FWP 1 dp20171_fwp.htm FORM FWP
 
 
 
Free Writing Prospectus
Dated December 1, 2010
Registration Statement No. 333-156423
Filed Pursuant to Rule 433
 
   

                                                                  Morgan Stanley

US Target Equity (Total Return)                                 [GRAPHIC OMITTED]
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Morgan Stanley Target Equity Index
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The US Target Equity (TR) Index seeks to identify undervalued stocks with strong
potential. It selects stocks using a quantitative, rules-based screening process
developed by Morgan Stanley. The selection methodology uses some of the metrics
used by private equity investors and corporate buyers. The Index aims to
identify companies with favorable cash flow, strong balance sheets and assets
undervalued by the market. The index is independently calculated and maintained
by Standard and Poor's (SandP) on a stock price and dividend income total return
basis and is rebalanced quarterly.

SandP began calculating the US Target Equity (TR) on July 1, 2007. Historical
index performance prior to July 2007 is simulated based on historical data.
Simulated historical Index performance is hypothetical and presented for
illustrative purposes. Past performance (actual or simulated) is not indicative
of future results.

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Absolute returns
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Source: Morgan Stanley; Total Return = (TR)

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Annual returns
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                            01*       02       03       04       05       06        07       08        09    10**
Annual return
US Target Equity (TR)     17.7%    -1.1%    40.6%     26.6%   12.3%    19.2%     -0.2%   -33.8%    47.0%    12.8%
SandP 500 (TR)             4.8%   -22.5%    28.0%     10.2%    4.3%    15.1%      4.9%   -37.4%    25.6%     7.3%
Annual excess return vs benchmark
US Target Equity (TR)      12.9%    21.4%    12.6%     16.4%    8.0%     4.1%     -5.1%     3.6%    21.5%     5.5%
Volatility 1
US Target Equity (TR)      20.9%    26.8%    16.6%     10.4%   10.9%    10.1%     17.3%    44.8%    38.2%    18.5%
SandP 500 (TR)             19.7%    25.5%    16.7%     10.9%   10.1%     9.9%     15.7%    40.3%    26.8%    18.4%

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Source: Morgan Stanley; * Index starts April 4, 2001, ** data until November 30, 2010

Returns prior to the Index launch, from April 4, 2001 through June 30, 2007, are
simulated based on historical data.

Returns from July 1, 2007 through November 30, 2010 reflect actual results.

1 Standard deviation of daily returns, annualized

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Index facts
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Index Sponsor        Morgan Stanley      Index Inception Date       July 1, 2007
Calculation Agent             SandP      Rebalancing frequency         Quarterly
Currency                        USD      Number of constitutents              50
Index type             Total return      Weighting                         Equal

        Please refer to important information at the end of this material

 
 
 

 
 
 

                                                                  Morgan Stanley

US Target Equity (Total Return)                                 [GRAPHIC OMITTED]
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Volatility - rolling 12 month                Sector allocations (at date of last
                                                US Target Equity (TR)
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Source: Morgan Stanley; * October 05, 2010

Returns prior to the Index launch, from April 4, 2001 through June 30, 2007, are
simulated based on historical  data.  Returns from July 1, 2007 through November
30, 2010 reflect actual results.

There  is no  guarantee  that the  Target  Equity  Indices  will  have  positive
performance or will outperform benchmark indices.

No one can guarantee short-term or long-term outperformance. The stock selection
process for the Target Equity Indices could select stocks that  underperform the
benchmark index, possibly significantly.


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Important information
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Morgan Stanley has filed a registration statement (including a prospectus), and
will file a pricing supplement, with the SEC for any offering to which this
communication relates. Before you invest in any offering, you should read the
prospectus in that registration statement, the applicable pricing supplement
and other documents Morgan Stanley has filed with the SEC for more complete
information about Morgan Stanley and that offering. You may get these documents
for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively,
Morgan Stanley, any underwriter or any dealer participating in any offering
will arrange to send you the prospectus if you request it by calling toll free
1-800-584-6837.

This material was prepared by sales, trading or other non-research personnel of
Morgan Stanley and Co. Incorporated (together with its affiliates, hereinafter
"Morgan Stanley"). This material was not produced by a Morgan Stanley research
analyst. Unless otherwise indicated, these views may differ from those of the
Morgan Stanley fixed income or equity research department or others in the
firm.

The Target Equity principles and methodology described herein may not work in
every circumstance or with respect to the financial information of every
company. The measures and factors considered in the Target Equity analysis are
not necessarily correlated with financial or market performance of the
constituent companies and may fail to highlight negative information or data
that could adversely affect the Target Equity Index performance or an
investment related to Target Equity. In addition, the Target Equity principles
are subject to change and may not always achieve their intended results.

Performance data for the index prior to the Index Inception Date has been
calculated retrospectively, based on simulated historical performance.
Retrospective index calculation based on simulated performance is purely
hypothetical and may not be an accurate or meaningful comparison. Past
performance (actual or simulated) is not necessarily indicative of future
results. No representation or warranty is made that any returns indicated will
be achieved.

Investments and services are offered through Morgan Stanley and Co. Incorporated,
member SIPC.

Copyright (C) by Morgan Stanley 2010, all rights reserved.