FWP 1 dp06626_fwp.htm U
Filed pursuant to Rule 433
Registration Statement No. 333-131266


Morgan Stanley


Fixed Income Investor Overview


Second Quarter 2007


      



 




Notice


This slide is part of a presentation by Morgan Stanley and is intended to be
viewed as part of that presentation. The presentation is based on information
generally available to the public and does not contain any material, nonpublic
information. No representation is made that it is accurate or complete. The
presentation has been prepared solely for informational purposes and has not
been updated since originally presented.


The information provided herein may include certain non-GAAP financial
measures. The reconciliation of such measures to the comparable GAAP figures
are included in the Company's Annual Reports on Form 10-K, Quarterly Reports on
Form 10-Q and Current Reports on Form 8-K, including any amendments thereto,
all of which are available on www.morganstanley. com.


This presentation may contain forward -looking statements. You are cautioned
not to place undue reliance on forward -looking statements, which speak only as
of the date on which they are made, which reflect management's current
estimates, projections, expectations or beliefs and which are subject to risks
and uncertainties that may cause actual results to differ materially. For a
discussion of risks and uncertainties that may affect the future results of the
Company, please see "Forward -Looking Statements" immediately preceding Part I,
Item I, "Competition" and "Regulation" in Part I, Item 1, "Risk Factors" in
Part 1, Item 1A, and "Certain Factors Affecting Results of Operations" in Part
II, Item 7 of the Company's Annual Report on Form 10-K for the fiscal year
ended November 30, 2006 and "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and "Risk Factors" in the Company's
Quarterly Reports on Form 10-Q and other items throughout the Form 10-K, Forms
10-Q and the Company's 2007 Current Reports on Form 8-K.


The issuer has filed a registration statement (including a prospectus) with the
SEC for the offering to which this communication relates. Before you invest,
you should read the prospectus in that registration statement and other
documents the issuer has filed with the SEC for more complete information about
the issuer and this offering.


You may get these documents for free by visiting EDGAR on the SEC Web site at
www.sec.gov. Alternatively, the issuer, any underwriter or any dealer
participating in the offering will arrange to send you the prospectus if you
request it by calling toll-free 1-800-584-6837.


      This slide is part of a presentation by Morgan Stanley and is intended to
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                                  contain any material, nonpublic information.


      



 




Consolidated Financial Highlights - 1H 2007


Net Revenues (1)


Profit Before Taxes(2)


Diluted Earnings Per Share


Annualized Return On Average Common Equity


Source: Company SEC Filings and 2Q07 Financial Supplement


Notes: (1) Net revenues include adjustments for the presentation of certain deferred compensation plans.


(2) Amounts represent income from continuing operations before losses from
unconsolidated investees, income taxes, dividends on preferred securities
subject to mandatory redemption and cumulative effect of accounting change,
net.


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Segment Contributions - FY 2006


Net Revenues of $34.5Bn (1)(2)


Profit Before Taxes of $10.9Bn (3)(4)


Pre-tax Profit Margin


Return on Average Common Equity (5)


Source: Company SEC Filings and 4Q06 Financial Supplement


Notes: (1) Net revenues include adjustments for the presentation of certain deferred compensation plans. (2)
Excluding intersegment eliminations of ($269MM) .


(3) Excluding intersegment eliminations of $33MM.


(4) Income from continuing operations before losses from unconsolidated
investees, income taxes and cumulative effect of accounting change, net.


(5) The computation of average common equity for each segment is based upon an
economic capital model that the Company uses to determine the amount of equity
capital needed to support the risk of its business activities and to ensure
that the Company remains adequately capitalized.


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Segment Contributions - 1H 2007


Net Revenues of $22.5Bn (1)


Profit Before Taxes of $7.7Bn (2)(3)


Pre-tax Profit Margin


Return on Average Common Equity (4)


(%)


Source: Company SEC Filings and 2Q07 Financial Supplement


Notes: (1) Excluding intersegment eliminations of ($103MM) . (2) Excluding intersegment eliminations of $6MM.


(3) Income from continuing operations before gains/losses from unconsolidated
investees, income taxes and gains/losses from discontinued operations.


(4) The computation of average common equity for each segment is based upon an
economic capital model that the Company uses to determine the amount of equity
capital needed to support the risk of its business activities and to ensure
that the Company remains adequately capitalized.


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Key Strategic Principles and Financial Objectives


Diversified, Global Firm Focused on Improving Profit Margins, Growth, and ROE


Leverage global scale, franchise and integration across businesses Strike a
better balance between principal and customer activity


Invest to optimize growth opportunities and achieve best-in-class status in all
businesses Aggressively pursue new opportunities including bolt-on acquisitions
Create cohesive "One-Firm" culture with the right leadership


            Double 2005 pre-tax profits by 2010 5 percentage points improvement in pre-tax profit margin


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Progress Toward Goals


Pre-tax Profits


PBT Margin (%):


            Double 2005 pre-tax profits by 2010 5 percentage points improvement in pre-tax profit margin


Source : Company SEC Filings


Note: (1) Includes U.S., Canada, Latin America and Other.


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Institutional Securities: Critical Initiatives


Increase principal risk taking Expand derivatives business


Increase presence in domestic and global residential mortgage Build leveraged
finance business Grow in emerging markets Enhance financing / prime brokerage
offerings Improve economics of core equities business


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generally 8 available to the public and does not contain any material,
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Institutional Securities: Measuring our Progress

                                          2Q06    1Q07     2Q07
Profit Before Taxes (1)                  $1.9Bn  $2.9Bn   $3.0Bn
Net Revenues                             $5.3Bn  $7.1Bn   $7.4Bn
Return on Average Common Equity (2)       28%     39%       35%
Pre-tax Profit Margin                     36%     40%       40%


                           Source: Company SEC Filings and 2Q07 Financial Supplement


  Notes: (1) Income from continuing operations before gains/losses from unconsolidated investees, income taxes
                                 and gains/losses from discontinued operations.


 (2) The computation of average common equity for each segment is based upon an
  economic capital model that the Company uses to determine the amount of
  equity capital needed to support the risk of its business activities
                         and to ensure that the Company remains adequately capitalized.


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    be viewed as part of that presentation. The presentation is based on
    information generally 9 available to the public and does not
                                  contain any material, nonpublic information.


      



 




Asset Management: Critical Initiatives


Build Merchant Banking business


Real Estate Funds Private Equity and Infrastructure


Expand non-U.S. footprint Expand Alternatives capability


Rebuild U.S. Institutional reputation and business Expand traditional products


Equity and Fixed Income


         Invest in Van Kampen and Americas Intermediary channels Reposition Morgan Stanley retail brand


This slide is part of a presentation by Morgan Stanley and is intended to be
viewed as part of that presentation. The presentation is based on information
generally 10 available to the public and does not contain any material,
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Asset Management: Measuring Our Progress


First Year Business Investment


New management team Fill leadership gaps Reorganize business Bottom -up
business plan Complete several team acquisitions, lift-outs and minority stakes
Build foundation for Alternative business Re-enter the Private Equity business
Build out Infrastructure business Seed new products Build MSIM infrastructure
Open lines of communication Margin pressure


Two to Three Years Gaining Traction


Continue to attract high-quality talent Positive flows More complete
traditional product offering Continue to selectively pursue acquisitions,
minority stakes, lift-outs and alliances, particularly outside the U.S.


Increasing number of hedge fund and private equity strategies Revitalize Morgan
Stanley Advisor Fund family Rationalize current fund product offerings Initial
margin pressure followed by improvement


Three to Five Years Results


Industry leader


Improving performance Innovative products Superior client service


First choice for clients Competitive fund flows Competitive PBT margin Enhanced
value for Morgan Stanley shareholders


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viewed as part of that presentation. The presentation is based on information
generally 11 available to the public and does not contain any material,
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Asset Management: Measuring Our Progress

                                   2Q06            1Q07            2Q07           Aspiration
                                                                                 Double-digit
YoY Net Revenue Growth             13%             28%             68%              growth
Pre-tax Margin                     31%             26%             20%              25-30%
Assets Under Management           $454Bn          $521Bn          $560Bn            $600Bn+
                                                                                  Strong and
Net Flows                        ($5.1Bn)         $4.5Bn          $9.3Bn          competitive
                                                                                positive flows
New Products Launched               9               21              15             ~30 (FY)


Source: Morgan Stanley SEC Filings and Earnings Releases, Morningstar


Note: Migration of the real property business from Institutional Securities to MSIM excluded in 2Q06 and 1Q07,
included in 2Q07


This slide is part of a presentation by Morgan Stanley and is intended to be
viewed as part of that presentation. The presentation is based on information
generally 12 available to the public and does not contain any material,
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Global Wealth Management: Critical Initiatives


Improve financial performance


Stabilize sales force and energize organization Explore new revenue opportunities


Strengthen linkages with rest of Morgan Stanley franchise Develop technology
and operations support Continued focus on control and compliance/ legal issues


This slide is part of a presentation by Morgan Stanley and is intended to be
viewed as part of that presentation. The presentation is based on information
generally 13 available to the public and does not contain any material,
nonpublic information.

      



 




Global Wealth Management: Measuring Our Progress


2Q06 1Q07 2Q07 Aspiration


Revenue Growth 14% 17% 17% 10%+ Pre-Tax Margin 12% 15% 16% 20%+ Domestic Retail
Net New Assets $2.4Bn $6.7Bn $8.7Bn $25 - 30Bn (FY) Fee-Based Assets 29% 29%
29% 35%+ Client Assets in $1MM+ households 65% 70% 71% 75% Bank Deposit Program
$9.1Bn $16.4Bn $18.2Bn $25Bn+ Revenue per Financial Advisor $659K $758K $814K
$700K+ Assets per Financial Advisor $78MM $86MM $89MM $95MM+


This slide is part of a presentation by Morgan Stanley and is intended to be
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generally 14 available to the public and does not contain any material,
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Discover: Spin-off Highlights


Board of Directors approved spin-off of Discover Financial Services; SEC Form
10 was effective on June 1, 2007 Discover began operating as a stand-alone
company on June 30, 2007 Financing and liquidity initiatives were completed by
spin-off date


Full replacement of all Morgan Stanley funding and liquidity sources Discover
spun-off with $5.5 Bn in capital allocated


                             Financing Initiatives


Active issuance levels in asset-backed securitization and retail brokered
deposit markets Execution of new initiatives to replace Morgan Stanley funding


$800 million inaugural unsecured debt issuance from DFS Parent Company
Agreements with third party sweep deposit providers to replace funding
previously sourced through Morgan Stanley's Global Wealth Management Bank
Deposit Program Enhancement of Discover Card Master Trust External financing
agreements to replace funding for assets outside of Discover Bank


                             Liquidity Initiatives


Framework established with new liquidity sources created for new stand-alone company


Established cash liquidity reserve of $5.0+ billion, largely through retail
brokered deposit issuance Achieved $2.4 billion target for unused ABCP conduit
capacity Closed 59-month $2.5 billion unsecured committed credit facility, with
24 global financial institutions participating


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generally 15 available to the public and does not contain any material,
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Capital and Risk Management


Active capital management


    Balance                               use of capital for organic growth,
                                          acquisitions and share repurchases
                                          $6Bn authorized for share repurchase
                                          through June 2008


33 million shares repurchased during 1H07


Effective risk management


Active, prudent, balanced and commensurate with rewards "Doctrine of No Surprises"


Risk Governance Structure


                              Morgan Stanley Board


                                Capital Structure & Strategic Transactions Committee


Audit Committee


                              Firm Risk Committee


Business Segment Risk Committees


Institutional Securities


     Asset Management


Global Wealth Management


Discover


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Increased Economic Capital


                          Average Economic Capital (1)


                                     ($Bn)


Institutional Securities


Total Firm


Source: Company SEC Filings and 2Q07 Financial Supplement


Notes: (1) The Company uses an economic capital model to determine the amount
of equity capital needed to support the risk of its business activities to
ensure that the Company remains adequately capitalized. Economic capital is
defined as the amount of capital needed to run the business through the
business cycle and satisfy the requirements of regulators, rating agencies and
the market. The Company's methodology is based on a going concern approach that
assigns economic capital to each segment based on regulatory capital usage plus
additional capital for stress losses, goodwill and principal investment risk.
The economic capital model and allocation methodology may be enhanced over time
in response to changes in the business and regulatory environment.


(2) Beginning in the first quarter of fiscal 2007, economic capital
requirements have been met by regulatory Tier 1 equity (including common
shareholders' equity, certain preferred stock, eligible hybrid capital
instruments and deductions of goodwill and certain intangible assets and
deferred tax assets), subject to regulatory limits. The Tier 1 equity
components are also reflected in the average common equity allocated to the
business segments. This enhancement to the Company's equity capital model and
related disclosures will be made on a prospective basis.


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Better Leverage Firm Capital


Total and Adjusted Assets


Lending and Commitments vs. Hedges


($Bn)


Total Leverage Ratio:


Adjusted Leverage Ratio(1):


% Investment Grade:


Adjusted Assets


Total Assets


Investment Grade (left axis)


Non-Investment Grade (left axis)


Hedges (2) (right axis)


Source: Company SEC Filings and 2Q07 Financial Supplement


Notes: (1) Adjusted leverage ratio equals adjusted assets divided by tangible shareholders' equity. (2)
Includes both internal and external hedges utilized by the lending business.


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Financial Strength


                    Total Long-Term Capital at May 31, 2007


                                     ($Bn)


Shareholders' Equity


Long-Term Debt (1)


Source: Company SEC filings


Notes: (1) These amounts exclude the current portion of long-term borrowings
and include Capital Units, which were redeemed on February 28, 2007, and junior
subordinated debt issued to capital trusts.


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Debt Portfolio Management


                             Long-Term Debt Issued


                           Long-Term Debt Outstanding


Source: Company SEC filings


Source: Bloomberg


Note: Data as of 5/31/07


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Liquidity Management Framework


Contingency


Funding Plan


Liquidity Reserve


Cash Capital Policy


Financing Guidelines


Secured Funding Asset / Liability Matching Staggered Maturities


Surplus Capacity Diversification Committed Credit


Source: Company SEC filings


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Committed Credit Facility


Currency Diversification


Unsecured vs. Secured


Yen


(Y)80Bn ($680MM)


Unsecured $11.53Bn


Multicurrency $3.25Bn


USD $7.6Bn


                       Total Committed Credit = $11.53Bn


Source: Company SEC filings


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Credit Quality


                                  Debt Ratings

                                              Senior Debt   Commercial Paper
Dominion Bond Rating Service Limited              AA (low)        R-1 (middle)
Fitch Ratings (1)                                      AA-                 F1+
Moody's Investors Service                              Aa3                 P-1
Rating and Investment Information, Inc. (R&I)           AA                a-1+
Standard & Poor's (2)                                  AA-                A-1+


Notes: (1) Outlook changed to Negative on December 19, 2006


(2) Ratings upgraded from A+/A-1 to AA- / A-1+ on July 30, 2007


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Geographic Information

      



 




Regional Contributions: FY 2004 and FY 2006


2004 Net Revenues of $25Bn (1)(2)


2006 Net Revenues of $36Bn (2)(3)


2004 Pre-Tax Profits of $7Bn


2006 Pre-Tax Profits of $11Bn


Source : Company SEC Filings


Notes: (1) Excluding eliminations of ($1,346MM) .


(2) Net revenues include adjustments for the presentation of certain deferred
compensation plans. (3) Excluding eliminations of ($1,993MM) .


(4) Includes U.S., Canada, Latin America and Other.


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Morgan Stanley Presence in Europe, Middle East and Africa


Regional Offices


UK (1977) Switzerland (1986) Germany (1987) Italy (1989) Luxembourg (1989)
France (1990) Spain (93/99) Russia (1994) South Africa (1994) Netherlands
(1997) Sweden (1999) Israel (2001) Ireland (2003) Greece (2004) Hungary (2006)
UAE (2006) Turkey (2007) Saudi Arabia (JV) (2007)


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Critical Initiatives: Europe, Middle East and Africa


Institutional Securities


Grow equity derivatives, corporate derivatives, and retail structured products
Capitalize on changes in the insurance and pension markets


Opportunistically expand residential mortgage capabilities in target markets
(ex. acquiring City Mortgage in Russia and Advantage in the U.K.) Achieve
better balance between principal and agency business


Global Wealth Management


Refocused on ultra-high net worth market segment (sale of Quilter) Swiss Bank
expansion Invest in talent and grow the franchise


Asset Management


Continue to expand global distribution platform via organic growth and possible
acquisitions Expand product platform organically and through acquisitions Build
private equity platform Invest in talent


Cross-divisional Initiatives


Further build out Emerging Markets footprint (Turkey, Dubai, Qatar, Saudi JV, Kazakhstan, Central Europe)
Expand client footprint (middle market) Importance of local presence


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Morgan Stanley Presence in Asia


Regional Offices


Tokyo (1970) Sydney (1982) Melbourne (1985) Singapore (1985) Hong Kong (1987)
Taipei (1990) Seoul (1992) Shanghai (1993) Mumbai (1993) Beijing (1994) Bangkok
(1997) Jakarta (2006) Zhuhai (2006) Hanoi (JV) (2007)


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Critical Initiatives: Asia

Institutional Securities

Aggressive localization and growth of Asian offices

Building out the China platform: Nan Tung Bank

Focus on local licenses in Korea and Taiwan (Integrated Securities House License)

Building on core strengths: MSREF expansion in China/Japan and established
prime brokerage teams in Singapore and Australia Build investment banking and
other businesses in Australia Growing presence in Korea and Taiwan with fixed
income sales, capital markets, investment banking and institutional equities
Acquired license in Indonesia and expanding platform Establishing Joint Venture
with SCIC in Vietnam Local presence is key part of strategy

Global Wealth Management

Focused on growth strategy Centers in Hong Kong and Singapore

Leverage the brand in China, Taiwan and Indonesia

Asset Management

Continue to expand global distribution platform via organic growth and possible
acquisitions Building domestic product, possibly through acquisitions Private
equity Asia

Cross-divisional

Build strength in Japan, maintain CMBS strength, and reinvest in investment
banking, institutional equities evaluate GWM opportunities Full ownership, full
service institutional securities platform in India

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Morgan Stanley Presence and Critical Initiatives in Latin America


Regional Offices


Sao Paulo (1997) Mexico City (1999) Buenos Aires (1999)


Institutional Securities


Obtained Broker-Dealer license in Mexico


Further build out MSREF business in Brazil and Mexico

Global Wealth Management


Build out of High Net Worth Platform in Latin America


Asset Management


Continue to expand global distribution platform via organic growth


Cross-divisional


Full scale business expansion with Brazil as primary focus Maintain strength in
regional bond and equity business


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Morgan Stanley Presence and Critical Initiatives in Latin America


Regional Offices


Sao Paulo (1997) Mexico City (1999) Buenos Aires (1999)


Institutional Securities


Obtained Broker-Dealer license in Mexico


Further build out MSREF business in Brazil and Mexico

Global Wealth Management


Build out of High Net Worth Platform in Latin America


Asset Management


Continue to expand global distribution platform via organic growth


Cross-divisional


Full scale business expansion with Brazil as primary focus Maintain strength in
regional bond and equity business


      This slide is part of a presentation by Morgan Stanley and is intended to
    be viewed as part of that presentation. The presentation is based on
    information generally 30 available to the public and does not
                                  contain any material, nonpublic information.