FWP 1 dp04755_fwp.htm
   
  Filed pursuant to Rule 433
Registration Statement No. 333-131266
   

                                                                  Morgan Stanley

Morgan Stanley
Fixed Income Investor Overview



Full Year 2006

      







Notice



This slide is part of a presentation by Morgan Stanley and is intended to be
viewed as part of that presentation. The presentation is based on information
generally available to the public and does not contain any material, nonpublic
information. No representation is made that it is accurate or complete. The
presentation has been prepared solely for informational purposes, is neither an
offer to sell nor the solicitation of an offer to buy any security or
instrument and has not been updated since originally presented.

The information provided herein may include certain non-GAAP financial
measures. The reconciliation of such measures to the comparable GAAP figures
are included in the Company's Annual Reports on Form 10-K, Quarterly Reports on
Form 10-Q and Current Reports on Form 8-K, including any amendments thereto,
all of which are available on www.morganstanley. com.

This presentation may contain forward -looking statements. You are cautioned
not to place undue reliance on forward -looking statements, which speak only as
of the date on which they are made, which reflect management's current
estimates, projections, expectations or beliefs and which are subject to risks
and uncertainties that may cause actual results to differ materially. For a
discussion of risks and uncertainties that may affect the future results of the
Company, please see "Competition" and "Regulation" in Part I, Item 1, "Risk
Factors" in Part 1, Item 1A, and "Certain Factors Affecting Results of
Operations" in Part II, Item 7 of the Company's Annual Report on Form 10-K for
the fiscal year ended November 30, 2006 and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" and "Risk Factors"
in the Company's Quarterly Reports on Form 10-Q and other items throughout the
Form 10-K, Forms 10-Q and the Company's Current Reports on Form 8-K.

The issuer has filed a registration statement (including a prospectus) with the
SEC for the offering to which this communication relates. Before you invest,
you should read the prospectus in that registration statement and other
documents the issuer has filed with the SEC for more complete information about
the issuer and this offering.
You may get these documents for free by visiting EDGAR on the SEC Web site at
www.sec.gov. Alternatively, the issuer, any underwriter or any dealer
participating in the offering will arrange to send you the prospectus if you
request it by calling toll-free 1-800-584-6837.


Morgan Stanley
                This slide is part of a presentation by Morgan Stanley and is
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                public and does not contain any material, nonpublic information.

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Consolidated Financial Highlights -- FY 2006

----------------------        ----------------------
Net Revenues                  Profit Before Taxes(1)
($MM)                         ($MM)


----------------------        ----------------------
----------------------        ----------------------
Cont. Ops. Diluted EPS        Cont. Ops. Annualized ROE
($/Share)                     (%)


----------------------   ----------------------

Source:  Company SEC Filings and 4Q06 Financial Supplement

Notes:   (1) Amounts represent income from continuing operations before losses
             from unconsolidated investees, income taxes, dividends on preferred
             securities subject to mandatory redemption and cumulative effect
             of accounting change, net.

Morgan Stanley
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                 presentation is based on information generally available to
                 the public and does not contain any material, nonpublic
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Segment Contributions -- FY 2006

------------------------------   ---------------------------------------
Net Revenues of $34.1bn(1)       Profit Before Taxes of $11.0bn(2)(3)
(%)                              (%)


------------------------------   ---------------------------------------
Pre-tax Profit Margin            Return on Average Common Equity (4)
(%)                              (%)

------------------------------   ---------------------------------------

Source:  Company SEC Filings and 4Q06 Financial Supplement
Notes:   (1)     Excluding intersegment eliminations of ($269mm).
         (2)     Excluding intersegment eliminations of $33mm.
         (3)     Income from continuing operations before losses from
                 unconsolidated investees, income taxes and cumulative effect
                 of accounting change, net.
         (4)     The computation of average common equity for each segment is
                 based upon an economic capital model that the Company uses to
                 determine the amount of equity capital needed to support the
                 risk of its business activities and to ensure that the Company
                 remains adequately capitalized.

Morgan Stanley
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Key Strategic Principles and Financial Objectives


Diversified, Global Firm Focused on Improving Profit Margins, Growth, and ROE


o    Leverage global scale, franchise and integration across businesses

o    Strike a better balance between principal and customer activity

o    Invest to optimize growth opportunities and achieve best-in-class status
     in all businesses

o    Aggressively pursue new opportunities including bolt-on acquisitions

o    Create cohesive "One-Firm" culture with the right leadership



            Double 2005 pre-tax profits by 2010 5 percentage points
                     improvement in pre-tax profit margin

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Institutional Securities


     Critical Initiatives                                       2007 Focus

o Increase principal risk taking                 o    Continue to improve risk-adjusted
                                                      trading revenues and returns on
o Expand derivatives business                         risk taking

o Increase presence in domestic and global       o    Accelerate progress toward our goal
  residential mortgage                                of $2.5bn in principal investments

o Build leveraged finance business               o    Build upon growth initiatives in
                                                      equity derivatives
o Grow in emerging markets
                                                 o    Complete integration of
o Enhance financing / prime brokerage offerings       acquisitions
                                                      - Mortgages: Saxon Capital (U.S.),
o Improve economics of core equities business           Advantage (U.K.) and CityMortgage
                                                        (Russia)
                                                      - Commodities: TransMontaigne and Heidmar

                                                 o    Pursue measured leveraged finance
                                                      build out

                                                 o    Build out emerging markets
                                                      - Develop more international presence through
                                                        increased local branches
                                                      - Secure licenses and mandates to increase
                                                        product offerings in local markets
                                                      - Focus research on emerging and developing
                                                        markets

                                                 o    Prime Brokerage
                                                      - Continue roll out of multi-asset class offerings
                                                      - Maintain pace of global client balance growth

                                                 o    Enhance electronic and program equity trading
                                                      capabilities and productivity and efficiency in the cash
                                                      equities business

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Asset Management

     Critical Initiatives                                             2007 Focus

o Enhance bench of talent                                   o Continue to grow alternatives and hedge
o Build alternatives capability                               fund opportunities
o New products and bolt-on acquisitions / lift-outs           - Develop global alternatives sales force,
o Rebuild institutional reputation and business,                including distribution with Global Wealth
  particularly in U.S.                                          Management Group
o Stem outflows of Morgan Stanley retail mutual               - Coordinate structured products/portable
  funds                                                         alpha with Institutional Securities
o Continued focus on improved performance                     - Further develop support functions: legal,
                                                                operations, trading and risk oversight
                                                            o Make traditional acquisitions / lift-outs
                                                              to fill product gaps to complement existing
                                                              product lines
                                                              - Equity and fixed income, with large cap
                                                                products (core, growth and value), global
                                                                blend, international and high yield
                                                            o Continue growth of international franchise
                                                            o Rationalize proprietary fund sales
                                                            o Continue build out of Private Equity and
                                                              Infrastructure businesses

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Global Wealth Management

Critical Initiatives                                            2007 Focus

o   Improve financial performance                               o    Continue recruiting at a measured pace, with only economic deals
o   Stabilize sales force and energize organization                  -   Confident that FA headcount will finish the year at 8,000
o   Explore new revenue opportunities                           0    Focus on growth in High Net Worth business
o   Strengthen linkages with rest of Morgan Stanley franchise        -   PWM, both domestically and internationally
o   Develop technology and operations support                        -   Swiss Bank build out
o   Continued focus on control and compliance/ legal issues     o    Targeted acquisitions possible
                                                                o    Grow in asset management versus transactional business
                                                                o    Continue growth in the Bank Deposit Program
                                                                o    Expand into alternative investments and offer more
                                                                     closed-end funds
                                                                o    Enhance integration with Institutional Securities
                                                                o    Technology, operations and compliance improvements


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                  presentation. The presentation is based on information generally available to the public and does not
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Discover

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                  presentation. The presentation is based on information generally available to the public and does not
                  contain any material, nonpublic information.

Critical Initiatives                                    2007 Focus
-------------------------------------------------       ------------------------------------------------------
o   Invest to expand merchant acceptance, new           o   Complete spin-off by 3Q07
    accounts and usage                                  o   Grow U.S. Sales and Loans
    - Merchant acquisition effort                           - Leverage brand, new products, and service to
    - Cardmember acquisition and usage                        continue sales and loan growth
    - Brand / product differentiation                   o   Universal Domestic Acceptance
    - Portfolio management                                  - Increase acceptance with small/medium
    - Additional markets / products                           merchants by implementing newly-signed
o   Monetize growth opportunities in the payments             acquirer deals
    business (signature and PIN)                        o   Payments
o   Grow international network, issuing and acquiring       - Add additional third party issuers and volume
    businesses                                                onto Pulse and Discover Networks
                                                        o   European
                                                            -  Multiple projects to control U.K. credit losses,
                                                               improve revenue margins and reduce expenses
                                                        o   Expense Efficiency
                                                            -  Cross functional programs focused on
                                                               improving marketing effectiveness, reducing
                                                               customer servicing costs and enhancing
                                                               leverage of employee and infrastructure costs

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Capital and Risk Management

o   Active capital management
    - Balance use of capital for organic growth, acquisitions and share repurchases
      - Current goal to repurchase up to $6 billion over the next 12-18 months
    - Use Tier 1 capital for economic capital model to give credit to preferred and hybrid
      capital instruments
o   Effective risk management
    - Focus on making sure the Firm's risk-taking is active, prudent, balanced and
      commensurate with the rewards and the Firm's risk appetite
    - Use integrated approach that spans all of the risks to which the firm is exposed - the
      "Doctrine of No Surprises"
      -  Risk committees - at both Firm and business level - regularly perform
         comprehensive reviews
      -  Control groups (e.g., market risk managers, credit officers and infrastructure)
         have credibility and access to senior management
o   Rely on metrics including VaR, stress tests, scenario analysis, mark to market and
    mark to model back testing

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Increased Economic Capital Usage
--------------------------------------------------------------------------------
Average Economic Capital(1)
($Bn)



Source:  Company SEC Filings and 4Q06 Financial Supplement

Notes:  (1) The Company uses an economic capital model to determine the amount of equity
            capital needed to support the risk of its business activities to ensure that the Company
            remains adequately capitalized. Economic capital is defined as the amount of capital
            needed to run the business through the business cycle and satisfy the requirements of
            regulators, rating agencies and the market. The Company's methodology is based on a going
            concern approach that assigns economic capital to each segment based on regulatory capital
            usage plus additional capital for stress losses, goodwill and principal investment risk.
            The economic capital model and allocation methodology may be enhanced over time in
            response to changes in the business and regulatory environment.

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Better Leverage Firm Capital

-------------------------------------         ----------------------------------------------------
Adjusted Assets                               Lending and Commitments vs. Hedges
($Bn)                                         ($Bn)


------------------------------------          ----------------------------------------------------
Adjusted Leverage Ratio(1):                   % Investment Grade:

14.2x       16.4x     17.7x                   91%       65%    65%
-----------------------------------           ----------------------------------------------------

                                              Investment Grade (left axis) Hedges (2) (right axis)
                                              Non-Investment Grade (left axis)
-----------------------------------           ----------------------------------------------------

Source: Company SEC Filings and 4Q06 Financial Supplement
Notes: (1)  Adjusted leverage ratio equals adjusted total assets divided by tangible shareholders' equity.
       (2)  Includes both internal and external hedges utilized by the lending business.


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Measured VaR Growth

Aggregate Average Trading and Total VaR vs. Total Average
Economic Capital(1)

64 67 61 54
33.7
27.8
4Q04 4Q06
% Trading VaR to
Economic Capital
0.194% 0.181%
% Total VaR to
Economic Capital
0.230% 0.199%
Compound Annual Growth
Rates
(%)
2
10
6
4Q04 - 4Q06

Aggregate Average Trading VaR ($MM) Aggregate Average Total VaR ($MM) Total
Economic Capital ($Bn)

Source: Company SEC Filings and 4Q06 Financial Supplement
Notes:(1) The Company uses an economic capital model to determine the amount of
          equity capital needed to support the risk of its business activities
          to ensure that the Company remains adequately capitalized. Economic
          capital is defined as the amount of capital needed to run the
          business through the business cycle and satisfy the requirements of
          regulators, rating agencies and the market. The Company's methodology
          is based on a going concern approach that assigns economic capital to
          each segment based on regulatory capital usage plus additional
          capital for stress losses, goodwill and principal investment risk.
          The economic capital model and allocation methodology may be enhanced
          over time in response to changes in the business and regulatory
          environment.

This slide is part of a presentation by Morgan Stanley and is intended to be
viewed as part of that presentation. The presentation is based on information
generally available to the public and does not contain any material, nonpublic
information.

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Improving Risk / Return

Quarterly Sales and Trading Net Revenues vs. Average Trading VaR

0
20
40
60
80
100
120
1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Return on VaR (Sales & Trading
Revenues / Trading VaR)
(x) (left axis)
Total Sales &
Trading Revenues
($MM) (right axis)
Daily 95%, One Day, Average
Aggregate Trading Value-at-Risk
($MM) (left axis)
$MM / x $MM

Source: Company SEC filings and 4Q06 Financial Supplement

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Financial Strength
                      Total Capital at November 30, 2006
                                     ($Bn)
61.6 65.9
82.8
110.8
125.9
35.4 29.2 28.2 24.9 21.9 20.7
40.9 44.0
57.9
82.6
96.7
126.7
162.1
2001 2002 2003 2004 2005 2006
                  Shareholders' Equity    Long-Term Debt (1)

Source: Company SEC filings
Notes:(1) These amounts exclude the current portion of long-term borrowings and
          include Capital Units and junior subordinated debt issued to capital
          trusts.

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Liquidity Management Framework


Contingency                      Liquidity              Cash Capital
Funding Plan                     Reserve                Policy

                             Financing Guidelines

      o Secured Funding                     o Surplus Capacity
      o Asset / Liability Matching          o Diversification
      o Staggered Maturities                o Committed Credit

Source: Company SEC filings

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Committed Credit Facility

Currency Diversification            Unsecured vs. Secured

28%                                 100%
66%                                 Unsecured
6%                                  $11.43Bn
Yen
(Y)80Bn ($680MM)
USD
$7.5Bn
Multicurrency
$3.25Bn

                       Total Committed Credit = $11.43Bn

Source: Company SEC filings

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Credit Quality

                                 Debt Ratings

                                               Senior Debt    Commercial Paper
Dominion Bond Rating Service Limited           AA (low)       R-1 (middle)
Fitch Ratings (1)                              AA-            F1+
Moody's Investors Service                      Aa3            P-1
Rating and Investment Information, Inc. (R&I)  AA             a-1+
Standard & Poor's (2)                          A+             A-1

Notes:    (1)  Outlook changed to Negative on December 19, 2006
          (2)  Outlook changed to Positive on October 27, 2006

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information.

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