FWP 1 dp06363e_fwp-ps344.htm
 
August 2007
Preliminary Terms No. 344
 
Registration Statement No. 333-131266
  Dated July 24, 2007
 
Filed pursuant to Rule 433
Structured Investments
Opportunities in Equities
12% SPARQS®
Mandatorily Exchangeable for Common Stock of Arch Coal, Inc.
Stock Participation Accreting Redemption Quarterly-pay SecuritiesSM
SPARQS are short-term yield-enhancement securities that provide enhanced current income with exposure to an underlying security.  In exchange for current income, investors forgo upside potential above the yield to call.
 
SUMMARY TERMS
Issuer:
Morgan Stanley
Maturity date:
September 20, 2008
Underlying stock:
Arch Coal, Inc. common stock (“ACI Stock”)
Aggregate principal amount:
$
Coupon:
12% per annum, payable quarterly beginning December 20, 2007
Exchange at maturity:
At maturity, unless previously called by the issuer, each SPARQS will be exchanged into ACI Stock at the exchange ratio.
Exchange ratio:
The initial exchange ratio will be 1.0, subject to adjustment for corporate events; however, if the issuer determines to price the SPARQS at a fraction of the closing price of ACI Stock, the initial exchange ratio will be adjusted so that it represents that fraction.
Issuer call right:
Beginning on March 20, 2008, the issuer may call the SPARQS for a cash call price that, together with coupons paid from the original issue date through the call date, implies an annualized rate of return on the stated principal amount equal to the yield to call.
Expected yield to call:
17-19% per annum on the stated principal amount (actual yield to call will be determined on the pricing date).
First call date:
March 20, 2008
Call notice date:
If the issuer calls the SPARQS, at least 10 but not more than 30 calendar days notice will be given before the call date specified in the notice.
Final call notice date:
September 10, 2008
Stated principal amount:
The closing price of ACI Stock on the pricing date.  The issuer may, however, determine the stated principal amount to be a fraction of the closing price of ACI Stock.
Issue price:
The closing price of  ACI Stock on the pricing date (see “Commissions and issue price” below).  The issuer may, however, determine the issue price to be a fraction of the closing price of ACI Stock.
Pricing date:
August    , 2007
Original issue date:
August    , 2007 (5 business days after the pricing date)
CUSIP:
617475710
Listing:
Application will be made to list the SPARQS on the American Stock Exchange LLC under the ticker symbol “AGX,” subject to meeting the listing requirements.  We do not expect to announce whether the SPARQS will meet such requirements prior to the pricing of the SPARQS.  If accepted for listing, the SPARQS will begin trading the day after the pricing date.
Agent:
Morgan Stanley & Co. Incorporated
Commissions and issue price:
 
Price to Public(1)
Agent’s Commissions(1)(2)
Proceeds to Company
 
Per SPARQS
$
$
$
 
Total
$
$
$
(1)
The actual price to public and agent’s commissions for a particular investor may be reduced for volume purchase discounts depending on the aggregate amount of SPARQS purchased by that investor.  The lowest price payable by an investor is 99.50% of the stated principal amount per SPARQS.  Please see “Syndicate Information” on page 6 for further details.
 
(2)
For additional information, see “Plan of Distribution” in the prospectus supplement for SPARQS.
 
YOU SHOULD READ THIS DOCUMENT TOGETHER WITH THE RELATED PROSPECTUS SUPPLEMENT AND PROSPECTUS, EACH OF WHICH CAN BE ACCESSED VIA THE HYPERLINKS BELOW, BEFORE YOU DECIDE TO INVEST.
 
The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling toll-free 1-800-584-6837.
 
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
Investment Overview
 
Stock Participation Accreting Redemption Quarterly-pay SecuritiesSM
 
SPARQS pay a relatively high fixed quarterly coupon compared to the dividend yield of the underlying stock in exchange for a limit on the opportunity for appreciation.  Regardless of the stated maturity, SPARQS are callable by the issuer at any time after the first call date, typically 6 to 7 months from the issue date.  If called, the SPARQS will return the yield to call, inclusive of any coupons previously paid and accrued to the call date.  If not called, the SPARQS will return, at maturity, a fixed number of shares of the underlying stock per SPARQS.  SPARQS are not principal protected.
 
Arch Coal, Inc. Overview
 
Arch Coal, Inc. is a coal production company, which sells coal to producers of electric power, steel producers and industrial facilities.
 
ACI Stock is registered under the Securities Exchange Act of 1934, as amended.  Information provided to or filed with the Securities and Exchange Commission by Arch Coal, Inc. pursuant to the Securities Exchange Act of 1934, as amended, can be located by reference to Securities and Exchange Commission file number 001-13105 through the Securities and Exchange Commission’s website at http://www.sec.gov.  Additional information regarding Arch Coal, Inc. may be obtained from other sources including, but not limited to, press releases, newspaper articles and other publicly disseminated documents.  See the section called “Underlying Company and Stock—Public Information” in the prospectus supplement for SPARQS.

Information as of market close on July 23, 2007

Ticker:
ACI
Current Stock Closing Price:
$33.34
52 Weeks Ago:
$32.07
52 Week Intraday High Price:
$42.59 (on 5/31/2007)
52 Week Intraday Low Price:
$25.85 (on 10/4/2006)
Current Dividend Yield:
.84%

For additional information, please see “Information about the Underlying Stock” in these preliminary terms.
 
 

August 2007
Page 2
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
Key Investment Rationale
 
The SPARQS provide a defensive total return strategy linked to ACI Stock.
 
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12% coupon, which is higher than the current dividend yield of ACI Stock.
 
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Investors maintain some upside exposure to the underlying stock, limited to the yield to call.
 
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The coupon may offset potential capital losses if ACI Stock decreases over the term of the SPARQS.
 
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SPARQS are not principal protected.

Best Case
Scenario
ACI Stock appreciates and SPARQS are called prior to maturity for a total annualized return equal to the yield to call.  You will forgo any appreciation in ACI Stock beyond the yield to call.
   
Worst Case
Scenario
ACI Stock depreciates at maturity and the SPARQS redeem for ACI Stock worth less than the stated principal amount of the SPARQS.  You will still receive a quarterly coupon of 12% per annum if this occurs.

Summary of Selected Key Risks (see page 9)
 
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No guaranteed return of principal.
 
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Your return on the SPARQS is limited by the issuer’s call right.
 
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Secondary trading may be limited.
 
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The inclusion of commissions and projected profit from hedging in the original issue price is likely to adversely affect secondary market prices.
 
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The maturity of the SPARQS will be accelerated if the closing price of ACI Stock on any two consecutive trading days is less than (i) $2.00 times (ii) the exchange ratio on the original issue date, and you will receive ACI Stock worth substantially less than the stated principal amount or even zero.
 
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Arch Coal, Inc. is not involved with this offering in any way.  The issuer has not made any due diligence inquiry in connection with this offering.
 
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The antidilution adjustments the calculation agent is required to make do not cover every corporate event that could affect ACI Stock.
 
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Credit risk to Morgan Stanley whose credit rating is currently Aa3/A+.
 
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U.S. federal income tax consequences of an investment in the SPARQS are uncertain.
 
 

August 2007
Page 3
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
Fact Sheet
 
The SPARQS offered are senior unsecured obligations of Morgan Stanley, will pay 12% interest per year and will have the terms described in the prospectus supplement for SPARQS and the prospectus, as supplemented or modified by these preliminary terms.  At maturity, the SPARQS will pay a number of shares of Arch Coal, Inc. common stock, subject to the issuer’s right to call the SPARQS for cash at any time beginning March 20, 2008.  The SPARQS do not guarantee any return of principal at maturity.  The SPARQS are senior notes issued as part of Morgan Stanley’s Series F Global Medium-Term Notes program.
 
Expected Key Dates
   
     
Pricing date:
Original issue date (settlement date):
Maturity date:
     
August    , 2007
August    , 2007 (5 business days after the pricing date)
September 20, 2008, subject to postponement due to a market disruption event

Key Terms
 
   
Issuer:
Morgan Stanley
   
Underlying stock:
Arch Coal, Inc. common stock (“ACI Stock”)
   
Coupon:
12% per annum, payable quarterly beginning December 20, 2007.
   
Issue price:
ACI Stock closing price on the pricing date.  The issuer may, however, determine the issue price to be a fraction of the closing price of ACI Stock.
 
Please see “Syndicate Information” below.
   
Stated principal amount:
ACI Stock closing price on the pricing date.  The issuer may, however, determine the stated principal amount to be a fraction of the closing price of ACI Stock.
   
Denominations:
ACI Stock closing price on the pricing date and integral multiples thereof.  The issuer may, however, determine the denominations to be a fraction of the closing price of ACI Stock and integral multiples thereof.
   
Interest payment dates:
December 20, 2007, March 20, 2008, June 20, 2008 and the maturity date.
   
Exchange at maturity:
At maturity, unless previously called by the issuer, each SPARQS will be exchanged into ACI Stock at the exchange ratio.
   
Exchange ratio:
The initial exchange ratio will be 1.0, subject to adjustment for corporate events; however, if the issuer determines to price the SPARQS at a fraction of the closing price of ACI Stock, the initial exchange ratio will be adjusted so that it represents that fraction.
   
Issuer call right:
Beginning on March 20, 2008, the issuer may call the SPARQS for a cash call price that, together with coupons paid from the original issue date through the call date, implies an annualized rate of return on the stated principal amount equal to the yield to call.
   
Expected yield to call:
17-19% per annum on the stated principal amount (actual yield to call to be determined on the pricing date).  See “Hypothetical Call Price Calculations” beginning on page 7.
   
First call date:
March 20, 2008
   
Call notice date:
If the issuer calls the SPARQS, at least 10 but not more than 30 calendar days notice will be given before the call date specified in the notice.
   
Final call notice date:
September 10, 2008
   
Postponement of
maturity date:
If the final call notice date is postponed because it is not a trading day or due to a market disruption event and the issuer elects to call the SPARQS, the scheduled maturity date will be postponed so that the maturity date will be the tenth calendar day following the final call notice date.
   
Risk factors:
Please see “Risk Factors” on page 9.
 
 

August 2007
Page 4
 

 
 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
General Information
   
Listing:
Application will be made to list the SPARQS on the American Stock Exchange LLC under the ticker symbol “AGX,” subject to meeting the listing requirements.  We do not expect to announce whether the SPARQS will meet such requirements prior to the pricing of the SPARQS.  If accepted for listing, the SPARQS will begin trading the day after the pricing date.
   
CUSIP:
617475710
   
Minimum ticketing size:
100 SPARQS
   
Tax considerations:
The U.S. federal income tax consequences of an investment in the SPARQS are uncertain.  There is no direct legal authority as to the proper tax treatment of the SPARQS, and the Issuer’s counsel has not rendered an opinion as to their proper characterization for U.S. federal income tax purposes.  Pursuant to the terms of the SPARQS and subject to the discussion in the accompanying prospectus supplement for SPARQS under “United States Federal Taxation,” you agree with the Issuer to treat a SPARQS as a unit consisting of (i) a terminable forward contract and (ii) a deposit with the Issuer of a fixed amount of cash to secure your obligation under the terminable forward contract.  Assuming the characterization of the SPARQS as set forth above is respected, a portion of the stated interest payments on the SPARQS will be treated as the Yield on the Deposit, and the remainder will be attributable to the Contract Fees, as described in the section of the accompanying prospectus supplement for SPARQS called “United States Federal Taxation — Tax Treatment of the SPARQS.”  The Yield on the Deposit will be determined as of the pricing date and set forth in the applicable pricing supplement to the accompanying prospectus supplement for SPARQS.
 
However, neither this summary nor the section of the accompanying prospectus supplement for SPARQS called “United States Federal Taxation — Tax Treatment of the SPARQS” address the U.S. federal income tax consequences of the ownership or disposition of ACI Stock should a holder receive ACI Stock at maturity.  Investors should consult their own tax advisors regarding the U.S. federal income tax consequences of the ownership or disposition of ACI Stock.
 
In addition, as discussed in the section of the accompanying prospectus supplement for SPARQS called “United States Federal Taxation — Tax Treatment of the SPARQS,” we will not attempt to ascertain whether the issuer of ACI Stock is treated as a “U.S. real property holding corporation” (“USRPHC”) within the meaning of Section 897 of the Code.  If the issuer of ACI Stock were so treated, certain adverse U.S. federal income tax consequences might apply to a Non-U.S. Holder upon the sale, exchange or other disposition of the SPARQS.  A Non-U.S. Holder should refer to information filed with the SEC or another governmental authority by the issuer of ACI Stock and consult your tax advisor regarding the possible consequences to you if the issuer of ACI Stock is or becomes a USRPHC.
 
Assuming the characterization of the SPARQS as set forth above is respected, the following U.S. federal income tax consequences would result.  The portion of the stated interest payment on the SPARQS that is attributable to the deposit will be taxable to a U.S. Holder as ordinary interest income.  The Issuer will treat the portion of the stated interest payment that is attributable to the terminable forward contract as ordinary income.  Based on the tax treatment described above, upon sale, exchange or redemption of the SPARQS solely for cash, a U.S. Holder generally will recognize capital gain or loss equal to the difference between the amount realized and the issue price.  Upon physical settlement of the terminable forward contract at maturity, a U.S. Holder generally will not recognize any gain or loss with respect to the underlying equity received and will have a tax basis in the underlying equity received equal to the issue price.
 
Please read the discussion under “Risk Factors Structure Specific Risk Factors” in these preliminary terms and the discussion under “United States Federal Taxation” in the accompanying prospectus supplement for SPARQS concerning the U.S. federal income tax consequences of investing in the SPARQS.
 
Notwithstanding the foregoing, any stated interest payments on the SPARQS made to Non-U.S. Holders (as defined in the accompanying prospectus supplement for SPARQS) will generally be withheld upon at a rate of 30%.   See the section called “United States Federal Taxation — Tax Consequences to Non-U.S. Holders” in the accompanying prospectus supplement for SPARQS.  Non-U.S. Holders should also note that the discussion in the accompanying prospectus supplement for SPARQS does not address the tax consequences to Non-U.S. Holders for whom income or gain in respect of the SPARQS is effectively connected with the conduct of a trade or business in the United States.
   
Trustee:
The Bank of New York (as successor trustee to JPMorgan Chase Bank, N.A.)
   
Calculation agent:
Morgan Stanley & Co. Incorporated (“MS & Co.”)
   
Use of proceeds and
hedging:
The net proceeds we receive from the sale of the SPARQS will be used for general corporate purposes and, in part, in connection with hedging our obligations under the SPARQS through one or more of our subsidiaries.
 
On, or prior to, the pricing date, we, through our subsidiaries or others, will hedge our anticipated exposure in connection with the SPARQS by taking positions in the underlying stock and in options contracts on the underlying stock listed on major securities markets.  Such purchase activity could
 
 

August 2007
Page 5
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
  increase the price of the underlying stock, and, accordingly, could increase the issue price of the SPARQS, and therefore, the price at which the underlying stock must close before you would receive for each SPARQS at maturity an amount of common stock worth as much as or more than the stated principal amount of the SPARQS.  For further information on our use of proceeds and hedging, see “Use of Proceeds and Hedging” in the prospectus supplement for SPARQS.
   
ERISA:
See “ERISA” in the prospectus supplement for SPARQS.
   
Contact:
You may contact your local Morgan Stanley branch office or our principal executive offices at 1585 Broadway, New York, New York, 10036 (telephone number (866) 477-4776 / (914) 225-7000).

 
 
Issue Price of SPARQS
 
 
Selling Concession
 
Principal Amount of
SPARQS for any single investor
100%
1.625%
<$999K
99.75%
1.375%
$1MM-$2.99MM
99.625%
1.250%
$3MM-$4.99MM
99.50%
1.125%
>$5MM

Selling concessions allowed to dealers in connection with the offering may be reclaimed by the agent, if, within 30 days of the offering, the agent repurchases the SPARQS distributed by such dealers.
 
This offering summary represents a summary of the terms and conditions of the SPARQS.  We encourage you to read the accompanying prospectus supplement for SPARQS and prospectus related to this offering.
 
 

August 2007
Page 6
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
 
The following tables set forth sample values based on calculations of the call price for hypothetical call dates as indicated based on the following hypothetical terms:
 
Original issue date:
August 31, 2007
   
Interest payment dates:
December 20, 2007, March 20, 2008, June 20, 2008 and the maturity date.
   
Yield to call:
18% per annum (computed on the basis of a 360-day year of twelve 30-day months)
   
Stated principal amount:
$34.00 per SPARQS
   
Interest rate:
12% per annum
   
Discount factor:
1 / 1.18x, where x is the number of years from the original issue date to, and including, the applicable call date.
 
The call price with respect to any call date is an amount of cash per SPARQS such that the sum of the present values of all cash flows on each SPARQS to, and including, the call date (i.e., the call price and all of the interest payments and accrued interest on each SPARQS), discounted to the original issue date at the applicable discount factor, equals the stated principal amount.  The discount factor is based on the hypothetical yield to call rate of 18% per annum and the number of years (or fraction of a year) from the original issue date to, and including, the applicable call date.
 
Each of the call price and total amount received calculations below are based upon the hypothetical terms set forth above and the sample call dates as indicated.  The actual amount you will receive if the issuer calls the SPARQS will depend upon the actual terms of the SPARQS and the actual call date.
 
Call on March 20, 2008 (first call date)
 
   
Call price received:
$34.9552
   
Total amount received over the term of the SPARQS:
$37.2219
   
Call on April 30, 2008 (random interim call date)
 
   
Call price received:
$35.1507
   
Total amount received over the term of the SPARQS:
$37.8707
   
Call on September 20, 2008 (maturity date)
 
   
Call price received:
$35.8881
   
Total amount received over the term of the SPARQS:
$40.1948

The table on the following page sets forth a more detailed sample calculation of the call price for a hypothetical call date of March 20, 2008 based upon the hypothetical terms set forth above.
 
 

August 2007
Page 7
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.


Hypothetical Call Price Calculations (continued)
 
The call price in the hypothetical example shown below is determined as follows:
 
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The known cash flows on the SPARQS (i.e., the interest payments) are discounted to their present value on the original issue date at the applicable discount factor.  The sum of these present values equals the present value on the original issue date of all of the interest payments payable on the SPARQS to, and including, the applicable call date.
 
–  
For example, the present value of all of the interest payments for the hypothetical call date of March 20, 2008 is $2.1156 ($1.1852 + $0.9304).
 
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Since the present value of all payments on the SPARQS to, and including, the call date (i.e., the call price and all of the interest payment on each SPARQS) must equal the stated principal amount, the issuer can determine the present value of the applicable call price by subtracting the sum of the present values of the interest payments from the stated principal amount.
 
–  
For example, for the hypothetical call date of March 20, 2008, the present value of the call price is $31.8844 ($34.0000 - $2.1156).
 
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The call price is then derived by determining the amount that, when discounted to the original issue date from the applicable call date at the applicable discount factor, equals the present value of the call price.
 
–  
For the hypothetical call date of March 20, 2008, the call price is therefore $34.9552, which is the amount that, if paid on March 20, 2008, has a present value on the original issue date of $31.8844, based on the applicable discount factor.
 
The call price calculated in the following table is based upon the hypothetical terms set forth above and the sample call date of March 20, 2008. The actual amount you will receive, if the issuer calls the SPARQS, will depend upon the actual terms of the SPARQS and the actual call date.
 
 
Issue
Price Paid
Interest Payments Received
Accrued
but Unpaid
Interest Received
on Call Date
Call Price Received1
Total Cash Received
on Payment
Date
Days from Original
Issue Date2
Years from Original
Issue Date
(Days2/360)
Discount
Factor at
Yield to
Call3
Present
Value at
Original
Issue Date
of Cash
Received
on Payment
Date at
Yield to Call
August 31, 2007
($34.0000)
       
    0
  .00000
100.000%
 
December 20, 2007
 
$1.2467
   
  $1.2467
110
0.30556
  95.068%
  $1.1852
Call date (March 20, 2008)
   
$1.0200
 
  $1.0200
200
0.55556
  91.215%
  $0.9304
Call date (March 20, 2008)
     
$34.9552
$34.9552
200
0.55556
  91.215%
$31.8844
Total amount received on the call date:  $35.9752
         
Total amount received over the term of the SPARQS:  $37.2219
       
 
1   The call price of $34.9552 is the dollar amount that has a present value of $31.8844, which has been discounted to the original issue date from the call date at the yield to call rate of 18% so that the sum of the present values of all of the interest payments on the SPARQS and the present value of the call price is equal to the stated principal amount of $34.0000 per SPARQS.
2   Based upon a 360-day year of twelve 30-day months.
3   Discount factor = 1 / 1. 18x, where x is years from original issue date to, and including, the applicable payment date.
 
 

August 2007
Page 8
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
 
The SPARQS are financial instruments that are suitable only for investors who are capable of understanding the complexities and risks specific to the SPARQS.  Accordingly, investors should consult their own investment, legal, tax, accounting and other advisors as to the risks entailed by an investment in the SPARQS and the suitability of such SPARQS in light of an investor’s particular circumstances.
 
The following is a non-exhaustive list of certain key considerations for investors in the SPARQS.  For a complete list of considerations and risk factors, you should read the section entitled “Risk Factors” beginning on page S-7 of the prospectus supplement for SPARQS.
 
Structure Specific Risk Factors
 
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No guaranteed return of principal.  If, at maturity, the closing price of ACI Stock has declined from the closing price on the pricing date, and the issuer has not called the SPARQS, the payout at maturity will be less than the stated principal amount of the SPARQS.
 
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The return on the SPARQS is limited by the issuer’s call right.  The return you realize on the SPARQS is limited by the issuer’s call right.  The issuer may call the SPARQS at any time beginning March 20, 2008, including at maturity, for the cash call price, which will be calculated based on the call date.  The call price will be an amount of cash per SPARQS that, together with all of the interest paid on the SPARQS to and including the call date, gives you a yield to call of 17-19% per annum on the stated principal amount of each SPARQS from, and including, the date of issuance to, but excluding, the call date.  You should not expect to obtain a total yield (including interest payments) of more than 17-19% per annum on the stated principal amount of the SPARQS to the call date.
 
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Market price influenced by many unpredictable factors.  Several factors will influence the value of the SPARQS in the secondary market.  It is expected that generally the trading price of ACI Stock on any day will affect the value of the SPARQS more than any other single factor.  However, because of the issuer’s call right, the SPARQS may trade differently from ACI Stock.  Other factors that may influence the value of the SPARQS include: the volatility of ACI Stock, geopolitical conditions and economic, financial, political, regulatory or judicial events, interest and yield rates, time remaining until the issuer can call the SPARQS and until the SPARQS mature, the dividend rate on ACI Stock, the issuer’s creditworthiness and the occurrence of certain events affecting Arch Coal, Inc. that may or may not require an adjustment to the exchange ratio.
 
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Maturity date of the SPARQS may be accelerated. The maturity of the SPARQS will be accelerated if (i) the closing price of ACI Stock on any two consecutive trading days is less than (x) $2.00 times (y) the exchange ratio on the original issue date or (ii) there is an event of default with respect to the SPARQS.  The amount payable to you, if the maturity of the SPARQS is accelerated, will differ depending on the reason for the acceleration and may be substantially less than the principal amount of the SPARQS.
 
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No shareholder rights.  Investing in SPARQS is not equivalent to investing in ACI Stock.  As an investor in the SPARQS, you will not have voting rights or rights to receive dividends or other distributions or any other rights with respect to ACI Stock.
 
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The SPARQS may become exchangeable into the common stock of companies other than Arch Coal, Inc.  Following certain corporate events relating to ACI Stock, you will receive, at maturity, either the common stock of three companies in the same industry group as Arch Coal, Inc. in lieu of, or in addition to, ACI Stock or the common stock of a successor corporation to Arch Coal, Inc.  For these SPARQS, the three companies would be selected from the S&P 500® Index.  The
 
 

August 2007
Page 9
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
occurrence of such corporate events and the consequent adjustments may materially and adversely affect the market price of the SPARQS.
 
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Antidilution adjustments.  Although the calculation agent will adjust the amount payable at maturity for certain corporate events affecting ACI Stock, other corporate events may occur (such as partial tender or exchange offers) for which the calculation agent is not required to make any adjustments.  If an event occurs that does not require the calculation agent to adjust the amount of ACI Stock payable at maturity, the market price of the SPARQS may be materially and adversely affected.
 
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The inclusion of commissions and projected profit from hedging in the original issue price is likely to adversely affect secondary market prices.  Assuming no change in market conditions or any other relevant factors, the price, if any, at which MS & Co. is willing to purchase SPARQS in secondary market transactions will likely be lower than the original issue price, since the original issue price included, and secondary market prices are likely to exclude, commissions paid with respect to the SPARQS, as well as the projected profit included in the cost of hedging the issuer’s obligations under the SPARQS.
 
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The U.S. federal income tax consequences of an investment in the SPARQS are uncertain.
 
There is no direct legal authority as to the proper tax treatment of the SPARQS, and the Issuer’s counsel has not rendered an opinion as to their proper characterization for U.S. federal income tax purposes.
 
Please read the discussion under “Fact Sheet General Information Tax Considerations” in these preliminary terms and the discussion under “United States Federal Taxation” in the accompanying prospectus supplement for SPARQS (together the “Tax Disclosure Sections”) concerning the U.S. federal income tax consequences of investing in the SPARQS.  If the Internal Revenue Service (the “IRS”) were successful in asserting an alternative characterization for the SPARQS, the timing and character of income on the SPARQS might differ from the tax treatment described in the Tax Disclosure Sections.  The Issuer does not plan to request a ruling from the IRS regarding the tax treatment of the SPARQS, and the IRS or a court may not agree with the tax treatment described in these preliminary terms and the prospectus supplement for SPARQS.
 
Other Risk Factors
 
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Secondary trading may be limited.  There may be little or no secondary market for the SPARQS.  The issuer will apply to list the SPARQS on the American Stock Exchange LLC under the symbol “AGX.”  For a security to be listed on the AMEX, the AMEX requires, among other things, that there be 1 million units and 400 holders of such security.  It is not possible to predict whether the SPARQS will meet the requirements for listing or trade in the secondary market and we do not expect to announce whether or not the SPARQS will meet those requirements prior to the pricing of the SPARQS.  In addition, the SPARQS could be delisted under certain circumstances, such as the delisting of the underlying stock.  Because it is not possible to predict whether the market for the SPARQS will be liquid or illiquid, you should be willing to hold your SPARQS to maturity.
 
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No affiliation with Arch Coal, Inc.  Arch Coal, Inc. is not an affiliate of ours, is not involved with this offering in any way, and has no obligation to consider your interests in taking any corporate actions that might affect the value of the SPARQS.  The issuer has not made any due diligence inquiry with respect to Arch Coal, Inc. in connection with this offering.
 
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Potential adverse economic interest of the calculation agent.  The economic interest of the calculation agent and other affiliates of ours that will carry out hedging activities related to the SPARQS, or that trade ACI Stock on a regular basis, are potentially adverse to your interests as an investor in the SPARQS.  The hedging or trading activities of the issuer’s affiliates on or prior to the pricing date and during the term of the SPARQS could adversely affect the price of ACI Stock on the pricing date and at maturity and, as a result, could decrease the value of the payment you receive on
 
 

August 2007
Page 10
 

 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
 
the SPARQS at maturity.  Any of these hedging or trading activities on or prior to the pricing date could potentially affect the price of ACI Stock and, accordingly, potentially increase the issue price of the SPARQS and, therefore, the price at which ACI Stock must close before you would receive at maturity an amount of ACI Stock worth as much as or more than the issue price of the SPARQS.  Additionally, such hedging or trading activities during the term of the SPARQS could adversely affect the price of ACI Stock at maturity and, accordingly, if the issuer has not called the SPARQS, the value of ACI Stock, or in certain circumstances cash, you will receive at maturity, including upon an acceleration event.
 
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Morgan Stanley may engage in business with or involving Arch Coal, Inc. without regard to your interests.  The issuer or its affiliates may presently or from time to time engage in business with Arch Coal, Inc. without regard to your interests, and thus may acquire non-public information about Arch Coal, Inc.  Neither the issuer nor any of its affiliates undertakes to disclose any such information to you.  In addition, the issuer or its affiliates from time to time have published and in the future may publish research reports with respect to Arch Coal, Inc., which may or may not recommend that investors buy or hold ACI Stock.
 
 

August 2007
Page 11
 

 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
Information about the Underlying Stock
 
Arch Coal, Inc.  Arch Coal, Inc. (NYSE: ACI) is a coal production company, which sells coal to producers of electric power, steel producers and industrial facilities.
 
ACI Stock is registered under the Securities Exchange Act of 1934, as amended.  Information provided to or filed with the Securities and Exchange Commission by Arch Coal, Inc. pursuant to the Securities Exchange Act of 1934, as amended, can be located by reference to Securities and Exchange Commission file number 001-13105 through the Securities and Exchange Commission’s website at http://www.sec.gov.  Additional information regarding Arch Coal, Inc. may be obtained from other sources including, but not limited to, press releases, newspaper articles and other publicly disseminated documents.  See the section called “Underlying Company and Stock—Public Information” in the prospectus supplement for SPARQS.
 
These preliminary terms relate only to the SPARQS offered hereby and do not relate to ACI Stock or other securities of Arch Coal, Inc.  The issuer has derived all disclosures contained in these preliminary terms regarding Arch Coal, Inc. from the publicly available documents described in the preceding paragraph.  In connection with the offering of the SPARQS, neither the issuer nor the agent has participated in the preparation of such documents or made any due diligence inquiry with respect to Arch Coal, Inc.  Neither the issuer nor the Agent makes any representation that such publicly available documents or any other publicly available information regarding Arch Coal, Inc. is accurate or complete.
 
Neither the issuer nor any of its affiliates makes any representation to you as to the performance of ACI Stock.
 
 

August 2007
Page 12
 

 
 
 
12% SPARQS
Mandatorily Exchangeable for
 Common Stock of Arch Coal, Inc.

 
Historical Information
 
The following table presents the published high and low closing prices of ACI Stock for 2004, 2005, 2006 and 2007 through July 23, 2007.  The closing price of ACI Stock on July 23, 2007 was $33.34.  The associated graph shows the closing prices for ACI Stock for each day over the 13-month period from June 23, 2006 to July 23, 2007.  The issuer obtained the closing prices and other information below from Bloomberg Financial Markets, without independent verification.  You should not take the historical prices of ACI Stock as an indication of future performance.
 
(CUSIP 039380100)
High
Low
Dividends
2004
     
First Quarter
16.23
13.31
0.02875 
Second Quarter
18.30
14.04
    0.04
Third Quarter
18.21
15.06
    0.04
Fourth Quarter
19.12
15.94
    0.04
2005
     
First Quarter
23.18
16.82
    0.04
Second Quarter
27.73
20.25
    0.04
Third Quarter
34.53
26.50
    0.04
Fourth Quarter
40.34
31.16
    0.04
2006
     
First Quarter
43.65
34.71
    0.04
Second Quarter
54.94
37.78
    0.06
Third Quarter
43.42
26.45
    0.06
Fourth Quarter
36.12
26.74
    0.06
2007
     
First Quarter
33.58
27.42
    0.06
Second Quarter
41.60
30.61
    0.07
Third Quarter (through July 23, 2007)
36.58
33.34
    -
 
Historical prices with respect to ACI Stock have been adjusted for a two-for-one stock split that was effected on May 15, 2006.  The issuer makes no representation as to the amount of dividends, if any, that Arch Coal, Inc. will pay in the future.  In any event, as an investor in the SPARQS, you will not be entitled to receive dividends, if any, that may be payable on ACI Stock.
 
 
 

August 2007
Page 13