FWP 1 dp11991_fwp.htm
 
ST R U C T U R E D  I N V E S T M E N T S
G L O B A L  W E A L T H  M A N A G E M E N T  G R O U P  –  C A P I T A L  M A R K E  T S
 
Client Strategy Guide: December 2008 Offerings
Free Writing Prospectus
Dated December 3, 2008
Registration Statement No. 333-131266
Filed Pursuant to Rule 433
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 2
 
Table of Contents
 
 
Important Information Regarding Offering Documents
page 3
   
   
Selected Features & Risk Disclosures
page 4
   
   
Structured Investments at Morgan Stanley
page 5
 
Protect Principal Investments
Protected Absolute Return Barrier Notes on the S&P 500® Index (SPX) by Morgan Stanley
page 6
Capital Protected Barrier Units on the Dow Jones Industrial AverageSM (INDU) by Morgan Stanley 
page 7
Protected Absolute Return Barrier Notes on Eurozone Euro vs. U.S. Dollar by Morgan Stanley
page 9
 
Enhance Yield Investments*
32-36% RevConsSM on Corning, Inc. (GLW) by Eksportfinans ASA 
page 10
12-16% RevConsSM on Exxon Mobil Corp (XOM) by Eksportfinans ASA 
page 10
19% SPARQS® on Coach, Inc. (COH) by Morgan Stanley 
page 11
 
 
Leverage Performance Investments*
 
Bull Market PLUSSM on the S&P 500® Index (SPX) by JPMorgan Chase & Co.
Buffered PLUSSM on the S&P 500® Index (SPX) by Morgan Stanley
Bear Market PLUSSM on iShares® MSCI EAFE Index Fund (EFA) by Morgan Stanley
page 12
page 13
page 14
 
 
Selected Risks & Considerations 
page 15
 
 
*Note: Enhance Yield Investments, Leverage Performance Investments and Access Investments do not provide principal protection.
 
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 3
 
Important Information Regarding Offering Documents
 
The products set forth in the following pages are intended as a general indication only of the Structured Investments offerings available through Morgan Stanley through the date when the ticketing closes for each offering. Morgan Stanley or the issuer reserves the right to terminate any offering prior to its trade date or to close ticketing early on any offering.
 
Additional Information for SEC Registered (Public) Offerings
 
Each issuer has separately filed a registration statement (including a prospectus) with the Securities & Exchange Commission (or SEC), for the offerings by that issuer to which this Strategy Guide relates. Before you invest in any of the offerings identified in this Strategy Guide, you should read the prospectus and the applicable registration statement, the applicable pricing supplement, prospectus supplements and any other documents relating to the offering that the issuer has filed with the SEC for more complete information about the issuer and the offering. You may get these documents without cost by visiting EDGAR on the SEC web site at www.sec.gov.
 
·    For Registered Offerings Issued by Morgan Stanley:
Morgan Stanley’s CIK on the SEC web site is 0000895421
·    For Registered Offerings Issued by JPMorgan Chase & Co.:
JPMorgan Chase & Co.s CIK on the SEC web site is 000019617
·    For Registered Offerings Issued by Eksportfinans ASA:
Eksportfinans ASA’s CIK on the SEC web site is 0000700978
 
Alternatively, Morgan Stanley will arrange to send you the prospectus and any other documents related to the offering electronically or hard copy if you so request by calling the toll-free number 1-866-718-1649 or emailing prospectus@morganstanley.com or by calling your Morgan Stanley Financial Advisor.
 

The securities described herein (other than the certificates of deposit) are not bank deposits and are not insured by the Federal Deposit Insurance Corporation or any other governmental agency, nor are they obligations of, or guaranteed by, a bank.

The securities described herein are not guaranteed under the Federal Deposit Insurance Corporation’s Temporary Liquidity Guarantee Program.
 
Additional Information for Certificates of Deposit (CDs)
 
CDs are not SEC registered offerings. For indicative terms and conditions on any Certificate of Deposit, please contact your Morgan Stanley Financial Advisor or call the toll-free number 1-866-718-1649.
 
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 4
 
Selected Features and Risk Disclosures
 
Features
 
Structured Investments offer investors choices in terms of underlying asset, market view, time horizon, potential returns and risk tolerance.
Such features may include:
 
>
Varying levels of exposure to potential capital appreciation or depreciation
 
>
Returns based on a defined formula
 
>
Variety of underlying assets, including equities, commodities, currencies and interest rates or other
 
>
Minimum investment of $1,000; unless otherwise noted
 
Key Risks
 
An investment in Structured Investments involves a variety of risks.  The following are some of the significant risks related to Structured Investments. Please refer to the “Risks & Considerations” section at the end of this brochure, for a fuller description of these risk factors.
 
The market price of Structured Investments may be influenced by a variety of unpredictable factors.  Several factors may influence the value of a particular Structured Investment in the secondary market, including, but not limited to, the value and volatility of the underlying instrument, interest rates, credit spreads charged by the market for taking the issuer’s credit risk, dividend rates on any equity underlying asset, and time remaining to maturity.  In addition, we expect that the secondary market price of a Structured Investment will be adversely affected by the fact that the issue price of the securities includes the agent’s commissions and expected profit.
 
Issuer Credit Risk.  All payments on Structured Investments are dependent on the issuer’s ability to pay all amounts due on these securities and therefore investors are subject to the credit risk of the applicable issuer. The securities described herein are not guaranteed under the Federal Deposit Insurance Corporation’s Temporary Liquidity Guarantee Program.
 
Secondary Trading May Be Limited. There may be little or no secondary market for a particular Structured Investment. If the applicable pricing supplement so specifies, we may apply to list a Structured Investment on a securities exchange, but it is not possible to predict whether any Structured Investment will meet the listing requirements of that particular exchange, or if listed, whether any secondary market will exist.
 
Appreciation Potential or Participation in the Underlying asset may be Limited.  The terms of a Structured Investment may limit the maximum payment at maturity or the extent to which the return reflects the performance of the underlying asset.
 
Potential loss of principal.  The terms of a Structured Investment may not provide for the return of principal and an investment may result in a loss of some or all of your investment. Even where principal protection is provided for by the terms of the Structured Investment, it is still subject to the credit risk of the issuer or the issuer’s ability to repay its obligations. In addition, you may receive less, and possibly significantly less, than the stated principal amount if you sell your investment prior to maturity.
 
Principal Protected Structured Investments typically do not make periodic interest payments and may not pay more than the principal amount at maturity. Unlike ordinary debt securities, Principal Protected Structured Investments do not pay interest. Instead, at maturity, the investor receives the principal amount plus a supplemental redemption amount based upon the performance of the underlying asset, in each case, subject to the credit risk of the issuer.
 
You may receive only your original investment at maturity. Because the supplemental redemption amount due at maturity on many Structured Investments may equal zero, the return on your investment (i.e., the effective yield to maturity) may be less than the amount that would be paid on an ordinary debt security. The return of only the principal amount at maturity may not compensate you for the effects of inflation or other factors relating to the value of money over time.
 
Potential Conflicts.  The issuer of a Structured Investment and its affiliates may play a variety of roles in connection with the Structured Investment, including acting as calculation agent and hedging the issuer’s obligations under the Structured Investment. In performing these duties, the economic interests of the calculation agent and other affiliates of the issuer may be adverse to your interest as an investor in the Structured Investment.
 
The aforementioned risks are not intended to be an exhaustive list of the risks associated with a particular Structured Investment offering. Before you invest in any Structured Investment you should thoroughly review the particular investment’s prospectus and related offering materials for a comprehensive description of the risks and considerations associated with the offering.
 
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 5
 
Structured Investments Spectrum at Morgan Stanley
 
Morgan Stanley Structured Investments can be divided into four broad categories, each aimed at offering structural characteristics designed to help investors pursue specific financial objectives – Protect Principal, Enhance Yield, Leverage Performance and Access.
 
 
Protect Principal Investments combine the return of principal at maturity, subject to the credit risk of the issuer, with the potential for capital appreciation based on the performance of an underlying asset.
 
May be appropriate for investors who do not require periodic interest payments, are concerned about principal at risk, and who are willing to forgo some upside return in exchange for the issuer’s obligation to repay principal at maturity.
       
Enhance Yield Investments seek to potentially generate current income greater than that of a direct investment in an underlying asset with the investor accepting full exposure to the downside with limited or no opportunity for capital appreciation.
 
May be appropriate for investors who are willing to forgo some or all of the appreciation in the underlying asset and assume full downside exposure to the underlying asset in exchange for enhanced yield in the form of above market interest payments.
       
Leverage Performance Investments allow investors the possibility of capturing enhanced returns relative to an underlying asset’s actual performance within a given range of performance in exchange for giving up returns above the specified cap, in addition to accepting full downside exposure to the underlying asset.
 
May be appropriate for investors who expect only modest changes in the value of the underlying asset and who are willing to give up appreciation on the underlying asset that is beyond the performance range, and bear the same or similar downside risk associated with owning the underlying asset.
       
Access Investments provide exposure to a market sector, asset class, theme or investment strategy that may not be easily accessible to an individual investor by means of traditional investments.
 
 
May be appropriate for investors interested in diversification and exposure to difficult to access asset classes, market sectors or investment strategies.
 
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 6
 
Protect Principal Investments
Offering
 ¡ Protected Absolute Return Barrier Notes on the S&P 500® Index
 
Strategy Overview
ü A market neutral strategy providing positive returns within a predetermined band with full principal protection at maturity, subject to the issuer’s credit risk, that may be appropriate for investors who are uncertain which way the market will trade, but hold the view it will trade within a specified range.
 
Risk Considerations
ü Principal protection is available only at maturity and is subject to the issuer’s credit risk
ü Will yield no positive return if at anytime, on any day, the underlying asset trades outside a predetermined band
ü Does not provide for current income; no interest payments
 
In addition to the return of principal at maturity regardless of the index performance, the Protected Absolute Return Barrier Note is a market-neutral strategy that can be used to generate a positive return if the market appreciates or depreciates as long as it does not at any time on any day during the 18 month term of the Note trade above or below the defined Barrier Level. Investors who are uncertain about the direction of the S&P 500 Index (SPX), but expect that it will stay within a predetermined trading range during the next 18 months may be interested in this investment. The notes are senior unsecured obligations of Morgan Stanley, and all payments on the notes, including the repayment of principal, are subject to the credit risk of Morgan Stanley.
 
Issuer
Morgan Stanley
Underlying
S&P 500®Index (SPX)
Maturity Date
June 20, 2010 (18 Months)
Principal Protection
100% at maturity, subject to issuer’s credit risk
Participation Rate
100% of the absolute value of any appreciation or depreciation of the underlying, as long as the index never trades above or below the Barrier Level
Barrier Level
+/-[29-33]% from the Initial Index Level, to be determined on pricing date.
Payment at Maturity
$10 plus Supplemental Redemption Amount (if any)
Maximum Payment at Maturity
$12.90 to $13.30 (129-133% of the stated principal amount), to be determined on pricing date
Supplemental Redemption Amount
If at all times during the observation period the index trades within the barrier levels;
$10 times the absolute value of the index return; or
If at any time on any day during the observation period the index trades outside the barrier levels;  $0
Coupon
None
Issue Price
$10 per Note
Expected Pricing Date1
This offering is expected to close for ticketing on Tuesday - December 23, 2008
 
 
1
Expected Pricing Dates are subject to change. Due to market conditions, Morgan Stanley may close the deal prior to the Expected Pricing Date. Terms in brackets are indicative only and are subject to change. Terms will be fixed on the pricing date for the investment.
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 7
 
Protect Principal Investments
Offering
 ¡ Capital Protected Barrier Units on the Dow Jones Industrial AverageSM
 
Strategy Overview
ü Full principal protection at maturity, subject to the issuer’s credit risk; investors may receive an additional payment based on the performance of the underlying index.
ü Investors have the opportunity to participate in 100% of the appreciation of the index, if any. If at any time on any day during the observation period the index has increased above the barrier level the investor will receive a fixed amount of [15-20]%, as determined on the day of pricing.
ü May be appropriate for investors who have a bullish outlook on the underlying index over the investment term, but are concerned about potential loss of principal
 
Risk Considerations
ü Principal protection is available only at maturity for non -separated units and is subject to issuer’s credit risk
ü Will yield no positive return if the underlying index does not perform in a specified manner
ü Does not provide for current income; no interest payments
ü Appreciation potential is limited
 
Each Capital Protected Unit consists of a zero-coupon note issued by Morgan Stanley and a cash-settled call warrant issued by Morgan Stanley linked to the performance of the Dow Jones Industrial Average. If the units are held to maturity and not separated into their component parts, the call warrant will pay 100% of the appreciation of the index, if any, subject to the barrier feature described in the following sentence, and the note will pay the face amount of $10. If, however, at any time on any day during the observation period the index has increased above the barrier level of 150% of its initial value, the call warrant will, instead, pay a fixed amount of $1.50 to $2.00 (the “barrier cash settlement amount”, with the actual barrier cash settlement amount to be determined on the pricing date). The securities are senior unsecured obligations of Morgan Stanley and all payments on the securities are subject to the credit risk of Morgan Stanley.
 
Issuer
Morgan Stanley
Underlying
Dow Jones Industrial AverageSM (INDU)
Maturity Date
December 30, 2011 (3 Years)
Principal Protection
100% at maturity, subject to issuer’s credit risk
Participation Rate
100%, up to 150% of the initial index level
Barrier Level
150% of the initial index value
Barrier Cash Settlement Amount
If at any time on any day during the observation period the index has increased above the Barrier Level of 150% of its initial value, the investor will receive a fixed amount of [15-20]%, to be determined on the pricing date.
Payment at Maturity
The payment at maturity per unit will equal:
·
The $10 face amount of the note component plus
·
The cash settlement amount, which may be zero, on the call warrant component
If the units are held to maturity, in no event will the payment at maturity on the units be less than the $10 face amount of the note component.
  Cash Settlement
The cash settlement amount on the call warrants will be:
·
If at all times during the observation period the index is at or below the barrier level, $10 times the index performance times the participation rate.
· If at any time on any day during the observation period the index has increased above the barrier level, the barrier cash settlement amount of $1.50 - $2.00, to be determined on the pricing date
·
If at maturity the index is lower than the initial level and has not gone above the barrier, you will receive zero.
In no event will the cash settlement amount be less than $0.
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 8
 
Index Performance
(final index value – initial index value) / initial index value
Observation Period
The period of regular trading hours on each index business day on which there is no market disruption event with respect to the index, beginning on and including the index business day immediately following the pricing date and ending on and including the date on which the final index value is determined
Initial Index Value
The official closing value of the index on the pricing date
Final Index Value
The final index value will equal: (i) If the call warrant component is automatically exercised on December 28, 2011, which we refer to as the automatic exercise date, the closing value of the index on the automatic exercise date; or (ii) If the units have been previously separated and the call warrant component is exercised before the automatic exercise date, the index closing value on the exercise date, subject, in each case, to postponement for non-index business days and market disruption events.
Separation Right
Beginning on the 90th day after the original issue date, you will have the right to separate your units into their component parts, subject to the requirement that you have an account approved for naked options trading.  Upon such separation, you may trade each component part separately.  You should consult with your financial advisor to determine whether your brokerage account would meet the appropriate options trading requirements.
Exercise Date
(i) if a call warrant has not been previously exercised, the automatic exercise date; or (ii)  if a unit has previously been separated, the trading day on which notice of exercise is received;  in each case subject to adjustment for market disruption events and non-index business days.
Coupon
None
Issue Price
$10 per Unit
Expected Pricing Date1
This offering is expected to close for ticketing on Tuesday – December 23, 2008
 
 
1
Expected Pricing Dates are subject to change. Due to market conditions, Morgan Stanley may close the deal prior to the Expected Pricing Date. Terms in brackets are indicative only and are subject to change. Terms will be fixed on the pricing date for the investment.
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 9
 
Protect Principal Investments
Offering
 ¡ Protected Absolute Return Barrier Note on the Eurozone Euro/U.S. Dollar Exchange Rate
 
Strategy 
Overview
ü A market neutral strategy providing positive returns within a predetermined band with full principal protection at maturity that may be appropriate for investors who are uncertain which way the market will trade, but hold the view it will trade within a specified range.
 
Risk Considerations
ü Principal protection is available only at maturity and is subject to issuer credit risk
ü Will yield no positive return if the exchange rates move outside the exchange rate range at any time on any day during the investment term
ü Currency-linked Notes are subject to currency exchange risk
ü Does not provide for current income; no interest payments
 
Protected Absolute Return Barrier Notes provide principal protection as well as the potential for a positive return based on the absolute value of the percentage change in the Eurozone euro/U.S. dollar exchange rate, which we refer to as the exchange rate, but only if the exchange rate remains within a specified range at all times during the term of the notes. The notes are senior unsecured obligations of Morgan Stanley, and all payments on the notes, including the repayment of principal, are subject to the credit risk of Morgan Stanley.
 
Issuer
Morgan Stanley
Underlying
Eurozone Euro / U.S. Dollar Exchange Rate
Maturity Date
December 31, 2010 (2 Years)
Principal Protection
100% at maturity, subject to issuer’s credit risk
Participation Rate
150%
Payment at Maturity
$1,000 + Supplemental Redemption Amount  (if any)
Supplemental Redemption Amount
·      If at all times during the observation period the euro/dollar exchange rate is within the exchange rate range:
 
$1,000 times the absolute exchange rate return times the participation rate
 
·      If at any time on any day during the observation period the euro/dollar exchange rate is outside the exchange rate range:
 
$0
 
For the purposes of determining whether or not the euro/dollar exchange rate has remained within the exchange rate range at all times during the observation period, the euro/dollar exchange rate will be determined by reference to the rates displayed on Bloomberg Page “EUR CRNCY GIP”, which displays the high and low euro/dollar exchange rates for each day.
Exchange Rate Range
[124-126]% of the stated principal amount, to be determined on pricing date
Maximum Payment at Maturity
$1,360 to $1,390 per note (136% to 139% of the stated principal amount)
Coupon
None
Issue Price
$1,000 per Note
Expected Pricing Date1
This offering is expected to close for ticketing on Tuesday - December 23, 2008
 
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 10
 
Enhance Yield Investments
Offerings
 ¡ RevConsSM on Corning, Inc. (GLW) and Exxon Mobil Corp (XOM)
 
Strategy 
Overview
ü Relatively short-term yield enhancement strategies that offer above market, fixed monthly coupons in exchange for no appreciation potential on the underlying stock and full downside exposure to the underlying stock
ü RevCons offer limited protection against a decline in the price of the underlying asset at maturity, but only if the underlying asset does not close at or below a predetermined trigger level on any trading day during the investment term
ü Monthly coupon is paid regardless of the underlying’s performance
 
Risk Considerations
ü No principal protection
ü Full downside exposure to the underlying stock if the underlying stock closes at or below the trigger level on any day during the investment term
ü No participation in any appreciation of the underlying stock
ü If the underlying stock closes at or below the specified trigger level on any day during the investment term and is below the trigger level at maturity, the RevCons will redeem for shares of the underlying stock or the equivalent cash value, which will be less than the initial investment
 
RevCons are relatively short-term yield enhancement strategies that offer an above market coupon compared to the expected dividend yield on the underlying stock at the time of pricing in exchange for no appreciation potential on the underlying stock and the risk that the RevCons will redeem for shares, or an equivalent cash amount, that is less than the issue price, if the closing price of the underlying stock on the Determination Date is less than the initial price and the underlying stock has closed at or below the Trigger Level on any trading day up to and including the Determination Date. If the underlying stock never trades at or below the Trigger Level, the RevCons will redeem for the issue price at maturity. The value of any underlying stock, or the equivalent cash amount, delivered at maturity will be less than the issue price of the RevCons and may be zero. RevCons are not principal protected. These RevCons are senior unsecured obligations of Eksportfinans ASA, and all payments on the RevCons are subject to the credit risk of Eksportfinans ASA.
 
Issuer
Eksportfinans ASA
Eksportfinans ASA
Underlying
Corning, Inc. (GLW)
Exxon Mobil Corp (XOM)
Maturity
June 29, 2009  (6 Months)
June 29, 2009  (6 Months)
Determination Date
June 24, 2009
June 24, 2009
Monthly Coupon
[32-36]% per annum, payable monthly beginning January 28, 2009
[12-16]% per annum, payable monthly beginning January 28, 2009
Trigger Level
70% of the initial share price
70% of the initial share price
Issuer Price
$1,000 per RevCons
$1,000 per RevCons
Listing
No Listing
No Listing
Expected Pricing Date1
These offerings are expected to close for ticketing on Tuesday - December 23, 2008
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 11
 
Enhance Yield Investments
Offering
 ¡ 19% SPARQS® on Coach, Inc. (COH)
 
Strategy
 Overview
ü Provide enhanced current income in exchange for forgoing appreciation beyond the yield to call level and accepting exposure to depreciation of the asset at maturity
ü Quarterly coupon is paid regardless of the underlying’s performance
ü May be appropriate for investors who seek current income and are willing to take on the downside risk of the underlying stock
 
Risk Considerations
ü No principal protection
ü Full downside exposure to the underlying stock
ü Appreciation potential is limited by the Issuer’s Call Right
 
SPARQS pay an above market, fixed-rate quarterly coupon compared to the expected dividend yield of the underlying stock at the time of pricing in exchange for a limit on the opportunity for appreciation. Regardless of the stated maturity, the SPARQS are callable by the issuer beginning six months prior to maturity. If called, the SPARQS will return the yield to call, which is determined inclusive of any coupons previously paid and accrued to the call date. If not called, the SPARQS will return at maturity a fixed number of shares of the underlying stock per SPARQS or, at the issuer’s option, the cash value of such shares. The value of any underlying stock or the cash value of such stock delivered at maturity may be less than the stated principal amount of the SPARQS and may be zero. SPARQS are not principal protected. These SPARQS are senior unsecured obligations of Morgan Stanley, and all payments on the SPARQS are subject to the credit risk of Morgan Stanley.
 
Issuer
Morgan Stanley
Underlying
Coach, Inc. (COH)
Maturity
January 20, 2010 (13 Months)
Annual Coupon
19% p.a. payable quarterly beginning April 20, 2009
Yield To Call
32-36% per annum of Par, to be determined on pricing date
First Call Date
July 20, 2009
Issue Price
Closing Price of 1 Share of COH Common Stock on the Pricing Date (Par)
Listing Symbol
Application will be made to list the SPARQS on the NYSE Arca Inc. under ticker symbol “CEZ”, subject to meeting the listing requirements.
Expected Pricing Date1
This offering is expected to close for ticketing on Tuesday - December 23, 2008
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
 
Client Strategy Guide: December 2008 Offerings
Page 12
 
Leverage Performance Investments
Offering
 ¡ Bull Market PLUSSM on the S&P 500® Index
 
Strategy 
Overview
ü Leveraged upside exposure within a range of price performance and the same downside risk as a direct investment with 1-for-1 downside exposure
ü May be appropriate for investors anticipating moderate appreciation on the S&P 500 Index and seeking enhanced returns within a range of index performance, in exchange for a cap on the maximum payment at maturity
 
Risk Considerations
ü No principal protection
ü Full downside exposure to the S&P 500 Index
ü Appreciation potential is limited by the maximum payment at maturity
ü Does not provide for current income; no interest payments
 
This PLUS offers investors an opportunity to capture enhanced returns, based on three times leverage, relative to a direct investment in the S&P 500 Index within a certain range of price performance. In exchange for this enhanced performance in that range, investors forgo performance above a specified maximum return. At maturity, investors will receive an amount in cash that may be more or less than the principal amount based upon the closing value of the asset at maturity. The PLUS are senior unsecured obligations of JPMorgan Chase & Co., and all payments on the PLUS are subject to the credit risk of JPMorgan Chase & Co.
 
Issuer
JPMorgan Chase & Co.
Underlying
S&P 500 Index (SPX)
Maturity Date
January 19, 2010 (12 Months)
Leverage Factor
300%
Leverage Upside Payment
$10 x Leverage Factor x Index Percent Increase
Index Percent Increase
(Final Index Value - Initial Index Value) / Initial Index Value
Maximum Payment at Maturity
$12.50 - $13.00 (125-130% of the stated principal amount) per PLUS to be determined on pricing date
Payment at Maturity
If the final index level is greater than the initial index level;  $10 + Leveraged Upside Payment

In no event will the payment at maturity exceed the maximum payment at maturity

If the final index level is less than or equal to the initial share price; $10 x  Index Performance Factor
 
This amount will be less than or equal to the stated principal amount of $10
Index Performance Factor
Final Index Level / Initial Index Level
Issue Price
$10 per PLUS
Expected Pricing Date1
This offering is expected to close for ticketing on Tuesday - December 23, 2008
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
 
 
Client Strategy Guide: December 2008 Offerings
Page 13
 
Leverage Performance Investments
Offering
 ¡ Buffered PLUSSM on the S&P 500® Index
 
Strategy 
Overview
ü Leveraged exposure to an underlying asset up to a cap, with full downside exposure only if losses exceed the buffer amount at maturity.
ü May be appropriate for investors who anticipate moderate price appreciation and are willing to exchange some upside exposure compared to a Bull PLUS, either in the form of less leverage or a lower cap, for limited protection against depreciation of the underlying asset at maturity.
 
Risk Considerations
ü No principal protection
ü Full downside exposure to the underlying index beyond the buffer amount
ü Appreciation potential is limited by the maximum payment at maturity
ü Does not provide for current income; no interest payments
 
Buffered PLUS offer leveraged exposure to a wide variety of assets and asset classes, including equities, commodities and currencies while providing limited protection against negative performance by the asset. Once the asset has decreased below a specified buffer level, the investor is exposed to the negative price performance, subject to a minimum payment at maturity. At maturity, if the asset has appreciated, investors will receive the stated principal amount of their investment plus leveraged upside performance of the underlying asset, subject to the maximum payment at maturity. At maturity, if the asset has depreciated, (i) if the closing value of the asset has not declined below the specified buffer level, the Buffered PLUS will redeem for par or (ii) if the closing value of the asset is below the buffer level, the investor will lose 1% for every 1% decline below the specified buffer level, subject to a minimum payment at maturity. The Buffered PLUS are senior unsecured obligations of Morgan Stanley, and all payments on the Buffered PLUS are subject to the credit risk of Morgan Stanley.
 
Issuer
Morgan Stanley
Underlying
S&P 500® Index (SPX)
Maturity Date
December 20, 2010
Leverage Factor
200%
Buffer Amount
10%
Leverage Upside Payment
$10 x leverage factor x index percent increase
Index Percent Increase
(final index value – initial index value) / initial index value
Maximum Payment at Maturity
$15.40 to $15.80 per Buffered PLUS (154% to 158% of the stated principal amount)
Payment at Maturity
•       If the final index value is greater than the initial index value: $10 + the leveraged upside payment
 
In no event will the payment at maturity exceed the maximum payment at maturity.
 
•       If the final index value is less than or equal to the initial index value but has decreased from the initial index value by an amount less than or equal to the buffer amount of 10%:  $10
 
•       If the final index value is less than the initial index value and has decreased from the initial index value by an amount greater than the buffer amount of 10%:  ($10 x the index performance factor) + $1.00
 
This amount will be less than the stated principal amount of $10. However, under no circumstances will the Buffered PLUS pay less than $1.00 per Buffered PLUS at maturity.
Minimum Payment at Maturity
$1.00 per Buffered PLUS (10% of the stated principal amount)
Index Performance Factor
final index value / initial index value
Issue Price
$10 per Buffered PLUS
Expected Pricing Date1
This offering is expected to close for ticketing on Tuesday - December 23, 2008
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
Client Strategy Guide: December 2008 Offerings
Page 14

Leverage Performance Investments
Offering
 ¡ Bear Market PLUSSM on the iShares®  MSCI EAFE Index Fund (EFA)
 
Strategy 
Overview
ü Leveraged short exposure to an underlying asset within a range of price performance and the same downside risk as a direct short investment with 1-for-1 downside exposure if the underlying asset increases in value.
ü May be appropriate for investors anticipating moderate price depreciation on the underlying asset and seeking enhanced returns for a certain range of negative price performance, in exchange for a cap on payment at maturity
 
Risk Considerations
ü No principal protection
ü Potential loss of up to 80% of your investment if the underlying asset increases in value
ü Appreciation potential is limited by the maximum payment at maturity
ü Does not provide for current income; no interest payments

Bear Market PLUS offer an enhanced short exposure to a wide variety of assets and asset classes, including equities, commodities and currencies. Having short exposure to an underlying asset means that investors will earn a positive return if the underlying asset declines in value, but will lose up to 80% of their investment if the underlying asset increases in value. These investments allow investors to capture enhanced returns when the underlying asset declines in value. The enhancement typically applies only for a certain range of negative price performance. In exchange for enhanced performance in that range, investors generally forgo performance above a specified maximum return. At maturity, an investor will receive an amount in cash that may be more or less than the principal amount based upon the closing value of the asset at maturity. The Bear Market PLUS are senior unsecured obligations of Morgan Stanley, and all payments on the Bear Market PLUS, including the repayment of principal, are subject to the credit risk of Morgan Stanley.

Issuer
Morgan Stanley
Underlying
iShares®  MSCI EAFE Index Fund (EFA)
Maturity Date
December 20, 2010 (2 Year)
Leverage Factor
300%
Maximum Payment at Maturity
$13.60 to $14.00 per Bear Market PLUS (136% to 140% of the stated principal amount) per PLUS to be determined on the pricing date
Payment at Maturity
·   If the final share price is less than the initial share price:
$10 + enhanced downside payment
In no event will the payment at maturity exceed the maximum payment at maturity.
·   If the final share price is greater than or equal to the initial share price
$10 – upside reduction amount
In no event will the payment at maturity be less than the minimum payment at maturity.
Enhanced Downside Payment
$10 x Leverage Factor x Share Percent Increase
Upside Reduction Amount
$10 x Share Percent Increase
Share Percent Decrease
(Initial Share Price – Final Share Price) / Initial Share Price
Share Percent Increase
(Final Share Price – Initial Share Price) / Initial Share Price
Minimum Payment at Maturity
$2.00 per Bear Market PLUS (20% of the stated principal amount)
Listing
The Bear Market PLUS will not be listed on any securities exchange.
Issue Price
$10 per Bear Market PLUS
Expected Pricing Date1
This offering is expected to close for ticketing on Tuesday - December 23, 2008
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 15
 
Risks & Considerations
 
 
An investment in Structured Investments involves a variety of risks. Structured Investments may be linked to a wide variety of underlying assets, and each underlying asset will have its own unique set of risks and considerations.  For example, some underlying assets have significantly higher volatility than others.  Before you invest in any Structured Investment you should thoroughly review the relevant prospectus and related offering materials for a comprehensive description of the risks associated with the Structured Investment, including the risks related to the underlying asset(s) to which the Structured Investment is linked.
 
Issuer Credit Risk
All payments on Structured Investments are subject to the credit risk of the applicable issuer. Any payments of interest or payments at maturity on a Structured Investment are subject to the credit risk of the issuer and the issuer's credit ratings and credit spreads may adversely affect the market value of the Structured Investment. Investors are dependent on the issuer's ability to pay periodic interest payments if any, and all amounts due on the Structured Investments at maturity and therefore investors are subject to the credit risk of the issuer and to changes in the market's view of the issuer's creditworthiness. Any decline in the issuer's credit ratings or increase in the credit spreads charged by the market for taking credit risk of the issuer is likely to adversely affect the value of the Structured Investment. Furthermore, unless issued as certificates of deposit, Structured Investments are not bank deposits and are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other governmental agency, nor are they obligations of, or guaranteed by, a bank. The securities described herein are not guaranteed under the Federal Deposit Insurance Corporation’s Temporary Liquidity Guarantee Program.
 
Market Risk
The price at which Structured Investments may be sold prior to maturity will depend on a number of factors and may be substantially less than the amount for which they were originally purchased. Some of these factors include, but are not limited to: (i) changes in the level of the underlying asset or reference index, (ii) volatility of the underlying asset or reference index, (iii) changes in interest rates, (iv) any actual or anticipated changes in the credit ratings of the issuer or credit spreads charged by the market for taking the issuer’s credit risk and (v) the time remaining to maturity. In addition, we expect that the secondary market prices of a Structured Investment will be adversely affected by the fact that the issue price of the securities includes the agent’s commissions and expected profit. You may receive less, and possibly significantly less, than the stated principal amount if you sell your investments prior to maturity.
 
Liquidity Risk
There may be little or no secondary market for Structured Investments and you should be prepared to hold them until maturity. If the applicable pricing supplement so specifies, we may apply to list Structured Investment on a securities exchange, but it is not possible to predict whether any Structured Investment will meet the listing requirements of that particular exchange, or if listed, whether any secondary market will exist. Therefore, there may be little or no secondary market for Structured Investments. Issuers generally act as market makers for the Structured Investments they issue but are not required to do so. Even if there is a secondary market for a particular Structured Investment, it may not provide enough liquidity to allow you to sell your Structured Investment easily. Because other market makers generally do not participate significantly in the secondary market for Structured Investments, the price at which you may be able to trade a Structured Investment is likely to depend on the price, if any, at which Morgan Stanley or another broker dealer affiliated with the particular issuer of the security is willing to transact. If at any time Morgan Stanley or any other broker dealer were to cease acting as a market maker, it is likely that there would be no secondary market for Structured Investments.
 
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 16
 
Past Performance Not Indicative of Future Results
The historical performance of an underlying asset or reference index is not an indication of future performance. Historical performance of an underlying asset or reference index to which a specific Structured Investment is linked should not be taken as an indication of the future performance of the underlying asset or reference index during the term of the Structured Investment. Changes in the levels of the underlying asset or reference index will affect the trading price of the Structured Investment, but it is impossible to predict whether such levels will rise or fall.
 
Conflicts of Interest
The issuer, its affiliates and/or Morgan Stanley may be market participants. The issuer, one or more of its affiliates or Morgan Stanley or its affiliates may, currently or in the future, publish research reports with respect to movements in the underlying asset to which any specific Structured Investment is linked. Such research is modified from time to time without notice and may express opinions or provide recommendations that are inconsistent with purchasing or holding a specific Structured Investment or Structured Investments generally. Any of these activities could affect the market value of a specific Structured Investment or Structured Investments generally.
 
The economic interests of the calculation agent may be potentially adverse to the investors. In most Structured Investments, an affiliate of Morgan Stanley or the issuer is designated to act as calculation agent to calculate the period interest or payment at maturity due on the Structured Investment. Any determinations made by the calculation agent may affect the payout to investors.
 
Commissions & Hedging Profits
The inclusion of commissions and projected profit from hedging in the original issue price is likely to adversely affect secondary market prices of Structured Investments. Assuming no change in market conditions or any other relevant factors, the price, if any, at which a market-maker is willing to purchase Structured Investments in secondary market transactions will likely be lower than the original issue price, since the original issue price includes, and secondary market prices are likely to exclude, commissions paid with respect to the Structured Investments, as well as the projected profit included in the cost of hedging the issuer's obligations under the Structured Investments. In addition, any such prices may differ from values determined by pricing models used by the market-maker as a result of dealer discounts, mark-ups or other transaction costs.
 
You can only count on FDIC insurance to cover the deposit amount of each CD and, if applicable, the minimum index interest.
 
In the event that FDIC insurance payments become necessary for the equity-linked CDs prior to the maturity date, the FDIC is only required to pay the principal of the CDs together with any accrued minimum index interest, if any, as prescribed by law, and subject to the applicable FDIC insurance limits. FDIC insurance is not available for any index interest if the Issuer fails prior to the maturity date, in the case of the equity-linked CDs. FDIC insurance is also not available for any secondary market premium paid by a depositor above the principal amount of a CD. Except to the extent insured by the FDIC, the CDs are not otherwise insured by any governmental agency or instrumentality or any other person.
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008
 

 
 
Client Strategy Guide: December 2008 Offerings
Page 17
 
IMPORTANT INFORMATION AND QUALIFICATIONS:
 
The information provided herein was prepared by Morgan Stanley & Co. Incorporated (“Morgan Stanley”), but is not a product of Morgan Stanley's Equity or Fixed Income Research Departments.
We remind investors that these investments are subject to market risk and will fluctuate in value. The investments discussed or recommended in this communication may be unsuitable for investors depending upon their specific investment objectives and financial position. No representation or warranty is made that any returns indicated will be achieved. Potential investors should be aware that certain legal, accounting and tax restrictions, margin requirements, commissions and other transaction costs may significantly affect the economic consequences of the transactions discussed herein. The information and analyses contained herein are not intended as tax, legal or investment advice and may not be suitable for your specific circumstances.
 
These materials may not be distributed in any jurisdiction where it is unlawful to do so. The products described in this communication may not be marketed or sold or be available for offer or sale in a number of jurisdictions where it is unlawful to do so. This publication is disseminated in Japan by Morgan Stanley Japan Limited; in Hong Kong by Morgan Stanley Dean Witter Asia Limited; in Singapore by Morgan Stanley Dean Witter Asia (Singapore) Pte., regulated by the Monetary Authority of Singapore, which accepts responsibility for its contents; in Australia by Morgan Stanley Dean Witter Australia Limited A.B.N. 67 003 734 576, a licensed dealer, which accepts responsibility for its contents; in Canada by Morgan Stanley Canada Limited, which has approved of, and has agreed to take responsibility for, the contents of this publication in Canada; in Spain by Morgan Stanley, S.V., S.A., a Morgan Stanley group company, which is supervised by the Spanish Securities Markets Commission (CNMV) and states that this document has been written and distributed in accordance with the rules of conduct applicable to financial research as established under Spanish regulations; in the United States by Morgan Stanley & Co. Incorporated and Morgan Stanley DW Inc., which accept responsibility for its contents; and in the United Kingdom, this publication is approved by Morgan Stanley & Co. International Limited, solely for the purposes of section 21 of the Financial Services and Markets Act 2000 and is distributed in the European Union by Morgan Stanley & Co. International Limited, except as provided above. Private U.K. investors should obtain the advice of their Morgan Stanley & Co. International Limited representative about the investments concerned. In Australia, this publication, and any access to it, is intended only for “wholesale clients” within the meaning of the Australian Corporations Act. Third-party data providers make no warranties or representations of any kind relating to the accuracy, completeness, or timeliness of the data they provide and shall not have liability for any damages of any kind relating to such data.
 
Any estimates, projections or predictions (including in tabular form) given in this communication are intended to be forward-looking statements. Although Morgan Stanley believes that the expectations in such forward-looking statement are reasonable, it can give no assurance that any forward-looking statements will prove to be correct. Such estimates are subject to actual known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those projected. These forward-looking statements speak only as of the date of this communication. Morgan Stanley expressly disclaims any obligation or undertaking to update or revise any forward-looking statement contained herein to reflect any change in its expectations or any change in circumstances upon which such statement is based. Prices indicated are Morgan Stanley offer prices at the close of the date indicated. Actual transactions at these prices may not have been effected.
 
The trademarks and service marks contained herein are the property of their respective owners. Additional information on recommended securities discussed herein is available on request. This communication or any portion hereof, may not be reprinted, resold or redistributed without the prior written consent of Morgan Stanley.
 
Performance Leveraged Upside Securities, PLUS, SPARQS and RevCons are service marks of Morgan Stanley.
 
“Standard & Poor’s®,” “S&P®”, “S&P 500®” and “Select Sector SPDR® ” are trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by Morgan Stanley.  The securities are not sponsored, endorsed, sold or promoted by S&P and S&P makes no representation regarding the advisability of investing in the securities.
 
"Dow Jones" and "Dow Jones Industrial AverageSM" are service marks of Dow Jones & Company, Inc. and have been licensed for use for certain purposes by Morgan Stanley.  The securities based on the Dow Jones Industrials Average, are not sponsored, endorsed, sold or promoted by Dow Jones, and Dow Jones makes no representation regarding the advisability of investing in the securities.
 
iShares® is a service mark of Barclays Global Investors.
 
Copyright © by Morgan Stanley 2008, all rights reserved.
 
 
This material was not prepared by the Morgan Stanley Research Department, and you should not regard it as a research report. Please see the offering materials for complete product disclosure including tax disclosure and related risks.
December 2008