices may
differ from values determined by pricing models used by the issuer, as a result
of dealer discounts, markups or other transaction costs.
Investing in the PLUS(SM) is not equivalent to investing in the underlying
asset
Investing in the PLUS(SM) is not equivalent to investing in the underlying
asset. As an investor in the PLUS,(SM) you will not have voting rights or
rights to receive dividends or other distributions or any other rights with
respect to the underlying asset.
Important Information
This material was prepared by sales, trading or other non-research personnel of
Morgan[]Stanley Smith[]Barney LLC (together with its affiliates hereinafter,
"Morgan[]Stanley Wealth Management," or "the firm"). Morgan Stanley Wealth
Management was formed pursuant to a Joint Venture between Citigroup Inc. and
Morgan Stanley and Co. LLC ("Morgan Stanley and Co."). This material was not
produced by a research analyst of Morgan[]Stanley and Co., Citigroup Global
Markets Inc., ("Citigroup") or Morgan Stanley Wealth Management, although it
may refer to a Morgan Stanley and Co., Citigroup, or Morgan Stanley Wealth
Management research analyst or report. Unless otherwise indicated, these views
(if any) are the author's and may differ from those of the aforementioned
research departments or others in the firms.
An investment in Structured Investments may not be suitable for all investors.
These investments involve substantial risks. The appropriateness of a
particular investment or strategy will depend on an investor's individual
circumstances and objectives. This material does not provide individually
tailored investment advice nor does it offer tax, regulatory, accounting or
legal advice.
Any issuer using this material has filed a registration statement (including a
prospectus), and will file a pricing supplement, with the SEC for any offering
to which this communication relates. Before you invest in any offering, you
should read the prospectus in that registration statement, the applicable
pricing supplement and other documents such issuer has filed with the SEC for
more complete information about that issuer and that offering. You may get
these documents free of charge by visiting EDGAR on the SEC Web site at
www.sec.gov. Alternatively, Morgan[]Stanley, any underwriter or any dealer
participating in any offering will arrange to send you the prospectus if you
request it by calling toll-free 1-800-584-6837.
This material was not intended or written to be used, and it cannot be used by
any taxpayer, for the purpose of avoiding penalties that may be imposed on the
taxpayer under US federal tax laws. Prior to entering into any proposed
transaction, recipients should determine, in consultation with their own
investment, legal, tax, regulatory and accounting advisors, the economic risks
and merits, as well as the legal, tax, regulatory and accounting
characteristics and consequences, of the transaction. "PLUS(SM) " is a service
mark of Morgan[]Stanley.
"Standard and Poor's[R]," "S and P R]," "S and P 500[R]," "Standard and Poor's 500" and
"500" are trademarks of Standard and Poor's Financial Services LLC and have been
licensed for use.
"Dow Jones Industrial AverageSM," "Dow JonesSM," and "DJIASM" are service marks
of Dow Jones Trademark Holdings LLC and have been licensed for use. "MSCI EAFE
Index[R]" is a trademark of Morgan[]Stanley Wealth Management Capital
International Inc. and has been licensed for use.
The "NASDAQ[R]," "NASDAQ-100[R]," "Nasdaq Global MarketSM," and "NASDAQ-100
Index[R]" are trademarks or service marks of The Nasdaq Stock Market, Inc. and
have been licensed for use.


This material is not for distribution outside the United States of America.
Investments and services are offered through Morgan[]Stanley Smith[]Barney LLC. Member SIPC.
[C] 2012 Morgan[]Stanley Smith[]Barney LLC
www. morganstanley.com/wealth morgan[]stanley | 2012 11





 
 
 

 
 
 

leveraged performance: plus(sm)


[C] 2012 Morgan[]Stanley Smith[]Barney LLC. Member SIPC. CRC478847 7245470 10/12