FWP 1 dp07157_fwp-ps402.htm
   
October 2007
Pricing Sheet dated October 8, 2007 relating to
 
Preliminary Terms No. 402 dated October 8, 2007
 
Registration Statement No. 333-131266
 
Filed pursuant to Rule 433
Structured Investments
Opportunities in Equities
Buffered PLUS based on the S&P 500® Index due October 15, 2010
Buffered Performance Leveraged Upside SecuritiesSM
 
PRICING TERMS – OCTOBER 8, 2007
Issuer:
Morgan Stanley
Maturity date:
October 15, 2010
Underlying index:
S&P 500® Index
Aggregate principal amount:
$3,535,000
Payment at maturity:
¡ If the final index value is greater than the initial index value:
$1,000 + ($1,000 x upside leverage factor x index percent increase)
The payment at maturity is not capped
¡ If the final index value is less than or equal to the initial index value but greater than or equal to the downside protection value of 85% of the index value:
$1,000
¡ If the final index value is less than the downside protection value of 85% of the initial index value:
($1,000 x the index performance factor) + $150
This amount will be less than the stated principal amount of $1,000. However, under no circumstances will the Buffered PLUS pay less than $150 per Buffered PLUS at maturity.
Upside leverage factor:
106.45%
Index percent increase:
(final index value – initial index value) / initial index value
Initial index value:
1,552.58, the closing value of the S&P 500® Index as published on the Bloomberg page “SPX” on the pricing date.
Final index value:
The closing value of the S&P 500® Index on the index valuation date.
Index valuation date:
October 13, 2010, subject to adjustment for certain market disruption events.
Downside protection value:
1,319.693, which is 85% of the initial index value.
Minimum payment at maturity:
$150 per Buffered PLUS
Index performance factor:
(final index value / initial index value)
Maximum payment at maturity:
The payment at maturity is not capped.
Interest:
None
Stated principal amount:
$1,000 per Buffered PLUS
Issue price:
$1,000 per Buffered PLUS
Pricing date:
October 8, 2007
Original issue date:
October 15, 2007 (5 business days after the pricing date)
CUSIP:
617446V30
Listing:
The Buffered PLUS will not be listed on any securities exchange.
Agent:
Morgan Stanley & Co. Incorporated
Commissions and issue price:
  
Price to public
Agent’s commissions(1)
Proceeds to company
 
Per Buffered PLUS
$1,000
$3
$997
 
Total
$3,535,000
$10,605
$3,524,395
(1)
For additional information, see “Plan of Distribution” in the prospectus supplement for PLUS.

“Standard & Poor’s®,” “S&P®,” “S&P 500®,” “Standard & Poor’s 500” and “500” are trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by Morgan Stanley.  The Buffered PLUS are not sponsored, endorsed, sold or promoted by The McGraw-Hill Companies, Inc. and The McGraw-Hill Companies, Inc. makes no representation regarding the advisability of investing in the Buffered PLUS.
 
YOU SHOULD READ THIS DOCUMENT TOGETHER WITH THE PRELIMINARY TERMS DESCRIBING THE OFFERING AND THE RELATED PROSPECTUS SUPPLEMENT AND PROSPECTUS.  THE PROSPECTUS SUPPLEMENT AND THE PROSPECTUS CAN BE ACCESSED VIA THE HYPERLINKS BELOW.
 
 
The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov.  Alternatively, the issuer, any underwriter or any dealer participating in this offering will arrange to send you the prospectus if you request it by calling toll-free 1-800-584-6837.